Football Season and Your Gondola \u2014 Teamcore Blog<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:ital,wght@0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,400;1,700&family=Raleway:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n:root {\r\n --navy: #02193a;\r\n --blue: #003670;\r\n --teal: #72B699;\r\n --teal-dark: #4a9478;\r\n --sky: #5D92AF;\r\n --amber: #f8b475;\r\n --red: #e86363;\r\n --off: #f5f7fb;\r\n --ink: #1c2638;\r\n --muted: #5a6680;\r\n --border: #dde4ee;\r\n --white: #ffffff;\r\n\r\n \/* font stack *\/\r\n --font-head: 'Montserrat', 'Raleway', 'Source Sans Pro', Helvetica, Arial, sans-serif;\r\n --font-body: 'Raleway', 'Montserrat', 'Source Sans Pro', Helvetica, Arial, sans-serif;\r\n}\r\n\r\nbody {\r\n font-family: var(--font-body);\r\n background: var(--off);\r\n color: var(--ink);\r\n line-height: 1.75;\r\n overflow-x: hidden;\r\n}\r\n\r\nimg {\r\n max-width: 100%;\r\n height: auto;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n SCROLL ANIMATIONS\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.reveal {\r\n opacity: 0;\r\n transform: translateY(40px);\r\n transition: opacity 0.7s cubic-bezier(0.22,1,0.36,1),\r\n transform 0.7s cubic-bezier(0.22,1,0.36,1);\r\n}\r\n.reveal.from-left { transform: translateX(-44px); }\r\n.reveal.from-right { transform: translateX(44px); }\r\n.reveal.scale-up { transform: translateY(20px) scale(0.96); }\r\n.reveal.is-visible { opacity: 1 !important; transform: none !important; }\r\n\r\n.stagger-group > * {\r\n opacity: 0;\r\n transform: translateY(28px);\r\n transition: opacity 0.55s cubic-bezier(0.22,1,0.36,1),\r\n transform 0.55s cubic-bezier(0.22,1,0.36,1);\r\n}\r\n.stagger-group.is-visible > *:nth-child(1){ opacity:1; transform:none; transition-delay:0s; }\r\n.stagger-group.is-visible > *:nth-child(2){ opacity:1; transform:none; transition-delay:0.11s; }\r\n.stagger-group.is-visible > *:nth-child(3){ opacity:1; transform:none; transition-delay:0.22s; }\r\n.stagger-group.is-visible > *:nth-child(4){ opacity:1; transform:none; transition-delay:0.33s; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n HERO\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.hero {\r\n background: linear-gradient(145deg, #01112a 0%, #003670 55%, #0a4f6a 100%);\r\n position: relative;\r\n overflow: hidden;\r\n min-height: 640px;\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: flex-end;\r\n}\r\n.hero-orb1 {\r\n position: absolute; top: -100px; right: -60px;\r\n width: 520px; height: 520px;\r\n border-radius: 50%;\r\n background: radial-gradient(circle, rgba(114,182,153,0.14) 0%, transparent 68%);\r\n pointer-events: none;\r\n}\r\n.hero-orb2 {\r\n position: absolute; bottom: -80px; left: 8%;\r\n width: 320px; height: 320px;\r\n border-radius: 50%;\r\n background: radial-gradient(circle, rgba(93,146,175,0.12) 0%, transparent 70%);\r\n pointer-events: none;\r\n}\r\n.hero-lines {\r\n position: absolute; inset: 0;\r\n background: repeating-linear-gradient(-45deg, transparent, transparent 42px,\r\n rgba(255,255,255,0.013) 42px, rgba(255,255,255,0.013) 43px);\r\n pointer-events: none;\r\n}\r\n.hero-inner {\r\n position: relative; z-index: 2;\r\n width: 100%;\r\n max-width: 1560px;\r\n margin: 0 auto;\r\n padding: 84px 28px 68px 72px;\r\n display: grid;\r\n grid-template-columns: minmax(0, 880px) minmax(300px, 460px);\r\n align-items: center;\r\n gap: clamp(28px, 3.2vw, 58px);\r\n}\r\n.hero-copy {\r\n max-width: 820px;\r\n}\r\n.hero-visual {\r\n position: relative;\r\n display: flex;\r\n align-items: flex-start;\r\n justify-content: flex-end;\r\n min-height: 440px;\r\n align-self: stretch;\r\n transform: translateY(-48px);\r\n margin-right: -18px;\r\n}\r\n.hero-visual::before {\r\n content: '';\r\n position: absolute;\r\n width: min(420px, 88%);\r\n height: min(420px, 88%);\r\n border-radius: 50%;\r\n background: radial-gradient(circle, rgba(114,182,153,0.18) 0%, rgba(93,146,175,0.08) 45%, transparent 72%);\r\n filter: blur(2px);\r\n top: 10%;\r\n right: 0;\r\n}\r\n.hero-visual img {\r\n position: relative;\r\n z-index: 1;\r\n width: min(100%, 500px);\r\n max-height: 540px;\r\n object-fit: contain;\r\n display: block;\r\n filter: drop-shadow(0 28px 46px rgba(0,0,0,0.28));\r\n}\r\n.hero-eyebrow { display: flex; align-items: center; gap: 12px; margin-bottom: 28px; }\r\n.hero-tag {\r\n display: inline-block;\r\n background: rgba(114,182,153,0.18);\r\n border: 1px solid rgba(114,182,153,0.38);\r\n color: var(--teal);\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2.5px; text-transform: uppercase;\r\n padding: 5px 14px; border-radius: 20px;\r\n}\r\n.hero-date { font-size: 12px; color: rgba(255,255,255,0.35); letter-spacing: 0.4px; }\r\n.hero h1 {\r\n font-family: var(--font-head);\r\n font-size: clamp(21px, 4vw, 50px);\r\n font-weight: 700;\r\n color: #fff;\r\n line-height: 1.1;\r\n margin-bottom: 28px;\r\n max-width: 760px;\r\n}\r\n.hero h1 em { font-style: italic; color: var(--teal); font-weight: 700; }\r\n.hero-deck {\r\n font-family: var(--font-body);\r\n font-size: 18px; font-weight: 300;\r\n color: rgba(255,255,255,0.66);\r\n max-width: 660px; line-height: 1.72;\r\n margin-bottom: 40px;\r\n}\r\n.hero-meta {\r\n display: flex; align-items: center; gap: 26px; flex-wrap: wrap;\r\n border-top: 1px solid rgba(255,255,255,0.09);\r\n padding-top: 24px;\r\n}\r\n.meta-pill { font-size: 12px; color: rgba(255,255,255,0.42); display: flex; align-items: center; gap: 7px; }\r\n.meta-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--teal); }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n ARTICLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.article { max-width: 800px; margin: 0 auto; padding: 72px 32px 100px; }\r\n\r\n\/* \u2500 Typography \u2500 *\/\r\np {\r\n font-family: var(--font-body);\r\n font-size: 17px; font-weight: 400;\r\n color: #2d3a52; margin-bottom: 22px; line-height: 1.85;\r\n}\r\nh2 {\r\n font-family: var(--font-head);\r\n font-size: clamp(20px, 2.6vw, 28px);\r\n font-weight: 700; color: var(--navy);\r\n line-height: 1.25; margin: 68px 0 18px;\r\n display: flex; align-items: center; gap: 12px;\r\n}\r\nh2 .h-icon {\r\n width: 36px; height: 36px; flex-shrink: 0;\r\n background: linear-gradient(135deg, #e4f0fa 0%, #d9f0e8 100%);\r\n border-radius: 9px;\r\n display: flex; align-items: center; justify-content: center;\r\n}\r\nh2 .h-icon svg { width: 18px; height: 18px; }\r\nh2:first-of-type { margin-top: 0; }\r\n\r\nh3 {\r\n font-family: var(--font-head);\r\n font-size: 16px; font-weight: 700;\r\n color: var(--blue);\r\n margin: 40px 0 10px;\r\n display: flex; align-items: center; gap: 10px;\r\n}\r\nh3 .h3-icon {\r\n width: 28px; height: 28px; flex-shrink: 0;\r\n background: linear-gradient(135deg, #ddeeff 0%, #d4f0e6 100%);\r\n border-radius: 7px;\r\n display: flex; align-items: center; justify-content: center;\r\n}\r\nh3 .h3-icon svg { width: 14px; height: 14px; }\r\n\r\n.opener {\r\n font-family: var(--font-head);\r\n font-size: clamp(20px, 2.8vw, 28px);\r\n font-weight: 700; font-style: italic;\r\n color: var(--blue); line-height: 1.4;\r\n border-left: 4px solid var(--teal);\r\n padding-left: 28px; margin-bottom: 52px;\r\n}\r\n\r\n\/* \u2500 Source tag \u2500 *\/\r\n.src {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 600;\r\n letter-spacing: 1px; text-transform: uppercase;\r\n color: var(--sky); opacity: 0.85;\r\n border: 1px solid rgba(93,146,175,0.3);\r\n border-radius: 4px; padding: 2px 7px;\r\n margin-left: 6px; vertical-align: middle;\r\n white-space: nowrap;\r\n}\r\n.src-block {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 600;\r\n letter-spacing: 0.8px; text-transform: uppercase;\r\n color: var(--sky); opacity: 0.85;\r\n margin-top: 10px; display: block;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n IMAGE SLOTS\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.img-slot {\r\n margin: 56px 0;\r\n border-radius: 18px;\r\n overflow: hidden;\r\n background: linear-gradient(135deg, #dde6f3 0%, #d0e8f0 100%);\r\n position: relative;\r\n}\r\n.img-slot.wide {\r\n width: calc(100% + 100px);\r\n margin-left: -50px;\r\n border-radius: 0;\r\n}\r\n.img-slot.hero-img { height: 420px; }\r\n.img-slot.mid-img { height: 320px; }\r\n.img-slot.short-img{ height: 240px; }\r\n.img-slot.split-img{ height: 100%; min-height: 240px; border-radius: 14px; margin: 0; }\r\n\r\n.img-slot img {\r\n width: 100%;\r\n height: 100%;\r\n display: block;\r\n object-fit: cover;\r\n object-position: center;\r\n}\r\n\r\n.img-slot.wide img {\r\n object-position: center;\r\n}\r\n\r\n.img-ph {\r\n width: 100%; height: 100%; min-height: inherit;\r\n display: flex; flex-direction: column;\r\n align-items: center; justify-content: center; gap: 10px;\r\n padding: 28px;\r\n background: linear-gradient(135deg, #e2eaf4 0%, #d5e8f2 100%);\r\n}\r\n.img-ph svg { opacity: 0.28; }\r\n.img-ph-tag { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: var(--sky); opacity: 0.75; }\r\n.img-ph-desc { font-family: var(--font-body); font-size: 13px; color: var(--muted); opacity: 0.85; text-align: center; max-width: 260px; line-height: 1.5; }\r\n.img-caption { font-family: var(--font-body); font-size: 12px; font-style: italic; color: var(--muted); margin-top: 10px; padding: 0 4px; line-height: 1.5; }\r\n\r\n.img-text-pair {\r\n display: grid; grid-template-columns: 1fr 1fr;\r\n gap: 28px; align-items: center;\r\n margin: 56px 0;\r\n}\r\n.img-text-pair.flip { direction: rtl; }\r\n.img-text-pair.flip > * { direction: ltr; }\r\n.split-copy h3 { font-size: 18px; margin: 0 0 12px; }\r\n.split-copy p { font-size: 15px; color: var(--muted); margin: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n SCENE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.scene {\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 18px;\r\n padding: 44px 48px;\r\n margin: 52px 0;\r\n position: relative; overflow: hidden;\r\n}\r\n.scene::after {\r\n content: '';\r\n position: absolute; top: -50px; right: -50px;\r\n width: 220px; height: 220px;\r\n border: 42px solid rgba(114,182,153,0.08);\r\n border-radius: 50%;\r\n}\r\n.scene p {\r\n color: rgba(255,255,255,0.8);\r\n font-size: 17px; margin-bottom: 0;\r\n position: relative; z-index: 1;\r\n}\r\n.scene p + p { margin-top: 16px; }\r\n.scene strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n STAT GRID\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.stat-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px; margin: 52px 0;\r\n}\r\n.stat-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px;\r\n padding: 28px 22px;\r\n position: relative; overflow: hidden;\r\n}\r\n.stat-card::after {\r\n content: ''; position: absolute;\r\n top: 0; left: 0; right: 0; height: 3px;\r\n}\r\n.stat-card.c-teal::after { background: linear-gradient(90deg, var(--teal), #4ebf9a); }\r\n.stat-card.c-sky::after { background: linear-gradient(90deg, var(--sky), #3a7fa0); }\r\n.stat-card.c-amber::after { background: linear-gradient(90deg, var(--amber), #e89a4a); }\r\n.stat-card.c-navy::after { background: linear-gradient(90deg, var(--navy), var(--blue)); }\r\n.stat-num {\r\n font-family: var(--font-head);\r\n font-size: 36px; font-weight: 800;\r\n color: var(--navy); line-height: 1; margin-bottom: 10px;\r\n}\r\n.stat-num.up { color: var(--teal-dark); }\r\n.stat-num.down { color: var(--red); }\r\n.stat-label { font-family: var(--font-body); font-size: 12px; color: var(--muted); line-height: 1.5; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CATEGORY TABLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cat-table {\r\n background: #fff;\r\n border: 1px solid var(--border);\r\n border-radius: 18px; overflow: hidden;\r\n margin: 48px 0;\r\n}\r\n.cat-table-head {\r\n background: linear-gradient(90deg, #02193a 0%, #003670 100%);\r\n color: #fff;\r\n font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700;\r\n letter-spacing: 1.6px; text-transform: uppercase;\r\n padding: 16px 26px;\r\n}\r\n.cat-row {\r\n display: grid; grid-template-columns: 1fr auto auto;\r\n align-items: center;\r\n padding: 14px 26px;\r\n border-bottom: 1px solid var(--border);\r\n gap: 16px;\r\n}\r\n.cat-row:last-child { border-bottom: none; }\r\n.cat-row.header { background: #f3f6fb; }\r\n.cat-name { font-family: var(--font-body); font-size: 14px; color: var(--ink); font-weight: 500; }\r\n.cat-row.header .cat-name { font-family: var(--font-head); font-size: 10px; color: var(--muted); font-weight: 700; letter-spacing: 1px; text-transform: uppercase; }\r\n.cat-val {\r\n font-family: var(--font-head); font-size: 16px; font-weight: 800;\r\n min-width: 72px; text-align: right;\r\n}\r\n.cat-val.pos { color: #1e7050; }\r\n.cat-val.neg { color: var(--red); }\r\n.cat-badge { font-family: var(--font-head); font-size: 10px; font-weight: 700; padding: 4px 10px; border-radius: 20px; white-space: nowrap; }\r\n.cat-badge.opp { background: #e0f5eb; color: #1a6040; }\r\n.cat-badge.risk { background: #fdeaea; color: #9e1f1f; }\r\n.cat-badge.watch { background: #fef4e4; color: #7a4f00; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n PULLQUOTE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.pullquote {\r\n border-left: 4px solid var(--teal);\r\n padding: 6px 0 6px 30px;\r\n margin: 52px 0;\r\n}\r\n.pullquote p {\r\n font-family: var(--font-head);\r\n font-size: 19px; font-weight: 600;\r\n font-style: italic; color: var(--blue);\r\n margin-bottom: 10px; line-height: 1.55;\r\n}\r\n.pullquote cite { font-family: var(--font-head); font-size: 12px; color: var(--teal-dark); font-style: normal; font-weight: 700; letter-spacing: 0.3px; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n INSIGHT\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.insight {\r\n background: linear-gradient(135deg, #e6f2ff 0%, #ddf0ea 100%);\r\n border: 1px solid #bcd8f5;\r\n border-radius: 16px;\r\n padding: 36px 40px; margin: 48px 0;\r\n}\r\n.insight-label {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2px; text-transform: uppercase;\r\n color: var(--teal-dark); margin-bottom: 12px;\r\n display: flex; align-items: center; gap: 6px;\r\n}\r\n.insight p { font-size: 16px; color: #1b3050; margin-bottom: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n DIVIDER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.divider {\r\n height: 1px;\r\n background: linear-gradient(90deg, transparent, var(--border), transparent);\r\n margin: 64px 0;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n TWO-COL\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 48px 0; }\r\n.col-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px; padding: 28px;\r\n}\r\n.col-label { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 1.8px; text-transform: uppercase; margin-bottom: 12px; display: flex; align-items: center; gap: 6px; }\r\n.col-label.opp { color: var(--teal-dark); }\r\n.col-label.risk { color: var(--red); }\r\n.col-card h4 {\r\n font-family: var(--font-head); font-size: 17px; font-weight: 700;\r\n color: var(--navy); line-height: 1.3; margin-bottom: 10px;\r\n}\r\n.col-card p { font-size: 14px; color: var(--muted); margin-bottom: 0; line-height: 1.7; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n BIG NUMBER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.big-number {\r\n display: flex; align-items: baseline; gap: 18px;\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 16px;\r\n padding: 34px 40px; margin: 44px 0;\r\n}\r\n.big-n {\r\n font-family: var(--font-head); font-size: 68px; font-weight: 900;\r\n color: var(--teal); line-height: 1; flex-shrink: 0;\r\n}\r\n.big-n-text { font-family: var(--font-body); font-size: 16px; color: rgba(255,255,255,0.74); line-height: 1.65; }\r\n.big-n-text strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CTA\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cta-block {\r\n background: linear-gradient(145deg, #01112a 0%, #003670 55%, #0a4f6a 100%);\r\n border-radius: 22px;\r\n padding: 68px 54px;\r\n text-align: center; margin-top: 76px;\r\n position: relative; overflow: hidden;\r\n}\r\n.cta-block::before {\r\n content: ''; position: absolute; bottom: -60px; right: -60px;\r\n width: 300px; height: 300px;\r\n border: 52px solid rgba(114,182,153,0.07); border-radius: 50%;\r\n}\r\n.cta-block::after {\r\n content: ''; position: absolute; top: -40px; left: -40px;\r\n width: 190px; height: 190px;\r\n border: 36px solid rgba(93,146,175,0.06); border-radius: 50%;\r\n}\r\n.cta-block h2 {\r\n color: #fff; margin-top: 0; font-size: clamp(20px, 3vw, 30px);\r\n position: relative; z-index: 1; display: block;\r\n}\r\n.cta-block p {\r\n color: rgba(255,255,255,0.62);\r\n max-width: 440px; margin: 0 auto 32px;\r\n font-size: 16px; position: relative; z-index: 1;\r\n}\r\n.cta-btn {\r\n display: inline-block;\r\n background: linear-gradient(135deg, #72B699 0%, #4a9478 100%);\r\n color: var(--navy);\r\n font-family: var(--font-head);\r\n font-size: 15px; font-weight: 700;\r\n padding: 16px 46px; border-radius: 40px;\r\n text-decoration: none; letter-spacing: 0.3px;\r\n position: relative; z-index: 1;\r\n transition: transform 0.18s, box-shadow 0.18s;\r\n box-shadow: 0 6px 24px rgba(72,180,150,0.3);\r\n}\r\n.cta-btn:hover { transform: translateY(-3px); box-shadow: 0 10px 32px rgba(72,180,150,0.4); }\r\n\r\n\r\n@media (min-width: 1500px) {\r\n .hero-inner {\r\n max-width: 1740px;\r\n padding-left: 86px;\r\n padding-right: 10px;\r\n grid-template-columns: minmax(0, 980px) minmax(300px, 470px);\r\n gap: clamp(24px, 2.8vw, 52px);\r\n }\r\n .hero-copy { max-width: 920px; }\r\n .hero-visual {\r\n margin-right: -34px;\r\n transform: translateY(-62px);\r\n }\r\n .hero-visual img { width: min(100%, 520px); }\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n RESPONSIVE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n@media (max-width: 900px) {\r\n .hero-inner {\r\n grid-template-columns: 1fr;\r\n max-width: 920px;\r\n padding: 72px 34px 58px;\r\n }\r\n .hero-visual { display: none; }\r\n}\r\n\r\n@media (max-width: 680px) {\r\n .hero-inner { padding: 60px 24px 50px; }\r\n .article { padding: 44px 20px 72px; }\r\n .stat-grid { grid-template-columns: 1fr 1fr; }\r\n .two-col, .img-text-pair { grid-template-columns: 1fr; }\r\n .img-slot.wide { width: 100%; margin-left: 0; border-radius: 18px; }\r\n .scene { padding: 30px 28px; }\r\n .cta-block { padding: 44px 28px; }\r\n .big-number { flex-direction: column; gap: 4px; }\r\n .big-n { font-size: 50px; }\r\n .img-slot.hero-img { height: 260px; }\r\n .img-slot.mid-img { height: 220px; }\r\n .img-slot.short-img{ height: 190px; }\r\n}\r\n\r\n.src, .src-block { text-decoration: none; }\r\n.src:hover, .src-block:hover { opacity: 1; text-decoration: underline; }\r\n.case-download {\r\n display: inline-flex; align-items: center; gap: 8px;\r\n margin-top: 18px; padding: 11px 18px; border-radius: 30px;\r\n background: rgba(114,182,153,0.16); border: 1px solid rgba(114,182,153,0.38);\r\n color: #ffffff; text-decoration: none; font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700; letter-spacing: 0.3px;\r\n}\r\n.case-download:hover { background: rgba(114,182,153,0.26); transform: translateY(-1px); }\r\n.data-note {\r\n display:block; margin-top:10px; font-family:var(--font-body); font-size:12px;\r\n color:var(--muted); line-height:1.55; font-style:italic;\r\n}\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n\r\n<header class=\"hero\">\r\n <div class=\"hero-orb1\"><\/div>\r\n <div class=\"hero-orb2\"><\/div>\r\n <div class=\"hero-lines\"><\/div>\r\n <div class=\"hero-inner\">\r\n <div class=\"hero-copy\">\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"hero-tag\">Retail & CPG \u00b7 Trends<\/span>\r\n <span class=\"hero-date\">June 2026 \u00b7 Teamcore Editorial<\/span>\r\n <\/div>\r\n <h1>During the football season. <em><br>Your gondola too<\/em> Take the field.<\/h1>\r\n <p class=\"hero-deck\">Football season shifts schedules, gatherings, and last-minute shopping. But this year enthusiasm coexists with tighter budgets. For mass-consumer brands, that is played out in a very specific place: the shelf.<\/p>\r\n <div class=\"hero-meta\">\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>8 min read<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Consumer behavior<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Modern & Traditional Channel \u00b7 LATAM<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"hero-visual\" aria-hidden=\"true\">\r\n <img src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/robot-futbol-teamcore-inteligencia-artificial-copa-mundo.png\" alt=\"\" loading=\"eager\" decoding=\"async\">\r\n <\/div>\r\n <\/div>\r\n<\/header>\r\n\r\n\r\n<article class=\"article\">\r\n\r\n \r\n <div class=\"img-slot hero-img reveal scale-up\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/enthusiastic-young-adults-celebrating-with-soccer-2026-03-12-22-45-42-utc-scaled.jpg\" alt=\"Young people celebrating enthusiastically during a soccer match\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <p class=\"opener reveal\">There are times when demand appears on its own. The challenge is to be available when the consumer arrives.<\/p>\r\n\r\n <p class=\"reveal\">During soccer season, the rhythm of daily shopping changes. There are matches that rearrange the afternoon, get-togethers that are put together with short notice, and quick trips to the store before the whistle. For mass consumption, those minutes usually concentrate decisions that are normally spread out over the week.<\/p>\r\n\r\n <p class=\"reveal\">The difference is that 2026 is not arriving with a relaxed consumer. It arrives with a desire to gather, yes, but also with more caution when spending. That mix\u2014high spirits and a measured budget\u2014is quickly noticeable in the store: in what is bought, what is replaced, and which brand is chosen when the favorite is not available.<\/p>\r\n\r\n <div class=\"scene reveal\">\r\n <p>It's 6:30 PM. The game starts in an hour. <strong>Millions of people in Mexico, Colombia, and Peru are doing the exact same thing:<\/strong> dropping by a store, a convenience store, or calling for delivery to prepare for the party meeting.<\/p>\r\n <p>Some find what they are looking for. Others don't. And those who don't find it don't wait: they choose another brand or go to the competitor across the street. <strong>That decision can take three seconds. The sale, on the other hand, never comes back.