{"id":4744,"date":"2026-04-24T18:30:09","date_gmt":"2026-04-24T18:30:09","guid":{"rendered":"https:\/\/teamcore.com\/?p=4744"},"modified":"2026-06-11T14:37:48","modified_gmt":"2026-06-11T20:37:48","slug":"how-the-2026-world-cup-is-changing-retail-execution-in-latin-america","status":"publish","type":"post","link":"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/","title":{"rendered":"How the 2026 Tournament is changing retail execution in LATAM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4744\" class=\"elementor elementor-4744\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b9177 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"78b9177\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee862fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee862fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226264e elementor-widget elementor-widget-elementskit-heading\" data-id=\"226264e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title \">C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19fee9 e-con-full borde-degradado e-transform animated-slow e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"e19fee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44acc2 borde-boton-color elementor-widget__width-initial animated-slow premium-lq__none elementor-invisible elementor-widget elementor-widget-premium-addon-button\" data-id=\"e44acc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-right\" href=\"#suscribete\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tSuscr\u00edbete\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea91fd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ea91fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5606128 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5606128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-1024x683.webp\" class=\"attachment-large size-large wp-image-4745\" alt=\"\" srcset=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-1024x683.webp 1024w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-300x200.webp 300w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp 768w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5594c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b5594c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee20143 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee20143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149fe40 wpr-post-info-align-left animated-slow elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-wpr-post-info\" data-id=\"149fe40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span class=\"wpr-post-info-text\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg><\/span><span>April 24, 2026<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b25f1 elementor-widget elementor-widget-text-editor\" data-id=\"c9b25f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>El Torneo no se juega solo en la cancha<\/b><\/h2>\n<p>Los partidos no solo se juega en los estadios.<br>Se juega en cada anaquel, en cada tienda, en cada decisi\u00f3n de ejecuci\u00f3n.<\/p>\n<p>Cuando 10 selecciones de Am\u00e9rica Latina compiten en el torneo m\u00e1s grande de la historia, millones de consumidores reorganizan sus h\u00e1bitos de compra. Para las CPGs, esto abre una ventana cr\u00edtica:&nbsp;<b>capturar crecimiento\u2026 o perderlo frente a la competencia.<\/b><\/p>\n<p>Y esa ventana dura apenas&nbsp;<b>39 d\u00edas.<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>+30%<\/b>&nbsp;repunte esperado en categor\u00edas como cerveza, botanas y refrescos&nbsp;<i>(Kantar \/ Expansi\u00f3n, feb. 2026)<\/i><\/li>\n<li aria-level=\"1\"><b>$395M USD<\/b>&nbsp;adicionales proyectados para el retail en M\u00e9xico&nbsp;<i>(Monitor Deloitte, feb. 2026)<\/i><\/li>\n<li aria-level=\"1\"><b>10 selecciones LATAM<\/b>&nbsp;impulsando consumo en toda la regi\u00f3n&nbsp;<i>(FIFA \/ Milenio, abr. 2026)<\/i><\/li>\n<\/ul>\n<p>El impacto no es marginal. Es estructural.<\/p>\n<p>El problema: la mayor\u00eda de las marcas no llega en condiciones \u00f3ptimas.<br>Porque en eventos como este,&nbsp;<b>la ejecuci\u00f3n \u2014no la estrategia\u2014 define qui\u00e9n gana.