{"id":4362,"date":"2026-04-08T23:38:31","date_gmt":"2026-04-08T23:38:31","guid":{"rendered":"https:\/\/teamcore.com\/?p=4362"},"modified":"2026-04-24T19:46:45","modified_gmt":"2026-04-24T19:46:45","slug":"internal-insights-vs-external-studies-two-sources-one-decision","status":"publish","type":"post","link":"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/","title":{"rendered":"Internal insights vs. external studies: two sources, a single decision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4362\" class=\"elementor elementor-4362\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b9177 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"78b9177\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee862fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee862fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226264e elementor-widget elementor-widget-elementskit-heading\" data-id=\"226264e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title \">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19fee9 e-con-full borde-degradado e-transform animated-slow e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"e19fee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8ae47 elementor-widget elementor-widget-text-editor\" data-id=\"8e8ae47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La mayor\u00eda de las compa\u00f1\u00edas tienen acceso a m\u00e1s datos que nunca, pero siguen operando con fuentes desconectadas. En este art\u00edculo exploramos c\u00f3mo integrar estudios de mercado externos con la data interna del negocio para cerrar la brecha entre estrategia y ejecuci\u00f3n en el punto de venta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44acc2 borde-boton-color elementor-widget__width-initial animated-slow premium-lq__none elementor-invisible elementor-widget elementor-widget-premium-addon-button\" data-id=\"e44acc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-right\" href=\"#suscribete\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tSuscr\u00edbete\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea91fd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ea91fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5606128 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5606128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-1024x683.webp\" class=\"attachment-large size-large wp-image-4363\" alt=\"\" srcset=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-1024x683.webp 1024w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-300x200.webp 300w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp 768w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5594c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b5594c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee20143 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee20143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149fe40 wpr-post-info-align-left animated-slow elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-wpr-post-info\" data-id=\"149fe40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span class=\"wpr-post-info-text\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg><\/span><span>April 8, 2026<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b25f1 elementor-widget elementor-widget-text-editor\" data-id=\"c9b25f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La informaci\u00f3n nunca fue el problema. El problema siempre fue&nbsp;<b>qu\u00e9 hacer con ella<\/b>.<\/p>\n<p>En 2026, la mayor\u00eda de las compa\u00f1\u00edas de consumo masivo tienen acceso a m\u00e1s datos que nunca. Y aun as\u00ed, muchas siguen tomando decisiones a ciegas \u2014 no por falta de informaci\u00f3n, sino porque sus fuentes no se hablan entre s\u00ed.<\/p>\n<p>Dos mundos paralelos que nunca se cruzan. Y una brecha enorme entre lo que la estrategia dice y lo que ocurre en el punto de venta.<\/p>\n<h3><b>Lo que te dicen los estudios de mercado (y lo que no te dicen)<\/b><\/h3>\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Los estudios de participaci\u00f3n de mercado, comportamiento del consumidor y evoluci\u00f3n de categor\u00edas siguen siendo herramientas clave. Nadie lo discute.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Te ayudan a entender el contexto: c\u00f3mo crece tu categor\u00eda, d\u00f3nde est\u00e1 parada la competencia, qu\u00e9 tendencias est\u00e1n emergiendo. Son el mapa del territorio. De hecho,&nbsp;<a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/kriq.kantarretailiq.com\/en\/p-iq\/insights\/blogs\/kantars-10-retail-trends-for-2025\">seg\u00fan Kantar<\/a>, las compa\u00f1\u00edas que est\u00e1n ganando en retail son las que combinan anal\u00edtica avanzada con una visi\u00f3n clara del comportamiento del consumidor para detectar oportunidades de crecimiento antes que la competencia.