{"id":4346,"date":"2026-02-19T23:19:29","date_gmt":"2026-02-19T23:19:29","guid":{"rendered":"https:\/\/teamcore.com\/?p=4346"},"modified":"2026-04-24T19:50:17","modified_gmt":"2026-04-24T19:50:17","slug":"commercial-data-in-retail-the-gap-between-what-you-see-and-what-happens-at-the-point-of-sale","status":"publish","type":"post","link":"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/","title":{"rendered":"Retail business data: the gap between what you see and what happens at the point of sale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4346\" class=\"elementor elementor-4346\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b9177 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"78b9177\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee862fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee862fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226264e elementor-widget elementor-widget-elementskit-heading\" data-id=\"226264e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title \">Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19fee9 e-con-full borde-degradado e-transform animated-slow e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"e19fee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44acc2 borde-boton-color elementor-widget__width-initial animated-slow premium-lq__none elementor-invisible elementor-widget elementor-widget-premium-addon-button\" data-id=\"e44acc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-right\" href=\"#suscribete\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tSuscr\u00edbete\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea91fd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ea91fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5606128 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5606128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-1024x683.webp\" class=\"attachment-large size-large wp-image-4347\" alt=\"\" srcset=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-1024x683.webp 1024w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-300x200.webp 300w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp 768w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5594c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b5594c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee20143 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee20143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149fe40 wpr-post-info-align-left animated-slow elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-wpr-post-info\" data-id=\"149fe40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span class=\"wpr-post-info-text\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg><\/span><span>February 19, 2026<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b25f1 elementor-widget elementor-widget-text-editor\" data-id=\"c9b25f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tienes dashboards. Tienes KPIs. Tienes un equipo de anal\u00edtica que podr\u00eda trabajar en Google.<\/p><p>Y aun as\u00ed, los quiebres siguen apareciendo. Las promociones no se ejecutan. El equipo de campo prioriza por instinto.<\/p><p><i>El problema no es la falta de datos comerciales en retail. Es que esos datos nunca terminan de convertirse en acci\u00f3n.<\/i><\/p><h2><b>Por qu\u00e9 tener m\u00e1s datos no te da m\u00e1s ventas<\/b><\/h2><p>En los \u00faltimos cinco a\u00f1os, las compa\u00f1\u00edas de consumo masivo invirtieron fuerte en visibilidad: sell-out por SKU, cobertura por ruta, ejecuci\u00f3n fotografiada, precios en tiempo real.<\/p><p>El resultado parad\u00f3jico: nunca tuvimos tanta informaci\u00f3n y nunca fue tan dif\u00edcil saber qu\u00e9 hacer primero.<\/p><p>\u00bfPor qu\u00e9? Porque la mayor\u00eda de las plataformas est\u00e1n dise\u00f1adas para mostrar lo que ocurri\u00f3, no para decirte qu\u00e9 hacer ahora mismo.<\/p><p>Un Director de Trade Marketing no necesita otro reporte. Necesita una respuesta clara a tres preguntas:<\/p><ul><li aria-level=\"1\">\u00bfQu\u00e9 punto de venta intervengo hoy y por qu\u00e9 ese primero?<\/li><li aria-level=\"1\">\u00bfQu\u00e9 acci\u00f3n concreta tiene que ejecutar mi equipo en terreno?<\/li><li aria-level=\"1\">\u00bfC\u00f3mo s\u00e9 si el problema se resolvi\u00f3?<\/li><\/ul><p>Cuando esas respuestas requieren cruzar cinco sistemas y dos horas de an\u00e1lisis manual, la velocidad muere. Y en retail, la velocidad es margen.<\/p><h2><b>El s\u00edndrome del dashboard bonito<\/b><\/h2><p>Hay un patr\u00f3n que se repite en organizaciones de todo tama\u00f1o: sofisticaci\u00f3n anal\u00edtica alt\u00edsima, ejecuci\u00f3n en terreno promedio.<\/p><p>Seg\u00fan un estudio de Gartner, el 61% de los l\u00edderes de marketing reporta no tener las capacidades internas para ejecutar su estrategia<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-09-07-gartner-survey-reveals-marketing-data-analytics-and-martech-among-top-capability-gaps-for-cmos\">\u00a0(Gartner, 2022)<\/a>. El dato es de 2022, pero el problema se agrav\u00f3: en 2025, el 84% de los CMOs reporta disfunci\u00f3n estrat\u00e9gica activa<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-03-25-gartner-survey-reveals-84-percent-of-cmos-report-high-levels-of-strategic-dysfunction\">\u00a0(Gartner, 2025)<\/a>.