<\/b><\/p>\n<h2><b>Los 5 movimientos que definen el resultado<\/b><\/h2>\n<h3 style=\"padding-left: 40px;\"><b>1. Planeaci\u00f3n comercial<\/b><\/h3>\n<p><b>Mapea tus categor\u00edas ganadoras antes del silbatazo<\/b><\/p>\n<p>No todas las categor\u00edas reaccionan igual. Bebidas, snacks, cervezas y carnes fr\u00edas concentran los mayores picos, con incrementos de hasta 30% en periodos de alta demanda&nbsp;<i>(Kantar \/ Expansi\u00f3n, feb. 2026)<\/i>.<\/p>\n<p>Las compa\u00f1\u00edas que capitalizan estos momentos no improvisan:<br>analizan eventos anteriores (Copa Am\u00e9rica, eliminatorias), proyectan demanda y ajustan su mix con anticipaci\u00f3n.<\/p>\n<p>El error m\u00e1s caro no es fallar en marketing.<br>Es quedarte&nbsp;<b>sin producto cuando el consumidor est\u00e1 listo para comprar.<\/b><\/p>\n<h3 style=\"padding-left: 40px;\"><b>2. Ejecuci\u00f3n en punto de venta<\/b><\/h3>\n<p><b>La batalla se gana en el anaquel, no en el brief<\/b><\/p>\n<p>Puedes tener la mejor campa\u00f1a del torneo.<br>Si el producto no est\u00e1 disponible, bien exhibido y con el precio correcto, no hay venta.<\/p>\n<p>Durante el Gran Torneo:<\/p>\n<ul>\n<li aria-level=\"1\">el tr\u00e1fico sube<\/li>\n<li aria-level=\"1\">la velocidad de compra aumenta<\/li>\n<li aria-level=\"1\">el margen de error desaparece<\/li>\n<\/ul>\n<p>El valor del torneo no es autom\u00e1tico.<br>Se construye con disciplina operativa.<\/p>\n<p>Ajustar inventarios y asegurar disponibilidad antes de los picos de demanda es una condici\u00f3n cr\u00edtica para capturar el valor econ\u00f3mico del evento&nbsp;<i>(Monitor Deloitte, feb. 2026)<\/i>.<\/p>\n<h3 style=\"padding-left: 40px;\"><b>3. Canal tradicional: donde tambi\u00e9n se juega el partido<\/b><\/h3>\n<p>El crecimiento no vive solo en el canal moderno.<\/p>\n<p>Tiendas de barrio, miscel\u00e1neas y puntos de proximidad capturan una parte relevante del consumo, especialmente en momentos sociales: partidos en casa, reuniones, compras de \u00faltimo minuto.<\/p>\n<p>En mercados como Colombia, el canal tradicional puede registrar incrementos cercanos al 45% durante partidos clave, especialmente en categor\u00edas como snacks y bebidas&nbsp;<i>(Fenalco \/ America Retail, nov. 2024)<\/i>.<\/p>\n<p>Estrategias centradas solo en supermercados dejan dinero sobre la mesa.<\/p>\n<p>El partido se ve donde se puede.<br>El producto tiene que estar ah\u00ed.<\/p>\n<h3 style=\"padding-left: 40px;\"><b>4. Ejecuci\u00f3n en tiempo real<\/b><\/h3>\n<p><b>Visibilidad total cuando m\u00e1s importa<\/b><\/p>\n<p>Durante el Evento, reaccionar tarde es perder.<\/p>\n<p>Un quiebre de stock en la semana del partido de tu selecci\u00f3n puede significar perder la venta de toda la temporada&nbsp;<i>(Monitor Deloitte, feb. 2026)<\/i>.<\/p>\n<p>Las decisiones no pueden esperar reportes semanales.<br>Se toman en horas.<\/p>\n<p>Aqu\u00ed es donde la ejecuci\u00f3n se vuelve una ventaja competitiva real:<\/p>\n<ul>\n<li aria-level=\"1\">detectar quiebres antes de que impacten ventas<\/li>\n<li aria-level=\"1\">priorizar visitas seg\u00fan impacto comercial<\/li>\n<li aria-level=\"1\">enfocar al equipo de campo en tiendas clave<\/li>\n<li aria-level=\"1\">reaccionar en tiempo real<\/li>\n<\/ul>\n<p>Las marcas que ganan no son las que ven m\u00e1s datos.<br>Son las que&nbsp;<b>act\u00faan m\u00e1s r\u00e1pido con ellos.<\/b><\/p>\n<h3 style=\"padding-left: 40px;\"><b>5. An\u00e1lisis post-torneo<\/b><\/h3>\n<p><b>El cierre es donde empieza tu ventaja competitiva<\/b><\/p>\n<p>Muchas compa\u00f1\u00edas celebran el resultado\u2026 y pierden el aprendizaje.<\/p>\n<p>La copa deja m\u00e1s que ventas.<br>Deja informaci\u00f3n cr\u00edtica:<\/p>\n<ul>\n<li aria-level=\"1\">qu\u00e9 tiendas sobre-performaron<\/li>\n<li aria-level=\"1\">qu\u00e9 SKUs se agotaron antes de tiempo<\/li>\n<li aria-level=\"1\">d\u00f3nde fall\u00f3 la ejecuci\u00f3n<\/li>\n<li aria-level=\"1\">qu\u00e9 decisiones s\u00ed generaron impacto<\/li>\n<\/ul>\n<p>Adem\u00e1s del impulso al consumo, el torneo tambi\u00e9n tendr\u00e1 un impacto macroecon\u00f3mico relevante, con generaci\u00f3n de empleo y crecimiento en el PIB&nbsp;<i>(Monitor Deloitte, feb. 2026)<\/i>.<\/p>\n<p>Las marcas que convierten estos aprendizajes en acci\u00f3n son las que ganan el siguiente ciclo.<\/p>\n<h3><b>El Torneo es una prueba de ejecuci\u00f3n, no de presupuesto<\/b><\/h3>\n<p>El Gran Torneo de f\u00fatbol 2026 no es solo un evento deportivo.<br>Es una prueba de madurez comercial para las CPGs en LATAM.