{"id":7741,"date":"2026-10-28T15:10:50","date_gmt":"2026-10-28T21:10:50","guid":{"rendered":"https:\/\/teamcore.com\/?p=7741"},"modified":"2026-10-29T12:13:55","modified_gmt":"2026-10-29T18:13:55","slug":"black-friday-2026-punto-de-venta","status":"publish","type":"post","link":"https:\/\/teamcore.com\/en\/black-friday-2026-punto-de-venta\/","title":{"rendered":"Black Friday \/ El Buen Fin se gana antes: la gu\u00eda de punto de venta para marcas de consumo masivo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7741\" class=\"elementor elementor-7741\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d701a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"83d701a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29cba26 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span{font-size:.92em;color:#3a4553}\n\n\/* Mini stats *\/\n.tc-pc .tc-mstats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:1.2em 0}\n.tc-pc .tc-mstat{border-radius:16px;padding:18px;background:var(--fondo)}\n.tc-pc .tc-mstat strong{display:block;font-size:1.7em;line-height:1.1;color:var(--azul)}\n.tc-pc .tc-mstat span{display:block;font-size:.8em;color:var(--gris);margin-top:6px;line-height:1.45}\n\n\/* Fallas *\/\n.tc-pc .tc-fails{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:1.4em 0}\n.tc-pc .tc-fail{border-radius:20px;overflow:hidden;border:1px solid var(--linea);background:#fff}\n.tc-pc .tc-fail .tc-fill{background:linear-gradient(160deg,#00244d,#003670 60%,#1e5a72);height:120px;display:flex;align-items:center;justify-content:center}\n.tc-pc .tc-fail .tc-ft{padding:16px}\n.tc-pc .tc-fail h3{margin:0 0 .3em;font-size:1em}\n.tc-pc .tc-fail p{margin:0;font-size:.86em;color:#3a4553;line-height:1.55}\n\n\/* Checklist timeline *\/\n.tc-pc .tc-step ul{margin:.5em 0 0;padding:0;list-style:none}\n.tc-pc .tc-step li{position:relative;padding-left:26px;font-size:.9em;color:#3a4553;margin-bottom:.35em}\n.tc-pc .tc-step li:before{content:\"\";position:absolute;left:0;top:.3em;width:14px;height:14px;border-radius:4px;border:2px solid var(--verde)}\n\n\/* Creatives *\/\n.tc-pc .tc-creatives{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:1.4em 0 .6em}\n.tc-pc .tc-cr{position:relative;aspect-ratio:1;border-radius:20px;overflow:hidden;background:#00244d;color:#fff;padding:22px;display:flex;flex-direction:column;justify-content:space-between}\n.tc-pc .tc-cr .tc-sph{position:absolute;border-radius:50%;pointer-events:none}\n.tc-pc .tc-cr .tc-sph.a{width:240px;height:240px;right:-80px;top:-90px;background:radial-gradient(circle at 35% 35%,#2a6f9a,#003670 60%,#00244d 85%);filter:blur(14px);opacity:.9}\n.tc-pc .tc-cr .tc-sph.b{width:140px;height:140px;left:-50px;bottom:-60px;background:radial-gradient(circle at 40% 40%,#3f8f7d,#0b4a5a 60%,#00244d 85%);filter:blur(30px);opacity:.8}\n.tc-pc .tc-cr > *:not(.tc-sph){position:relative}\n.tc-pc .tc-cr small{font-size:.62em;letter-spacing:.14em;text-transform:uppercase;color:#9fd1bd;font-weight:700}\n.tc-pc .tc-cr strong{font-size:3.4em;line-height:.95;font-weight:700;letter-spacing:-.03em}\n.tc-pc .tc-cr p{margin:0;font-size:.9em;line-height:1.35;color:#e3ecf5}\n.tc-pc .tc-cr .tc-crf{display:flex;justify-content:space-between;align-items:center;font-size:.62em;color:#cfdcea}\n.tc-pc .tc-cr .tc-rainbow{position:absolute;left:0;right:0;bottom:0}\n.tc-pc .tc-cr.light{background:#f3f6fa;color:var(--azul);border:1px solid var(--linea)}\n.tc-pc .tc-cr.light p{color:#3a4553}\n.tc-pc .tc-cr.light small{color:#3d8c6c}\n.tc-pc .tc-cr.light .tc-crf{color:var(--gris)}\n.tc-pc .tc-cr .tc-shelf{display:flex;gap:5px;align-items:flex-end;height:34px;margin:6px 0 4px}\n.tc-pc .tc-cr.light strong{font-size:2.9em}\n.tc-pc .tc-cr.light .tc-crf{gap:8px}\n.tc-pc .tc-cr .tc-shelf i{flex:1;border-radius:4px 4px 0 0;background:#5D92AF}\n.tc-pc .tc-cr .tc-shelf i.gap{background:transparent;border:2px dashed #72B699;border-bottom:0}\n\n@media (max-width:820px){\n  .tc-pc .tc-fails{grid-template-columns:repeat(2,1fr)}\n  .tc-pc .tc-creatives{grid-template-columns:repeat(2,1fr)}\n}\n@media (max-width:600px){\n  .tc-pc .tc-cal-row{flex-wrap:wrap;gap:6px;padding:12px 0}\n  .tc-pc .tc-cal-ctry{flex:0 0 100%;font-size:.85em}\n  .tc-pc .tc-cal-ctry i{flex:0 0 26px;height:26px}\n  .tc-pc .tc-cal-track{flex:0 0 100%;height:auto;padding-top:34px}\n  .tc-pc .tc-cal-lab{position:static;transform:none;display:block;margin-top:6px;font-size:12px}\n  .tc-pc .tc-cal-axis div:first-child{display:none}\n  .tc-pc .tc-waffle-wrap{grid-template-columns:1fr}\n  .tc-pc .tc-waffle{max-width:260px}\n  .tc-pc .tc-mstats{grid-template-columns:1fr}\n  .tc-pc .tc-fails{grid-template-columns:1fr}\n  .tc-pc .tc-creatives{grid-template-columns:1fr;max-width:340px}\n  .tc-pc .tc-legend{margin-left:0}\n  .tc-pc .tc-st-lab{flex:0 0 44px}\n  .tc-pc .tc-count{gap:8px}\n  .tc-pc .tc-cd{padding:10px 14px}\n}\n\n@media (max-width:820px){.tc-pc .tc-cta{grid-template-columns:1fr !important}}\n\n\n\/* ====== V3: interacci\u00f3n y movimiento ====== *\/\n.tc-pc{--ease:cubic-bezier(.2,.7,.2,1)}\n.tc-progress{position:fixed;left:0;top:0;height:4px;width:100%;z-index:9998;transform-origin:left;transform:scaleX(0);\n  background:linear-gradient(90deg,#e8506a,#f5a623,#f8e45c,#72B699,#3a8fd9)}\n\/* Reveal *\/\n.tc-pc.tc-js .rv{opacity:0;transform:translateY(28px);transition:opacity .8s var(--ease),transform .8s var(--ease)}\n.tc-pc.tc-js .rv.in{opacity:1;transform:none}\n.tc-pc.tc-js .rv-st > *{opacity:0;transform:translateY(22px);transition:opacity .6s var(--ease),transform .6s var(--ease)}\n.tc-pc.tc-js .rv-st.in > *{opacity:1;transform:none}\n.tc-pc.tc-js .rv-st.in > *:nth-child(2){transition-delay:.08s}.tc-pc.tc-js .rv-st.in > *:nth-child(3){transition-delay:.16s}\n.tc-pc.tc-js .rv-st.in > *:nth-child(4){transition-delay:.24s}.tc-pc.tc-js .rv-st.in > *:nth-child(5){transition-delay:.32s}\n.tc-pc.tc-js .rv-st.in > *:nth-child(6){transition-delay:.4s}\n\/* Animated charts *\/\n.tc-pc.tc-js .tc-anim .tc-ch-bar{width:0;transition:width 1.2s var(--ease)}\n.tc-pc.tc-js .tc-anim.in .tc-ch-bar{width:var(--w)}\n.tc-pc.tc-js .tc-anim .tc-ch-line b{opacity:0;transition:opacity .4s ease 1s}\n.tc-pc.tc-js .tc-anim.in .tc-ch-line b{opacity:1}\n.tc-pc.tc-js .tc-anim .tc-st-bar{transform:scaleX(0);transform-origin:left;transition:transform 1.2s var(--ease)}\n.tc-pc.tc-js .tc-anim.in .tc-st-bar{transform:none}\n.tc-pc.tc-js .tc-anim .tc-cal-bar{transform:scaleX(0);transform-origin:left;transition:transform 1s var(--ease)}\n.tc-pc.tc-js .tc-anim.in .tc-cal-bar{transform:none}\n.tc-pc.tc-js .tc-anim .tc-cal-row:nth-of-type(2) .tc-cal-bar{transition-delay:.15s}\n.tc-pc.tc-js .tc-anim .tc-cal-row:nth-of-type(3) .tc-cal-bar{transition-delay:.3s}\n.tc-pc.tc-js .tc-anim .tc-cal-row:nth-of-type(4) .tc-cal-bar{transition-delay:.45s}\n.tc-pc.tc-js .tc-anim .tc-cal-row:nth-of-type(5) .tc-cal-bar{transition-delay:.6s}\n.tc-pc.tc-js .tc-anim .tc-waffle i{opacity:0;transform:scale(.3);transition:opacity .35s ease,transform .35s var(--ease);transition-delay:calc(var(--i) * 14ms)}\n.tc-pc.tc-js .tc-anim.in .tc-waffle i{opacity:1;transform:none}\n\n\/* Hero v3 *\/\n.tc-pc .tc-hero.tc-v3{padding:0;background:#00142e;width:100vw;max-width:none;margin-left:calc(50% - 50vw);margin-right:0;border-radius:0}\n.tc-pc .tc-v3 .tc-hero-in{position:relative;width:100%;max-width:1320px;margin:0 auto;min-height:640px;display:flex;align-items:center;padding:0 56px}\n.tc-pc .tc-v3 .tc-hero-top{position:relative;overflow:hidden}\n.tc-pc .tc-v3 .tc-hero-img{position:absolute;inset:0;background-size:cover;background-position:right center;animation:tcZoom 24s ease-in-out infinite alternate}\n.tc-pc .tc-v3 .tc-hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,20,46,.97) 0,rgba(0,20,46,.92) calc(50% - 120px),rgba(0,20,46,.3) calc(50% + 160px),rgba(0,20,46,0) calc(50% + 330px)),linear-gradient(0deg,#00142e 0%,rgba(0,20,46,0) 24%)}\n.tc-pc .tc-stage{position:absolute;right:24px;bottom:0;width:44%;height:100%;pointer-events:none}\n.tc-pc .tc-core-wrap{position:absolute;right:14%;bottom:9%;height:min(78%,580px)}\n.tc-pc .tc-core{position:relative;display:block;height:100%;width:auto;z-index:1;filter:drop-shadow(0 0 24px rgba(95,208,255,.35)) drop-shadow(0 28px 36px rgba(0,0,0,.5));animation:tcFloat 5.5s ease-in-out infinite}\n.tc-pc .tc-ring{position:absolute;left:23%;bottom:-8%;width:64%;aspect-ratio:2.5;height:auto;border-radius:50%;border:2px solid rgba(95,208,255,.55);box-shadow:0 0 30px rgba(95,208,255,.45),inset 0 0 30px rgba(95,208,255,.25);animation:tcPulse 5.5s ease-in-out infinite}\n.tc-pc .tc-glass{position:absolute;border-radius:16px;padding:10px 14px;color:#fff;background:linear-gradient(145deg,rgba(255,255,255,.16),rgba(255,255,255,.05));border:1.5px solid rgba(255,255,255,.26);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);box-shadow:0 18px 40px rgba(0,10,30,.45)}\n.tc-pc .tc-glass small{display:block;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:#9fe3c7;font-weight:700}\n.tc-pc .tc-glass b{display:block;font-size:21px;line-height:1.05;margin-top:3px;white-space:nowrap}\n.tc-pc .tc-glass span{display:block;font-size:12px;color:#d4e6f5;margin-top:3px}\n.tc-pc .tc-glass.g1{right:2%;top:12%;animation:tcFloat 6.5s ease-in-out infinite .6s}\n.tc-pc .tc-glass.g2{right:0;bottom:24%;animation:tcFloat 7s ease-in-out infinite 1.2s}\n.tc-pc .tc-glass .dot{display:inline-block;width:10px;height:10px;border-radius:50%;background:#ff6b81;margin-right:8px;vertical-align:1px;animation:tcBlink 1.6s ease-in-out infinite}\n.tc-pc .tc-glass.g2 b{font-size:15px}\n.tc-pc .tc-glass.g3{left:9%;top:58%;animation:tcFloat 6s ease-in-out infinite 2s}\n.tc-pc .tc-v3 .tc-hero-copy{position:relative;width:100%;max-width:min(700px,55%);padding:72px 0 56px}\n.tc-pc .tc-v3 h1{font-size:2.6em;max-width:none}\n.tc-pc .tc-v3 .tc-bajada{max-width:640px}\n.tc-pc .tc-v3 .tc-hero-bottom{position:relative;max-width:1320px;margin:0 auto;padding:8px 56px 56px}\n.tc-pc .tc-v3 .tc-rainbow{background-size:200% 100%;animation:tcShimmer 6s linear infinite}\n.tc-pc .tc-hero-ctas{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin:4px 0 26px}\n.tc-pc .tc-btn2{display:inline-block;padding:14px 26px;border-radius:999px;border:1.5px solid rgba(255,255,255,.4);color:#fff;font-weight:700;text-decoration:none;background:rgba(255,255,255,.06);transition:background .2s,border-color .2s}\n.tc-pc .tc-btn2:hover{background:rgba(255,255,255,.14);border-color:#fff;color:#fff}\n.tc-pc .tc-btn2.dark{color:var(--azul);border-color:var(--azul);background:transparent}\n.tc-pc .tc-btn2.dark:hover{background:var(--azul);color:#fff}\n.tc-pc .tc-btn{transition:transform .2s var(--ease),box-shadow .2s}\n.tc-pc .tc-btn:hover{transform:translateY(-2px);box-shadow:0 10px 26px rgba(0,54,112,.35)}\n\n@keyframes tcFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-14px)}}\n@keyframes tcPulse{0%,100%{opacity:.55;transform:scale(1)}50%{opacity:1;transform:scale(1.04)}}\n@keyframes tcBlink{0%,100%{opacity:1;box-shadow:0 0 0 0 rgba(255,107,129,.6)}50%{opacity:.5;box-shadow:0 0 0 8px rgba(255,107,129,0)}}\n@keyframes tcShimmer{to{background-position:-200% 0}}\n@keyframes tcZoom{from{transform:scale(1)}to{transform:scale(1.06)}}\n@keyframes tcToast{0%{opacity:0;transform:translateY(14px)}6%,30%{opacity:1;transform:none}36%,100%{opacity:0;transform:translateY(-10px)}}\n@keyframes tcSweep{from{transform:translateX(-100%)}to{transform:translateX(100%)}}\n\n.tc-pc .tc-cal-lab{position:absolute;top:50%;transform:translateY(-50%);font-size:12px;font-weight:700;color:var(--azul);white-space:nowrap}\n\/* TOC *\/\n.tc-pc .tc-toc{display:flex;gap:8px;overflow-x:auto;padding:4px 2px 14px;margin:-1.2em 0 2.4em;scrollbar-width:thin}\n.tc-pc .tc-toc a{flex:0 0 auto;text-decoration:none;font-size:.82em;font-weight:700;color:var(--azul);background:var(--fondo);border:1px solid var(--linea);border-radius:999px;padding:9px 16px;transition:all .2s}\n.tc-pc .tc-toc a:hover,.tc-pc .tc-toc a.on{background:var(--azul);color:#fff;border-color:var(--azul)}\n.tc-pc .tc-toc b{font-size:.72em;letter-spacing:.12em;text-transform:uppercase;color:var(--gris);align-self:center;margin-right:6px;flex:0 0 auto}\n\n\/* Referencias *\/\n.tc-pc sup.tc-ref{font-size:.68em;line-height:0}\n.tc-pc sup.tc-ref a{text-decoration:none;font-weight:700;color:var(--celeste);padding:0 2px}\n.tc-pc sup.tc-ref a:hover{color:var(--azul)}\n\n\/* Banner CTA en l\u00ednea *\/\n.tc-pc .tc-inline{position:relative;overflow:hidden;display:flex;align-items:center;gap:22px;border-radius:22px;padding:24px 26px;margin:2em 0;background:linear-gradient(120deg,#00244d,#003670 60%,#1e5a72);color:#fff}\n.tc-pc .tc-inline:after{content:\"\";position:absolute;inset:0;background:linear-gradient(90deg,transparent,rgba(255,255,255,.08),transparent);animation:tcSweep 5s ease-in-out infinite}\n.tc-pc .tc-inline > *{position:relative;z-index:1}\n.tc-pc .tc-inline .tc-ib-ico{flex:0 0 56px;height:56px;border-radius:16px;background:rgba(255,255,255,.1);display:flex;align-items:center;justify-content:center}\n.tc-pc .tc-inline .tc-ib-txt{flex:1}\n.tc-pc .tc-inline b{display:block;font-size:1.08em;margin-bottom:2px}\n.tc-pc .tc-inline span{display:block;font-size:.88em;color:#cfdcea;line-height:1.5}\n.tc-pc .tc-inline .tc-btn span{font-size:.92em;padding:12px 22px;color:#fff}\n\n\/* Lee tambi\u00e9n *\/\n.tc-pc .tc-also{display:flex;align-items:center;gap:16px;text-decoration:none;color:inherit;border:1px solid var(--linea);border-left:4px solid var(--verde);border-radius:14px;padding:16px 20px;margin:1.6em 0;background:#fff;transition:transform .2s var(--ease),box-shadow .2s}\n.tc-pc .tc-also:hover{transform:translateX(4px);box-shadow:0 8px 24px rgba(0,54,112,.08)}\n.tc-pc .tc-also small{display:block;font-size:.7em;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#3d8c6c}\n.tc-pc .tc-also b{display:block;color:var(--azul);font-size:1em;line-height:1.35}\n\n\/* Im\u00e1genes con movimiento *\/\n.tc-pc .tc-photo .tc-img img{transition:transform 1.6s var(--ease)}\n.tc-pc.tc-js .tc-photo .tc-img img{transform:scale(1.08)}\n.tc-pc.tc-js .tc-photo.in .tc-img img{transform:scale(1)}\n.tc-pc .tc-photo .tc-img:hover img{transform:scale(1.03)}\n\n\/* Core en acci\u00f3n *\/\n.tc-pc .tc-action{position:relative;border-radius:24px;overflow:hidden;margin:2em 0 1em;aspect-ratio:16\/9;background:#00142e}\n.tc-pc .tc-action img{width:100%;height:100%;object-fit:cover;display:block;animation:tcZoom 18s ease-in-out infinite alternate}\n.tc-pc .tc-action .tc-toasts{position:absolute;left:4%;top:8%;width:min(320px,58%)}\n.tc-pc .tc-toast{position:absolute;left:0;top:0;width:100%;display:flex;gap:12px;align-items:flex-start;border-radius:16px;padding:14px 16px;background:rgba(0,20,46,.72);border:1.5px solid rgba(255,255,255,.22);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);color:#fff;opacity:0;animation:tcToast 12s ease-in-out infinite}\n.tc-pc .tc-toast:nth-child(2){animation-delay:4s}.tc-pc .tc-toast:nth-child(3){animation-delay:8s}\n.tc-pc .tc-toast i{flex:0 0 32px;height:32px;border-radius:10px;display:flex;align-items:center;justify-content:center;font-style:normal;font-weight:800}\n.tc-pc .tc-toast b{display:block;font-size:14px}\n.tc-pc .tc-toast span{display:block;font-size:12.5px;color:#cfdcea;margin-top:2px;line-height:1.35}\n.tc-pc .tc-action .tc-cap{position:absolute;left:0;right:0;bottom:0;padding:44px 24px 18px;background:linear-gradient(0deg,rgba(0,20,46,.92),rgba(0,20,46,0));color:#fff;display:flex;justify-content:space-between;align-items:flex-end;gap:16px;flex-wrap:wrap}\n.tc-pc .tc-action .tc-cap p{margin:0;font-size:.9em;color:#dbe7f3;max-width:460px;line-height:1.5}\n.tc-pc .tc-action .tc-cap .tc-btn span{padding:11px 22px;font-size:.9em}\n\n\/* Calculadora *\/\n.tc-pc .tc-calc{border-radius:24px;overflow:hidden;border:1px solid var(--linea);margin:2em 0;background:#fff;box-shadow:0 10px 34px rgba(0,54,112,.07)}\n.tc-pc .tc-calc-head{padding:22px 26px;background:linear-gradient(120deg,#00244d,#003670);color:#fff}\n.tc-pc .tc-calc-head small{font-size:.7em;letter-spacing:.14em;text-transform:uppercase;color:#9fe3c7;font-weight:700}\n.tc-pc .tc-calc-head h3{color:#fff;margin:.2em 0 0;font-size:1.25em}\n.tc-pc .tc-calc-body{display:grid;grid-template-columns:1.1fr 1fr;gap:0}\n.tc-pc .tc-calc-in{padding:24px 26px;border-right:1px solid var(--linea)}\n.tc-pc .tc-calc-in label{display:block;font-size:.82em;font-weight:700;color:var(--azul);margin:0 0 6px}\n.tc-pc .tc-calc-in .tc-field{margin-bottom:20px}\n.tc-pc .tc-calc-in input[type=text]{width:100%;font:inherit;font-size:1.05em;padding:12px 14px;border-radius:12px;border:1.5px solid var(--linea);color:var(--tinta);background:#fbfcfe}\n.tc-pc .tc-calc-in input[type=text]:focus{outline:none;border-color:var(--celeste)}\n.tc-pc .tc-calc-in input[type=range]{width:100%;accent-color:#003670}\n.tc-pc .tc-calc-in .tc-rv{display:flex;justify-content:space-between;font-size:.8em;color:var(--gris)}\n.tc-pc .tc-calc-in .tc-rv b{color:var(--azul);font-size:1.15em}\n.tc-pc .tc-calc-in .tc-fix{font-size:.82em;color:var(--gris);background:var(--fondo);border-radius:12px;padding:12px 14px;line-height:1.5}\n.tc-pc .tc-calc-out{padding:24px 26px;display:flex;flex-direction:column;justify-content:center;background:linear-gradient(180deg,#f6f9fc,#fff)}\n.tc-pc .tc-calc-out small{font-size:.78em;color:var(--gris);font-weight:600}\n.tc-pc .tc-calc-out .tc-big{font-size:2.3em;font-weight:800;color:var(--azul);line-height:1.1;margin:4px 0 14px;font-variant-numeric:tabular-nums}\n.tc-pc .tc-calc-out .tc-mid{font-size:1.3em;font-weight:800;color:#3d8c6c;margin:2px 0 16px;font-variant-numeric:tabular-nums}\n.tc-pc .tc-calc-out .tc-note{font-size:.74em;color:var(--gris);line-height:1.5;margin:14px 0 0}\n\n\/* Recursos *\/\n.tc-pc .tc-res{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:1.6em 0}\n.tc-pc .tc-resc{position:relative;display:flex;flex-direction:column;text-decoration:none;color:inherit;border-radius:20px;padding:20px;border:1px solid var(--linea);background:#fff;transition:transform .2s var(--ease),box-shadow .2s,border-color .2s;min-height:210px}\n.tc-pc .tc-resc:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(0,54,112,.12);border-color:var(--celeste)}\n.tc-pc .tc-resc span.tc-tag{flex:none;margin-top:0;line-height:1.2;align-self:flex-start;font-size:.66em;font-weight:800;letter-spacing:.12em;text-transform:uppercase;padding:5px 10px;border-radius:999px;background:rgba(114,182,153,.16);color:#2f7f63;margin-bottom:12px}\n.tc-pc .tc-resc .tc-tag.v{background:rgba(232,80,106,.12);color:#b33a52}\n.tc-pc .tc-resc .tc-tag.c{background:rgba(93,146,175,.16);color:#2a6f9a}\n.tc-pc .tc-resc b{color:var(--azul);font-size:.98em;line-height:1.35;display:block}\n.tc-pc .tc-resc span{font-size:.82em;color:#3a4553;margin-top:6px;line-height:1.5;flex:1}\n.tc-pc .tc-resc em{font-style:normal;font-size:.8em;font-weight:800;color:var(--azul);margin-top:12px}\n\n\/* Checklist interactiva *\/\n.tc-pc .tc-cl-head{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin:1em 0 .4em}\n.tc-pc .tc-cl-meter{flex:1;min-width:200px;height:10px;border-radius:999px;background:#e6edf5;overflow:hidden}\n.tc-pc .tc-cl-meter i{display:block;height:100%;width:0;border-radius:999px;background:linear-gradient(90deg,#003670,#72B699);transition:width .5s var(--ease)}\n.tc-pc .tc-cl-count{font-size:.85em;font-weight:800;color:var(--azul)}\n.tc-pc .tc-step li{cursor:pointer;user-select:none;transition:color .2s}\n.tc-pc .tc-step li.done{color:#8a96a5;text-decoration:line-through}\n.tc-pc .tc-step li.done:before{background:var(--verde);box-shadow:inset 0 0 0 2px #fff}\n.tc-pc .tc-step .tc-front{display:inline-block;font-size:.66em;font-weight:800;letter-spacing:.1em;text-transform:uppercase;padding:3px 8px;border-radius:999px;background:var(--fondo);color:var(--celeste);margin-left:10px;vertical-align:1px}\n.tc-pc .tc-calc-out .tc-btn{align-self:flex-start}\n.tc-pc .tc-calc-out .tc-btn span{white-space:nowrap;padding:14px 24px;font-size:.9em}\n.tc-pc .tc-fig .tc-ftitle{margin:0 0 4px;font-size:1em;line-height:1.4;color:var(--azul);font-weight:700}\n.tc-pc .tc-sources h2.tc-src-h{margin:0 0 .6em;color:var(--azul);font-size:1em;line-height:1.4;letter-spacing:0}\n.tc-pc .tc-cl-done{display:none;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;border-radius:18px;padding:18px 22px;margin-top:6px;background:rgba(114,182,153,.14);border:1px solid rgba(114,182,153,.5)}\n.tc-pc .tc-cl-done.show{display:flex}\n.tc-pc .tc-cl-done b{color:var(--azul)}\n\n\/* Lee tambi\u00e9n: tarjetas *\/\n.tc-pc .tc-rel{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:1.4em 0}\n.tc-pc .tc-relc{text-decoration:none;color:inherit;border-radius:20px;overflow:hidden;border:1px solid var(--linea);background:#fff;transition:transform .2s var(--ease),box-shadow .2s;display:flex;flex-direction:column}\n.tc-pc .tc-relc:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(0,54,112,.12)}\n.tc-pc .tc-relc .tc-relv{height:92px;background:linear-gradient(135deg,#00244d,#003670 55%,#2f7f73);position:relative;overflow:hidden}\n.tc-pc .tc-relc .tc-relv:after{content:\"\";position:absolute;left:0;right:0;bottom:0;height:2px;background:linear-gradient(90deg,rgba(232,80,106,0),#e8506a,#f8e45c,#72B699,#3a8fd9,rgba(58,143,217,0))}\n.tc-pc .tc-relc .tc-relv i{position:absolute;width:120px;height:120px;border-radius:50%;right:-30px;top:-40px;background:radial-gradient(circle at 35% 35%,#2a6f9a,#003670 60%,transparent 70%);filter:blur(6px)}\n.tc-pc .tc-relc .tc-relb{padding:16px 18px 18px}\n.tc-pc .tc-relc small{font-size:.66em;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--celeste)}\n.tc-pc .tc-relc b{display:block;color:var(--azul);font-size:.96em;line-height:1.35;margin-top:4px}\n\n\/* Marcas *\/\n.tc-pc .tc-brands{display:flex;flex-wrap:wrap;gap:8px;margin:1em 0 .4em}\n.tc-pc .tc-brands span{font-size:.8em;font-weight:700;color:#3a4553;background:var(--fondo);border:1px solid var(--linea);border-radius:999px;padding:7px 14px}\n\n\/* CTA flotante: minimizable *\/\n.tc-float{position:fixed;left:18px;bottom:18px;z-index:9997;display:flex;flex-direction:column;align-items:flex-start;gap:8px;box-sizing:border-box;width:190px;padding:56px 14px 16px;border-radius:18px;background:#00244d;color:#fff;box-shadow:0 16px 40px rgba(0,20,46,.38);transform:translateY(140%);opacity:0;transition:transform .5s cubic-bezier(.2,.7,.2,1),opacity .5s;font-family:Montserrat,Arial,sans-serif}\n.tc-float:after{content:\"\";position:absolute;left:14px;right:14px;bottom:0;height:2px;background:linear-gradient(90deg,rgba(232,80,106,0),#e8506a 15%,#f5a623 32%,#f8e45c 50%,#72B699 68%,#3a8fd9 85%,rgba(58,143,217,0))}\n.tc-float.show{transform:none;opacity:1}\n.tc-float img{position:absolute;left:12px;top:-38px;width:auto;height:88px;margin:0;object-fit:contain;animation:tcFloat 4s ease-in-out infinite;pointer-events:none}\n.tc-float .tc-fl-body{animation:tcFlIn .35s ease-out}\n.tc-float small{display:block;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:#9fe3c7;font-weight:700;margin-bottom:4px}\n.tc-float b{display:block;font-size:14px;line-height:1.3;text-wrap:balance}\n.tc-float a.tc-fl-go{display:inline-block;margin-top:10px;font-size:12.5px;font-weight:800;color:#fff;text-decoration:none;padding:8px 14px;border-radius:999px;background:linear-gradient(90deg,#003670,#2f7f73);box-shadow:0 0 0 1.5px rgba(159,227,199,.5)}\n.tc-float a.tc-fl-go:hover{background:linear-gradient(90deg,#00447f,#3a9584)}\n.tc-float .tc-fl-tg{position:absolute;top:8px;right:8px;width:28px;height:28px;padding:0;border:0;border-radius:50%;background:rgba(255,255,255,.12);color:#d4e6f5;display:flex;align-items:center;justify-content:center;gap:8px;cursor:pointer;font:inherit;line-height:1;transition:background .2s}\n.tc-float .tc-fl-tg:hover{background:rgba(255,255,255,.22);color:#fff}\n.tc-float .tc-fl-tg:focus-visible{outline:2px solid #9fe3c7;outline-offset:2px}\n.tc-float .tc-fl-tg svg{display:block;flex:none;transform:rotate(180deg);transition:transform .3s}\n.tc-float .tc-fl-lab{display:none;white-space:nowrap}\n.tc-float.min{bottom:0;width:auto;padding:0;gap:0;border-radius:14px 14px 0 0}\n.tc-float.min:after{left:10px;right:10px;top:0;bottom:auto}\n.tc-float.min .tc-fl-body{display:none}\n.tc-float.min img{display:none}\n.tc-float.min .tc-fl-tg{position:static;width:auto;height:auto;border-radius:14px 14px 0 0;background:none;padding:12px 16px;font-size:13px;font-weight:800;color:#fff}\n.tc-float.min .tc-fl-tg:hover{background:rgba(255,255,255,.08)}\n.tc-float.min .tc-fl-tg svg{transform:none}\n.tc-float.min .tc-fl-lab{display:inline-flex;align-items:center;gap:7px}\n.tc-float .tc-fl-tick{display:block;flex:none;width:1.1em;height:1.1em}\n@keyframes tcFlIn{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}\n@media (max-width:1180px){\n  .tc-float{left:12px;bottom:12px;width:auto;max-width:min(300px,calc(100vw - 112px));flex-direction:row;align-items:center;padding:12px 42px 13px 86px;min-height:76px}\n  .tc-float img{position:absolute;left:10px;top:auto;bottom:6px;height:104px}\n  .tc-float small{margin-bottom:2px}\n  .tc-float b{font-size:13.5px;line-height:1.25}\n  .tc-float .tc-fl-x{display:none}\n  .tc-float a.tc-fl-go{margin-top:8px;padding:7px 13px;font-size:12px}\n  .tc-float.min{left:12px;bottom:0;padding:0;min-height:0;max-width:none}\n  .tc-float.min .tc-fl-tg{padding:12px 16px}\n}\n\n\/* v5 *\/\n.tc-pc .tc-solc b{display:flex !important;align-items:center;gap:9px}\n.tc-pc .tc-solc b img.tc-sol-ico{width:1.3em;height:1.3em;flex:none;margin:0;display:block;object-fit:contain}\n.tc-pc .tc-cta-split .tc-btn span{white-space:nowrap}\n.tc-pc .tc-web img.tc-web-nube{width:22px;height:auto;margin:0;display:block}\n\n\/* v4 *\/\n.tc-pc .tc-v3 .tc-count{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;max-width:600px}\n.tc-pc .tc-v3 .tc-cd{padding:12px 14px;gap:12px}\n.tc-pc .tc-v3 .tc-cd strong{font-size:2em}\n.tc-pc .tc-v3 .tc-cd span{font-size:.78em;text-wrap:balance}\n.tc-pc .tc-kicker{text-wrap:balance}\n.tc-pc .tc-v3 .tc-hstat{display:flex;align-items:flex-start;gap:14px}\n.tc-pc .tc-hs-ico{width:46px;height:46px;flex:0 0 46px;display:block;margin-top:2px}\n.tc-pc .tc-v3 .tc-hstat strong{font-size:1.75em}\n.tc-pc .tc-v3 .tc-hstat span{margin-top:4px;text-wrap:pretty}\n.tc-pc .tc-inline{align-items:flex-start}\n.tc-pc .tc-inline .tc-ib-ico{flex:0 0 60px;height:60px;margin-top:-2px}\n.tc-pc .tc-inline .tc-ib-ico img{width:38px;height:38px;display:block}\n.tc-pc .tc-inline .tc-ib-txt b{text-wrap:balance}\n.tc-pc .tc-inline .tc-ib-txt span{text-wrap:pretty}\n.tc-pc .tc-inline > .tc-btn{align-self:center;flex:none}\n.tc-pc h2,.tc-pc h3,.tc-pc h4,.tc-pc .tc-relc b{text-wrap:balance}\n.tc-pc p{text-wrap:pretty}\n.tc-pc .tc-waffle{gap:5px 4px}\n.tc-pc .tc-waffle i{aspect-ratio:auto;border-radius:0;background:none !important;line-height:0}\n.tc-pc .tc-waffle i svg{width:100%;height:auto;display:block;fill:currentColor}\n.tc-pc .tc-wl li i.tc-wp{flex:0 0 16px;background:none !important;border-radius:0;width:16px;height:19px;line-height:0}\n.tc-pc .tc-wl li i.tc-wp svg{width:16px;height:19px;fill:currentColor;display:block}\n.tc-pc .tc-cta-split .tc-rainbow{z-index:3}\n.tc-pc .tc-calc-head{position:relative;padding:0;min-height:340px;display:flex;align-items:center;overflow:hidden;background:#00142e}\n.tc-pc .tc-calc-media{position:absolute;inset:0;display:block}\n.tc-pc .tc-calc-head img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right 35%}\n.tc-pc .tc-calc-head:before{content:\"\";position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,rgba(0,20,46,.96) 0%,rgba(0,20,46,.82) 38%,rgba(0,20,46,.1) 70%,rgba(0,20,46,0))}\n.tc-pc .tc-calc-head:after{content:\"\";position:absolute;left:0;right:0;bottom:0;height:2px;z-index:2;background:linear-gradient(90deg,rgba(232,80,106,0),#e8506a 15%,#f5a623 32%,#f8e45c 50%,#72B699 68%,#3a8fd9 85%,rgba(58,143,217,0))}\n.tc-pc .tc-calc-head .tc-calc-ht{position:relative;z-index:2;padding:30px 30px;max-width:330px}\n.tc-pc .tc-calc-head h3{font-size:1.35em;line-height:1.25}\n.tc-pc .tc-relc .tc-relv{height:168px;background:#00244d}\n.tc-pc .tc-relc .tc-relv img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s var(--ease)}\n.tc-pc .tc-relc:hover .tc-relv img{transform:scale(1.05)}\n.tc-pc .tc-relc .tc-relv:after{z-index:1}\n.tc-pc .tc-intro-img{margin:0 0 2em}\n.tc-pc .tc-intro-img .tc-img{aspect-ratio:16\/7}\n.tc-pc .tc-cta.tc-cta-split{display:grid;grid-template-columns:1fr 1.1fr;align-items:stretch;padding:0;text-align:left}\n.tc-pc .tc-cta-split .tc-cta-txt{padding:44px 16px 44px 40px;align-self:center}\n.tc-pc .tc-cta-split .tc-cta-img{position:relative;min-height:380px}\n.tc-pc .tc-cta-split .tc-cta-img img{position:absolute;left:0;right:0;bottom:0;width:100%;height:88%;object-fit:cover;object-position:88% 100%;display:block;-webkit-mask-image:linear-gradient(180deg,transparent 0%,#000 16%);mask-image:linear-gradient(180deg,transparent 0%,#000 16%)}\n.tc-pc .tc-cta-split .tc-cta-img:before{content:\"\";position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,#00244d 0%,rgba(0,36,77,0) 14%)}\n@media (max-width:1000px){\n  .tc-pc .tc-v3 .tc-hero-top{display:block}\n  .tc-pc .tc-v3 .tc-hero-in{position:static;display:block;min-height:0;padding:0;max-width:none}\n  .tc-pc .tc-v3 .tc-hero-img{position:relative;height:420px;inset:auto;background-position:62% center}\n  .tc-pc .tc-v3 .tc-hero-shade{background:linear-gradient(0deg,#00142e 0%,rgba(0,20,46,0) 40%);height:420px;bottom:auto}\n  .tc-pc .tc-stage{top:0;bottom:auto;height:420px;width:100%;right:0}\n  .tc-pc .tc-core-wrap{right:auto;left:50%;transform:translateX(-58%);height:86%;bottom:7%}\n  .tc-pc .tc-glass.g1{right:6%}\n  .tc-pc .tc-glass.g2{right:6%}\n  .tc-pc .tc-v3 .tc-hero-copy{max-width:none;padding:26px 32px 24px;margin-top:0}\n  .tc-pc .tc-v3 .tc-hero-bottom{padding:4px 32px 40px}\n}\n@media (max-width:820px){\n  .tc-pc .tc-cta.tc-cta-split{grid-template-columns:1fr !important}\n  .tc-pc .tc-cta-split .tc-cta-txt{padding:40px 28px 28px}\n  .tc-pc .tc-cta-split .tc-cta-img{min-height:300px}\n  .tc-pc .tc-cta-split .tc-cta-img img{height:100%;object-position:68% center;-webkit-mask-image:none;mask-image:none}\n  .tc-pc .tc-cta-split .tc-cta-img:before{background:linear-gradient(180deg,#00244d 0%,rgba(0,36,77,0) 30%)}\n  .tc-pc .tc-res{grid-template-columns:repeat(2,1fr)}\n  .tc-pc .tc-rel{grid-template-columns:1fr}\n}\n@media (max-width:600px){\n  .tc-pc .tc-v3 .tc-hero-img,.tc-pc .tc-v3 .tc-hero-shade,.tc-pc .tc-stage{height:330px}\n  .tc-pc .tc-stage{width:100%}\n  .tc-pc .tc-core-wrap{right:auto;left:50%;transform:translateX(-58%);height:88%;bottom:5%}\n  .tc-pc .tc-glass.g1{right:4%;top:6%}\n  .tc-pc .tc-v3 .tc-hero-copy{margin-top:0}\n  .tc-pc .tc-cal-lab{position:static;transform:none;display:block;margin-top:6px}\n  .tc-pc .tc-glass{padding:8px 11px;border-radius:13px}\n  .tc-pc .tc-glass small{font-size:9px;letter-spacing:.12em}\n  .tc-pc .tc-glass b{font-size:16px}\n  .tc-pc .tc-glass.g3{left:4%;top:6%}\n  .tc-pc .tc-glass.g2{display:none}\n  .tc-pc .tc-v3 .tc-hero-copy{padding:24px 20px 18px}\n  .tc-pc .tc-v3 .tc-count{gap:8px}\n  .tc-pc .tc-v3 .tc-cd{flex-direction:column;align-items:flex-start;gap:6px;padding:12px}\n  .tc-pc .tc-v3 .tc-cd strong{font-size:1.9em;text-align:left;min-width:0}\n  .tc-pc .tc-v3 .tc-hstats{grid-template-columns:1fr 1fr;gap:10px}\n  .tc-pc .tc-v3 .tc-hstat{flex-direction:column;gap:8px;padding:14px 