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Pero tienen un l\u00edmite muy concreto:&nbsp;<strong>no te dicen d\u00f3nde actuar ma\u00f1ana<\/strong>.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La frecuencia de actualizaci\u00f3n es baja. El nivel de agregaci\u00f3n es alto. Y cuando se quiere bajar al punto de venta espec\u00edfico, la informaci\u00f3n se difumina. Sirven para planificar estrategia de mediano y largo plazo, no para ejecutar esta semana.<\/p>\n<\/div>\n<\/div>\n<h3><b>El activo que ya tienes y probablemente est\u00e1s subutilizando<\/b><\/h3>\n<p>Mientras tanto, en tu propia operaci\u00f3n se genera una cantidad enorme de datos todos los d\u00edas:<\/p>\n<ul>\n<li aria-level=\"1\">Ventas por SKU<\/li>\n<li aria-level=\"1\">Datos de distribuidores<\/li>\n<li aria-level=\"1\">Ejecuci\u00f3n en terreno<\/li>\n<li aria-level=\"1\">Hist\u00f3ricos de precios y promociones<\/li>\n<li aria-level=\"1\">Cumplimiento de rutas comerciales<\/li>\n<\/ul>\n<p>Esta informaci\u00f3n tiene algo que ning\u00fan estudio externo puede entregar: granularidad real, frecuencia diaria y cercan\u00eda directa con lo que est\u00e1 pasando en el negocio.<\/p>\n<p>El problema es que en la mayor\u00eda de las organizaciones, esos datos se usan para&nbsp;<b>reportar el pasado<\/b>, no para orientar el futuro.<\/p>\n<h3><b>\u00bfQu\u00e9 ocurre cuando las fuentes no se conectan?<\/b><\/h3>\n<p>El resultado suele ser siempre el mismo: estrategias bien dise\u00f1adas que se ejecutan mal.<\/p>\n<p>Un estudio puede mostrar que una categor\u00eda est\u00e1 creciendo con fuerza en una regi\u00f3n determinada. Excelente se\u00f1al. Pero sin la data operativa para cruzarla, no es posible responder las preguntas que realmente importan:<\/p>\n<ul>\n<li aria-level=\"1\">\u00bfEn qu\u00e9 puntos de venta espec\u00edficos hay que actuar?<\/li>\n<li aria-level=\"1\">\u00bfQu\u00e9 productos se deben priorizar?<\/li>\n<li aria-level=\"1\">\u00bfQu\u00e9 hace el equipo en terreno esta semana?<\/li>\n<\/ul>\n<p>No es un problema nuevo.&nbsp;<a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/hbr.org\/podcast\/2025\/03\/the-right-way-to-make-data-driven-decisions\">Harvard Business Review advierte<\/a>&nbsp;que la mayor\u00eda de los errores en la toma de decisiones no vienen de tener pocos datos, sino de no saber integrar correctamente las fuentes internas y externas disponibles.<\/p>\n<h3><b>La l\u00f3gica que est\u00e1n adoptando las organizaciones m\u00e1s avanzadas<\/b><\/h3>\n<p>No se trata de elegir entre estudios externos o data interna. Se trata de entender que cumplen funciones distintas y que, juntas, son mucho m\u00e1s poderosas.<\/p>\n<p><b>Los estudios entregan contexto y direcci\u00f3n estrat\u00e9gica. La data interna permite ejecutar con precisi\u00f3n y velocidad.<\/b><\/p>\n<p>Cuando se integran bien, el resultado cambia de forma significativa:<\/p>\n<ul>\n<li aria-level=\"1\">Se detectan oportunidades con mayor anticipaci\u00f3n<\/li>\n<li aria-level=\"1\">Se priorizan los puntos de venta con mayor impacto potencial<\/li>\n<li aria-level=\"1\">Las estrategias se ajustan en ciclos mucho m\u00e1s cortos<\/li>\n<li aria-level=\"1\">La planificaci\u00f3n se conecta con la ejecuci\u00f3n real<\/li>\n<\/ul>\n<h3><b>El impacto real est\u00e1 en el terreno<\/b><\/h3>\n<p>Todo esto cobra sentido cuando llega al punto de venta.<\/p>\n<p>La integraci\u00f3n de fuentes no es un ejercicio anal\u00edtico. Es una herramienta de ejecuci\u00f3n. Cuando funciona bien, los equipos comerciales salen al terreno con prioridades claras, no con intuici\u00f3n.<\/p>\n<p>Eso transforma cada visita: m\u00e1s foco, m\u00e1s efectividad, resultados medibles.<\/p>\n<h3><b>Por qu\u00e9 la tecnolog\u00eda es el puente<\/b><\/h3>\n<p>Hacer esta integraci\u00f3n de manera manual no escala. Requiere demasiado tiempo, demasiados intermediarios y demasiados ciclos de an\u00e1lisis.<\/p>\n<p>Por eso cada vez m\u00e1s organizaciones est\u00e1n adoptando plataformas que unifican estas fuentes y convierten la informaci\u00f3n en decisiones accionables \u2014 herramientas que conectan datos de distribuidores, puntos de venta y operaci\u00f3n comercial, y los traducen en tareas concretas para los equipos en terreno.<\/p>\n<p>La informaci\u00f3n deja de ser un activo pasivo. Se convierte en una ventaja competitiva real.