<\/p>\n<p>Las marcas que ganen participaci\u00f3n no ser\u00e1n necesariamente las que m\u00e1s inviertan en publicidad.<\/p>\n<p>Ser\u00e1n las que:<\/p>\n<ul>\n<li aria-level=\"1\">lleguen al punto de venta con el portafolio correcto<\/li>\n<li aria-level=\"1\">ejecuten con consistencia<\/li>\n<li aria-level=\"1\">y reaccionen en tiempo real cuando algo se desv\u00ede del plan<\/li>\n<\/ul>\n<h3><b>El silbatazo inicial es el 11 de junio<\/b><\/h3>\n<p><b>La preparaci\u00f3n empieza ahora<\/b><\/p>\n<p>En 39 d\u00edas puedes capturar una oportunidad \u00fanica\u2026<br>o dejar que tu competencia lo haga por ti.<\/p>\n<p><b>Fuentes<\/b><\/p>\n<ol>\n<li>Kantar \/ Expansi\u00f3n \u2014&nbsp;<a href=\"https:\/\/expansion.mx\/opinion\/2026\/02\/19\/proximidad-valor-y-futbol-las-3-claves-para-capturar-el-gasto-del-consumidor\">Proximidad, valor y f\u00fatbol: las 3 claves para capturar el gasto del consumidor<\/a>&nbsp;(feb. 2026)<\/li>\n<li>Monitor Deloitte \u2014&nbsp;<a href=\"https:\/\/retailers.mx\/retail-sumara-395-mdd-en-ventas-por-el-mundial-2026-en-mexico\/\">Retail sumar\u00e1 395 mdd en ventas por el Mundial 2026 en M\u00e9xico<\/a>&nbsp;(feb. 2026)<\/li>\n<li>Fenalco \/ America-Retail \u2014&nbsp;<a href=\"https:\/\/america-retail.com\/paises\/colombia\/el-impacto-de-las-eliminatorias-y-el-futbol-en-el-comercio\/\">El impacto de las eliminatorias y el f\u00fatbol en el comercio<\/a>&nbsp;(nov. 2024)<\/li>\n<li>FIFA \/ Milenio \u2014&nbsp;<a href=\"https:\/\/www.milenio.com\/futbol-internacional\/mundial\/mundial-2026-clasificados-lista-selecciones-completa-al-momento\">Lista completa de selecciones clasificadas al Mundial 2026<\/a>&nbsp;(abr. 2026)<\/li>\n<li>El Financiero \u2014&nbsp;<a href=\"https:\/\/www.elfinanciero.com.mx\/empresas\/2026\/03\/19\/empresas-de-consumo-preven-meter-gol-en-ventas-por-el-mundial\/\">Empresas de consumo prev\u00e9n \u2018meter gol\u2019 en ventas por el Mundial<\/a>&nbsp;(mar. 2026)<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7e6c elementor-widget__width-initial elementor-widget elementor-widget-wpr-post-navigation\" data-id=\"80b7e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-navigation.default\">\n\t\t\t\t\t<div class=\"wpr-post-navigation-wrap elementor-clearfix wpr-post-nav-static-wrap wpr-post-nav-dividers\"><div class=\"wpr-post-nav-prev wpr-post-navigation wpr-post-nav-static\"><a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"elementor-clearfix\"><div class=\"wpr-posts-navigation-svg-wrapper\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 303.3 512\" style=\"enable-background:new 0 0 303.3 512;\" 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data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-5710 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Young happy group of friends watching sport on television and cheering\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-5706 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" alt=\"Arab man selecting groceries while opening the refrigerator door in a supermarket, engaging in a typical shopping experience\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-4744 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" alt=\"C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/a><\/div><\/h2><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecf2215 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ecf2215\" data-element_type=\"container\" data-e-type=\"container\" id=\"suscribete\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e592616 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"e592616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Suscr\u00edbete gratis a nuestro newsletter.<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-809e4c5 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"809e4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"2254019\",\n    formId: \"3d5bcdc2-9a92-4346-98cc-5678d477de31\",\n    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      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Young group of friends watching sport on television\" width=\"768\" height=\"512\" alt=\"Young group of friends watching sport on television\" title=\"Young group of friends watching sport on television\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">            <div class=\"uc_post_title\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  25\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n        Retail &amp; CPG \u00b7 Tendencias...