12px}\n  .tc-pc .tc-hs-ico{width:36px;height:36px;flex-basis:auto}\n  .tc-pc .tc-v3 .tc-hstat strong{font-size:1.55em}\n  .tc-pc .tc-calc-head{min-height:0;display:block}\n  .tc-pc .tc-calc-media{position:relative}\n  .tc-pc .tc-calc-head img{position:relative;height:auto;object-fit:initial}\n  .tc-pc .tc-calc-head:before{display:none}\n  .tc-pc .tc-calc-media:after{content:\"\";position:absolute;inset:0;background:linear-gradient(0deg,#00142e 0%,rgba(0,20,46,0) 35%)}\n  .tc-pc .tc-calc-head .tc-calc-ht{padding:4px 22px 24px;max-width:none}\n  .tc-pc .tc-intro-img .tc-img{aspect-ratio:4\/3}\n  .tc-pc .tc-v3 h1{font-size:1.85em}\n  .tc-pc .tc-v3 .tc-hero-bottom{padding:4px 20px 32px}\n  .tc-pc .tc-inline{flex-direction:column;align-items:flex-start}\n  .tc-pc .tc-inline .tc-ib-ico{flex:none;width:60px;height:60px;margin-top:0}\n  .tc-pc .tc-calc-body{grid-template-columns:1fr}\n  .tc-pc .tc-calc-in{border-right:0;border-bottom:1px solid var(--linea)}\n  .tc-pc .tc-res{grid-template-columns:1fr}\n  .tc-pc .tc-action{aspect-ratio:auto}\n  .tc-pc .tc-action img{height:280px;object-position:72% center}\n  .tc-pc .tc-action .tc-toasts{width:auto;left:12px;right:12px;top:268px}\n  .tc-pc .tc-action .tc-toast{top:auto;bottom:0;padding:10px 12px}\n  .tc-pc .tc-action .tc-cap{position:static;padding:18px 20px 20px;background:#00244d}\n}\n@media (min-width:1001px) and (max-width:1180px){\n  .tc-pc .tc-v3 .tc-hero-copy{max-width:45%}\n  .tc-pc .tc-v3 h1{font-size:2.3em}\n  .tc-pc .tc-core-wrap{height:min(78%,460px);right:6%}\n  .tc-pc .tc-glass.g2{right:-8px;bottom:10%}\n}\n@media (prefers-reduced-motion:reduce){\n  .tc-pc *,.tc-float,.tc-float *{animation:none !important;transition:none !important}\n  .tc-pc .rv,.tc-pc .rv-st > *{opacity:1;transform:none}\n  .tc-pc .tc-toast:first-child{opacity:1}\n}\n\/* v7: gu\u00edas descargables *\/\n.tc-pc .tc-btn.tc-btn-sm 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(max-width:1000px){\n  .tc-pc .tc-v3 .tc-hero-copy{padding-top:30px;padding-bottom:30px}\n  .tc-pc .tc-v3 h1{margin-bottom:.75em}\n  .tc-pc .tc-v3 .tc-bajada{margin-bottom:1.6em}\n  .tc-pc .tc-v3 .tc-hero-ctas{margin-bottom:26px}\n  .tc-pc .tc-v3 .tc-hero-ctas .tc-btn.tc-btn-sm span{padding:9px 14px;font-size:.76em}\n}\n<\/style>\n\n<div class=\"tc-progress\" id=\"tc-progress\" aria-hidden=\"true\"><\/div>\n\n<div class=\"tc-pc\">\n\n  <!-- HERO -->\n  <header class=\"tc-hero tc-v3\">\n    <div class=\"tc-hero-top\">\n      <div class=\"tc-hero-img\" style=\"background-image:url(https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-hero-fondo.webp)\" role=\"img\" aria-label=\"Pasillo de supermercado futurista con estantes iluminados\"><\/div>\n      <div class=\"tc-hero-shade\"><\/div>\n      <div class=\"tc-hero-in\">\n      <div class=\"tc-stage\" aria-hidden=\"true\">\n        <div class=\"tc-core-wrap\"><div class=\"tc-ring\"><\/div><img fetchpriority=\"high\" decoding=\"async\" class=\"tc-core\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core.webp\" alt=\"Core, el robot de Teamcore, en un pasillo de supermercado preparado para Black Friday \/ El Buen Fin 2026\" width=\"658\" height=\"1000\"><\/div>\n        <div class=\"tc-glass g1\"><small>Black Friday<\/small><b>27\u00b711<\/b><\/div>\n        <div class=\"tc-glass g3\"><small>El Buen Fin<\/small><b>13\u201317\u00b711<\/b><\/div>\n        <div class=\"tc-glass g2\"><small>Alerta en g\u00f3ndola<\/small><b><span class=\"dot\"><\/span>Quiebre detectado<\/b><span>Reponer antes del pico<\/span><\/div>\n      <\/div>\n      <div class=\"tc-hero-copy\">\n        <h1>Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin se gana antes: <span class=\"tc-h1-reg\">la gu\u00eda de punto de venta para marcas de consumo masivo<\/span><\/h1>\n        <p class=\"tc-bajada\">Del 13 al 30 de noviembre, Latinoam\u00e9rica vive sus descuentos m\u00e1s intensos del a\u00f1o. El resultado se define en la g\u00f3ndola: <b>producto disponible, precio correcto y exhibici\u00f3n armada<\/b>.<\/p>\n        <div class=\"tc-hero-ctas\">\n          <a class=\"tc-btn tc-btn-sm\" href=\"https:\/\/teamcore-2254019.hs-sites.com\/guia-black-friday-2026\" target=\"_blank\" rel=\"noopener\"><span>Descarga la gu\u00eda de Black&nbsp;Friday&nbsp;2026<\/span><\/a>\n          <a class=\"tc-btn tc-btn-sm\" href=\"https:\/\/teamcore-2254019.hs-sites.com\/-buen-fin-2026-\" target=\"_blank\" rel=\"noopener\"><span>Descarga la gu\u00eda de El&nbsp;Buen&nbsp;Fin&nbsp;2026<\/span><\/a>\n        <\/div>\n        <div class=\"tc-count\">\n          <div class=\"tc-cd\"><strong data-tc-days=\"2026-11-13\">15<\/strong><span><b>d\u00edas para El Buen Fin<\/b>M\u00e9xico&nbsp;\u00b7 13\u2060\u2013\u206017&nbsp;nov<\/span><\/div>\n          <div class=\"tc-cd\"><strong data-tc-days=\"2026-11-27\">29<\/strong><span><b>d\u00edas para el Black Friday<\/b>Chile, Colombia y Per\u00fa&nbsp;\u00b7 27&nbsp;nov<\/span><\/div>\n        <\/div>\n      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"tc-hero-bottom\">\n      <div class=\"tc-hstats rv-st\">\n        <div class=\"tc-hstat\"><img decoding=\"async\" class=\"tc-hs-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-icono-traditional.webp\" alt=\"\u00cdcono de tienda f\u00edsica\" width=\"46\" height=\"46\"><div><strong data-count=\"43\" data-suf=\"%\">43%<\/strong><span>de la venta del Black Friday 2025 en Chile ocurri\u00f3 en tiendas f\u00edsicas<sup class=\"tc-ref\"><a href=\"#tc-f4\">4<\/a><\/sup><\/span><\/div><\/div>\n        <div class=\"tc-hstat\"><img decoding=\"async\" class=\"tc-hs-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-icono-compras.webp\" alt=\"\u00cdcono de carro de compras\" width=\"46\" height=\"46\"><div><strong data-count=\"31\" data-suf=\"%\">31%<\/strong><span>de los compradores se va a otra tienda si no encuentra el producto<sup class=\"tc-ref\"><a href=\"#tc-f8\">8<\/a><\/sup><\/span><\/div><\/div>\n        <div class=\"tc-hstat\"><img loading=\"lazy\" decoding=\"async\" class=\"tc-hs-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-icono-porcentaje.webp\" alt=\"\u00cdcono de porcentaje de descuento\" width=\"46\" height=\"46\"><div><strong data-count=\"39\" data-suf=\"%\">39%<\/strong><span>de los consumidores en Colombia cree que las promociones son completamente reales<sup class=\"tc-ref\"><a href=\"#tc-f7\">7<\/a><\/sup><\/span><\/div><\/div>\n        <div class=\"tc-hstat\"><img loading=\"lazy\" decoding=\"async\" class=\"tc-hs-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-icono-tiempo.webp\" alt=\"\u00cdcono de reloj\" width=\"46\" height=\"46\"><div><strong data-count=\"26.1\" data-dec=\"1\" data-suf=\"%\">26,1%<\/strong><span>de la venta del Buen Fin 2025 en tiendas ANTAD lleg\u00f3 el \u00faltimo d\u00eda<sup class=\"tc-ref\"><a href=\"#tc-f6\">6<\/a><\/sup><\/span><\/div><\/div>\n      <\/div>\n    <\/div>\n    <hr class=\"tc-rainbow\">\n  <\/header>\n\n  <div class=\"tc-wrap\">\n\n    <nav class=\"tc-toc\" aria-label=\"En esta gu\u00eda\">\n      <b>En esta gu\u00eda<\/b>\n      <a href=\"#tc-s-cal\">Calendario<\/a>\n      <a href=\"#tc-s-2025\">Lo que dej\u00f3 2025<\/a>\n      <a href=\"#tc-s-shopper\">El shopper<\/a>\n      <a href=\"#tc-s-quiebre\">Calculadora<\/a>\n      <a href=\"#tc-s-fallas\">Puntos de falla<\/a>\n      <a href=\"#tc-s-check\">Checklist<\/a>\n      <a href=\"#tc-s-recursos\">Recursos<\/a>\n    <\/nav>\n\n    <figure class=\"tc-photo tc-intro-img rv\">\n      <div class=\"tc-img\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core-antes-de-abrir.webp\" alt=\"Core, el robot de Teamcore, prepara una exhibici\u00f3n promocional en un supermercado vac\u00edo antes de la apertura de Black Friday \/ El Buen Fin\"><\/div>\n    <\/figure>\n\n    <section class=\"rv\">\n      <p>Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin dej\u00f3 de ser una temporada exclusiva del e-commerce. Las tiendas f\u00edsicas siguen concentrando una parte enorme de las transacciones, y es ah\u00ed donde aparecen los quiebres de stock, los precios mal cargados y las exhibiciones que nunca llegaron. Cada uno de esos problemas convierte una promoci\u00f3n aprobada en venta para la competencia.<\/p>\n      <p>Por eso esta gu\u00eda funciona como un ensayo general: el calendario 2026, lo que dejaron los eventos de 2025, una calculadora para dimensionar la venta en riesgo y una checklist que puedes completar con tu equipo, organizada en tres frentes: <b>disponibilidad, promociones y ejecuci\u00f3n<\/b>.<\/p>\n    <\/section>\n\n    <!-- 1 CALENDARIO -->\n    <section id=\"tc-s-cal\">\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">El calendario<\/span>\n        <h2>Cuatro semanas, cinco mercados<\/h2>\n        <p>M\u00e9xico abre la temporada con El Buen Fin, del 13 al 17 de noviembre. Ecuador adelant\u00f3 su Black Friday al viernes 20 para que no coincida con las elecciones del 29<sup class=\"tc-ref\"><a href=\"#tc-f10\">10<\/a><\/sup>, y una semana despu\u00e9s se suman Chile, Colombia y Per\u00fa alrededor del viernes 27. Son tres picos de demanda casi seguidos, con abastecimiento y ejecuci\u00f3n en tienda que deben planificarse en paralelo.<\/p>\n      <\/div>\n      <figure class=\"tc-fig rv tc-anim\">\n        <p class=\"tc-ftitle\">Temporada de descuentos de noviembre 2026<\/p>\n        <p class=\"tc-sub\">Fechas por mercado, del 1 al 30 de noviembre.