<\/p><p>El equipo de BI entrega un reporte impecable que muestra que el SKU A cay\u00f3 18% en la zona norte. Perfecto. \u00bfY ahora?<\/p><p>Ahora alguien tiene que decidir cu\u00e1les de las 400 tiendas de la zona norte visitar esta semana. Qu\u00e9 decirle al vendedor. Si el problema es quiebre, precio o planograma. Y si la intervenci\u00f3n va a recuperar algo significativo.<\/p><p><i>Un insight sin tarea asignada es solo informaci\u00f3n decorativa. Los datos comerciales en retail solo crean valor cuando terminan en una acci\u00f3n espec\u00edfica, ejecutada por una persona real, en un lugar concreto.<\/i><\/p><h2><b>De la anal\u00edtica descriptiva a la ejecuci\u00f3n inteligente<\/b><\/h2><p>El cambio de mentalidad no es tecnol\u00f3gico. Es operativo. Se trata de redise\u00f1ar el flujo completo: desde el dato hasta la acci\u00f3n en el punto de venta.<\/p><ol><li>Priorizaci\u00f3n por impacto, no por urgencia aparente<\/li><\/ol><p>No todos los desv\u00edos merecen una visita. La clave est\u00e1 en cruzar potencial de recuperaci\u00f3n de ventas con costo de intervenci\u00f3n. Eso requiere modelos, no intuici\u00f3n.<\/p><ol start=\"2\"><li>Traducci\u00f3n autom\u00e1tica de insights en tareas<\/li><\/ol><p>El hallazgo anal\u00edtico tiene que llegar al vendedor como una instrucci\u00f3n clara: \u00abTienda X \u2014 revisar facing del SKU Y \u2014 causa probable: quiebre de reposici\u00f3n\u00bb. No como un n\u00famero en un dashboard que el supervisor tiene que interpretar.<\/p><ol start=\"3\"><li>Ownership definido por rol<\/li><\/ol><p>Cada recomendaci\u00f3n necesita un due\u00f1o: vendedor, supervisor, trade marketing o log\u00edstica. Sin asignaci\u00f3n expl\u00edcita, la recomendaci\u00f3n muere en una reuni\u00f3n.<\/p><ol start=\"4\"><li>Cierre del ciclo con medici\u00f3n de impacto<\/li><\/ol><p>El sistema tiene que confirmar si la tarea se ejecut\u00f3 y si movi\u00f3 la aguja. Ese loop cerrado convierte los datos comerciales en retail en aprendizaje organizacional real, no en reportes hist\u00f3ricos.<\/p><h2><b>D\u00f3nde entra la IA (y d\u00f3nde no reemplaza el criterio humano)<\/b><\/h2><p>El mercado global de retail analytics superar\u00e1 los $39 billones en los pr\u00f3ximos cinco a\u00f1os<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/retail-analytics-market\">\u00a0(Mordor Intelligence)<\/a>. Pero el tama\u00f1o del mercado no es el problema. El problema es la brecha entre inversi\u00f3n en analytics y resultados en ejecuci\u00f3n.<\/p><p>En el Canal Tradicional, con miles de puntos de venta activos, la priorizaci\u00f3n manual es inviable. Ah\u00ed la inteligencia artificial cumple un rol muy espec\u00edfico:<\/p><ul><li aria-level=\"1\">Detectar anomal\u00edas antes de que el problema escale (quiebre inminente, ca\u00edda de venta at\u00edpica)<\/li><li aria-level=\"1\">Rankear puntos de venta por potencial de recuperaci\u00f3n usando comportamiento hist\u00f3rico<\/li><li aria-level=\"1\">Sugerir la acci\u00f3n m\u00e1s probable de ser efectiva en ese contexto espec\u00edfico<\/li><li aria-level=\"1\">Reducir la carga anal\u00edtica del equipo comercial para que focalice energ\u00eda en ejecutar<\/li><\/ul><p>Lo que la IA no hace: reemplazar el juicio del Director de Trade Marketing sobre pol\u00edtica comercial, relaciones de canal o decisiones de portfolio. Ese criterio sigue siendo humano.<\/p><p><i>La IA no te da m\u00e1s datos. Te da mejores preguntas respondidas en menos tiempo.<\/i><\/p><h2><b>Las tres caracter\u00edsticas de las organizaciones que s\u00ed lo logran<\/b><\/h2><p>Hay un patr\u00f3n claro en quienes logran cerrar la brecha entre an\u00e1lisis y ejecuci\u00f3n:<\/p><ul><li aria-level=\"1\">Integran visibilidad y acci\u00f3n en un mismo flujo operativo. No son sistemas separados: el reporte y la tarea viven en la misma plataforma.<\/li><li aria-level=\"1\">Simplifican la toma de decisiones en terreno. El vendedor no analiza. El vendedor ejecuta la instrucci\u00f3n que alguien ya proces\u00f3 por \u00e9l.\u00a0<\/li><li aria-level=\"1\">Miden impacto real, no actividad. No cuentan visitas. Cuentan si el quiebre se resolvi\u00f3 y cu\u00e1nto recuperaron en ventas.<\/li><\/ul><p>Ese enfoque es el que gu\u00eda el desarrollo de soluciones como las de Teamcore, donde los datos comerciales en retail no terminan en un reporte sino en tareas priorizadas y medibles para cada integrante del equipo.<\/p><h2><b>La pregunta real para 2026<\/b><\/h2><p>Seg\u00fan Gartner, el 94% de los CMOs dice que traducir directivas estrat\u00e9gicas en planes accionables es un desaf\u00edo real<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-03-25-gartner-survey-reveals-84-percent-of-cmos-report-high-levels-of-strategic-dysfunction\">\u00a0(Gartner, 2025)<\/a>. En retail, ese desaf\u00edo se juega en el punto de venta, no en la sala de reuniones.