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" width=\"768\" height=\"511\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" title=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">            <div class=\"uc_post_title\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s? \u2014 Teamcore Blog...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">            <div class=\"uc_post_title\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  24\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nabril...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLa mayor\u00eda de las compa\u00f1\u00edas tienen...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" title=\"Ejecuci\u00f3n comercial en el canal tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  10\/03\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\nEl canal tradicional...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" width=\"768\" height=\"512\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" title=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\">            <div class=\"uc_post_title\">Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/02\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nfebrero...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" title=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial inteligente: el cambio clave en 2026<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/01\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\nLa ejecuci\u00f3n comercial inteligente ser\u00e1 clave en 2026 para...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" width=\"768\" height=\"512\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" title=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\">            <div class=\"uc_post_title\">C\u00f3mo aumentar tus ventas con Big Data en 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  20\/09\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nseptiembre...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" width=\"768\" height=\"512\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" title=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\">            <div class=\"uc_post_title\">C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nagosto...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" width=\"768\" height=\"512\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" title=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\">            <div class=\"uc_post_title\">Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" width=\"768\" height=\"512\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" title=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\">            <div class=\"uc_post_title\">\u00bfC\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  18\/07\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >\u00bfC\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva?\nLa compa\u00f1\u00eda adopta un enfoque unificado...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" width=\"768\" height=\"512\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" title=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\">            <div class=\"uc_post_title\">\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?\nLa compa\u00f1\u00eda adopta un enfoque unificado...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\">            <div class=\"uc_post_title\">3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\nLa compa\u00f1\u00eda...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n\n  <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How the 2026 World Cup Is Changing Retail Execution in Latin America Subscribe April 24, 2026 The World Cup Isn\u2019t Just Played on the Field Matches aren\u2019t just played in stadiums.They\u2019re played on every shelf, in every store, in every execution decision. When 10 teams from Latin America compete in the biggest tournament in history, millions of consumers rethink their shopping habits. For CPG companies, this opens a critical window: capture growth\u2026 or lose it to the competition. And that window lasts just 39 days. +30% expected uptick in categories such as beer, snacks, and soft drinks (Kantar \/ Expansi\u00f3n, Feb. 