<\/p>\n        <div class=\"tc-cal\">\n          <div class=\"tc-cal-row\"><div class=\"tc-cal-ctry\"><i>MX<\/i>M\u00e9xico<\/div><div class=\"tc-cal-track\"><div class=\"tc-cal-bar mx\" style=\"left:40.00%;width:16.67%\" data-tip=\"M\u00e9xico: El Buen Fin \u00b7 13\u201317 nov\"><\/div><span class=\"tc-cal-lab\" style=\"left:calc(56.67% + 10px)\">El Buen Fin \u00b7 13\u201317 nov<\/span><\/div><\/div>\n          <div class=\"tc-cal-row\"><div class=\"tc-cal-ctry\"><i>CL<\/i>Chile<\/div><div class=\"tc-cal-track\"><div class=\"tc-cal-bar bf\" style=\"left:86.67%;width:13.33%\" data-tip=\"Chile: Black Friday \u00b7 27\u201330 nov\"><\/div><span class=\"tc-cal-lab\" style=\"right:calc(13.33% + 10px)\">Black Friday \u00b7 27\u201330 nov<\/span><\/div><\/div>\n          <div class=\"tc-cal-row\"><div class=\"tc-cal-ctry\"><i>CO<\/i>Colombia<\/div><div class=\"tc-cal-track\"><div class=\"tc-cal-bar bf\" style=\"left:86.67%;width:3.33%\" data-tip=\"Colombia: Black Friday \u00b7 27 nov\"><\/div><span class=\"tc-cal-lab\" style=\"right:calc(13.33% + 10px)\">Black Friday \u00b7 27 nov<\/span><\/div><\/div>\n          <div class=\"tc-cal-row\"><div class=\"tc-cal-ctry\"><i>PE<\/i>Per\u00fa<\/div><div class=\"tc-cal-track\"><div class=\"tc-cal-bar soft\" style=\"left:73.33%;width:23.33%\" data-tip=\"Per\u00fa: Semana del 27 \u00b7 seg\u00fan cadena\"><\/div><span class=\"tc-cal-lab\" style=\"right:calc(26.67% + 10px)\">Semana del 27 \u00b7 seg\u00fan cadena<\/span><\/div><\/div>\n          <div class=\"tc-cal-row\"><div class=\"tc-cal-ctry\"><i>EC<\/i>Ecuador<\/div><div class=\"tc-cal-track\"><div class=\"tc-cal-bar bf\" style=\"left:63.33%;width:3.33%\" data-tip=\"Ecuador: Black Friday \u00b7 20 nov\"><\/div><span class=\"tc-cal-lab\" style=\"right:calc(36.67% + 10px)\">Black Friday \u00b7 20 nov<\/span><\/div><\/div>\n          <div class=\"tc-cal-axis\"><div><\/div><div class=\"tc-cal-ticks\"><span style=\"left:0.00%\">1 nov<\/span><span style=\"left:23.33%\">8 nov<\/span><span style=\"left:46.67%\">15 nov<\/span><span style=\"left:70.00%\">22 nov<\/span><span style=\"left:93.33%\">29 nov<\/span><\/div><\/div>\n        <\/div>\n        <p class=\"tc-src\">Fuentes<sup class=\"tc-ref\"><a href=\"#tc-f1\">1<\/a><\/sup><sup class=\"tc-ref\"><a href=\"#tc-f2\">2<\/a><\/sup><sup class=\"tc-ref\"><a href=\"#tc-f3\">3<\/a><\/sup><sup class=\"tc-ref\"><a href=\"#tc-f10\">10<\/a><\/sup>. En Per\u00fa no hay un organizador \u00fanico: la barra rayada indica la semana del evento y cada cadena define su calendario. En Ecuador, los gremios de comercio adelantaron la jornada al viernes 20.<\/p>\n      <\/figure>\n\n      <figure class=\"tc-photo rv\">\n        <div class=\"tc-img\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-pizarra-tiendas.webp\" alt=\"Pizarra t\u00e1ctica de Black Friday \/ El Buen Fin con tiendas conectadas por rutas, promociones y Core supervisando cada punto de venta\" loading=\"lazy\"><\/div>\n        <figcaption>Cada mercado y cada cadena juegan su propio partido: el plan nacional se ejecuta tienda por tienda.<\/figcaption>\n      <\/figure>\n\n      <div class=\"tc-inline rv\">\n        <div class=\"tc-ib-ico\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-icono-visibility.webp\" alt=\"\u00cdcono de Teamcore Visibility\" width=\"38\" height=\"38\"><\/div>\n        <div class=\"tc-ib-txt\"><b>Mira tus cadenas d\u00eda a d\u00eda durante toda la temporada<\/b><span>Visibility entrega sell-out e inventario por tienda y SKU al rol correcto, en el momento justo.<\/span><\/div>\n        <a class=\"tc-btn\" href=\"https:\/\/teamcore.com\/visibility\" target=\"_blank\" rel=\"noopener\"><span>Conoce Visibility<\/span><\/a>\n      <\/div>\n    <\/section>\n\n    <!-- 2 2025 -->\n    <section id=\"tc-s-2025\">\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">Lo que dej\u00f3 2025<\/span>\n        <h2>La tienda f\u00edsica sigue pesando en Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin<\/h2>\n        <p>Chile ofrece una de las mediciones m\u00e1s completas de la regi\u00f3n. Seg\u00fan la C\u00e1mara de Comercio de Santiago, la edici\u00f3n 2025 super\u00f3 los US$560 millones y sum\u00f3 10,5 millones de transacciones<sup class=\"tc-ref\"><a href=\"#tc-f4\">4<\/a><\/sup>. El canal online gan\u00f3 participaci\u00f3n, pero las tiendas f\u00edsicas siguieron concentrando la mayor cantidad de compras.<\/p>\n      <\/div>\n      <figure class=\"tc-fig rv tc-anim\">\n        <p class=\"tc-ftitle\">Black Friday en Chile: participaci\u00f3n de cada canal en las ventas<\/p>\n        <p class=\"tc-sub\">% del valor vendido durante el evento.<\/p>\n        <div class=\"tc-legend\"><span><i style=\"background:#003670\"><\/i>Online<\/span><span><i style=\"background:#72B699\"><\/i>Tiendas f\u00edsicas<\/span><\/div>\n        <div class=\"tc-stack\">\n          <div class=\"tc-st-row\"><div class=\"tc-st-lab\">2024<\/div><div class=\"tc-st-bar\"><div class=\"tc-st-seg\" style=\"width:52%;background:#003670\" data-tip=\"2024 \u00b7 Online: 52%\">52%<\/div><div class=\"tc-st-seg\" style=\"width:48%;background:#72B699\" data-tip=\"2024 \u00b7 Tiendas f\u00edsicas: 48%\">48%<\/div><\/div><\/div>\n          <div class=\"tc-st-row\"><div class=\"tc-st-lab\">2025<\/div><div class=\"tc-st-bar\"><div class=\"tc-st-seg\" style=\"width:57%;background:#003670\" data-tip=\"2025 \u00b7 Online: 57%\">57%<\/div><div class=\"tc-st-seg\" style=\"width:43%;background:#72B699\" data-tip=\"2025 \u00b7 Tiendas f\u00edsicas: 43%\">43%<\/div><\/div><\/div>\n        <\/div>\n        <p class=\"tc-src\">Fuente: estimaciones preliminares de la CCS<sup class=\"tc-ref\"><a href=\"#tc-f4\">4<\/a><\/sup>. La participaci\u00f3n de tiendas f\u00edsicas es el complemento del canal online.<\/p>\n      <\/figure>\n\n      <div class=\"tc-mstats rv-st\">\n        <div class=\"tc-mstat\"><strong data-count=\"30\" data-suf=\"%\">30%<\/strong><span>de la venta presencial en Chile se concentr\u00f3 el s\u00e1bado, el d\u00eda m\u00e1s fuerte en tienda<sup class=\"tc-ref\"><a href=\"#tc-f4\">4<\/a><\/sup><\/span><\/div>\n        <div class=\"tc-mstat\"><strong data-count=\"2000\" data-pre=\"+\">+2.000<\/strong><span>comercios con tiendas f\u00edsicas participaron en Chile, frente a 476 marcas online<sup class=\"tc-ref\"><a href=\"#tc-f4\">4<\/a><\/sup><\/span><\/div>\n        <div class=\"tc-mstat\"><strong data-count=\"50.2\" data-dec=\"1\" data-pre=\"$\" data-suf=\" mil M\">$50,2 mil M<\/strong><span>de pesos vendieron las tiendas ANTAD en M\u00e9xico durante El Buen Fin 2025<sup class=\"tc-ref\"><a href=\"#tc-f6\">6<\/a><\/sup><\/span><\/div>\n      <\/div>\n\n      <figure class=\"tc-fig rv tc-anim\">\n        <p class=\"tc-ftitle\">El Buen Fin 2025 en tiendas ANTAD: la venta creci\u00f3 hacia el cierre<\/p>\n        <p class=\"tc-sub\">% de la venta del periodo promocional, d\u00edas de menor y mayor venta.<\/p>\n        <div class=\"tc-chart\" role=\"img\" aria-label=\"El Buen Fin 2025 en tiendas ANTAD: jueves 13 14,3% de la venta, lunes 17 26,1%\">\n<div class=\"tc-ch-row\"><div class=\"tc-ch-lab\">Jueves 13 \u00b7 primer d\u00eda<\/div><div class=\"tc-ch-track\"><div class=\"tc-ch-line tc-ch-thick\" style=\"--w:47.67%\"><div class=\"tc-ch-bar\" style=\"background:#5D92AF\" data-tip=\"Jueves 13 \u00b7 primer d\u00eda: 14,3%\"><\/div><b>14,3%<\/b><\/div><\/div><\/div>\n<div class=\"tc-ch-row\"><div class=\"tc-ch-lab\">Lunes 17 \u00b7 \u00faltimo d\u00eda<\/div><div class=\"tc-ch-track\"><div class=\"tc-ch-line tc-ch-thick\" style=\"--w:87.00%\"><div class=\"tc-ch-bar\" style=\"background:#003670\" data-tip=\"Lunes 17 \u00b7 \u00faltimo d\u00eda: 26,1%\"><\/div><b>26,1%<\/b><\/div><\/div><\/div>\n<\/div>\n        <p class=\"tc-src\">Fuente: ANTAD<sup class=\"tc-ref\"><a href=\"#tc-f6\">6<\/a><\/sup>. La fuente publica solo los d\u00edas extremos. A nivel nacional, la Concanaco-Servytur estim\u00f3 una derrama de m\u00e1s de 200 mil millones de pesos<sup class=\"tc-ref\"><a href=\"#tc-f5\">5<\/a><\/sup>.<\/p>\n      <\/figure>\n\n      <div class=\"tc-callout rv\">\n        <b class=\"tc-ct\">Se\u00f1al clave para CPG<\/b>\n        <p>En los dos mercados, el pico de la tienda f\u00edsica llega despu\u00e9s del d\u00eda de lanzamiento: el s\u00e1bado en Chile y el \u00faltimo d\u00eda en M\u00e9xico. Una g\u00f3ndola que se vac\u00eda al inicio y no se repone a tiempo pierde el momento de mayor tr\u00e1fico.<\/p>\n      <\/div>\n\n      <a class=\"tc-also rv\" href=\"https:\/\/teamcore.com\/cuando-el-consumo-cambia-de-ruta-la-ejecucion-tambien\/\" target=\"_blank\" rel=\"noopener\">\n        <svg width=\"34\" height=\"34\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M4 19.5A2.5 2.5 0 0 1 6.5 17H20V3H6.5A2.5 2.5 0 0 0 4 5.5z\"\/><path d=\"M4 19.5V21h16\"\/><\/svg>\n        <div><small>Lee tambi\u00e9n en el blog<\/small><b>Cuando el consumo cambia de ruta, la ejecuci\u00f3n tambi\u00e9n<\/b><\/div>\n      <\/a>\n    <\/section>\n\n    <!-- 3 SHOPPER -->\n    <section id=\"tc-s-shopper\" data-tc-float-open>\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">El shopper 2026<\/span>\n        <h2>Un comprador que compara y desconf\u00eda<\/h2>\n        <p>La encuesta de Black Friday 2025 de Fenalco en Colombia muestra un consumidor que reparte sus compras casi por igual entre tiendas virtuales nacionales y tiendas f\u00edsicas<sup class=\"tc-ref\"><a href=\"#tc-f7\">7<\/a><\/sup>. Tres de cada cuatro dicen que el nivel de descuento define su decisi\u00f3n, pero solo el 39% considera que las promociones son completamente reales.<\/p>\n      <\/div>\n\n      <figure class=\"tc-photo rv\">\n        <div class=\"tc-img\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-retail-temporada.webp\" alt=\"Compradores con carros en un supermercado decorado para la temporada de fiestas, con carteles de descuento\" loading=\"lazy\"><\/div>\n        <figcaption>M\u00e1s tr\u00e1fico, m\u00e1s promociones y menos margen de error en la g\u00f3ndola.<\/figcaption>\n      <\/figure>\n\n      <figure class=\"tc-fig rv tc-anim\">\n        <p class=\"tc-ftitle\">D\u00f3nde planean comprar los colombianos en Black Friday<\/p>\n        <p class=\"tc-sub\">% de consumidores encuestados; la persona puede elegir m\u00e1s de un canal.<\/p>\n        <div class=\"tc-chart\" role=\"img\" aria-label=\"Canales donde planean comprar los colombianos en Black Friday 2025: virtuales nacionales 42%, f\u00edsicas 41%, internacionales 28%\">\n<div class=\"tc-ch-row\"><div class=\"tc-ch-lab\">Tiendas virtuales nacionales<\/div><div class=\"tc-ch-track\"><div class=\"tc-ch-line tc-ch-thick\" style=\"--w:84.00%\"><div class=\"tc-ch-bar\" style=\"background:#003670\" data-tip=\"Tiendas virtuales nacionales: 42%\"><\/div><b>42%<\/b><\/div><\/div><\/div>\n<div class=\"tc-ch-row\"><div class=\"tc-ch-lab\">Tiendas f\u00edsicas<\/div><div class=\"tc-ch-track\"><div class=\"tc-ch-line tc-ch-thick\" style=\"--w:82.00%\"><div class=\"tc-ch-bar\" style=\"background:#003670\" data-tip=\"Tiendas f\u00edsicas: 41%\"><\/div><b>41%<\/b><\/div><\/div><\/div>\n<div class=\"tc-ch-row\"><div class=\"tc-ch-lab\">Plataformas internacionales<\/div><div class=\"tc-ch-track\"><div class=\"tc-ch-line tc-ch-thick\" style=\"--w:56.00%\"><div class=\"tc-ch-bar\" style=\"background:#003670\" data-tip=\"Plataformas internacionales: 28%\"><\/div><b>28%<\/b><\/div><\/div><\/div>\n<\/div>\n        <p class=\"tc-src\">Fuente: Fenalco, Encuesta de Black Friday 2025<sup class=\"tc-ref\"><a href=\"#tc-f7\">7<\/a><\/sup>.