<\/p><p>La ventaja competitiva ya no la tiene quien recolecta m\u00e1s datos. La tiene quien act\u00faa m\u00e1s r\u00e1pido con los datos que ya tiene.<\/p><p><i>\u00bfTu organizaci\u00f3n est\u00e1 convirtiendo sus datos comerciales en retail en decisiones reales, o en dashboards cada vez m\u00e1s completos que nadie tiene tiempo de analizar?<\/i><\/p><h2><b>\u00bfQu\u00e9 sigue?<\/b><\/h2><p>Si lideras Trade Marketing en una compa\u00f1\u00eda de consumo masivo y quieres entender c\u00f3mo cerrar la brecha entre an\u00e1lisis y ejecuci\u00f3n en el punto de venta,\u00a0podemos mostrarte c\u00f3mo funciona en la pr\u00e1ctica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7e6c elementor-widget__width-initial elementor-widget elementor-widget-wpr-post-navigation\" data-id=\"80b7e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-navigation.default\">\n\t\t\t\t\t<div class=\"wpr-post-navigation-wrap elementor-clearfix wpr-post-nav-static-wrap wpr-post-nav-dividers\"><div 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data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-5710 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Young happy group of friends watching sport on television and cheering\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-5706 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" alt=\"Arab man selecting groceries while opening the refrigerator door in a supermarket, engaging in a typical shopping experience\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-4744 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" alt=\"C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/a><\/div><\/h2><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecf2215 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ecf2215\" data-element_type=\"container\" data-e-type=\"container\" id=\"suscribete\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e592616 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"e592616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Suscr\u00edbete gratis a nuestro newsletter.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809e4c5 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"809e4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"2254019\",\n    formId: \"3d5bcdc2-9a92-4346-98cc-5678d477de31\",\n    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display:flex;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_content{\n  flex-grow: 1;\n  justify-content: space-between;}\n\n\n#uc_post_carousel_elementor_a2d22e3 .uc_carousel_item{\n  overflow:hidden;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dots {\n  overflow:hidden;\n  display:flex !important;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dot {\n  border-radius:50%;\n  display:inline-block;\n  padding: 0;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_more_btn{\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  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      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Young group of friends watching sport on television\" width=\"768\" height=\"512\" alt=\"Young group of friends watching sport on television\" title=\"Young group of friends watching sport on television\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">            <div class=\"uc_post_title\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  25\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n        Retail &amp; CPG \u00b7 Tendencias...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" width=\"768\" height=\"511\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" title=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">            <div class=\"uc_post_title\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s? \u2014 Teamcore Blog...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">            <div class=\"uc_post_title\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  24\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nabril...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLa mayor\u00eda de las compa\u00f1\u00edas tienen...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" title=\"Ejecuci\u00f3n comercial en el canal tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  10\/03\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\nEl canal tradicional...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" width=\"768\" height=\"512\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" title=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\">            <div class=\"uc_post_title\">Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/02\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nfebrero...