2026) An additional $395M USD projected for the retail sector in Mexico (Monitor Deloitte, Feb. 2026) 10 Latin American teams driving consumption across the region (FIFA \/ Milenio, Apr. 2026) The impact is not marginal. It is structural. The problem: most brands aren\u2019t in optimal shape. Because at events like this, execution\u2014not strategy\u2014determines who wins. The 5 moves that determine the outcome 1. Commercial Planning Map out your winning categories before kickoff Not all categories react the same way. Beverages, snacks, beer, and cold cuts account for the highest spikes, with increases of up to 30% during periods of high demand (Kantar \/ Expansi\u00f3n, Feb. 2026). Companies that capitalize on these moments don\u2019t wing it: they analyze past events (Copa Am\u00e9rica, qualifiers), forecast demand, and adjust their product mix in advance. The costliest mistake isn\u2019t failing at marketing\u2014it\u2019s running out of product when the consumer is ready to buy. 2. Point-of-Sale Execution The battle is won on the shelf, not in the brief. You may have the best campaign of the tournament. If the product isn\u2019t available, well-displayed, and priced correctly, there\u2019s no sale. During the Big Tournament: foot traffic rises, the pace of purchasing increases, and the margin for error disappears. The value of the tournament isn\u2019t automatic.It is built through operational discipline. Adjusting inventory and ensuring availability before demand peaks is critical to capturing the economic value of the event (Monitor Deloitte, Feb. 2026). 3. Traditional Channel: Where the Game Is Also Played Growth isn\u2019t limited to the modern channel. Neighborhood stores, general stores, and local retail outlets capture a significant share of consumption, especially during social occasions: home games, gatherings, and last-minute purchases. In markets like Colombia, the traditional channel can see increases of nearly 45% during key games, especially in categories such as snacks and beverages (Fenalco \/ America Retail, Nov. 2024). Strategies focused solely on supermarkets leave money on the table. People watch the game wherever they can.The product has to be there. 4. Real-Time Execution Total visibility when it matters most During the event, a slow reaction means losing out. A stockout during the week of your national team\u2019s game could mean losing sales for the entire season (Monitor Deloitte, Feb. 2026). Decisions can\u2019t wait for weekly reports\u2014they\u2019re made in a matter of hours. This is where execution becomes a real competitive advantage: detect stockouts before they impact sales; prioritize store visits based on commercial impact; focus the field team on key stores; react in real time. The brands that win aren\u2019t the ones that look at the most data.They\u2019re the ones that act on it fastest. 5. Post-Tournament Analysis The wrap-up is where your competitive advantage begins. Many companies celebrate the results\u2026 and miss out on the lessons. The tournament leaves behind more than just sales.It leaves critical information: which stores outperformed; which SKUs sold out early; where execution fell short; which decisions actually made an impact. In addition to boosting consumption, the tournament will also have a significant macroeconomic impact, generating jobs and boosting GDP (Deloitte Monitor, Feb. 2026). The brands that turn these insights into action are the ones that will win the next cycle. The Tournament is a test of execution, not of budget. The 2026 Grand Soccer Tournament isn\u2019t just a sporting event\u2014it\u2019s a test of commercial maturity for CPGs in Latin America. The brands that gain market share won\u2019t necessarily be the ones that invest the most in advertising. They will be the ones that: reach the point of sale with the right portfolio, execute consistently, and react in real time when something deviates from the plan. The opening kickoff is on June 11. Preparation starts now. In 39 days, you can seize a unique opportunity\u2026 or let your competition do it for you. Sources: Kantar \/ Expansi\u00f3n \u2014 Proximity, Value, and Soccer: The 3 Keys to Capturing Consumer Spending (Feb. 2026) Monitor Deloitte \u2014 Retail Will See $395 Million in Sales Due to the 2026 World Cup in Mexico (Feb. 2026) Fenalco \/ America-Retail \u2014 