<\/strong><\/p>\r\n <\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>\r\n <\/span>\r\n The football consumer: eager to celebrate, but watching the spending\r\n <\/h2>\r\n\r\n <div class=\"img-text-pair reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Friends toasting with beer while watching a soccer match\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M12 20V10\"\/><path d=\"M18 20V4\"\/><path d=\"M6 20v-4\"\/><\/svg><\/span>\r\n The reality that arrives before the whistle\r\n <\/h3>\r\n <p>To anticipate what is coming, we must look at how the Latin American consumer arrives at this season. They do not necessarily buy less due to a lack of interest: they buy with more filters, compare more, and leave less room for error at the point of sale.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">The March and April MI Monitor Colombia reports show a channel that is not stagnant, but is much more selective. In April, purchases grew by 3.9% in YTD value, while actual volume fell by \u22122.2%; the report attributes this to a Supply Price Index of 6.6%, nearly double the 3.9% recorded in 2025. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a> March was already showing the same tension: more value than volume, more caution with spending, and a shopkeeper restocking cautiously. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 March 2026<\/a><\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num down\">\u22122.2%<\/div>\r\n <div class=\"stat-label\">Actual YTD volume for the national total as of the end of April, despite a +3.9% increase in value.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num down\">\u22124.9%<\/div>\r\n <div class=\"stat-label\">YTD volume in Convenience Stores; the format is dropping, although April shows a short-term rebound.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-amber\">\r\n <div class=\"stat-num\">+0.1%<\/div>\r\n <div class=\"stat-label\">Traditional Retailer YTD Volume: low, but positive compared to the rest of the subchannels.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">And yet: the game is on and the consumer is going to spend. The question is not whether there will be consumption; there will be. The question is <em>in what<\/em>, <em>when<\/em> and if your brand is going to be available right when the decision is made.<\/p>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n <\/span>\r\n Two types of products. The same shelf.\r\n <\/h2>\r\n\r\n <p class=\"reveal\">Economic stress does not flatten consumption: it reorganizes it. The consumer under pressure does not stop buying \u2014 they choose more strategically. And in the context of the football season, that choice has a very specific emotional logic.<\/p>\r\n\r\n \r\n <div class=\"img-slot mid-img wide reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/orange-ball-in-tiny-shopping-cart-on-purple-2026-03-24-23-50-35-utc-scaled.jpg\" alt=\"Orange ball inside a small shopping cart on a purple background\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">Gondola space is limited. In a match week, every available front counts.<\/p>\r\n\r\n <div class=\"cat-table reveal scale-up\">\r\n <div class=\"cat-table-head\">Categories in the traditional channel \u2014 2026 behavior \u00b7 Source: MI Monitor Colombia, March\u2013April 2026<\/div>\r\n <div class=\"cat-row header\">\r\n <div class=\"cat-name\">Category<\/div>\r\n <div class=\"cat-val\" style=\"font-family:var(--font-head);font-size:10px;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:1px;\">YTD Volume<\/div>\r\n <div class=\"cat-badge\">Signal<\/div>\r\n <\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Pet food<\/div><div class=\"cat-val pos\">+12.2%<\/div><div class=\"cat-badge opp\">Opportunity<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Snacks<\/div><div class=\"cat-val pos\">+10.6%<\/div><div class=\"cat-badge watch\">High turnover<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Liquid milks<\/div><div class=\"cat-val pos\">+4.4%<\/div><div class=\"cat-badge opp\">Defend availability<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Detergents<\/div><div class=\"cat-val neg\">\u221212.3%<\/div><div class=\"cat-badge risk\">Migration risk<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">OTC<\/div><div class=\"cat-val neg\">\u22128.5%<\/div><div class=\"cat-badge risk\">High price sensitivity<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Tomato sauces<\/div><div class=\"cat-val neg\">\u221213.5%<\/div><div class=\"cat-badge risk\">Review strategy<\/div><\/div>\r\n <\/div>\r\n <span class=\"data-note\">Source: MI Monitor Colombia, April 2026. The selection highlights categories with clear signals of opportunity or risk within the TMI universe.<\/span>\r\n\r\n <p class=\"reveal\">April leaves a useful takeaway: consumers do not cut back on everything equally. Pets and snacks are growing in volume, while detergents, OTC products, and some sauces are declining sharply. In other words, small treats and purchases with a high emotional connection hold up better; what is replaceable or more price-sensitive comes under pressure. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a><\/p>\r\n\r\n <div class=\"insight reveal\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/><line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/><\/svg>\r\n Key signal for CPG\r\n <\/div>\r\n <p>Traditional Retail is the sub-channel showing the strongest resilience: in April, it posted a +0.1% increase in YTD volume, while Mini-markets fell by \u22124.9% and Wholesalers by \u22123.9%. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a> During a football season, that proximity matters: it is the store the consumer arrives at 40 minutes before the match, when there is not much room left to change plans.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n <\/span>\r\n The game is also played in the aisle\r\n <\/h2>\r\n\r\n <p class=\"reveal\">The soccer season drives demand, but it does not guarantee sales. If the product is not on the shelf, the intent goes to another brand, another format, or another store. In consumer goods, that gap is usually seen late, when the month-end no longer allows recovering what was lost.<\/p>\r\n\r\n <div class=\"img-text-pair flip reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/group-of-friends-watching-soccer-in-pub-2026-03-16-06-14-08-utc-scaled.jpg\" alt=\"Group of friends watching football in a pub\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6M9 13h4\"\/><\/svg><\/span>\r\n Up to 15% of SKUs that are out of stock under normal conditions\r\n <\/h3>\r\n <p>In beverages, one of the categories most activated by sporting events, availability can change the commercial result of the day. If the starting point already brings OSA under pressure, a week of matches not only boosts sales: it can also make out-of-stock items more visible. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Case Bebidas Mexico - Teamcore<\/a><\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"big-number reveal scale-up\" id=\"descargar-caso-bebidas-mexico\">\r\n <div class=\"big-n\">73%<\/div>\r\n <div class=\"big-n-text\">\r\n <strong>reduction on sold out products<\/strong> A beverage company in Mexico achieved this in 12 months by connecting its field operations with real-time visibility. They started out with as many as 15% of out-of-stock SKUs on the shelf and an OSA below 90%.\r\n <a class=\"src-block\" href=\"httpshttps:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Source: Beverage Use Case \u2014 Teamcore Mexico<\/a>\r\n <a class=\"case-download\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Download use case \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">The dynamic is simple: if the consumer wants your product and cannot find it, they make do with what is available. In high-demand weeks, that substitution happens many times, at many points of sale, and almost always without warning. When the game ends, that purchase has already been decided.<\/p>\r\n\r\n <div class=\"two-col stagger-group\">\r\n <div class=\"col-card\">\r\n <div class=\"col-label opp\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg>\r\n The opportunity\r\n <\/div>\r\n <h4>The consumer is coming. The question is whether your product is, too.<\/h4>\r\n <p>High-attendance sporting events generate predictable demand peaks for beverages, snacks, and ready-to-prepare foods. Consumers arrive determined to buy\u2014what they will not tolerate is not finding what they need.<\/p>\r\n <\/div>\r\n <div class=\"col-card\">\r\n <div class=\"col-label risk\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n The risk\r\n <\/div>\r\n <h4>A tight budget makes the consumer less loyal to the brand.<\/h4>\r\n <p>When disposable income is under pressure, brand loyalty yields to availability. If your product isn't there, the consumer chooses another \u2014 and often, they find that the substitute is good enough.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg>\r\n <\/span>\r\n What a football season reveals in retail\r\n <\/h2>\r\n\r\n <div class=\"img-slot mid-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/choose-a-soccer-ball-in-the-store-2026-03-16-02-07-52-utc-scaled.jpg\" alt=\"Person choosing a soccer ball in a store\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">The team with more people on the field doesn't always win. The one that sets better priorities wins.<\/p>\r\n\r\n <p class=\"reveal\">A season with high-attendance matches acts as a real test for commercial execution. It shows how quickly your operation detects a stockout, understands its cause, and activates the right team before the sale is lost.<\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num up\">+75%<\/div>\r\n <div class=\"stat-label\">Average recovered sales with real-time operational visibility<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impactoe\"\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-navy\">\r\n <div class=\"stat-num up\">24\u201348h<\/div>\r\n <div class=\"stat-label\">Early detection of stockouts before shelf depletion<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num up\">10x<\/div>\r\n <div class=\"stat-label\">Documented average return on investment among Teamcore clients<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg>\r\n <\/span>\r\n Three things your operation needs before the kickoff\r\n <\/h2>\r\n\r\n <p class=\"reveal\">The football season is already upon us. The best-prepared brands are not going to wait for the closing report to react: they will prioritize stores, SKUs, and actions before stockouts happen. Three fronts make the difference:<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span>\r\n 1. Granular visibility by SKU, point of sale, and day\r\n <\/h3>\r\n <p class=\"reveal\">It is not enough to know that a category has problems. You need to know which SKU, in which store, since when, and how much it is costing in sales. Granularity turns observation into action. Without it, the field team works with intuition instead of priorities.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/span>\r\n 2. Separate the type of breakdown before acting\r\n <\/h3>\r\n <p class=\"reveal\">In the beverage category, up to 80% of lost sales is due to supply issues, not operational issues. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Case Bebidas Mexico - Teamcore<\/a> Taking action on the merchandiser when the problem lies in logistics is effort with no return. The correct diagnosis is half the solution.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/span>\r\n 3. Action plans that arrive before the consumer does\r\n <\/h3>\r\n <p class=\"reveal\">Automated out-of-stock detection 24 to 48 hours before depletion completely changes the equation. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a> It gives the field team a real window for action, instead of a damage report after the game is already over.<\/p>\r\n\r\n \r\n <div class=\"img-slot short-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/grocery-shopping-2026-03-09-09-00-58-utc-scaled.jpg\" alt=\"Person grocery shopping\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <div class=\"insight reveal scale-up\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n The repeating pattern\r\n <\/div>\r\n <p>Teamcore's benchmarks show that when the entire team\u2014merchandisers and managers\u2014operates with the same real-time information, lost sales due to execution systematically drop. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/benchmark-de-impacto-c%C3%B3mo-teamcore-reduce-la-venta-perdida\" target=\"_blank\" rel=\"noopener\">Impact Benchmark \u2014 Teamcore<\/a> The virtuous circle is clear: better information \u2192 more precise actions \u2192 greater availability \u2192 more sales. The football season amplifies that cycle in both directions.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg>\r\n <\/span>\r\n The scoreboard that your team can actually manage\r\n <\/h2>\r\n\r\n <p class=\"reveal\">In the coming weeks, millions of people in Latin America will organize gatherings around soccer. There will be planned purchases, last-minute purchases, and many decisions made in front of the shelf. The demand will be there.<\/p>\r\n <p class=\"reveal\">The question for commercial, trade, and field sales teams is not just \"how do we capitalize on the football season?\". The more useful question is: <em>Do we know where product might be out of stock and do we have a way to act before the consumer arrives?<\/em><\/p>\r\n <p class=\"reveal\">The 2026 consumer is more willing to substitute when they cannot find what they are looking for. Out-of-stock items do not show up on a broadcast or a scoreboard, but they accumulate store by store, category by category, until the financial close reveals it far too late.<\/p>\r\n <p class=\"reveal\">The brands that are going to win this football season are not necessarily the ones with the biggest activation budgets. They are the ones that are going to guarantee that when the consumer arrives at the corner store, their product is there, in the right place, at the right price, no excuses.<\/p>\r\n\r\n \r\n <div class=\"cta-block reveal scale-up\">\r\n <h2>Is your team ready for the match?<\/h2>\r\n <p>Discover how Teamcore helps leading CPG brands ensure availability during their times of highest demand.<\/p>\r\n <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLLap29OPnI9nrC5G6W8r5MnFj63pHyabHsd%2FQ4vpTfaK16f1jxSd0CKcq5Dt7mFViy7%2F3djHHPvWLh2E2W5TlZfaEr%2BvV0XY%2F2levPGXLdBaRk6lhbHk40xGOBkE4tVRGfUhgl1k86jLfx%2FREcQV0WQToanfmj%2BDIEQso%2Be9klL2g%3D%3D&portalId=2254019\" class=\"cta-btn\">Speak with a specialist \u2192<\/a>\r\n <\/div>\r\n\r\n<\/article>\r\n\r\n<script>\r\n(function(){\r\n var io = new IntersectionObserver(function(entries){\r\n entries.forEach(function(e){\r\n if(e.isIntersecting){\r\n 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.uc_image_carousel_content {\n display:flex;\n flex-direction:column;\n}\n\n\t\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_a2d22e3 .ue-meta-data{ \n display:flex !important;\n flex-wrap: wrap;\n line-height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-meta-data{\n display:inline-flex;\n align-items:center;\n}\n\n.ue-grid-item-meta-data{\n font-size:12px;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-meta-data-icon{\n line-height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-meta-data-icon svg{\n width:1em;\n height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-debug-meta{\n padding:10px;\n border:1px solid red;\n position:relative;\n line-height:1.5em;\n font-size:11px;\n width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_a2d22e3 .owl-stage {\n transition-timing-function: linear!important;\n }\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev.disabled,\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next.disabled {\n display: none;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_a2d22e3-wrapper\">\n <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper\" data-custom-sethtml=\"true\"\n data-id=\"\" id=\"uc_post_carousel_elementor_a2d22e3\" \n >\n <div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Young group of friends watching sport on television\" width=\"768\" height=\"512\" title=\"Young group of friends watching sport on television\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"> <div class=\"uc_post_title\">The tournament has started. Your gondola is playing too.<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 25\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Football season and your gondola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n Retail & CPG \u00b7 Trends...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" width=\"768\" height=\"511\" title=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"> <div class=\"uc_post_title\">Your field data is already ready. When will you use it?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Your field data is already ready. When will you use it? \u2014 Teamcore Blog...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 keys to understanding consumer buying behavior in the Traditional Channel (1)\" width=\"768\" height=\"512\" title=\"3 keys to understanding consumer buying behavior in the Traditional Channel (1)\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"> <div class=\"uc_post_title\">How the 2026 Tournament is changing retail execution in LATAM<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 24\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How the 2026 Great Tournament is transforming retail execution in LATAM\n\nSubscribe\n\nApril...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Internal insights vs external studies\" width=\"768\" height=\"512\" title=\"Internal insights vs external studies\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\"> <div class=\"uc_post_title\">Internal insights vs. external studies: two sources, a single decision<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Internal insights vs. external studies: two sources, a single decision\nMost companies have...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\" alt=\"Commercial execution in the traditional channel\" width=\"768\" height=\"512\" title=\"Commercial execution in the traditional channel\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\"> <div class=\"uc_post_title\">Commercial execution in the traditional channel: what changed<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 10\/03\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Retail business data: the gap between what you see and what happens at the point of sale\nThe traditional channel...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Retail business data: The gap between what you see and what happens at the point of sale\" width=\"768\" height=\"512\" title=\"Retail business data: The gap between what you see and what happens at the point of sale\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\"> <div class=\"uc_post_title\">Retail business data: the gap between what you see and what happens at the point of sale<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 19\/02\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Retail business data: the gap between what you see and what happens at the point of sale\n\nSubscribe\n\nFebruary...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Smart commercial execution: the key change in 2026\" width=\"768\" height=\"512\" title=\"Smart commercial execution: the key change in 2026\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\"> <div class=\"uc_post_title\">Intelligent commercial execution: the key shift in 2026<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 19\/01\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How to increase your sales with Big Data in 2025\nSmart sales execution will be key in 2026 for...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\" alt=\"How to increase your sales with Big Data in 2025\" width=\"768\" height=\"512\" title=\"How to increase your sales with Big Data in 2025\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\"> <div class=\"uc_post_title\">How to increase your sales with Big Data in 2025<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 20\/09\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How to increase your sales with Big Data in 2025\n\nSubscribe\n\nSeptember...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Internal insights vs external studies\" width=\"768\" height=\"512\" title=\"Internal insights vs external studies\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\"> <div class=\"uc_post_title\">Internal insights vs. external studies: two sources, a single decision<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 11\/08\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Internal insights vs external studies: two sources, one single decision\nStockouts continue to affect...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\" alt=\"How artificial intelligence is revolutionizing execution in supermarket retail\" width=\"768\" height=\"512\" title=\"How artificial intelligence is revolutionizing execution in supermarket retail\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\"> <div class=\"uc_post_title\">How artificial intelligence is revolutionizing execution in supermarket retail<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 11\/08\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How artificial intelligence is revolutionizing execution in supermarket retail\n\nSubscribe\n\nAugust...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\" alt=\"Challenges and solutions in retail stock management this 2025\" width=\"768\" height=\"512\" title=\"Challenges and solutions in retail stock management this 2025\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\"> <div class=\"uc_post_title\">Challenges and solutions in retail stock management this 2025<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 11\/08\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Challenges and solutions in retail stock management this 2025\nStockouts continue to affect...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\" alt=\"How to design an effective customer loyalty strategy\" width=\"768\" height=\"512\" title=\"How to design an effective customer loyalty strategy\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\"> <div class=\"uc_post_title\">How to design an effective customer loyalty strategy?