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" title=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial inteligente: el cambio clave en 2026<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/01\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\nLa ejecuci\u00f3n comercial inteligente ser\u00e1 clave en 2026 para...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" width=\"768\" height=\"512\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" title=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\">            <div class=\"uc_post_title\">C\u00f3mo aumentar tus ventas con Big Data en 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  20\/09\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nseptiembre...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" width=\"768\" height=\"512\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" title=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\">            <div class=\"uc_post_title\">C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nagosto...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" width=\"768\" height=\"512\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" title=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\">            <div class=\"uc_post_title\">Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" width=\"768\" height=\"512\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" title=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\">            <div class=\"uc_post_title\">\u00bfC\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva?<\/div>\n          <\/a>    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uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" width=\"768\" height=\"512\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" title=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\">            <div class=\"uc_post_title\">\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?\nLa compa\u00f1\u00eda adopta un enfoque unificado...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\">            <div class=\"uc_post_title\">3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\nLa compa\u00f1\u00eda...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n\n  <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail Business Data: The Gap Between What You See and What Happens at the Point of Sale Subscribe February 19, 2026 You have dashboards. You have KPIs. You have an analytics team that could work at Google. And yet, the gaps keep appearing. Promotions aren\u2019t being executed. The field team prioritizes based on instinct. The problem isn\u2019t a lack of retail business data. It\u2019s that that data never quite translates into action. Why Having More Data Doesn\u2019t Lead to More Sales Over the past five years, consumer goods companies have invested heavily in visibility: sell-out by SKU, route coverage, photographed execution, real-time pricing. The paradoxical result: we\u2019ve never had so much information, and it\u2019s never been so hard to know what to do first. Why? Because most platforms are designed to show what happened, not to tell you what to do right now. A Trade Marketing Director doesn\u2019t need another report. They need clear answers to three questions: Which retail location should I address today, and why that one first? What specific action does my field team need to take? How do I know if the problem was resolved? When those answers require cross-referencing five systems and two hours of manual analysis, speed goes out the window. And in retail, speed equals profit margin. The \u00abpretty dashboard\u00bb syndrome There\u2019s a recurring pattern in organizations of all sizes: extremely high analytical sophistication, but average execution on the ground. According to a Gartner study, 61% of marketing leaders report not having the internal capabilities to execute their strategy (Gartner, 2022). That data is from 2022, but the problem has worsened: by 2025, 84% of CMOs report active strategic dysfunction (Gartner, 2025). The BI team delivers a flawless report showing that SKU A dropped by 18% in the northern region. Perfect. Now what? Now someone has to decide which of the 400 stores in the northern region to visit this week. What to tell the sales associate. Whether the problem is stockouts, pricing, or planograms. And whether the intervention will yield any meaningful results. An insight without an assigned task is just decorative information. Retail business data only creates value when it leads to a specific action, executed by a real person, in a specific location. From descriptive analytics to intelligent execution The shift in mindset isn\u2019t technological. It\u2019s operational. It\u2019s about redesigning the entire workflow: from data to action at the point of sale. Prioritize by impact, not by apparent urgency. Not every deviation warrants a visit. The key is to weigh the potential for sales recovery against the cost of intervention. That requires models, not intuition. Automatic translation of insights into tasks The analytical finding must reach the sales associate as a clear instruction: \u201cStore X\u2014check the facing of SKU Y\u2014probable cause: stockout.