<\/p>\n<h3><b>La verdadera diferencia en 2026<\/b><\/h3>\n<p>En un entorno donde todas las compa\u00f1\u00edas tienen acceso a informaci\u00f3n similar, la diferencia no estar\u00e1 en qui\u00e9n tiene m\u00e1s datos, sino en qui\u00e9n logra:<\/p>\n<ul>\n<li aria-level=\"1\">Integrar distintas fuentes de manera inteligente<\/li>\n<li aria-level=\"1\">Reducir el tiempo entre el insight y la acci\u00f3n<\/li>\n<li aria-level=\"1\">Ejecutar con foco en los puntos de mayor impacto<\/li>\n<li aria-level=\"1\">Medir resultados y aprender r\u00e1pidamente<br><br><\/li>\n<\/ul>\n<p>Las empresas que sigan operando con fuentes desconectadas tendr\u00e1n una visi\u00f3n parcial del negocio. Las que logren integrarlas estar\u00e1n mejor preparadas para competir en mercados cada vez m\u00e1s exigentes.<\/p>\n<h3><b>Los estudios de mercado y la data interna no compiten entre s\u00ed. Se complementan.<\/b><\/h3>\n<p>Pero solo cuando se integran correctamente permiten cerrar la brecha entre estrategia y ejecuci\u00f3n. En 2026, las decisiones comerciales m\u00e1s efectivas no vendr\u00e1n de mirar una sola fuente, vendr\u00e1n de construir una visi\u00f3n completa que permita actuar con precisi\u00f3n en el punto de venta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7e6c elementor-widget__width-initial elementor-widget elementor-widget-wpr-post-navigation\" data-id=\"80b7e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-navigation.default\">\n\t\t\t\t\t<div class=\"wpr-post-navigation-wrap elementor-clearfix wpr-post-nav-static-wrap wpr-post-nav-dividers\"><div class=\"wpr-post-nav-prev wpr-post-navigation wpr-post-nav-static\"><a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"elementor-clearfix\"><div class=\"wpr-posts-navigation-svg-wrapper\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" 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elementskit-section-title \">Ultimas entradas <\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df6267 wpr-grid-columns-1 elementor-widget__width-inherit entradas_lateral wpr-grid-columns--tablet2 wpr-grid-columns--mobile1 wpr-item-styles-inner elementor-widget elementor-widget-wpr-grid\" data-id=\"9df6267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-grid.default\">\n\t\t\t\t\t<ul class=\"wpr-grid-filters elementor-clearfix wpr-grid-filters-sep-right\"><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\"*\" class=\"wpr-grid-filters-item wpr-active-filter \">All Posts<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"blog\"]  data-filter=\".category-blog\">Blog<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><\/ul><section class=\"wpr-grid 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data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-5710 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Young happy group of friends watching sport on television and cheering\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-5706 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" alt=\"Arab man selecting groceries while opening the refrigerator door in a supermarket, engaging in a typical shopping experience\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-4744 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" alt=\"C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/a><\/div><\/h2><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecf2215 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ecf2215\" data-element_type=\"container\" data-e-type=\"container\" id=\"suscribete\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e592616 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"e592616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Suscr\u00edbete gratis a nuestro newsletter.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809e4c5 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"809e4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"2254019\",\n    formId: \"3d5bcdc2-9a92-4346-98cc-5678d477de31\",\n    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class=\"elementor-element elementor-element-a2d22e3 elementor-widget__width-inherit elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"a2d22e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' 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display:flex;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_content{\n  flex-grow: 1;\n  justify-content: space-between;}\n\n\n#uc_post_carousel_elementor_a2d22e3 .uc_carousel_item{\n  overflow:hidden;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dots {\n  overflow:hidden;\n  display:flex !important;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dot {\n  border-radius:50%;\n  display:inline-block;\n  padding: 0;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_more_btn{\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  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 border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_a2d22e3 .owl-stage        {\n            transition-timing-function: linear!important;\n        }\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev.disabled,\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next.disabled {\n   display: none;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_a2d22e3-wrapper\">\n  <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper \n              \n              \" data-custom-sethtml=\"true\"\n        data-id=\"\" id=\"uc_post_carousel_elementor_a2d22e3\" \n       >\n    <div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Young group of friends watching sport on television\" width=\"768\" height=\"512\" alt=\"Young group of friends watching sport on television\" title=\"Young group of friends watching sport on television\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">            <div class=\"uc_post_title\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  25\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n        Retail &amp; CPG \u00b7 Tendencias...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" width=\"768\" height=\"511\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" title=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">            <div class=\"uc_post_title\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s? \u2014 Teamcore Blog...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">            <div class=\"uc_post_title\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  24\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nabril...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLa mayor\u00eda de las compa\u00f1\u00edas tienen...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" title=\"Ejecuci\u00f3n comercial en el canal tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  10\/03\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\nEl canal tradicional...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" width=\"768\" height=\"512\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" title=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\">            <div class=\"uc_post_title\">Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/02\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nfebrero...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" title=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial inteligente: el cambio clave en 2026<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/01\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\nLa ejecuci\u00f3n comercial inteligente ser\u00e1 clave en 2026 para...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" width=\"768\" height=\"512\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" title=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\">            <div class=\"uc_post_title\">C\u00f3mo aumentar tus ventas con Big Data en 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  20\/09\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nseptiembre...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" width=\"768\" height=\"512\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" title=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\">            <div class=\"uc_post_title\">C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nagosto...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" width=\"768\" height=\"512\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" title=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\">            <div class=\"uc_post_title\">Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" width=\"768\" height=\"512\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" title=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\">            <div class=\"uc_post_title\">\u00bfC\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva?<\/div>\n          <\/a>    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uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" width=\"768\" height=\"512\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" title=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\">            <div class=\"uc_post_title\">\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?\nLa compa\u00f1\u00eda adopta un enfoque unificado...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\">            <div class=\"uc_post_title\">3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\nLa compa\u00f1\u00eda...