<\/p>\n      <\/figure>\n\n      <p class=\"rv\">Para una marca de consumo masivo, esa desconfianza tiene una consecuencia directa en el PDV: si el precio que cobra la caja no coincide con el anunciado, o si el producto promocionado no est\u00e1, la promoci\u00f3n pierde credibilidad en el momento exacto en que el shopper decide.<\/p>\n    <\/section>\n\n    <!-- 4 QUIEBRE + CALCULADORA -->\n    <section id=\"tc-s-quiebre\">\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">El costo del quiebre<\/span>\n        <h2>Qu\u00e9 hace el shopper cuando falta tu producto<\/h2>\n        <p>Cuando un comprador llega por una promoci\u00f3n y no encuentra el producto, la venta rara vez espera. El estudio global de quiebres de stock de GMA, FMI y CIES, todav\u00eda una referencia para la industria, midi\u00f3 c\u00f3mo reacciona<sup class=\"tc-ref\"><a href=\"#tc-f8\">8<\/a><\/sup>.<\/p>\n      <\/div>\n\n      <figure class=\"tc-fig rv tc-anim\">\n        <p class=\"tc-ftitle\">De cada 100 compradores que encuentran un quiebre<\/p>\n        <p class=\"tc-sub\">Respuesta del shopper frente a un producto agotado.<\/p>\n        <div class=\"tc-waffle-wrap\">\n          <div class=\"tc-waffle\" aria-hidden=\"true\"><i style=\"color:#003670;--i:0\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:1\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:2\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:3\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:4\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:5\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:6\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:7\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:8\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:9\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:10\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:11\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:12\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:13\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:14\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:15\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:16\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:17\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:18\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:19\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:20\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#003670;--i:21\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 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cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:81\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:82\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:83\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:84\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:85\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:86\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:87\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:88\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:89\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:90\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:91\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:92\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:93\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:94\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:95\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:96\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:97\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:98\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><i style=\"color:#d6dee8;--i:99\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><\/div>\n          <ul class=\"tc-wl\">\n            <li><b data-count=\"31\">31<\/b><i class=\"tc-wp\" style=\"color:#003670\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><span>compran en otra tienda<\/span><\/li>\n            <li><b data-count=\"26\">26<\/b><i class=\"tc-wp\" style=\"color:#5D92AF\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><span>eligen otra marca<\/span><\/li>\n            <li><b data-count=\"9\">9<\/b><i class=\"tc-wp\" style=\"color:#e8506a\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><span>no compran nada<\/span><\/li>\n            <li><b data-count=\"34\">34<\/b><i class=\"tc-wp\" style=\"color:#d6dee8\"><svg viewBox=\"0 0 20 24\" aria-hidden=\"true\"><circle cx=\"10\" cy=\"5.6\" r=\"4.6\"\/><path d=\"M1.6 21.2C1.6 15.9 5.4 12.4 10 12.4s8.4 3.5 8.4 8.8v.6a2.2 2.2 0 0 1-2.2 2.2H3.8a2.2 2.2 0 0 1-2.2-2.2z\"\/><\/svg><\/i><span>otras respuestas<\/span><\/li>\n          <\/ul>\n        <\/div>\n        <p class=\"tc-src\">Fuente: estudio global sobre quiebres de stock de GMA, FMI y CIES (2002)<sup class=\"tc-ref\"><a href=\"#tc-f8\">8<\/a><\/sup>. \"Otras respuestas\" agrupa el resto de los casos.<\/p>\n      <\/figure>\n\n      <div class=\"tc-calc rv\" id=\"tc-calc\">\n        <div class=\"tc-calc-head\"><picture class=\"tc-calc-media\"><source media=\"(max-width:600px)\" srcset=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core-calculadora-m.webp\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core-calculadora.webp\" alt=\"Core, el robot de Teamcore, analiza un tablero hologr\u00e1fico con alertas de quiebre por tienda\" loading=\"lazy\"><\/picture><div class=\"tc-calc-ht\"><small>Calculadora<\/small><h3>\u00bfCu\u00e1nta venta pone en riesgo un quiebre durante el evento?<\/h3><\/div><\/div>\n        <div class=\"tc-calc-body\">\n          <div class=\"tc-calc-in\">\n            <div class=\"tc-field\">\n              <label for=\"tc-c-venta\">Venta esperada de tu marca durante el evento (moneda local)<\/label>\n              <input type=\"text\" id=\"tc-c-venta\" inputmode=\"numeric\" value=\"100.000.000\">\n            <\/div>\n            <div class=\"tc-field\">\n              <label for=\"tc-c-oos\">Tasa de quiebre en tus tiendas<\/label>\n              <input type=\"range\" id=\"tc-c-oos\" min=\"1\" max=\"20\" step=\"0.1\" value=\"8.3\">\n              <div class=\"tc-rv\"><span>1%<\/span><b id=\"tc-c-oosv\">8,3%<\/b><span>20%<\/span><\/div>\n            <\/div>\n            <div class=\"tc-fix\">Supuesto fijo: el <b>35%<\/b> de los shoppers que encuentra un quiebre elige otra marca (26%) o no compra (9%)<sup class=\"tc-ref\"><a href=\"#tc-f8\">8<\/a><\/sup>. El 8,3% inicial es el promedio global de quiebre del mismo estudio.<\/div>\n          <\/div>\n          <div class=\"tc-calc-out\" aria-live=\"polite\">\n            <small>Venta que tu marca podr\u00eda perder, en moneda local<\/small>\n            <div class=\"tc-big\" id=\"tc-c-out\">2.905.000<\/div>\n            <small>Si reduces el quiebre a la mitad, recuperas (moneda local)<\/small>\n            <div class=\"tc-mid\" id=\"tc-c-rec\">1.452.500<\/div>\n            <a class=\"tc-btn\" href=\"https:\/\/teamcore.com\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span>Calcula con tus datos reales<\/span><\/a>\n            <p class=\"tc-note\">Estimaci\u00f3n ilustrativa: venta esperada \u00d7 tasa de quiebre \u00d7 35%. No reemplaza un diagn\u00f3stico con los datos de tus cadenas.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"tc-mstats rv-st\">\n        <div class=\"tc-mstat\"><strong data-count=\"8.3\" data-dec=\"1\" data-suf=\"%\">8,3%<\/strong><span>tasa promedio de quiebre de stock a nivel mundial<sup class=\"tc-ref\"><a href=\"#tc-f8\">8<\/a><\/sup><\/span><\/div>\n        <div class=\"tc-mstat\"><strong>70\u201375%<\/strong><span>de las causas de quiebre se originan dentro de la propia tienda<sup class=\"tc-ref\"><a href=\"#tc-f8\">8<\/a><\/sup><\/span><\/div>\n        <div class=\"tc-mstat\"><strong>US$1,73 bn<\/strong><span>pierde el retail global al a\u00f1o por quiebres y sobrestock<sup class=\"tc-ref\"><a href=\"#tc-f9\">9<\/a><\/sup><\/span><\/div>\n      <\/div>\n\n      <div class=\"tc-inline rv\">\n        <div class=\"tc-ib-ico\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-icono-analytics.webp\" alt=\"\u00cdcono de anal\u00edtica de datos\" width=\"38\" height=\"38\"><\/div>\n        <div class=\"tc-ib-txt\"><b>\u00bfCu\u00e1nto baja la venta perdida con visibilidad en tiempo real?<\/b><span>El benchmark compara tiendas con y sin Teamcore durante un mes completo en dos clientes enterprise.<\/span><\/div>\n        <a class=\"tc-btn\" href=\"https:\/\/retail.teamcore.net\/benchmark-de-impacto-c%C3%B3mo-teamcore-reduce-la-venta-perdida\" target=\"_blank\" rel=\"noopener\"><span>Descarga el benchmark<\/span><\/a>\n      <\/div>\n    <\/section>\n\n    <!-- 5 FALLAS -->\n    <section id=\"tc-s-fallas\">\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">D\u00f3nde se pierde la venta<\/span>\n        <h2>Los cuatro puntos de falla del PDV en una jornada promocional<\/h2>\n        <p>Cada uno tiene un responsable distinto y una forma distinta de detectarlo. Separarlos es el primer paso para actuar a tiempo.<\/p>\n      <\/div>\n      <div class=\"tc-fails rv-st\">\n        <div class=\"tc-fail\">\n          <div class=\"tc-fill\"><svg width=\"96\" height=\"72\" viewBox=\"0 0 96 72\" aria-hidden=\"true\"><rect x=\"4\" y=\"58\" width=\"88\" height=\"5\" rx=\"2\" fill=\"#5D92AF\"\/><rect x=\"10\" y=\"22\" width=\"16\" height=\"36\" rx=\"3\" fill=\"#72B699\"\/><rect x=\"30\" y=\"28\" width=\"16\" height=\"30\" rx=\"3\" fill=\"#72B699\"\/><rect x=\"50\" y=\"22\" width=\"16\" height=\"36\" rx=\"3\" fill=\"none\" stroke=\"#f8e45c\" stroke-width=\"2\" stroke-dasharray=\"4 3\"><animate attributeName=\"opacity\" values=\"1;.25;1\" dur=\"1.8s\" repeatCount=\"indefinite\"\/><\/rect><rect x=\"70\" y=\"26\" width=\"16\" height=\"32\" rx=\"3\" fill=\"#72B699\"\/><\/svg><\/div>\n          <div class=\"tc-ft\"><h3>Quiebre en g\u00f3ndola<\/h3><p>El producto est\u00e1 en la bodega de la tienda, pero no en el lineal donde lo busca el shopper.<\/p><\/div>\n        <\/div>\n        <div class=\"tc-fail\">\n          <div class=\"tc-fill\"><svg width=\"96\" height=\"72\" viewBox=\"0 0 96 72\" aria-hidden=\"true\"><path d=\"M20 14h34l22 22-26 26-30-30z\" fill=\"none\" stroke=\"#72B699\" stroke-width=\"3\" stroke-linejoin=\"round\"\/><circle cx=\"32\" cy=\"26\" r=\"4\" fill=\"#72B699\"\/><path d=\"M58 46l14 14M72 46L58 60\" stroke=\"#e8506a\" stroke-width=\"3.5\" stroke-linecap=\"round\"><animate attributeName=\"opacity\" values=\"1;.3;1\" dur=\"1.6s\" repeatCount=\"indefinite\"\/><\/path><\/svg><\/div>\n          <div class=\"tc-ft\"><h3>Precio mal cargado<\/h3><p>La oferta comunicada no coincide con lo que cobra la caja, y la promoci\u00f3n pierde credibilidad.