\u201d Not as a number on a dashboard that the supervisor has to interpret. Ownership defined by role. Every recommendation needs an owner: sales associate, supervisor, trade marketing, or logistics. Without explicit assignment, the recommendation dies in a meeting. Closing the loop with impact measurement The system must confirm whether the task was executed and whether it made a difference. This closed loop turns retail business data into real organizational learning, not just historical reports. Where AI Comes In (and Where It Doesn\u2019t Replace Human Judgment) The global retail analytics market will exceed $39 trillion over the next five years (Mordor Intelligence). But market size isn\u2019t the problem. The problem is the gap between investment in analytics and results in execution. In the Traditional Channel, with thousands of active points of sale, manual prioritization is unfeasible. That\u2019s where artificial intelligence plays a very specific role: Detecting anomalies before the problem escalates (imminent stockout, atypical sales drop) Rank points of sale by recovery potential using historical behavior Suggest the action most likely to be effective in that specific context Reduce the sales team\u2019s analytical workload so they can focus their energy on execution What AI does not do: replace the Trade Marketing Director\u2019s judgment regarding commercial policy, channel relationships, or portfolio decisions. That judgment remains a human one. AI doesn\u2019t give you more data. It gives you better answers to questions in less time. The three characteristics of organizations that do succeed There is a clear pattern among those who manage to bridge the gap between analysis and execution: They integrate visibility and action into a single operational workflow. These aren\u2019t separate systems: reporting and tasks reside on the same platform. They simplify decision-making on the ground. The salesperson doesn\u2019t analyze. The salesperson executes the instruction that someone else has already processed for them.  They measure real impact, not activity. They don\u2019t count visits. They track whether the issue was resolved and how much sales were recovered. This approach guides the development of solutions like those from Teamcore, where retail business data doesn\u2019t end up in a report but rather in prioritized, measurable tasks for each team member. The Real Question for 2026 According to Gartner, 94% of CMOs say that translating strategic directives into actionable plans is a real challenge (Gartner, 2025). In retail, that challenge plays out at the point of sale, not in the boardroom. Competitive advantage no longer belongs to whoever collects the most data. It belongs to whoever acts fastest on the data they already have. Is your organization turning its retail business data into real decisions, or into increasingly comprehensive dashboards that no one has time to analyze? What\u2019s next? If you lead Trade Marketing at a consumer goods company and want to understand how to bridge the gap between analysis and execution at the point of sale, we can show you how it works in practice. Previous PostNext Post Latest Posts All Posts Blog In-House Insights vs. External Studies: Two Sources, One Decision Commercial Execution in the Traditional Channel: What Has Changed Business Data<\/p>","protected":false},"author":1,"featured_media":4347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/en\/commercial-data-in-retail-the-gap-between-what-you-see-and-what-happens-at-the-point-of-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta - Teamcore\" \/>\n<meta property=\"og:description\" content=\"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta Suscr\u00edbete febrero 19, 2026 Tienes dashboards. Tienes KPIs. Tienes un equipo de anal\u00edtica que podr\u00eda trabajar en Google. Y aun as\u00ed, los quiebres siguen apareciendo. Las promociones no se ejecutan. El equipo de campo prioriza por instinto. El problema no es la falta de datos comerciales en retail. Es que esos datos nunca terminan de convertirse en acci\u00f3n. Por qu\u00e9 tener m\u00e1s datos no te da m\u00e1s ventas En los \u00faltimos cinco a\u00f1os, las compa\u00f1\u00edas de consumo masivo invirtieron fuerte en visibilidad: sell-out por SKU, cobertura por ruta, ejecuci\u00f3n fotografiada, precios en tiempo real. El resultado parad\u00f3jico: nunca tuvimos tanta informaci\u00f3n y nunca fue tan dif\u00edcil saber qu\u00e9 hacer primero. \u00bfPor qu\u00e9? Porque la mayor\u00eda de las plataformas est\u00e1n dise\u00f1adas para mostrar lo que ocurri\u00f3, no para decirte qu\u00e9 hacer ahora mismo. Un Director de Trade Marketing no necesita otro reporte. Necesita una respuesta clara a tres preguntas: \u00bfQu\u00e9 punto de venta intervengo hoy y por qu\u00e9 ese primero? \u00bfQu\u00e9 acci\u00f3n concreta tiene que ejecutar