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n\n  <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In-House Insights vs. External Research: Two Sources, One Decision Most companies have access to more data than ever before, but they continue to operate with disconnected sources. In this article, we explore how to integrate external market research with internal business data to bridge the gap between strategy and execution at the point of sale. Subscribe April 8, 2026 Information was never the problem. The problem was always what to do with it. In 2026, most consumer goods companies have access to more data than ever before. And yet, many continue to make decisions blindly\u2014not because of a lack of information, but because their data sources don\u2019t communicate with one another. Two parallel worlds that never intersect. And a huge gap between what the strategy says and what happens at the point of sale. What Market Research Tells You (and What It Doesn\u2019t) Studies on market share, consumer behavior, and category trends remain key tools. No one disputes that. They help you understand the context: how your category is growing, where the competition stands, and what trends are emerging. They are the map of the territory. In fact, according to Kantar, the companies that are succeeding in retail are those that combine advanced analytics with a clear understanding of consumer behavior to identify growth opportunities before the competition does. But they have a very specific limitation: they don\u2019t tell you where to act tomorrow. The frequency of updates is low. The level of aggregation is high. And when you want to drill down to a specific point of sale, the information becomes vague. They\u2019re useful for planning medium- and long-term strategies, not for executing this week. The asset you already have\u2014and are probably underutilizing\u2014Meanwhile, your own operations generate a massive amount of data every day: Sales by SKU Distributor data Field execution Price and promotion histories Sales route compliance This information offers something no external study can provide: true granularity, daily frequency, and direct insight into what\u2019s happening in the business. The problem is that in most organizations, this data is used to report on the past, not to guide the future. What happens when these data sources aren\u2019t connected? The result is usually the same: well-designed strategies that are poorly executed. A study might show that a category is growing strongly in a particular region. That\u2019s an excellent sign. But without the operational data to cross-reference it, it\u2019s impossible to answer the questions that really matter: At which specific retail locations should we take action? Which products should be prioritized? What is the field team doing this week? This isn\u2019t a new problem. The Harvard Business Review warns that most decision-making errors stem not from a lack of data, but from a failure to properly integrate available internal and external sources. The approach adopted by the most advanced organizations: It\u2019s not about choosing between external studies and internal data. It\u2019s about understanding that they serve different purposes and that, together, they are far more powerful. Studies provide context and strategic direction. Internal data enables precise and rapid execution. When they are well integrated, the result changes significantly: Opportunities are identified earlier; sales channels with the greatest potential impact are prioritized; strategies are adjusted in much shorter cycles; planning is linked to actual execution; and the real impact is on the ground. All of this makes sense when it reaches the point of sale. Integrating data sources isn\u2019t just an analytical exercise. It\u2019s an execution tool. When it works well, sales teams head out into the field with clear priorities, not just intuition. That transforms every visit: greater focus, greater effectiveness, and measurable results. Why Technology Is the Bridge Doing this integration manually isn\u2019t scalable. It requires too much time, too many intermediaries, and too many analysis cycles. That\u2019s why more and more organizations are adopting platforms that unify these sources and turn information into actionable decisions\u2014tools that connect data from distributors, points of sale, and sales operations, and translate them into concrete tasks for field teams. Information ceases to be a passive asset. It becomes a real competitive advantage. The real difference in 2026 In an environment where all companies have access to similar information, the difference will not lie in who has more data, but in who manages to: Intelligently integrate different sources Reduce the time between insight and action Execute with a focus on the areas of greatest impact Measure results and learn quickly Companies that continue