The impact of the qualifiers and soccer on retail (Nov. 2024) FIFA \/ Milenio \u2014 Complete list of teams qualified for the 2026 World Cup (Apr. 2026) El Financiero \u2014 Consumer companies expect to \u2018score a goal\u2019 in sales thanks to the World Cup (Mar. 2026) Previous PostNext Post Latest Posts All Posts Blog Your field data is ready. When will you use it? The tournament begins. Your shelf is in the game, too. How the 2026 Tournament is changing retail execution in Latin America Subscribe to our newsletter for free. Read More skip render: ucaddon_post_carousel<\/p>","protected":false},"author":1,"featured_media":4745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-4744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/en\/how-the-2026-world-cup-is-changing-retail-execution-in-latin-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM - Teamcore\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM Suscr\u00edbete abril 24, 2026 El Torneo no se juega solo en la cancha Los partidos no solo se juega en los estadios.Se juega en cada anaquel, en cada tienda, en cada decisi\u00f3n de ejecuci\u00f3n. Cuando 10 selecciones de Am\u00e9rica Latina compiten en el torneo m\u00e1s grande de la historia, millones de consumidores reorganizan sus h\u00e1bitos de compra. Para las CPGs, esto abre una ventana cr\u00edtica:&nbsp;capturar crecimiento\u2026 o perderlo frente a la competencia. Y esa ventana dura apenas&nbsp;39 d\u00edas. +30%&nbsp;repunte esperado en categor\u00edas como cerveza, botanas y refrescos&nbsp;(Kantar \/ Expansi\u00f3n, feb. 2026) $395M USD&nbsp;adicionales proyectados para el retail en M\u00e9xico&nbsp;(Monitor Deloitte, feb. 2026) 10 selecciones LATAM&nbsp;impulsando consumo en toda la regi\u00f3n&nbsp;(FIFA \/ Milenio, abr. 2026) El impacto no es marginal. Es estructural. El problema: la mayor\u00eda de las marcas no llega en condiciones \u00f3ptimas.Porque en eventos como este,&nbsp;la ejecuci\u00f3n \u2014no la estrategia\u2014 define qui\u00e9n gana. Los 5 movimientos que definen el resultado 1. Planeaci\u00f3n comercial Mapea tus categor\u00edas ganadoras antes del silbatazo No todas las categor\u00edas reaccionan igual. Bebidas, snacks, cervezas y carnes fr\u00edas concentran los mayores picos, con incrementos de hasta 30% en periodos de alta demanda&nbsp;(Kantar \/ Expansi\u00f3n, feb. 2026). Las compa\u00f1\u00edas que capitalizan estos momentos no improvisan:analizan eventos anteriores (Copa Am\u00e9rica, eliminatorias), proyectan demanda y ajustan su mix con anticipaci\u00f3n. El error m\u00e1s caro no es fallar en marketing.Es quedarte&nbsp;sin producto cuando el consumidor est\u00e1 listo para comprar. 2. Ejecuci\u00f3n en punto de venta La batalla se gana en el anaquel, no en el brief Puedes tener la mejor campa\u00f1a del torneo.Si el producto no est\u00e1 disponible, bien exhibido y con el precio correcto, no hay venta. Durante el Gran Torneo: el tr\u00e1fico sube la velocidad de compra aumenta el margen de error desaparece El valor del torneo no es autom\u00e1tico.Se construye con disciplina operativa. Ajustar inventarios y asegurar disponibilidad antes de los picos de demanda es una condici\u00f3n cr\u00edtica para capturar el valor econ\u00f3mico del evento&nbsp;(Monitor Deloitte, feb. 2026). 3. Canal tradicional: donde tambi\u00e9n se juega el partido El crecimiento no vive solo en el canal moderno. Tiendas de barrio, miscel\u00e1neas y puntos de proximidad capturan una parte relevante del consumo, especialmente en momentos sociales: partidos en casa, reuniones, compras de \u00faltimo minuto. En mercados como Colombia, el canal tradicional puede registrar incrementos cercanos al 45% durante partidos clave, especialmente en categor\u00edas como snacks y bebidas&nbsp;(Fenalco \/ America Retail, nov. 2024). Estrategias centradas solo en supermercados dejan dinero sobre la mesa. El partido se ve donde se puede.El producto tiene que estar ah\u00ed. 4. Ejecuci\u00f3n en tiempo real Visibilidad total cuando m\u00e1s importa Durante el Evento, reaccionar tarde es perder. Un quiebre de stock en la semana del partido de tu selecci\u00f3n puede significar perder la venta de toda la temporada&nbsp;(Monitor Deloitte, feb. 2026). Las decisiones no pueden esperar reportes semanales.Se toman en horas. Aqu\u00ed es donde la ejecuci\u00f3n se vuelve una ventaja competitiva real: detectar quiebres antes de que impacten ventas priorizar visitas seg\u00fan impacto comercial enfocar al equipo de campo en tiendas clave reaccionar en tiempo real Las marcas que ganan no son las que ven m\u00e1s datos.Son las que&nbsp;act\u00faan m\u00e1s r\u00e1pido con ellos. 