mi equipo en terreno? \u00bfC\u00f3mo s\u00e9 si el problema se resolvi\u00f3? Cuando esas respuestas requieren cruzar cinco sistemas y dos horas de an\u00e1lisis manual, la velocidad muere. Y en retail, la velocidad es margen. El s\u00edndrome del dashboard bonito Hay un patr\u00f3n que se repite en organizaciones de todo tama\u00f1o: sofisticaci\u00f3n anal\u00edtica alt\u00edsima, ejecuci\u00f3n en terreno promedio. Seg\u00fan un estudio de Gartner, el 61% de los l\u00edderes de marketing reporta no tener las capacidades internas para ejecutar su estrategia\u00a0(Gartner, 2022). El dato es de 2022, pero el problema se agrav\u00f3: en 2025, el 84% de los CMOs reporta disfunci\u00f3n estrat\u00e9gica activa\u00a0(Gartner, 2025). El equipo de BI entrega un reporte impecable que muestra que el SKU A cay\u00f3 18% en la zona norte. Perfecto. \u00bfY ahora? Ahora alguien tiene que decidir cu\u00e1les de las 400 tiendas de la zona norte visitar esta semana. Qu\u00e9 decirle al vendedor. Si el problema es quiebre, precio o planograma. Y si la intervenci\u00f3n va a recuperar algo significativo. Un insight sin tarea asignada es solo informaci\u00f3n decorativa. Los datos comerciales en retail solo crean valor cuando terminan en una acci\u00f3n espec\u00edfica, ejecutada por una persona real, en un lugar concreto. De la anal\u00edtica descriptiva a la ejecuci\u00f3n inteligente El cambio de mentalidad no es tecnol\u00f3gico. Es operativo. Se trata de redise\u00f1ar el flujo completo: desde el dato hasta la acci\u00f3n en el punto de venta. Priorizaci\u00f3n por impacto, no por urgencia aparente No todos los desv\u00edos merecen una visita. La clave est\u00e1 en cruzar potencial de recuperaci\u00f3n de ventas con costo de intervenci\u00f3n. Eso requiere modelos, no intuici\u00f3n. Traducci\u00f3n autom\u00e1tica de insights en tareas El hallazgo anal\u00edtico tiene que llegar al vendedor como una instrucci\u00f3n clara: \u00abTienda X \u2014 revisar facing del SKU Y \u2014 causa probable: quiebre de reposici\u00f3n\u00bb. No como un n\u00famero en un dashboard que el supervisor tiene que interpretar. Ownership definido por rol Cada recomendaci\u00f3n necesita un due\u00f1o: vendedor, supervisor, trade marketing o log\u00edstica. Sin asignaci\u00f3n expl\u00edcita, la recomendaci\u00f3n muere en una reuni\u00f3n. Cierre del ciclo con medici\u00f3n de impacto El sistema tiene que confirmar si la tarea se ejecut\u00f3 y si movi\u00f3 la aguja. Ese loop cerrado convierte los datos comerciales en retail en aprendizaje organizacional real, no en reportes hist\u00f3ricos. D\u00f3nde entra la IA (y d\u00f3nde no reemplaza el criterio humano) El mercado global de retail analytics superar\u00e1 los $39 billones en los pr\u00f3ximos cinco a\u00f1os\u00a0(Mordor Intelligence). Pero el tama\u00f1o del mercado no es el problema. El problema es la brecha entre inversi\u00f3n en analytics y resultados en ejecuci\u00f3n. En el Canal Tradicional, con miles de puntos de venta activos, la priorizaci\u00f3n manual es inviable. Ah\u00ed la inteligencia artificial cumple un rol muy espec\u00edfico: Detectar anomal\u00edas antes de que el problema escale (quiebre inminente, ca\u00edda de venta at\u00edpica) Rankear puntos de venta por potencial de recuperaci\u00f3n usando comportamiento hist\u00f3rico Sugerir la acci\u00f3n m\u00e1s probable de ser efectiva en ese contexto espec\u00edfico Reducir la carga anal\u00edtica del equipo comercial para que focalice energ\u00eda en ejecutar Lo que la IA no hace: reemplazar el juicio del Director de Trade Marketing sobre pol\u00edtica comercial, relaciones de canal o decisiones de portfolio. Ese criterio sigue siendo humano. La IA no te da m\u00e1s datos. Te da mejores preguntas respondidas en menos tiempo. Las tres caracter\u00edsticas de las organizaciones que s\u00ed lo logran Hay un patr\u00f3n claro en quienes logran cerrar la brecha entre an\u00e1lisis y ejecuci\u00f3n: Integran visibilidad y acci\u00f3n en un mismo flujo operativo. No son sistemas separados: el reporte y la tarea viven en la misma plataforma. Simplifican la toma de decisiones en terreno. El vendedor no analiza. El vendedor ejecuta la instrucci\u00f3n que alguien ya proces\u00f3 por \u00e9l.\u00a0 Miden impacto real, no actividad. No cuentan visitas. Cuentan si el quiebre se resolvi\u00f3 y cu\u00e1nto recuperaron en ventas. Ese enfoque es el que gu\u00eda el desarrollo de soluciones como las de Teamcore, donde los datos comerciales en retail no terminan en un reporte sino en tareas priorizadas y medibles para cada integrante del equipo. La pregunta real para 2026 Seg\u00fan Gartner, el 94% de los CMOs dice que traducir directivas estrat\u00e9gicas en planes accionables es un desaf\u00edo real\u00a0(Gartner, 2025). En retail, ese desaf\u00edo se juega en el punto de venta, no en la sala de reuniones. La ventaja competitiva ya no la tiene quien recolecta m\u00e1s datos. La tiene quien act\u00faa m\u00e1s r\u00e1pido con los datos que ya tiene. \u00bfTu