to operate with disconnected data sources will have a partial view of the business. Those that manage to integrate them will be better prepared to compete in increasingly demanding markets. Market research and internal data do not compete with each other. They complement each other. But only when they are properly integrated can they bridge the gap between strategy and execution. By 2026, the most effective business decisions will not come from looking at a single source; they will come from building a comprehensive view that enables precise action at the point of sale. Previous Post Latest Posts All Posts Blog In-House Insights vs. External Studies: Two Sources, One Decision Commercial Execution in the Traditional Channel: What Has Changed Retail Business Data: The Gap Between What You See and What Happens at the Point of Sale Subscribe to our free newsletter. Read More skip render: ucaddon_post_carousel<\/p>","protected":false},"author":1,"featured_media":4363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-4362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/en\/internal-insights-vs-external-studies-two-sources-one-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n - Teamcore\" \/>\n<meta property=\"og:description\" content=\"Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n La mayor\u00eda de las compa\u00f1\u00edas tienen acceso a m\u00e1s datos que nunca, pero siguen operando con fuentes desconectadas. En este art\u00edculo exploramos c\u00f3mo integrar estudios de mercado externos con la data interna del negocio para cerrar la brecha entre estrategia y ejecuci\u00f3n en el punto de venta. Suscr\u00edbete abril 8, 2026 La informaci\u00f3n nunca fue el problema. El problema siempre fue&nbsp;qu\u00e9 hacer con ella. En 2026, la mayor\u00eda de las compa\u00f1\u00edas de consumo masivo tienen acceso a m\u00e1s datos que nunca. Y aun as\u00ed, muchas siguen tomando decisiones a ciegas \u2014 no por falta de informaci\u00f3n, sino porque sus fuentes no se hablan entre s\u00ed. Dos mundos paralelos que nunca se cruzan. Y una brecha enorme entre lo que la estrategia dice y lo que ocurre en el punto de venta. Lo que te dicen los estudios de mercado (y lo que no te dicen) Los estudios de participaci\u00f3n de mercado, comportamiento del consumidor y evoluci\u00f3n de categor\u00edas siguen siendo herramientas clave. Nadie lo discute. Te ayudan a entender el contexto: c\u00f3mo crece tu categor\u00eda, d\u00f3nde est\u00e1 parada la competencia, qu\u00e9 tendencias est\u00e1n emergiendo. Son el mapa del territorio. De hecho,&nbsp;seg\u00fan Kantar, las compa\u00f1\u00edas que est\u00e1n ganando en retail son las que combinan anal\u00edtica avanzada con una visi\u00f3n clara del comportamiento del consumidor para detectar oportunidades de crecimiento antes que la competencia. Pero tienen un l\u00edmite muy concreto:&nbsp;no te dicen d\u00f3nde actuar ma\u00f1ana. La frecuencia de actualizaci\u00f3n es baja. El nivel de agregaci\u00f3n es alto. Y cuando se quiere bajar al punto de venta espec\u00edfico, la informaci\u00f3n se difumina. Sirven para planificar estrategia de mediano y largo plazo, no para ejecutar esta semana. El activo que ya tienes y probablemente est\u00e1s subutilizando Mientras tanto, en tu propia operaci\u00f3n se genera una cantidad enorme de datos todos los d\u00edas: Ventas por SKU Datos de distribuidores Ejecuci\u00f3n en terreno Hist\u00f3ricos de precios y promociones Cumplimiento de rutas comerciales Esta informaci\u00f3n tiene algo que ning\u00fan estudio externo puede entregar: granularidad real, frecuencia diaria y cercan\u00eda directa con lo que est\u00e1 pasando en el negocio. El problema es que en la mayor\u00eda de las organizaciones, esos datos se usan para&nbsp;reportar el pasado, no para orientar el futuro. \u00bfQu\u00e9 ocurre cuando las fuentes no se conectan? El resultado suele ser siempre el mismo: estrategias bien dise\u00f1adas que se ejecutan mal. Un estudio puede mostrar que una categor\u00eda est\u00e1 creciendo con fuerza en una regi\u00f3n determinada. Excelente se\u00f1al. Pero sin la data operativa para cruzarla, no es posible responder las preguntas que realmente importan: \u00bfEn qu\u00e9 puntos de venta espec\u00edficos hay que actuar? \u00bfQu\u00e9 productos se deben priorizar? \u00bfQu\u00e9 hace el equipo en terreno esta semana? No es un problema nuevo.