<\/p><\/div>\n        <\/div>\n        <div class=\"tc-fail\">\n          <div class=\"tc-fill\"><svg width=\"96\" height=\"72\" viewBox=\"0 0 96 72\" aria-hidden=\"true\"><rect x=\"22\" y=\"8\" width=\"52\" height=\"56\" rx=\"6\" fill=\"none\" stroke=\"#5D92AF\" stroke-width=\"3\" stroke-dasharray=\"6 4\"><animate attributeName=\"stroke-dashoffset\" values=\"0;20\" dur=\"2s\" repeatCount=\"indefinite\"\/><\/rect><path d=\"M36 30h24M36 40h16\" stroke=\"#5D92AF\" stroke-width=\"3\" stroke-linecap=\"round\"\/><circle cx=\"74\" cy=\"14\" r=\"10\" fill=\"#f5a623\"\/><path d=\"M74 9v6M74 18v.5\" stroke=\"#00244d\" stroke-width=\"2.6\" stroke-linecap=\"round\"\/><\/svg><\/div>\n          <div class=\"tc-ft\"><h3>Exhibici\u00f3n ausente<\/h3><p>La cabecera, el POP o el espacio adicional negociado con la cadena no se implement\u00f3.<\/p><\/div>\n        <\/div>\n        <div class=\"tc-fail\">\n          <div class=\"tc-fill\"><svg width=\"96\" height=\"72\" viewBox=\"0 0 96 72\" aria-hidden=\"true\"><circle cx=\"48\" cy=\"36\" r=\"24\" fill=\"none\" stroke=\"#72B699\" stroke-width=\"3\"\/><path d=\"M48 22v15l10 6\" stroke=\"#72B699\" stroke-width=\"3\" stroke-linecap=\"round\" fill=\"none\"><animateTransform attributeName=\"transform\" type=\"rotate\" from=\"0 48 36\" to=\"360 48 36\" dur=\"6s\" repeatCount=\"indefinite\"\/><\/path><path d=\"M14 64h68\" stroke=\"#5D92AF\" stroke-width=\"3\" stroke-linecap=\"round\"\/><\/svg><\/div>\n          <div class=\"tc-ft\"><h3>Reposici\u00f3n lenta<\/h3><p>La tienda repone con la frecuencia de una semana normal justo cuando la demanda se acelera.<\/p><\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"tc-action rv\">\n        <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core-alerta-gondola.webp\" alt=\"Core, el robot de Teamcore, revisa una alerta de quiebre de stock en su tablet frente a la g\u00f3ndola durante Black Friday \/ El Buen Fin\" loading=\"lazy\">\n        <div class=\"tc-toasts\" aria-hidden=\"true\">\n          <div class=\"tc-toast\"><i style=\"background:#e8506a\">!<\/i><div><b>Alerta de quiebre en g\u00f3ndola<\/b><span>SKU promocionado sin stock en el lineal<\/span><\/div><\/div>\n          <div class=\"tc-toast\"><i style=\"background:#f5a623\">\u2192<\/i><div><b>Tarea asignada al equipo de campo<\/b><span>Reponer desde bodega antes del pico<\/span><\/div><\/div>\n          <div class=\"tc-toast\"><i style=\"background:#72B699\">\u2713<\/i><div><b>Reposici\u00f3n confirmada<\/b><span>G\u00f3ndola completa y precio verificado<\/span><\/div><\/div>\n        <\/div>\n        <div class=\"tc-cap\">\n          <p><b>As\u00ed se ve actuar a tiempo:<\/b> la alerta llega, la tarea se asigna al rol correcto y la g\u00f3ndola se recupera antes de que el shopper elija otra marca.<\/p>\n          <a class=\"tc-btn\" href=\"https:\/\/teamcore.com\/actions\/\" target=\"_blank\" rel=\"noopener\"><span>Mira c\u00f3mo funciona Actions<\/span><\/a>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- 6 CHECKLIST -->\n    <section id=\"tc-s-check\">\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">Checklist interactiva<\/span>\n        <h2>Tu ensayo general, etapa por etapa<\/h2>\n        <p>Marca cada tarea que tu equipo ya tiene resuelta. La barra muestra qu\u00e9 tan preparado est\u00e1 tu PDV para el evento.<\/p>\n      <\/div>\n      <div class=\"tc-cl-head rv\"><div class=\"tc-cl-meter\"><i id=\"tc-cl-bar\"><\/i><\/div><span class=\"tc-cl-count\" id=\"tc-cl-count\">0 de 12 listas<\/span><\/div>\n      <div class=\"tc-tl rv-st\" id=\"tc-checklist\">\n        <div class=\"tc-step now\">\n          <span class=\"tc-when\">Cuatro semanas antes \u00b7 Ahora<\/span><span class=\"tc-front\">Disponibilidad<\/span>\n          <h3>Mapa de riesgo por SKU y punto de venta<\/h3>\n          <ul>\n            <li>Cruzar el sell-out de eventos anteriores con el inventario actual de cada tienda.<\/li>\n            <li>Identificar los SKU y PDV con menos d\u00edas de cobertura frente a la demanda esperada.<\/li>\n            <li>Ajustar pedidos y surtido con cada cadena y definir qu\u00e9 tiendas visitar antes del evento.<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"tc-step\">\n          <span class=\"tc-when\">La semana previa<\/span><span class=\"tc-front\">Promociones<\/span>\n          <h3>Validar precio, exhibici\u00f3n y stock en tienda<\/h3>\n          <ul>\n            <li>Confirmar que el precio promocional est\u00e9 cargado en cada cadena.<\/li>\n            <li>Verificar con evidencia fotogr\u00e1fica que el POP y las exhibiciones est\u00e9n armados.<\/li>\n            <li>Corregir antes del primer d\u00eda, sin esperar el reporte de cierre.<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"tc-step\">\n          <span class=\"tc-when\">Durante el evento<\/span><span class=\"tc-front\">Ejecuci\u00f3n<\/span>\n          <h3>Monitoreo diario y acciones por impacto<\/h3>\n          <ul>\n            <li>Revisar disponibilidad por SKU y PDV todos los d\u00edas, con alertas de quiebre.<\/li>\n            <li>Priorizar las tiendas seg\u00fan la venta que est\u00e1 en juego.<\/li>\n            <li>Planificar la reposici\u00f3n pensando en el pico: el s\u00e1bado en Chile, el \u00faltimo d\u00eda en M\u00e9xico.<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"tc-step\">\n          <span class=\"tc-when\">Despu\u00e9s del evento<\/span><span class=\"tc-front\">Ejecuci\u00f3n<\/span>\n          <h3>Medir y llevar los aprendizajes a Navidad<\/h3>\n          <ul>\n            <li>Medir la efectividad de cada promoci\u00f3n y la venta perdida por quiebres.<\/li>\n            <li>Comparar la ejecuci\u00f3n lograda por cadena y regi\u00f3n.<\/li>\n            <li>Usar esos aprendizajes en diciembre y en el plan comercial 2027.<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"tc-cl-done\" id=\"tc-cl-done\">\n        <div><b id=\"tc-cl-msg\">Llevas un buen avance.<\/b><br><span style=\"font-size:.9em;color:#3a4553\">Descarga la gu\u00eda completa en PDF y comp\u00e1rtela con tu equipo comercial.<\/span><\/div>\n        <div class=\"tc-cl-ctas\"><a class=\"tc-btn tc-btn-sm\" href=\"https:\/\/teamcore-2254019.hs-sites.com\/guia-black-friday-2026\" target=\"_blank\" rel=\"noopener\"><span>Gu\u00eda Black&nbsp;Friday<\/span><\/a><a class=\"tc-btn tc-btn-sm\" href=\"https:\/\/teamcore-2254019.hs-sites.com\/-buen-fin-2026-\" target=\"_blank\" rel=\"noopener\"><span>Gu\u00eda El&nbsp;Buen&nbsp;Fin<\/span><\/a><\/div>\n      <\/div>\n    <\/section>\n\n    <!-- 7 RECURSOS -->\n    <section id=\"tc-s-recursos\">\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">Recursos para tu equipo<\/span>\n        <h2>Material para preparar Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin<\/h2>\n        <p>Gu\u00edas descargables, casos y videos para profundizar en cada frente. Todo el material est\u00e1 disponible en la secci\u00f3n de <a href=\"https:\/\/teamcore.com\/recursos\/\" target=\"_blank\" rel=\"noopener\">recursos de Teamcore<\/a>.<\/p>\n      <\/div>\n      <div class=\"tc-res rv-st\">\n        <div class=\"tc-resc tc-resc-dual\"><span class=\"tc-tag\">Gu\u00eda<\/span><b>Gu\u00eda de Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin 2026<\/b><span>Calendario, datos de 2025 y los tres frentes del PDV en un PDF.<\/span><em><a href=\"https:\/\/teamcore-2254019.hs-sites.com\/guia-black-friday-2026\" target=\"_blank\" rel=\"noopener\">Black Friday<\/a><a href=\"https:\/\/teamcore-2254019.hs-sites.com\/-buen-fin-2026-\" target=\"_blank\" rel=\"noopener\">El Buen Fin<\/a><\/em><\/div>\n        <a class=\"tc-resc\" href=\"https:\/\/retail.teamcore.net\/el-costo-de-no-tener-visibilidad-en-el-punto-de-venta\" target=\"_blank\" rel=\"noopener\"><span class=\"tc-tag\">Gu\u00eda<\/span><b>El costo de no tener visibilidad en el punto de venta<\/b><span>D\u00f3nde se pierde la venta y por qu\u00e9 el monitoreo diario cambia las prioridades del campo.<\/span><em>Descargar gu\u00eda<\/em><\/a>\n        <a class=\"tc-resc\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\"><span class=\"tc-tag c\">Datos<\/span><b>Datos de impacto Teamcore<\/b><span>Resultados de las marcas que trabajan con visibilidad operativa en tiempo real.<\/span><em>Ver datos<\/em><\/a>\n        <a class=\"tc-resc\" href=\"https:\/\/www.youtube.com\/channel\/UCn5UnitakOnb0mlZeAP7sRQ\" target=\"_blank\" rel=\"noopener\"><span class=\"tc-tag v\">Videos<\/span><b>Teamcore en video<\/b><span>Demostraciones y conversaciones sobre ejecuci\u00f3n en el punto de venta.<\/span><em>Ver videos<\/em><\/a>\n      <\/div>\n    <\/section>\n\n    <!-- 8 TEAMCORE -->\n    <section>\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">C\u00f3mo te acompa\u00f1a Teamcore<\/span>\n        <h2>Del dato del punto de venta a la acci\u00f3n en tienda<\/h2>\n        <p>Teamcore conecta m\u00e1s de 150.000 puntos de venta en Latinoam\u00e9rica para que los equipos comerciales vean cada tienda y act\u00faen a tiempo. Conoce <a href=\"https:\/\/teamcore.com\/#tecnologia\" target=\"_blank\" rel=\"noopener\">nuestra tecnolog\u00eda<\/a> y las soluciones que m\u00e1s ayudan en una temporada promocional.<\/p>\n      <\/div>\n      <figure class=\"tc-photo rv\">\n        <div class=\"tc-img\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core-tablet-gondola.webp\" alt=\"Core, el robot de Teamcore, consulta datos de sell-out en una tablet mientras revisa la g\u00f3ndola\" loading=\"lazy\"><\/div>\n        <figcaption>Datos de cada tienda, en la mano del equipo que tiene que actuar.<\/figcaption>\n      <\/figure>\n      <div class=\"tc-sol rv-st\" style=\"grid-template-columns:repeat(2,1fr)\">\n        <a class=\"tc-solc\" href=\"https:\/\/teamcore.com\/actions\/\" target=\"_blank\" rel=\"noopener\"><b><img loading=\"lazy\" decoding=\"async\" class=\"tc-sol-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-sol-actions.webp\" alt=\"\u00cdcono de Teamcore Actions\" width=\"22\" height=\"22\">Actions<\/b><span>Detecta brechas de disponibilidad y ejecuci\u00f3n en cada PDV, las ordena por impacto en ventas y eval\u00faa las promociones antes, durante y despu\u00e9s.