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 18\/07\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How to design an effective customer loyalty strategy?\nThe company adopts a unified approach...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\" alt=\"What types of incentives work in retail\" width=\"768\" height=\"512\" title=\"What types of incentives work in retail\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\"> <div class=\"uc_post_title\">What types of incentives work in retail?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 14\/03\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >What types of incentives work in retail?\nThe company adopts a unified approach...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\" alt=\"3 keys to understanding consumer buying behavior in the Traditional Channel\" width=\"768\" height=\"512\" title=\"3 keys to understanding consumer buying behavior in the Traditional Channel\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\"> <div class=\"uc_post_title\">3 keys to understanding consumer buying behavior in the Traditional Channel<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 14\/03\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >3 keys to understanding consumer buying behavior in the Traditional Channel\nThe company...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n\n <\/div>\t\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.<\/p>","protected":false},"author":2,"featured_media":5717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-5710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n<title>El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/en\/the-tournament-starts-your-gondola-is-also-playing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore\" \/>\n<meta property=\"og:description\" content=\"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. 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Your gondola is playing too. - Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/en\/the-tournament-starts-your-gondola-is-also-playing\/","og_locale":"en_US","og_type":"article","og_title":"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore","og_description":"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. 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font-size: 12px; font-style: italic; color: var(--muted); margin-top: 10px; padding: 0 4px; line-height: 1.5; }\r\n\r\n.img-text-pair {\r\n display: grid; grid-template-columns: 1fr 1fr;\r\n gap: 28px; align-items: center;\r\n margin: 56px 0;\r\n}\r\n.img-text-pair.flip { direction: rtl; }\r\n.img-text-pair.flip > * { direction: ltr; }\r\n.split-copy h3 { font-size: 18px; margin: 0 0 12px; }\r\n.split-copy p { font-size: 15px; color: var(--muted); margin: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n SCENE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.scene {\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 18px;\r\n padding: 44px 48px;\r\n margin: 52px 0;\r\n position: relative; overflow: hidden;\r\n}\r\n.scene::after {\r\n content: '';\r\n position: absolute; top: -50px; right: -50px;\r\n width: 220px; height: 220px;\r\n border: 42px solid rgba(114,182,153,0.08);\r\n border-radius: 50%;\r\n}\r\n.scene p {\r\n color: rgba(255,255,255,0.8);\r\n font-size: 17px; margin-bottom: 0;\r\n position: relative; z-index: 1;\r\n}\r\n.scene p + p { margin-top: 16px; }\r\n.scene strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n STAT GRID\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.stat-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px; margin: 52px 0;\r\n}\r\n.stat-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px;\r\n padding: 28px 22px;\r\n position: relative; overflow: hidden;\r\n}\r\n.stat-card::after {\r\n content: ''; position: absolute;\r\n top: 0; left: 0; right: 0; height: 3px;\r\n}\r\n.stat-card.c-teal::after { background: linear-gradient(90deg, var(--teal), #4ebf9a); }\r\n.stat-card.c-sky::after { background: linear-gradient(90deg, var(--sky), #3a7fa0); }\r\n.stat-card.c-amber::after { background: linear-gradient(90deg, var(--amber), #e89a4a); }\r\n.stat-card.c-navy::after { background: linear-gradient(90deg, var(--navy), var(--blue)); }\r\n.stat-num {\r\n font-family: var(--font-head);\r\n font-size: 36px; font-weight: 800;\r\n color: var(--navy); line-height: 1; margin-bottom: 10px;\r\n}\r\n.stat-num.up { color: var(--teal-dark); }\r\n.stat-num.down { color: var(--red); }\r\n.stat-label { font-family: var(--font-body); font-size: 12px; color: var(--muted); line-height: 1.5; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CATEGORY TABLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cat-table {\r\n background: #fff;\r\n border: 1px solid var(--border);\r\n border-radius: 18px; overflow: hidden;\r\n margin: 48px 0;\r\n}\r\n.cat-table-head {\r\n background: linear-gradient(90deg, #02193a 0%, #003670 100%);\r\n color: #fff;\r\n font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700;\r\n letter-spacing: 1.6px; text-transform: uppercase;\r\n padding: 16px 26px;\r\n}\r\n.cat-row {\r\n display: grid; grid-template-columns: 1fr auto auto;\r\n align-items: center;\r\n padding: 14px 26px;\r\n border-bottom: 1px solid var(--border);\r\n gap: 16px;\r\n}\r\n.cat-row:last-child { border-bottom: none; }\r\n.cat-row.header { background: #f3f6fb; }\r\n.cat-name { font-family: var(--font-body); font-size: 14px; color: var(--ink); font-weight: 500; }\r\n.cat-row.header .cat-name { font-family: var(--font-head); font-size: 10px; color: var(--muted); font-weight: 700; letter-spacing: 1px; text-transform: uppercase; }\r\n.cat-val {\r\n font-family: var(--font-head); font-size: 16px; font-weight: 800;\r\n min-width: 72px; text-align: right;\r\n}\r\n.cat-val.pos { color: #1e7050; }\r\n.cat-val.neg { color: var(--red); }\r\n.cat-badge { font-family: var(--font-head); font-size: 10px; font-weight: 700; padding: 4px 10px; border-radius: 20px; white-space: nowrap; }\r\n.cat-badge.opp { background: #e0f5eb; color: #1a6040; }\r\n.cat-badge.risk { background: #fdeaea; color: #9e1f1f; }\r\n.cat-badge.watch { background: #fef4e4; color: #7a4f00; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n PULLQUOTE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.pullquote {\r\n border-left: 4px solid var(--teal);\r\n padding: 6px 0 6px 30px;\r\n margin: 52px 0;\r\n}\r\n.pullquote p {\r\n font-family: var(--font-head);\r\n font-size: 19px; font-weight: 600;\r\n font-style: italic; color: var(--blue);\r\n margin-bottom: 10px; line-height: 1.55;\r\n}\r\n.pullquote cite { font-family: var(--font-head); font-size: 12px; color: var(--teal-dark); font-style: normal; font-weight: 700; letter-spacing: 0.3px; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n INSIGHT\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.insight {\r\n background: linear-gradient(135deg, #e6f2ff 0%, #ddf0ea 100%);\r\n border: 1px solid #bcd8f5;\r\n border-radius: 16px;\r\n padding: 36px 40px; margin: 48px 0;\r\n}\r\n.insight-label {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2px; text-transform: uppercase;\r\n color: var(--teal-dark); margin-bottom: 12px;\r\n display: flex; align-items: center; gap: 6px;\r\n}\r\n.insight p { font-size: 16px; color: #1b3050; margin-bottom: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n DIVIDER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.divider {\r\n height: 1px;\r\n background: linear-gradient(90deg, transparent, var(--border), transparent);\r\n margin: 64px 0;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n TWO-COL\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 48px 0; }\r\n.col-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px; padding: 28px;\r\n}\r\n.col-label { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 1.8px; text-transform: uppercase; margin-bottom: 12px; display: flex; align-items: center; gap: 6px; }\r\n.col-label.opp { color: var(--teal-dark); }\r\n.col-label.risk { color: var(--red); }\r\n.col-card h4 {\r\n font-family: var(--font-head); font-size: 17px; font-weight: 700;\r\n color: var(--navy); line-height: 1.3; margin-bottom: 10px;\r\n}\r\n.col-card p { font-size: 14px; color: var(--muted); margin-bottom: 0; line-height: 1.7; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n BIG NUMBER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.big-number {\r\n display: flex; align-items: baseline; gap: 18px;\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 16px;\r\n padding: 34px 40px; margin: 44px 0;\r\n}\r\n.big-n {\r\n font-family: var(--font-head); font-size: 68px; font-weight: 900;\r\n color: var(--teal); line-height: 1; flex-shrink: 0;\r\n}\r\n.big-n-text { font-family: var(--font-body); font-size: 16px; color: rgba(255,255,255,0.74); line-height: 1.65; }\r\n.big-n-text strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CTA\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cta-block {\r\n background: linear-gradient(145deg, #01112a 0%, #003670 55%, #0a4f6a 100%);\r\n border-radius: 22px;\r\n padding: 68px 54px;\r\n text-align: center; margin-top: 76px;\r\n position: relative; overflow: hidden;\r\n}\r\n.cta-block::before {\r\n content: ''; position: absolute; bottom: -60px; right: -60px;\r\n width: 300px; height: 300px;\r\n border: 52px solid rgba(114,182,153,0.07); border-radius: 50%;\r\n}\r\n.cta-block::after {\r\n content: ''; position: absolute; top: -40px; left: -40px;\r\n width: 190px; height: 190px;\r\n border: 36px solid rgba(93,146,175,0.06); border-radius: 50%;\r\n}\r\n.cta-block h2 {\r\n color: #fff; margin-top: 0; font-size: clamp(20px, 3vw, 30px);\r\n position: relative; z-index: 1; display: block;\r\n}\r\n.cta-block p {\r\n color: rgba(255,255,255,0.62);\r\n max-width: 440px; margin: 0 auto 32px;\r\n font-size: 16px; position: relative; z-index: 1;\r\n}\r\n.cta-btn {\r\n display: inline-block;\r\n background: linear-gradient(135deg, #72B699 0%, #4a9478 100%);\r\n color: var(--navy);\r\n font-family: var(--font-head);\r\n font-size: 15px; font-weight: 700;\r\n padding: 16px 46px; border-radius: 40px;\r\n text-decoration: none; letter-spacing: 0.3px;\r\n position: relative; z-index: 1;\r\n transition: transform 0.18s, box-shadow 0.18s;\r\n box-shadow: 0 6px 24px rgba(72,180,150,0.3);\r\n}\r\n.cta-btn:hover { transform: translateY(-3px); box-shadow: 0 10px 32px rgba(72,180,150,0.4); }\r\n\r\n\r\n@media (min-width: 1500px) {\r\n .hero-inner {\r\n max-width: 1740px;\r\n padding-left: 86px;\r\n padding-right: 10px;\r\n grid-template-columns: minmax(0, 980px) minmax(300px, 470px);\r\n gap: clamp(24px, 2.8vw, 52px);\r\n }\r\n .hero-copy { max-width: 920px; }\r\n .hero-visual {\r\n margin-right: -34px;\r\n transform: translateY(-62px);\r\n }\r\n .hero-visual img { width: min(100%, 520px); }\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n RESPONSIVE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n@media (max-width: 900px) {\r\n .hero-inner {\r\n grid-template-columns: 1fr;\r\n max-width: 920px;\r\n padding: 72px 34px 58px;\r\n }\r\n .hero-visual { display: none; }\r\n}\r\n\r\n@media (max-width: 680px) {\r\n .hero-inner { padding: 60px 24px 50px; }\r\n .article { padding: 44px 20px 72px; }\r\n .stat-grid { grid-template-columns: 1fr 1fr; }\r\n .two-col, .img-text-pair { grid-template-columns: 1fr; }\r\n .img-slot.wide { width: 100%; margin-left: 0; border-radius: 18px; }\r\n .scene { padding: 30px 28px; }\r\n .cta-block { padding: 44px 28px; }\r\n .big-number { flex-direction: column; gap: 4px; }\r\n .big-n { font-size: 50px; }\r\n .img-slot.hero-img { height: 260px; }\r\n .img-slot.mid-img { height: 220px; }\r\n .img-slot.short-img{ height: 190px; }\r\n}\r\n\r\n.src, .src-block { text-decoration: none; }\r\n.src:hover, .src-block:hover { opacity: 1; text-decoration: underline; }\r\n.case-download {\r\n display: inline-flex; align-items: center; gap: 8px;\r\n margin-top: 18px; padding: 11px 18px; border-radius: 30px;\r\n background: rgba(114,182,153,0.16); border: 1px solid rgba(114,182,153,0.38);\r\n color: #ffffff; text-decoration: none; font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700; letter-spacing: 0.3px;\r\n}\r\n.case-download:hover { background: rgba(114,182,153,0.26); transform: translateY(-1px); }\r\n.data-note {\r\n display:block; margin-top:10px; font-family:var(--font-body); font-size:12px;\r\n color:var(--muted); line-height:1.55; font-style:italic;\r\n}\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n\r\n<header class=\"hero\">\r\n <div class=\"hero-orb1\"><\/div>\r\n <div class=\"hero-orb2\"><\/div>\r\n <div class=\"hero-lines\"><\/div>\r\n <div class=\"hero-inner\">\r\n <div class=\"hero-copy\">\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"hero-tag\">Retail & CPG \u00b7 Trends<\/span>\r\n <span class=\"hero-date\">June 2026 \u00b7 Teamcore Editorial<\/span>\r\n <\/div>\r\n <h1>During the football season. <em><br>Your gondola too<\/em> Take the field.<\/h1>\r\n <p class=\"hero-deck\">Football season shifts schedules, gatherings, and last-minute shopping. But this year enthusiasm coexists with tighter budgets. For mass-consumer brands, that is played out in a very specific place: the shelf.<\/p>\r\n <div class=\"hero-meta\">\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>8 min read<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Consumer behavior<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Modern & Traditional Channel \u00b7 LATAM<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"hero-visual\" aria-hidden=\"true\">\r\n <img src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/robot-futbol-teamcore-inteligencia-artificial-copa-mundo.png\" alt=\"\" loading=\"eager\" decoding=\"async\">\r\n <\/div>\r\n <\/div>\r\n<\/header>\r\n\r\n\r\n<article class=\"article\">\r\n\r\n \r\n <div class=\"img-slot hero-img reveal scale-up\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/enthusiastic-young-adults-celebrating-with-soccer-2026-03-12-22-45-42-utc-scaled.jpg\" alt=\"Young people celebrating enthusiastically during a soccer match\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <p class=\"opener reveal\">There are times when demand appears on its own. The challenge is to be available when the consumer arrives.<\/p>\r\n\r\n <p class=\"reveal\">During soccer season, the rhythm of daily shopping changes. There are matches that rearrange the afternoon, get-togethers that are put together with short notice, and quick trips to the store before the whistle. For mass consumption, those minutes usually concentrate decisions that are normally spread out over the week.<\/p>\r\n\r\n <p class=\"reveal\">The difference is that 2026 is not arriving with a relaxed consumer. It arrives with a desire to gather, yes, but also with more caution when spending. That mix\u2014high spirits and a measured budget\u2014is quickly noticeable in the store: in what is bought, what is replaced, and which brand is chosen when the favorite is not available.<\/p>\r\n\r\n <div class=\"scene reveal\">\r\n <p>It's 6:30 PM. The game starts in an hour. <strong>Millions of people in Mexico, Colombia, and Peru are doing the exact same thing:<\/strong> dropping by a store, a convenience store, or calling for delivery to prepare for the party meeting.<\/p>\r\n <p>Some find what they are looking for. Others don't. And those who don't find it don't wait: they choose another brand or go to the competitor across the street. <strong>That decision can take three seconds. The sale, on the other hand, never comes back.<\/strong><\/p>\r\n <\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>\r\n <\/span>\r\n The football consumer: eager to celebrate, but watching the spending\r\n <\/h2>\r\n\r\n <div class=\"img-text-pair reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Friends toasting with beer while watching a soccer match\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M12 20V10\"\/><path d=\"M18 20V4\"\/><path d=\"M6 20v-4\"\/><\/svg><\/span>\r\n The reality that arrives before the whistle\r\n <\/h3>\r\n <p>To anticipate what is coming, we must look at how the Latin American consumer arrives at this season. They do not necessarily buy less due to a lack of interest: they buy with more filters, compare more, and leave less room for error at the point of sale.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">The March and April MI Monitor Colombia reports show a channel that is not stagnant, but is much more selective. In April, purchases grew by 3.9% in YTD value, while actual volume fell by \u22122.2%; the report attributes this to a Supply Price Index of 6.6%, nearly double the 3.9% recorded in 2025. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a> March was already showing the same tension: more value than volume, more caution with spending, and a shopkeeper restocking cautiously. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 March 2026<\/a><\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num down\">\u22122.2%<\/div>\r\n <div class=\"stat-label\">Actual YTD volume for the national total as of the end of April, despite a +3.9% increase in value.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num down\">\u22124.9%<\/div>\r\n <div class=\"stat-label\">YTD volume in Convenience Stores; the format is dropping, although April shows a short-term rebound.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-amber\">\r\n <div class=\"stat-num\">+0.1%<\/div>\r\n <div class=\"stat-label\">Traditional Retailer YTD Volume: low, but positive compared to the rest of the subchannels.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">And yet: the game is on and the consumer is going to spend. The question is not whether there will be consumption; there will be. The question is <em>in what<\/em>, <em>when<\/em> and if your brand is going to be available right when the decision is made.<\/p>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n <\/span>\r\n Two types of products. The same shelf.\r\n <\/h2>\r\n\r\n <p class=\"reveal\">Economic stress does not flatten consumption: it reorganizes it. The consumer under pressure does not stop buying \u2014 they choose more strategically. And in the context of the football season, that choice has a very specific emotional logic.<\/p>\r\n\r\n \r\n <div class=\"img-slot mid-img wide reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/orange-ball-in-tiny-shopping-cart-on-purple-2026-03-24-23-50-35-utc-scaled.jpg\" alt=\"Orange ball inside a small shopping cart on a purple background\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">Gondola space is limited. In a match week, every available front counts.<\/p>\r\n\r\n <div class=\"cat-table reveal scale-up\">\r\n <div class=\"cat-table-head\">Categories in the traditional channel \u2014 2026 behavior \u00b7 Source: MI Monitor Colombia, March\u2013April 2026<\/div>\r\n <div class=\"cat-row header\">\r\n <div class=\"cat-name\">Category<\/div>\r\n <div class=\"cat-val\" style=\"font-family:var(--font-head);font-size:10px;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:1px;\">YTD Volume<\/div>\r\n <div class=\"cat-badge\">Signal<\/div>\r\n <\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Pet food<\/div><div class=\"cat-val pos\">+12.2%<\/div><div class=\"cat-badge opp\">Opportunity<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Snacks<\/div><div class=\"cat-val pos\">+10.6%<\/div><div class=\"cat-badge watch\">High turnover<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Liquid milks<\/div><div class=\"cat-val pos\">+4.4%<\/div><div class=\"cat-badge opp\">Defend availability<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Detergents<\/div><div class=\"cat-val neg\">\u221212.3%<\/div><div class=\"cat-badge risk\">Migration risk<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">OTC<\/div><div class=\"cat-val neg\">\u22128.5%<\/div><div class=\"cat-badge risk\">High price sensitivity<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Tomato sauces<\/div><div class=\"cat-val neg\">\u221213.5%<\/div><div class=\"cat-badge risk\">Review strategy<\/div><\/div>\r\n <\/div>\r\n <span class=\"data-note\">Source: MI Monitor Colombia, April 2026. The selection highlights categories with clear signals of opportunity or risk within the TMI universe.<\/span>\r\n\r\n <p class=\"reveal\">April leaves a useful takeaway: consumers do not cut back on everything equally. Pets and snacks are growing in volume, while detergents, OTC products, and some sauces are declining sharply. In other words, small treats and purchases with a high emotional connection hold up better; what is replaceable or more price-sensitive comes under pressure. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a><\/p>\r\n\r\n <div class=\"insight reveal\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/><line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/><\/svg>\r\n Key signal for CPG\r\n <\/div>\r\n <p>Traditional Retail is the sub-channel showing the strongest resilience: in April, it posted a +0.1% increase in YTD volume, while Mini-markets fell by \u22124.9% and Wholesalers by \u22123.9%. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Colombia \u2014 April 2026<\/a> During a football season, that proximity matters: it is the store the consumer arrives at 40 minutes before the match, when there is not much room left to change plans.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n <\/span>\r\n The game is also played in the aisle\r\n <\/h2>\r\n\r\n <p class=\"reveal\">The soccer season drives demand, but it does not guarantee sales. If the product is not on the shelf, the intent goes to another brand, another format, or another store. In consumer goods, that gap is usually seen late, when the month-end no longer allows recovering what was lost.<\/p>\r\n\r\n <div class=\"img-text-pair flip reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/group-of-friends-watching-soccer-in-pub-2026-03-16-06-14-08-utc-scaled.jpg\" alt=\"Group of friends watching football in a pub\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6M9 13h4\"\/><\/svg><\/span>\r\n Up to 15% of SKUs that are out of stock under normal conditions\r\n <\/h3>\r\n <p>In beverages, one of the categories most activated by sporting events, availability can change the commercial result of the day. If the starting point already brings OSA under pressure, a week of matches not only boosts sales: it can also make out-of-stock items more visible. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Case Bebidas Mexico - Teamcore<\/a><\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"big-number reveal scale-up\" id=\"descargar-caso-bebidas-mexico\">\r\n <div class=\"big-n\">73%<\/div>\r\n <div class=\"big-n-text\">\r\n <strong>reduction on sold out products<\/strong> A beverage company in Mexico achieved this in 12 months by connecting its field operations with real-time visibility. They started out with as many as 15% of out-of-stock SKUs on the shelf and an OSA below 90%.\r\n <a class=\"src-block\" href=\"httpshttps:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Source: Beverage Use Case \u2014 Teamcore Mexico<\/a>\r\n <a class=\"case-download\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Download use case \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">The dynamic is simple: if the consumer wants your product and cannot find it, they make do with what is available. In high-demand weeks, that substitution happens many times, at many points of sale, and almost always without warning. When the game ends, that purchase has already been decided.<\/p>\r\n\r\n <div class=\"two-col stagger-group\">\r\n <div class=\"col-card\">\r\n <div class=\"col-label opp\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg>\r\n The opportunity\r\n <\/div>\r\n <h4>The consumer is coming. The question is whether your product is, too.<\/h4>\r\n <p>High-attendance sporting events generate predictable demand peaks for beverages, snacks, and ready-to-prepare foods. Consumers arrive determined to buy\u2014what they will not tolerate is not finding what they need.<\/p>\r\n <\/div>\r\n <div class=\"col-card\">\r\n <div class=\"col-label risk\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n The risk\r\n <\/div>\r\n <h4>A tight budget makes the consumer less loyal to the brand.<\/h4>\r\n <p>When disposable income is under pressure, brand loyalty yields to availability. If your product isn't there, the consumer chooses another \u2014 and often, they find that the substitute is good enough.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg>\r\n <\/span>\r\n What a football season reveals in retail\r\n <\/h2>\r\n\r\n <div class=\"img-slot mid-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/choose-a-soccer-ball-in-the-store-2026-03-16-02-07-52-utc-scaled.jpg\" alt=\"Person choosing a soccer ball in a store\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">The team with more people on the field doesn't always win. The one that sets better priorities wins.<\/p>\r\n\r\n <p class=\"reveal\">A season with high-attendance matches acts as a real test for commercial execution. It shows how quickly your operation detects a stockout, understands its cause, and activates the right team before the sale is lost.<\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num up\">+75%<\/div>\r\n <div class=\"stat-label\">Average recovered sales with real-time operational visibility<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impactoe\"\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-navy\">\r\n <div class=\"stat-num up\">24\u201348h<\/div>\r\n <div class=\"stat-label\">Early detection of stockouts before shelf depletion<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num up\">10x<\/div>\r\n <div class=\"stat-label\">Documented average return on investment among Teamcore clients<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg>\r\n <\/span>\r\n Three things your operation needs before the kickoff\r\n <\/h2>\r\n\r\n <p class=\"reveal\">The football season is already upon us. The best-prepared brands are not going to wait for the closing report to react: they will prioritize stores, SKUs, and actions before stockouts happen. Three fronts make the difference:<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span>\r\n 1. Granular visibility by SKU, point of sale, and day\r\n <\/h3>\r\n <p class=\"reveal\">It is not enough to know that a category has problems. You need to know which SKU, in which store, since when, and how much it is costing in sales. Granularity turns observation into action. Without it, the field team works with intuition instead of priorities.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/span>\r\n 2. Separate the type of breakdown before acting\r\n <\/h3>\r\n <p class=\"reveal\">In the beverage category, up to 80% of lost sales is due to supply issues, not operational issues. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Case Bebidas Mexico - Teamcore<\/a> Taking action on the merchandiser when the problem lies in logistics is effort with no return. The correct diagnosis is half the solution.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/span>\r\n 3. Action plans that arrive before the consumer does\r\n <\/h3>\r\n <p class=\"reveal\">Automated out-of-stock detection 24 to 48 hours before depletion completely changes the equation. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Impact Data \u2014 Teamcore<\/a> It gives the field team a real window for action, instead of a damage report after the game is already over.<\/p>\r\n\r\n \r\n <div class=\"img-slot short-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/grocery-shopping-2026-03-09-09-00-58-utc-scaled.jpg\" alt=\"Person grocery shopping\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <div class=\"insight reveal scale-up\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n The repeating pattern\r\n <\/div>\r\n <p>Teamcore's benchmarks show that when the entire team\u2014merchandisers and managers\u2014operates with the same real-time information, lost sales due to execution systematically drop. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/benchmark-de-impacto-c%C3%B3mo-teamcore-reduce-la-venta-perdida\" target=\"_blank\" rel=\"noopener\">Impact Benchmark \u2014 Teamcore<\/a> The virtuous circle is clear: better information \u2192 more precise actions \u2192 greater availability \u2192 more sales. The football season amplifies that cycle in both directions.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg>\r\n <\/span>\r\n The scoreboard that your team can actually manage\r\n <\/h2>\r\n\r\n <p class=\"reveal\">In the coming weeks, millions of people in Latin America will organize gatherings around soccer. There will be planned purchases, last-minute purchases, and many decisions made in front of the shelf. The demand will be there.<\/p>\r\n <p class=\"reveal\">The question for commercial, trade, and field sales teams is not just \"how do we capitalize on the football season?\". The more useful question is: <em>Do we know where product might be out of stock and do we have a way to act before the consumer arrives?<\/em><\/p>\r\n <p class=\"reveal\">The 2026 consumer is more willing to substitute when they cannot find what they are looking for. Out-of-stock items do not show up on a broadcast or a scoreboard, but they accumulate store by store, category by category, until the financial close reveals it far too late.<\/p>\r\n <p class=\"reveal\">The brands that are going to win this football season are not necessarily the ones with the biggest activation budgets. They are the ones that are going to guarantee that when the consumer arrives at the corner store, their product is there, in the right place, at the right price, no excuses.<\/p>\r\n\r\n \r\n <div class=\"cta-block reveal scale-up\">\r\n <h2>Is your team ready for the match?<\/h2>\r\n <p>Discover how Teamcore helps leading CPG brands ensure availability during their times of highest demand.<\/p>\r\n <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLLap29OPnI9nrC5G6W8r5MnFj63pHyabHsd%2FQ4vpTfaK16f1jxSd0CKcq5Dt7mFViy7%2F3djHHPvWLh2E2W5TlZfaEr%2BvV0XY%2F2levPGXLdBaRk6lhbHk40xGOBkE4tVRGfUhgl1k86jLfx%2FREcQV0WQToanfmj%2BDIEQso%2Be9klL2g%3D%3D&portalId=2254019\" class=\"cta-btn\">Speak with a specialist \u2192<\/a>\r\n <\/div>\r\n\r\n<\/article>\r\n\r\n<script>\r\n(function(){\r\n var io = new IntersectionObserver(function(entries){\r\n entries.forEach(function(e){\r\n if(e.isIntersecting){\r\n 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data-id=\"bacc8ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97381f9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"97381f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left ekit_heading_tablet- ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Read More<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d22e3 elementor-widget__width-inherit elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"a2d22e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<link id='font-awesome-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_a2d22e3-wrapper{\n min-height:1px;\n}\n\n#uc_post_carousel_elementor_a2d22e3 *{\n box-sizing:border-box;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-category a{\n white-space: nowrap;\n}\n\n\n#uc_post_carousel_elementor_a2d22e3{\n position:relative;\n}\n\n.uc_post_title{\n font-size:21px;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-item{\n transition:0.3s;\n position:relative;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_placeholder{\n position:relative;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue_pos_carousel_image_overlay{\n position:absolute;\n top:0;\n bottom:0;\n left:0;\n right:0;\n transition:0.3s;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-stage{\n display:flex;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_container_holder{\n display: flex;\n flex-direction: column;\n height: 100%;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_content{\n flex-grow: 1;\n justify-content: space-between;}\n\n\n#uc_post_carousel_elementor_a2d22e3 .uc_carousel_item{\n overflow:hidden;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev{\n position:absolute;\n display:inline-block;\n text-align:center; \t\n \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next{\n position:absolute;\n display:inline-block;\n text-align:center;\n \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dots {\n overflow:hidden;\n display:flex !important;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dot {\n border-radius:50%;\n display:inline-block;\n padding: 0;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_more_btn{\n display:inline-block;\n text-align:center;\n text-decoration:none;\n} \n\n#uc_post_carousel_elementor_a2d22e3 .uc_more_btn svg{\n width:1em;\n height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_placeholder{\n overflow:hidden;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_placeholder img{\n display:block;\n width:100%;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_content {\n display:flex;\n flex-direction:column;\n}\n\n\t\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_a2d22e3 .ue-meta-data{ \n display:flex !important;\n flex-wrap: wrap;\n line-height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-meta-data{\n display:inline-flex;\n align-items:center;\n}\n\n.ue-grid-item-meta-data{\n font-size:12px;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-meta-data-icon{\n line-height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-grid-item-meta-data-icon svg{\n width:1em;\n height:1em;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .ue-debug-meta{\n padding:10px;\n border:1px solid red;\n position:relative;\n line-height:1.5em;\n font-size:11px;\n width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_a2d22e3 .owl-stage {\n transition-timing-function: linear!important;\n }\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev.disabled,\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next.disabled {\n display: none;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_a2d22e3-wrapper\">\n <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper\" data-custom-sethtml=\"true\"\n data-id=\"\" id=\"uc_post_carousel_elementor_a2d22e3\" \n >\n <div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Young group of friends watching sport on television\" width=\"768\" height=\"512\" title=\"Young group of friends watching sport on television\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"> <div class=\"uc_post_title\">The tournament has started. Your gondola is playing too.