&nbsp;Harvard Business Review advierte&nbsp;que la mayor\u00eda de los errores en la toma de decisiones no vienen de tener pocos datos, sino de no saber integrar correctamente las fuentes internas y externas disponibles. La l\u00f3gica que est\u00e1n adoptando las organizaciones m\u00e1s avanzadas No se trata de elegir entre estudios externos o data interna. Se trata de entender que cumplen funciones distintas y que, juntas, son mucho m\u00e1s poderosas. Los estudios entregan contexto y direcci\u00f3n estrat\u00e9gica. La data interna permite ejecutar con precisi\u00f3n y velocidad. Cuando se integran bien, el resultado cambia de forma significativa: Se detectan oportunidades con mayor anticipaci\u00f3n Se priorizan los puntos de venta con mayor impacto potencial Las estrategias se ajustan en ciclos mucho m\u00e1s cortos La planificaci\u00f3n se conecta con la ejecuci\u00f3n real El impacto real est\u00e1 en el terreno Todo esto cobra sentido cuando llega al punto de venta. La integraci\u00f3n de fuentes no es un ejercicio anal\u00edtico. Es una herramienta de ejecuci\u00f3n. Cuando funciona bien, los equipos comerciales salen al terreno con prioridades claras, no con intuici\u00f3n. Eso transforma cada visita: m\u00e1s foco, m\u00e1s efectividad, resultados medibles. Por qu\u00e9 la tecnolog\u00eda es el puente Hacer esta integraci\u00f3n de manera manual no escala. Requiere demasiado tiempo, demasiados intermediarios y demasiados ciclos de an\u00e1lisis. Por eso cada vez m\u00e1s organizaciones est\u00e1n adoptando plataformas que unifican estas fuentes y convierten la informaci\u00f3n en decisiones accionables \u2014 herramientas que conectan datos de distribuidores, puntos de venta y operaci\u00f3n comercial, y los traducen en tareas concretas para los equipos en terreno. La informaci\u00f3n deja de ser un activo pasivo. Se convierte en una ventaja competitiva real. La verdadera diferencia en 2026 En un entorno donde todas las compa\u00f1\u00edas tienen acceso a informaci\u00f3n similar, la diferencia no estar\u00e1 en qui\u00e9n tiene m\u00e1s datos, sino en qui\u00e9n logra: Integrar distintas fuentes de manera inteligente Reducir el tiempo entre el insight y la acci\u00f3n Ejecutar con foco en los puntos de mayor impacto Medir resultados y aprender r\u00e1pidamente Las empresas que sigan operando con fuentes desconectadas tendr\u00e1n una visi\u00f3n parcial del negocio. Las que logren integrarlas estar\u00e1n mejor preparadas para competir en mercados cada vez m\u00e1s exigentes. Los estudios de mercado y la data interna no compiten entre s\u00ed. Se complementan. Pero solo cuando se integran correctamente permiten cerrar la brecha entre estrategia y ejecuci\u00f3n. En 2026, las decisiones comerciales m\u00e1s efectivas no vendr\u00e1n de mirar una sola fuente, vendr\u00e1n de construir una visi\u00f3n completa que permita actuar con precisi\u00f3n en el punto de venta. Entrada anterior Ultimas entradas All Posts Blog Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3 Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta Suscr\u00edbete gratis a nuestro newsletter. 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Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/en\/internal-insights-vs-external-studies-two-sources-one-decision\/","og_locale":"en_US","og_type":"article","og_title":"Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n - Teamcore","og_description":"Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n La mayor\u00eda de las compa\u00f1\u00edas tienen acceso a m\u00e1s datos que nunca, pero siguen operando con fuentes desconectadas. En este art\u00edculo exploramos c\u00f3mo integrar estudios de mercado externos con la data interna del negocio para cerrar la brecha entre estrategia y ejecuci\u00f3n en el punto de venta. Suscr\u00edbete abril 8, 2026 La informaci\u00f3n nunca fue el problema. El problema siempre fue&nbsp;qu\u00e9 hacer con ella. En 2026, la mayor\u00eda de las compa\u00f1\u00edas de consumo masivo tienen acceso a m\u00e1s datos que nunca. Y aun as\u00ed, muchas siguen tomando decisiones a ciegas \u2014 no por falta de informaci\u00f3n, sino porque sus fuentes no se hablan entre s\u00ed. Dos mundos paralelos que nunca se cruzan. Y una brecha enorme entre lo que la estrategia dice y lo que ocurre en el punto de venta. Lo que te dicen los estudios de mercado (y lo que no te dicen) Los estudios de participaci\u00f3n de mercado, comportamiento del consumidor y evoluci\u00f3n de categor\u00edas siguen siendo herramientas clave. Nadie lo discute. Te ayudan a entender el contexto: c\u00f3mo crece tu categor\u00eda, d\u00f3nde est\u00e1 parada la competencia, qu\u00e9 tendencias est\u00e1n emergiendo. Son el mapa del territorio. De hecho,&nbsp;seg\u00fan Kantar, las compa\u00f1\u00edas que est\u00e1n ganando en retail son las que combinan anal\u00edtica avanzada con una visi\u00f3n clara del comportamiento del consumidor para detectar oportunidades de crecimiento antes que la competencia. Pero tienen un l\u00edmite