5. An\u00e1lisis post-torneo El cierre es donde empieza tu ventaja competitiva Muchas compa\u00f1\u00edas celebran el resultado\u2026 y pierden el aprendizaje. La copa deja m\u00e1s que ventas.Deja informaci\u00f3n cr\u00edtica: qu\u00e9 tiendas sobre-performaron qu\u00e9 SKUs se agotaron antes de tiempo d\u00f3nde fall\u00f3 la ejecuci\u00f3n qu\u00e9 decisiones s\u00ed generaron impacto Adem\u00e1s del impulso al consumo, el torneo tambi\u00e9n tendr\u00e1 un impacto macroecon\u00f3mico relevante, con generaci\u00f3n de empleo y crecimiento en el PIB&nbsp;(Monitor Deloitte, feb. 2026). Las marcas que convierten estos aprendizajes en acci\u00f3n son las que ganan el siguiente ciclo. El Torneo es una prueba de ejecuci\u00f3n, no de presupuesto El Gran Torneo de f\u00fatbol 2026 no es solo un evento deportivo.Es una prueba de madurez comercial para las CPGs en LATAM. Las marcas que ganen participaci\u00f3n no ser\u00e1n necesariamente las que m\u00e1s inviertan en publicidad. Ser\u00e1n las que: lleguen al punto de venta con el portafolio correcto ejecuten con consistencia y reaccionen en tiempo real cuando algo se desv\u00ede del plan El silbatazo inicial es el 11 de junio La preparaci\u00f3n empieza ahora En 39 d\u00edas puedes capturar una oportunidad \u00fanica\u2026o dejar que tu competencia lo haga por ti. Fuentes Kantar \/ Expansi\u00f3n \u2014&nbsp;Proximidad, valor y f\u00fatbol: las 3 claves para capturar el gasto del consumidor&nbsp;(feb. 2026) Monitor Deloitte \u2014&nbsp;Retail sumar\u00e1 395 mdd en ventas por el Mundial 2026 en M\u00e9xico&nbsp;(feb. 2026) Fenalco \/ America-Retail \u2014&nbsp;El impacto de las eliminatorias y el f\u00fatbol en el comercio&nbsp;(nov. 2024) FIFA \/ Milenio \u2014&nbsp;Lista completa de selecciones clasificadas al Mundial 2026&nbsp;(abr. 2026) El Financiero \u2014&nbsp;Empresas de consumo prev\u00e9n \u2018meter gol\u2019 en ventas por el Mundial&nbsp;(mar. 2026) Entrada anteriorEntrada siguiente Ultimas entradas All Posts Blog Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s? El torneo empieza. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM Suscr\u00edbete gratis a nuestro newsletter. 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Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/en\/how-the-2026-world-cup-is-changing-retail-execution-in-latin-america\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM - Teamcore","og_description":"C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM Suscr\u00edbete abril 24, 2026 El Torneo no se juega solo en la cancha Los partidos no solo se juega en los estadios.Se juega en cada anaquel, en cada tienda, en cada decisi\u00f3n de ejecuci\u00f3n. Cuando 10 selecciones de Am\u00e9rica Latina compiten en el torneo m\u00e1s grande de la historia, millones de consumidores reorganizan sus h\u00e1bitos de compra. Para las CPGs, esto abre una ventana cr\u00edtica:&nbsp;capturar crecimiento\u2026 o perderlo frente a la competencia. Y esa ventana dura apenas&nbsp;39 d\u00edas. +30%&nbsp;repunte esperado en categor\u00edas como cerveza, botanas y refrescos&nbsp;(Kantar \/ Expansi\u00f3n, feb. 2026) $395M USD&nbsp;adicionales proyectados para el retail en M\u00e9xico&nbsp;(Monitor Deloitte, feb. 2026) 10 selecciones LATAM&nbsp;impulsando consumo en toda la regi\u00f3n&nbsp;(FIFA \/ Milenio, abr. 2026) El impacto no es marginal. Es estructural. El problema: la mayor\u00eda de las marcas no llega en condiciones \u00f3ptimas.Porque en eventos como este,&nbsp;la ejecuci\u00f3n \u2014no la estrategia\u2014 define qui\u00e9n gana. Los 5 movimientos que definen el resultado 1. Planeaci\u00f3n comercial Mapea tus categor\u00edas ganadoras antes del silbatazo No todas las categor\u00edas reaccionan igual. Bebidas, snacks, cervezas y carnes fr\u00edas concentran los mayores picos, con incrementos de hasta 30% en periodos de alta demanda&nbsp;(Kantar \/ Expansi\u00f3n, feb. 2026). Las compa\u00f1\u00edas que capitalizan estos momentos no improvisan:analizan eventos anteriores (Copa Am\u00e9rica, eliminatorias), proyectan demanda y ajustan su mix con anticipaci\u00f3n. El error m\u00e1s caro no es fallar en marketing.Es quedarte&nbsp;sin producto cuando el consumidor est\u00e1 listo para comprar. 