<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 25\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Football season and your gondola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n Retail & CPG \u00b7 Trends...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" width=\"768\" height=\"511\" title=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"> <div class=\"uc_post_title\">Your field data is already ready. When will you use it?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Your field data is already ready. When will you use it? \u2014 Teamcore Blog...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 keys to understanding consumer buying behavior in the Traditional Channel (1)\" width=\"768\" height=\"512\" title=\"3 keys to understanding consumer buying behavior in the Traditional Channel (1)\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"> <div class=\"uc_post_title\">How the 2026 Tournament is changing retail execution in LATAM<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 24\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How the 2026 Great Tournament is transforming retail execution in LATAM\n\nSubscribe\n\nApril...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Internal insights vs external studies\" width=\"768\" height=\"512\" title=\"Internal insights vs external studies\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\"> <div class=\"uc_post_title\">Internal insights vs. external studies: two sources, a single decision<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Internal insights vs. external studies: two sources, a single decision\nMost companies have...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\" alt=\"Commercial execution in the traditional channel\" width=\"768\" height=\"512\" title=\"Commercial execution in the traditional channel\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\"> <div class=\"uc_post_title\">Commercial execution in the traditional channel: what changed<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 10\/03\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Retail business data: the gap between what you see and what happens at the point of sale\nThe traditional channel...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Retail business data: The gap between what you see and what happens at the point of sale\" width=\"768\" height=\"512\" title=\"Retail business data: The gap between what you see and what happens at the point of sale\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\"> <div class=\"uc_post_title\">Retail business data: the gap between what you see and what happens at the point of sale<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 19\/02\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Retail business data: the gap between what you see and what happens at the point of sale\n\nSubscribe\n\nFebruary...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Smart commercial execution: the key change in 2026\" width=\"768\" height=\"512\" title=\"Smart commercial execution: the key change in 2026\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\"> <div class=\"uc_post_title\">Intelligent commercial execution: the key shift in 2026<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 19\/01\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How to increase your sales with Big Data in 2025\nSmart sales execution will be key in 2026 for...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\" alt=\"How to increase your sales with Big Data in 2025\" width=\"768\" height=\"512\" title=\"How to increase your sales with Big Data in 2025\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\"> <div class=\"uc_post_title\">How to increase your sales with Big Data in 2025<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 20\/09\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How to increase your sales with Big Data in 2025\n\nSubscribe\n\nSeptember...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Internal insights vs external studies\" width=\"768\" height=\"512\" title=\"Internal insights vs external studies\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\"> <div class=\"uc_post_title\">Internal insights vs. external studies: two sources, a single decision<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 11\/08\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Internal insights vs external studies: two sources, one single decision\nStockouts continue to affect...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\" alt=\"How artificial intelligence is revolutionizing execution in supermarket retail\" width=\"768\" height=\"512\" title=\"How artificial intelligence is revolutionizing execution in supermarket retail\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\"> <div class=\"uc_post_title\">How artificial intelligence is revolutionizing execution in supermarket retail<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 11\/08\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How artificial intelligence is revolutionizing execution in supermarket retail\n\nSubscribe\n\nAugust...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\" alt=\"Challenges and solutions in retail stock management this 2025\" width=\"768\" height=\"512\" title=\"Challenges and solutions in retail stock management this 2025\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\"> <div class=\"uc_post_title\">Challenges and solutions in retail stock management this 2025<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 11\/08\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Challenges and solutions in retail stock management this 2025\nStockouts continue to affect...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\" alt=\"How to design an effective customer loyalty strategy\" width=\"768\" height=\"512\" title=\"How to design an effective customer loyalty strategy\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\"> <div class=\"uc_post_title\">How to design an effective customer loyalty strategy?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 18\/07\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >How to design an effective customer loyalty strategy?\nThe company adopts a unified approach...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\" alt=\"What types of incentives work in retail\" width=\"768\" height=\"512\" title=\"What types of incentives work in retail\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\"> <div class=\"uc_post_title\">What types of incentives work in retail?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 14\/03\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >What types of incentives work in retail?\nThe company adopts a unified approach...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\" alt=\"3 keys to understanding consumer buying behavior in the Traditional Channel\" width=\"768\" height=\"512\" title=\"3 keys to understanding consumer buying behavior in the Traditional Channel\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\"> <div class=\"uc_post_title\">3 keys to understanding consumer buying behavior in the Traditional Channel<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 14\/03\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >3 keys to understanding consumer buying behavior in the Traditional Channel\nThe company...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/en\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Read more<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n\n <\/div>\t\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.<\/p>","protected":false},"author":2,"featured_media":5717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-5710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n<title>El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/en\/the-tournament-starts-your-gondola-is-also-playing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore\" \/>\n<meta property=\"og:description\" content=\"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamcore.com\/en\/the-tournament-starts-your-gondola-is-also-playing\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamcore\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T18:55:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T19:59:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contacto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contacto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamcore.com\\\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\\\/\"},\"author\":{\"name\":\"Contacto\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/#\\\/schema\\\/person\\\/9a2c803c1b62f1939d4d7b59c3eb7825\"},\"headline\":\"El torneo empez\u00f3. 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Your gondola is playing too. - Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/en\/the-tournament-starts-your-gondola-is-also-playing\/","og_locale":"en_US","og_type":"article","og_title":"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore","og_description":"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.","og_url":"https:\/\/teamcore.com\/en\/the-tournament-starts-your-gondola-is-also-playing\/","og_site_name":"Teamcore","article_published_time":"2026-06-25T18:55:24+00:00","article_modified_time":"2026-07-20T19:59:15+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg","type":"image\/jpeg"}],"author":"Contacto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Contacto","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamcore.com\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/#article","isPartOf":{"@id":"https:\/\/teamcore.com\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/"},"author":{"name":"Contacto","@id":"https:\/\/teamcore.com\/#\/schema\/person\/9a2c803c1b62f1939d4d7b59c3eb7825"},"headline":"El torneo empez\u00f3. 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