muy concreto:&nbsp;no te dicen d\u00f3nde actuar ma\u00f1ana. La frecuencia de actualizaci\u00f3n es baja. El nivel de agregaci\u00f3n es alto. Y cuando se quiere bajar al punto de venta espec\u00edfico, la informaci\u00f3n se difumina. Sirven para planificar estrategia de mediano y largo plazo, no para ejecutar esta semana. El activo que ya tienes y probablemente est\u00e1s subutilizando Mientras tanto, en tu propia operaci\u00f3n se genera una cantidad enorme de datos todos los d\u00edas: Ventas por SKU Datos de distribuidores Ejecuci\u00f3n en terreno Hist\u00f3ricos de precios y promociones Cumplimiento de rutas comerciales Esta informaci\u00f3n tiene algo que ning\u00fan estudio externo puede entregar: granularidad real, frecuencia diaria y cercan\u00eda directa con lo que est\u00e1 pasando en el negocio. El problema es que en la mayor\u00eda de las organizaciones, esos datos se usan para&nbsp;reportar el pasado, no para orientar el futuro. \u00bfQu\u00e9 ocurre cuando las fuentes no se conectan? El resultado suele ser siempre el mismo: estrategias bien dise\u00f1adas que se ejecutan mal. Un estudio puede mostrar que una categor\u00eda est\u00e1 creciendo con fuerza en una regi\u00f3n determinada. Excelente se\u00f1al. Pero sin la data operativa para cruzarla, no es posible responder las preguntas que realmente importan: \u00bfEn qu\u00e9 puntos de venta espec\u00edficos hay que actuar? \u00bfQu\u00e9 productos se deben priorizar? \u00bfQu\u00e9 hace el equipo en terreno esta semana? No es un problema nuevo.&nbsp;Harvard Business Review advierte&nbsp;que la mayor\u00eda de los errores en la toma de decisiones no vienen de tener pocos datos, sino de no saber integrar correctamente las fuentes internas y externas disponibles. La l\u00f3gica que est\u00e1n adoptando las organizaciones m\u00e1s avanzadas No se trata de elegir entre estudios externos o data interna. Se trata de entender que cumplen funciones distintas y que, juntas, son mucho m\u00e1s poderosas. Los estudios entregan contexto y direcci\u00f3n estrat\u00e9gica. La data interna permite ejecutar con precisi\u00f3n y velocidad. Cuando se integran bien, el resultado cambia de forma significativa: Se detectan oportunidades con mayor anticipaci\u00f3n Se priorizan los puntos de venta con mayor impacto potencial Las estrategias se ajustan en ciclos mucho m\u00e1s cortos La planificaci\u00f3n se conecta con la ejecuci\u00f3n real El impacto real est\u00e1 en el terreno Todo esto cobra sentido cuando llega al punto de venta. La integraci\u00f3n de fuentes no es un ejercicio anal\u00edtico. Es una herramienta de ejecuci\u00f3n. Cuando funciona bien, los equipos comerciales salen al terreno con prioridades claras, no con intuici\u00f3n. Eso transforma cada visita: m\u00e1s foco, m\u00e1s efectividad, resultados medibles. Por qu\u00e9 la tecnolog\u00eda es el puente Hacer esta integraci\u00f3n de manera manual no escala. Requiere demasiado tiempo, demasiados intermediarios y demasiados ciclos de an\u00e1lisis. Por eso cada vez m\u00e1s organizaciones est\u00e1n adoptando plataformas que unifican estas fuentes y convierten la informaci\u00f3n en decisiones accionables \u2014 herramientas que conectan datos de distribuidores, puntos de venta y operaci\u00f3n comercial, y los traducen en tareas concretas para los equipos en terreno. La informaci\u00f3n deja de ser un activo pasivo. Se convierte en una ventaja competitiva real. La verdadera diferencia en 2026 En un entorno donde todas las compa\u00f1\u00edas tienen acceso a informaci\u00f3n similar, la diferencia no estar\u00e1 en qui\u00e9n tiene m\u00e1s datos, sino en qui\u00e9n logra: Integrar distintas fuentes de manera inteligente Reducir el tiempo entre el insight y la acci\u00f3n Ejecutar con foco en los puntos de mayor impacto Medir resultados y aprender r\u00e1pidamente Las empresas que sigan operando con fuentes desconectadas tendr\u00e1n una visi\u00f3n parcial del negocio. Las que logren integrarlas estar\u00e1n mejor preparadas para competir en mercados cada vez m\u00e1s exigentes. Los estudios de mercado y la data interna no compiten entre s\u00ed. Se complementan. Pero solo cuando se integran correctamente permiten cerrar la brecha entre estrategia y ejecuci\u00f3n. En 2026, las decisiones comerciales m\u00e1s efectivas no vendr\u00e1n de mirar una sola fuente, vendr\u00e1n de construir una visi\u00f3n completa que permita actuar con precisi\u00f3n en el punto de venta. Entrada anterior Ultimas entradas All Posts Blog Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3 Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta Suscr\u00edbete gratis a nuestro newsletter. 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