organizaci\u00f3n est\u00e1 convirtiendo sus datos comerciales en retail en decisiones reales, o en dashboards cada vez m\u00e1s completos que nadie tiene tiempo de analizar? \u00bfQu\u00e9 sigue? Si lideras Trade Marketing en una compa\u00f1\u00eda de consumo masivo y quieres entender c\u00f3mo cerrar la brecha entre an\u00e1lisis y ejecuci\u00f3n en el punto de venta,\u00a0podemos mostrarte c\u00f3mo funciona en la pr\u00e1ctica. Entrada anteriorEntrada siguiente Ultimas entradas All Posts Blog Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3 Datos comerciales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamcore.com\/en\/commercial-data-in-retail-the-gap-between-what-you-see-and-what-happens-at-the-point-of-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamcore\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T23:19:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T19:50:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamcore.com\\\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/#\\\/schema\\\/person\\\/1e6d36a8d63f6480c75293f4e45878c7\"},\"headline\":\"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\",\"datePublished\":\"2026-02-19T23:19:29+00:00\",\"dateModified\":\"2026-04-24T19:50:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamcore.com\\\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\\\/\"},\"wordCount\":1145,\"image\":{\"@id\":\"https:\\\/\\\/teamcore.com\\\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/teamcore.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\\\/\",\"url\":\"https:\\\/\\\/teamcore.com\\\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\\\/\",\"name\":\"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta - 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Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/en\/commercial-data-in-retail-the-gap-between-what-you-see-and-what-happens-at-the-point-of-sale\/","og_locale":"en_US","og_type":"article","og_title":"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta - Teamcore","og_description":"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta Suscr\u00edbete febrero 19, 2026 Tienes dashboards. Tienes KPIs. Tienes un equipo de anal\u00edtica que podr\u00eda trabajar en Google. Y aun as\u00ed, los quiebres siguen apareciendo. Las promociones no se ejecutan. El equipo de campo prioriza por instinto. El problema no es la falta de datos comerciales en retail. Es que esos datos nunca terminan de convertirse en acci\u00f3n. Por qu\u00e9 tener m\u00e1s datos no te da m\u00e1s ventas En los \u00faltimos cinco a\u00f1os, las compa\u00f1\u00edas de consumo masivo invirtieron fuerte en visibilidad: sell-out por SKU, cobertura por ruta, ejecuci\u00f3n fotografiada, precios en tiempo real. El resultado parad\u00f3jico: nunca tuvimos tanta informaci\u00f3n y nunca fue tan dif\u00edcil saber qu\u00e9 hacer primero. \u00bfPor qu\u00e9? Porque la mayor\u00eda de las plataformas est\u00e1n dise\u00f1adas para mostrar lo que ocurri\u00f3, no para decirte qu\u00e9 hacer ahora mismo. Un Director de Trade Marketing no necesita otro reporte. Necesita una respuesta clara a tres preguntas: \u00bfQu\u00e9 punto de venta intervengo hoy y por qu\u00e9 ese primero? \u00bfQu\u00e9 acci\u00f3n concreta tiene que ejecutar mi equipo en terreno? \u00bfC\u00f3mo s\u00e9 si el problema se resolvi\u00f3? Cuando esas respuestas requieren cruzar cinco sistemas y dos horas de an\u00e1lisis manual, la velocidad muere. Y en retail, la velocidad es margen. El s\u00edndrome del dashboard bonito Hay un patr\u00f3n que se repite en organizaciones de todo tama\u00f1o: sofisticaci\u00f3n anal\u00edtica alt\u00edsima, ejecuci\u00f3n en terreno promedio. Seg\u00fan un estudio de Gartner, el 61% de los l\u00edderes de marketing reporta no tener las capacidades internas para ejecutar su estrategia\u00a0(Gartner, 2022). El dato es de 2022, pero el problema se agrav\u00f3: en 2025, el 84% de los CMOs reporta disfunci\u00f3n estrat\u00e9gica activa\u00a0(Gartner, 2025). El equipo de BI entrega un reporte impecable que muestra que el SKU A cay\u00f3 18% en la zona norte. Perfecto. \u00bfY ahora? Ahora alguien tiene que decidir cu\u00e1les de las 400 tiendas de la zona norte visitar esta semana. Qu\u00e9 decirle al vendedor. Si el problema es quiebre, precio o planograma. Y si la intervenci\u00f3n va a recuperar algo significativo. Un insight sin tarea asignada es solo informaci\u00f3n decorativa. Los datos comerciales en retail solo crean valor cuando terminan en una acci\u00f3n espec\u00edfica, ejecutada por una persona real, en un lugar concreto. De la anal\u00edtica descriptiva a la ejecuci\u00f3n inteligente El cambio de mentalidad no es tecnol\u00f3gico. Es operativo. Se trata de redise\u00f1ar el flujo completo: desde el dato hasta la acci\u00f3n en el punto de venta. Priorizaci\u00f3n por impacto, no por urgencia aparente No todos los desv\u00edos merecen una visita. La clave est\u00e1 en cruzar potencial de recuperaci\u00f3n