2. Ejecuci\u00f3n en punto de venta La batalla se gana en el anaquel, no en el brief Puedes tener la mejor campa\u00f1a del torneo.Si el producto no est\u00e1 disponible, bien exhibido y con el precio correcto, no hay venta. Durante el Gran Torneo: el tr\u00e1fico sube la velocidad de compra aumenta el margen de error desaparece El valor del torneo no es autom\u00e1tico.Se construye con disciplina operativa. Ajustar inventarios y asegurar disponibilidad antes de los picos de demanda es una condici\u00f3n cr\u00edtica para capturar el valor econ\u00f3mico del evento&nbsp;(Monitor Deloitte, feb. 2026). 3. Canal tradicional: donde tambi\u00e9n se juega el partido El crecimiento no vive solo en el canal moderno. Tiendas de barrio, miscel\u00e1neas y puntos de proximidad capturan una parte relevante del consumo, especialmente en momentos sociales: partidos en casa, reuniones, compras de \u00faltimo minuto. En mercados como Colombia, el canal tradicional puede registrar incrementos cercanos al 45% durante partidos clave, especialmente en categor\u00edas como snacks y bebidas&nbsp;(Fenalco \/ America Retail, nov. 2024). Estrategias centradas solo en supermercados dejan dinero sobre la mesa. El partido se ve donde se puede.El producto tiene que estar ah\u00ed. 4. Ejecuci\u00f3n en tiempo real Visibilidad total cuando m\u00e1s importa Durante el Evento, reaccionar tarde es perder. Un quiebre de stock en la semana del partido de tu selecci\u00f3n puede significar perder la venta de toda la temporada&nbsp;(Monitor Deloitte, feb. 2026). Las decisiones no pueden esperar reportes semanales.Se toman en horas. Aqu\u00ed es donde la ejecuci\u00f3n se vuelve una ventaja competitiva real: detectar quiebres antes de que impacten ventas priorizar visitas seg\u00fan impacto comercial enfocar al equipo de campo en tiendas clave reaccionar en tiempo real Las marcas que ganan no son las que ven m\u00e1s datos.Son las que&nbsp;act\u00faan m\u00e1s r\u00e1pido con ellos. 5. An\u00e1lisis post-torneo El cierre es donde empieza tu ventaja competitiva Muchas compa\u00f1\u00edas celebran el resultado\u2026 y pierden el aprendizaje. La copa deja m\u00e1s que ventas.Deja informaci\u00f3n cr\u00edtica: qu\u00e9 tiendas sobre-performaron qu\u00e9 SKUs se agotaron antes de tiempo d\u00f3nde fall\u00f3 la ejecuci\u00f3n qu\u00e9 decisiones s\u00ed generaron impacto Adem\u00e1s del impulso al consumo, el torneo tambi\u00e9n tendr\u00e1 un impacto macroecon\u00f3mico relevante, con generaci\u00f3n de empleo y crecimiento en el PIB&nbsp;(Monitor Deloitte, feb. 2026). Las marcas que convierten estos aprendizajes en acci\u00f3n son las que ganan el siguiente ciclo. El Torneo es una prueba de ejecuci\u00f3n, no de presupuesto El Gran Torneo de f\u00fatbol 2026 no es solo un evento deportivo.Es una prueba de madurez comercial para las CPGs en LATAM. Las marcas que ganen participaci\u00f3n no ser\u00e1n necesariamente las que m\u00e1s inviertan en publicidad. Ser\u00e1n las que: lleguen al punto de venta con el portafolio correcto ejecuten con consistencia y reaccionen en tiempo real cuando algo se desv\u00ede del plan El silbatazo inicial es el 11 de junio La preparaci\u00f3n empieza ahora En 39 d\u00edas puedes capturar una oportunidad \u00fanica\u2026o dejar que tu competencia lo haga por ti. Fuentes Kantar \/ Expansi\u00f3n \u2014&nbsp;Proximidad, valor y f\u00fatbol: las 3 claves para capturar el gasto del consumidor&nbsp;(feb. 2026) Monitor Deloitte \u2014&nbsp;Retail sumar\u00e1 395 mdd en ventas por el Mundial 2026 en M\u00e9xico&nbsp;(feb. 2026) Fenalco \/ America-Retail \u2014&nbsp;El impacto de las eliminatorias y el f\u00fatbol en el comercio&nbsp;(nov. 2024) FIFA \/ Milenio \u2014&nbsp;Lista completa de selecciones clasificadas al Mundial 2026&nbsp;(abr. 2026) El Financiero \u2014&nbsp;Empresas de consumo prev\u00e9n \u2018meter gol\u2019 en ventas por el Mundial&nbsp;(mar. 2026) Entrada anteriorEntrada siguiente Ultimas entradas All Posts Blog Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s? El torneo empieza. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM Suscr\u00edbete gratis a nuestro newsletter. 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