de ventas con costo de intervenci\u00f3n. Eso requiere modelos, no intuici\u00f3n. Traducci\u00f3n autom\u00e1tica de insights en tareas El hallazgo anal\u00edtico tiene que llegar al vendedor como una instrucci\u00f3n clara: \u00abTienda X \u2014 revisar facing del SKU Y \u2014 causa probable: quiebre de reposici\u00f3n\u00bb. No como un n\u00famero en un dashboard que el supervisor tiene que interpretar. Ownership definido por rol Cada recomendaci\u00f3n necesita un due\u00f1o: vendedor, supervisor, trade marketing o log\u00edstica. Sin asignaci\u00f3n expl\u00edcita, la recomendaci\u00f3n muere en una reuni\u00f3n. Cierre del ciclo con medici\u00f3n de impacto El sistema tiene que confirmar si la tarea se ejecut\u00f3 y si movi\u00f3 la aguja. Ese loop cerrado convierte los datos comerciales en retail en aprendizaje organizacional real, no en reportes hist\u00f3ricos. D\u00f3nde entra la IA (y d\u00f3nde no reemplaza el criterio humano) El mercado global de retail analytics superar\u00e1 los $39 billones en los pr\u00f3ximos cinco a\u00f1os\u00a0(Mordor Intelligence). Pero el tama\u00f1o del mercado no es el problema. El problema es la brecha entre inversi\u00f3n en analytics y resultados en ejecuci\u00f3n. En el Canal Tradicional, con miles de puntos de venta activos, la priorizaci\u00f3n manual es inviable. Ah\u00ed la inteligencia artificial cumple un rol muy espec\u00edfico: Detectar anomal\u00edas antes de que el problema escale (quiebre inminente, ca\u00edda de venta at\u00edpica) Rankear puntos de venta por potencial de recuperaci\u00f3n usando comportamiento hist\u00f3rico Sugerir la acci\u00f3n m\u00e1s probable de ser efectiva en ese contexto espec\u00edfico Reducir la carga anal\u00edtica del equipo comercial para que focalice energ\u00eda en ejecutar Lo que la IA no hace: reemplazar el juicio del Director de Trade Marketing sobre pol\u00edtica comercial, relaciones de canal o decisiones de portfolio. Ese criterio sigue siendo humano. La IA no te da m\u00e1s datos. Te da mejores preguntas respondidas en menos tiempo. Las tres caracter\u00edsticas de las organizaciones que s\u00ed lo logran Hay un patr\u00f3n claro en quienes logran cerrar la brecha entre an\u00e1lisis y ejecuci\u00f3n: Integran visibilidad y acci\u00f3n en un mismo flujo operativo. No son sistemas separados: el reporte y la tarea viven en la misma plataforma. Simplifican la toma de decisiones en terreno. El vendedor no analiza. El vendedor ejecuta la instrucci\u00f3n que alguien ya proces\u00f3 por \u00e9l.\u00a0 Miden impacto real, no actividad. No cuentan visitas. Cuentan si el quiebre se resolvi\u00f3 y cu\u00e1nto recuperaron en ventas. Ese enfoque es el que gu\u00eda el desarrollo de soluciones como las de Teamcore, donde los datos comerciales en retail no terminan en un reporte sino en tareas priorizadas y medibles para cada integrante del equipo. La pregunta real para 2026 Seg\u00fan Gartner, el 94% de los CMOs dice que traducir directivas estrat\u00e9gicas en planes accionables es un desaf\u00edo real\u00a0(Gartner, 2025). En retail, ese desaf\u00edo se juega en el punto de venta, no en la sala de reuniones. La ventaja competitiva ya no la tiene quien recolecta m\u00e1s datos. La tiene quien act\u00faa m\u00e1s r\u00e1pido con los datos que ya tiene. \u00bfTu organizaci\u00f3n est\u00e1 convirtiendo sus datos comerciales en retail en decisiones reales, o en dashboards cada vez m\u00e1s completos que nadie tiene tiempo de analizar? \u00bfQu\u00e9 sigue? Si lideras Trade Marketing en una compa\u00f1\u00eda de consumo masivo y quieres entender c\u00f3mo cerrar la brecha entre an\u00e1lisis y ejecuci\u00f3n en el punto de venta,\u00a0podemos mostrarte c\u00f3mo funciona en la pr\u00e1ctica. Entrada anteriorEntrada siguiente Ultimas entradas All Posts Blog Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3 Datos comerciales","og_url":"https:\/\/teamcore.com\/en\/commercial-data-in-retail-the-gap-between-what-you-see-and-what-happens-at-the-point-of-sale\/","og_site_name":"Teamcore","article_published_time":"2026-02-19T23:19:29+00:00","article_modified_time":"2026-04-24T19:50:17+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/#article","isPartOf":{"@id":"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/"},"author":{"name":"admin","@id":"https:\/\/teamcore.com\/#\/schema\/person\/1e6d36a8d63f6480c75293f4e45878c7"},"headline":"Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta","datePublished":"2026-02-19T23:19:29+00:00","dateModified":"2026-04-24T19:50:17+00:00","mainEntityOfPage":{"@id":"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/"},"wordCount":1145,"image":{"@id":"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/#primaryimage"},"thumbnailUrl":"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/","url":"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/","name":"Retail business data: the gap between what you see and what happens at the point of sale - 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