<\/span><\/a>\n        <a class=\"tc-solc\" href=\"https:\/\/teamcore.com\/visibility\" target=\"_blank\" rel=\"noopener\"><b><img loading=\"lazy\" decoding=\"async\" class=\"tc-sol-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-sol-visibility.webp\" alt=\"\u00cdcono de Teamcore Visibility\" width=\"22\" height=\"22\">Visibility<\/b><span>Entrega datos de sell-out e inventario al rol correcto, en el momento justo, para reaccionar durante el evento.<\/span><\/a>\n        <a class=\"tc-solc\" href=\"https:\/\/teamcore.com\/visibility-pro-2\/\" target=\"_blank\" rel=\"noopener\"><b><img loading=\"lazy\" decoding=\"async\" class=\"tc-sol-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-sol-visibility-pro.webp\" alt=\"\u00cdcono de Teamcore Visibility Pro\" width=\"22\" height=\"22\">Visibility Pro<\/b><span>Alinea a KAM, CPFR y trade marketing con la misma informaci\u00f3n para coordinar acciones con cada cadena.<\/span><\/a>\n        <a class=\"tc-solc\" href=\"https:\/\/teamcore.com\/tsol\" target=\"_blank\" rel=\"noopener\"><b><img loading=\"lazy\" decoding=\"async\" class=\"tc-sol-ico\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-sol-tsol.webp\" alt=\"\u00cdcono de Teamcore TSOL\" width=\"22\" height=\"22\">TSOL<\/b><span>Centraliza ventas, inventarios y precios de tus distribuidores del canal tradicional para planificar la temporada con datos reales.<\/span><\/a>\n      <\/div>\n      <div class=\"tc-impact rv-st\">\n        <div><strong data-count=\"75\" data-pre=\"+\" data-suf=\"%\">+75%<\/strong><span>de ventas recuperadas en promedio con visibilidad operativa en tiempo real (<a href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">datos de impacto Teamcore<\/a>)<\/span><\/div>\n        <div><strong data-count=\"150000\" data-pre=\"+\">+150.000<\/strong><span>puntos de venta conectados en Latinoam\u00e9rica (<a href=\"https:\/\/teamcore.com\/\" target=\"_blank\" rel=\"noopener\">Teamcore<\/a>)<\/span><\/div>\n      <\/div>\n      <p class=\"rv\" style=\"margin-top:1.4em\"><b>Marcas que ya trabajan con Teamcore:<\/b><\/p>\n      <div class=\"tc-brands rv-st\"><span>Wella Company<\/span><span>Diageo<\/span><span>Bic<\/span><span>Sigma Alimentos<\/span><span>Bacard\u00ed<\/span><span>Grupo Lala<\/span><span>Pernod Ricard<\/span><span>Essity<\/span><span>Reckitt<\/span><\/div>\n      <p class=\"rv\"><a class=\"tc-btn2 dark\" href=\"https:\/\/teamcore.com\/clientes\/\" target=\"_blank\" rel=\"noopener\">Conoce sus testimonios<\/a><\/p>\n    <\/section>\n\n    <!-- 9 SIGUE LEYENDO -->\n    <section>\n      <div class=\"rv\">\n        <span class=\"tc-kicker\">Sigue leyendo<\/span>\n        <h2>M\u00e1s ideas para tu punto de venta<\/h2>\n      <\/div>\n      <div class=\"tc-rel rv-st\">\n        <a class=\"tc-relc\" href=\"https:\/\/teamcore.com\/el-futuro-del-punto-de-venta-5-tendencias-que-estan-redifiniendo-el-pdv-en-latinoamerica\/\" target=\"_blank\" rel=\"noopener\"><div class=\"tc-relv\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/07\/ha-dong-5XvHOP1O-bk-unsplash-768x514.jpg\" alt=\"Compradores recorriendo un pasillo de supermercado\" loading=\"lazy\"><\/div><div class=\"tc-relb\"><small>Tendencias<\/small><b>El futuro del punto de venta: 5 tendencias que est\u00e1n redefiniendo el PDV en Latinoam\u00e9rica<\/b><\/div><\/a>\n        <a class=\"tc-relc\" href=\"https:\/\/teamcore.com\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" target=\"_blank\" rel=\"noopener\"><div class=\"tc-relv\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Equipo comercial revisando datos en tablet dentro de un supermercado\" loading=\"lazy\"><\/div><div class=\"tc-relb\"><small>Datos comerciales<\/small><b>El gap entre lo que ves y lo que pasa en el punto de venta<\/b><\/div><\/a>\n        <a class=\"tc-relc\" href=\"https:\/\/teamcore.com\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" target=\"_blank\" rel=\"noopener\"><div class=\"tc-relv\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Mercaderista revisando la g\u00f3ndola con una tablet\" loading=\"lazy\"><\/div><div class=\"tc-relb\"><small>Ejecuci\u00f3n<\/small><b>Ejecuci\u00f3n comercial inteligente: el cambio clave en 2026<\/b><\/div><\/a>\n      <\/div>\n      <p class=\"rv\"><a class=\"tc-btn2 dark\" href=\"https:\/\/teamcore.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Ver todos los art\u00edculos<\/a><\/p>\n    <\/section>\n\n    <!-- FAQ -->\n    <section class=\"tc-faq rv\">\n      <span class=\"tc-kicker\">Preguntas frecuentes<\/span>\n      <h2>Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin 2026: preguntas frecuentes<\/h2>\n      <details><summary>\u00bfCu\u00e1ndo es el Black Friday 2026 en Chile?<\/summary><p>Entre el viernes 27 y el lunes 30 de noviembre de 2026, seg\u00fan lo confirmado por la organizaci\u00f3n del evento.<\/p><\/details>\n      <details><summary>\u00bfCu\u00e1ndo es El Buen Fin 2026 en M\u00e9xico?<\/summary><p>Del 13 al 17 de noviembre de 2026, cinco d\u00edas que coinciden con el puente del Aniversario de la Revoluci\u00f3n.<\/p><\/details>\n      <details><summary>\u00bfCu\u00e1ndo es el Black Friday 2026 en Colombia?<\/summary><p>El viernes 27 de noviembre de 2026.<\/p><\/details>\n      <details><summary>\u00bfCu\u00e1ndo es el Black Friday 2026 en Ecuador?<\/summary><p>El viernes 20 de noviembre de 2026. Los gremios de comercio lo adelantaron una semana para que no coincida con las elecciones del domingo 29 de noviembre.<\/p><\/details>\n      <details><summary>\u00bfC\u00f3mo evitar quiebres de stock en el punto de venta durante Black Friday \/ El Buen Fin?<\/summary><p>Identificando con anticipaci\u00f3n los SKU y PDV con menor cobertura, validando la ejecuci\u00f3n en tienda la semana previa y monitoreando la disponibilidad todos los d\u00edas del evento para reponer seg\u00fan el impacto en ventas.<\/p><\/details>\n      <details><summary>\u00bfQu\u00e9 indicadores medir despu\u00e9s de Black Friday \/ El Buen Fin?<\/summary><p>Sell-out por SKU y PDV, disponibilidad en g\u00f3ndola (OSA), venta perdida por quiebres, cumplimiento de precio y exhibici\u00f3n, y efectividad de cada promoci\u00f3n frente a su costo.<\/p><\/details>\n    <\/section>\n\n    <!-- CTA -->\n    <div class=\"tc-cta tc-cta-split rv\">\n      <div class=\"tc-sph s1\"><\/div>\n      <div class=\"tc-cta-txt\">\n        <h2 style=\"margin:0 0 .5em\">\u00bfTu punto de venta est\u00e1 listo para Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin?<\/h2>\n        <p style=\"margin:0 0 1.6em\">Te mostramos c\u00f3mo marcas de consumo masivo en Latinoam\u00e9rica anticipan quiebres, priorizan acciones en tienda y miden el impacto real de cada promoci\u00f3n.<\/p>\n        <a class=\"tc-btn\" href=\"https:\/\/teamcore.com\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span>Hablar con un especialista<\/span><\/a><br>\n        <a class=\"tc-web\" href=\"https:\/\/teamcore.com\/\" target=\"_blank\" rel=\"noopener\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"tc-web-nube\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-nube-teamcore.webp\" alt=\"Nube del logo de Teamcore\" width=\"22\" height=\"18\">\n          teamcore.com\n        <\/a>\n      <\/div>\n      <div class=\"tc-cta-img\"><img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core-carrito.webp\" alt=\"Core, el robot de Teamcore, celebra Black Friday \/ El Buen Fin dentro de un carro de compras con bolsas y etiquetas de descuento\" loading=\"lazy\"><\/div>\n      <hr class=\"tc-rainbow\">\n    <\/div>\n\n    <!-- FUENTES -->\n    <div class=\"tc-sources\" id=\"tc-fuentes\">\n      <h2 class=\"tc-src-h\">Fuentes de los datos<\/h2>\n      <ol>\n        <li id=\"tc-f1\">Fechas de El Buen Fin 2026: <a href=\"https:\/\/expansion.mx\/empresas\/2026\/10\/07\/cuando-es-el-buen-fin-2026-fechas\" target=\"_blank\" rel=\"noopener nofollow\">Expansi\u00f3n<\/a>.<\/li>\n        <li id=\"tc-f2\">Fechas del Black Friday 2026 en Chile: <a href=\"https:\/\/www.biobiochile.cl\/noticias\/servicios\/toma-nota\/2026\/10\/14\/confirman-edicion-2026-de-black-friday-revisa-las-fechas-y-que-deberias-saber-antes-del-evento.shtml\" target=\"_blank\" rel=\"noopener nofollow\">BioBioChile<\/a>.<\/li>\n        <li id=\"tc-f3\">Fecha del Black Friday 2026 en Colombia: <a href=\"https:\/\/www.noticiasrcn.com\/economia\/fecha-del-ultimo-black-friday-2026-y-sus-descuentos-1071684\" target=\"_blank\" rel=\"noopener nofollow\">Noticias RCN<\/a>.<\/li>\n        <li id=\"tc-f4\">C\u00e1mara de Comercio de Santiago, Black Friday 2025, v\u00eda <a href=\"https:\/\/www.latercera.com\/pulso\/noticia\/black-friday-2025-cumple-con-las-expectativas-y-totaliza-ventas-por-mas-de-us560-millones\/\" target=\"_blank\" rel=\"noopener nofollow\">La Tercera<\/a>.<\/li>\n        <li id=\"tc-f5\">Concanaco-Servytur, El Buen Fin 2025, v\u00eda <a href=\"https:\/\/www.record.com.mx\/contra\/el-buen-fin-2025-cierra-con-exito-y-deja-fuerte-derrama-economica-en-todo-el-pais\" target=\"_blank\" rel=\"noopener nofollow\">R\u00e9cord<\/a>.<\/li>\n        <li id=\"tc-f6\">ANTAD, ventas de noviembre y El Buen Fin 2025, v\u00eda <a href=\"https:\/\/www.elfinanciero.com.mx\/empresas\/2025\/12\/15\/ventas-de-la-antad-crecen-42-en-noviembre-impulsadas-por-el-buen-fin-2025\/\" target=\"_blank\" rel=\"noopener nofollow\">El Financiero<\/a>.<\/li>\n        <li id=\"tc-f7\"><a href=\"https:\/\/www.fenalco.com.co\/blog\/noticias-10\/colombia-entra-con-fuerza-en-la-temporada-de-black-friday-2025-8556\" target=\"_blank\" rel=\"noopener nofollow\">Fenalco, Encuesta de Black Friday 2025<\/a>.<\/li>\n        <li id=\"tc-f8\">GMA, FMI y CIES, estudio global de quiebres de stock (2002), v\u00eda <a href=\"https:\/\/progressivegrocer.com\/study-75-percent-global-out-stock-issues-must-be-corrected-retail\" target=\"_blank\" rel=\"noopener nofollow\">Progressive Grocer<\/a>.<\/li>\n        <li id=\"tc-f9\">IHL Group, inventory distortion, v\u00eda <a href=\"https:\/\/chainstoreage.com\/ihl-group-inventory-issues-cause-17t-annual-losses\" target=\"_blank\" rel=\"noopener nofollow\">Chain Store Age<\/a>.<\/li>\n        <li id=\"tc-f10\">Black Friday 2026 en Ecuador adelantado al 20 de noviembre: <a href=\"https:\/\/www.vistazo.com\/actualidad\/2026-09-30-por-que-black-friday-adelanta-fecha-20-noviembre-ecuador-empresas-DH11253743\" target=\"_blank\" rel=\"noopener nofollow\">Vistazo<\/a>.<\/li>\n      <\/ol>\n    <\/div>\n\n  <\/div>\n  <div class=\"tc-tip\" id=\"tc-pc-tip\" role=\"tooltip\"><\/div>\n<\/div>\n\n<div class=\"tc-float min\" id=\"tc-float\" role=\"complementary\" aria-label=\"Gu\u00eda gratuita\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/10\/bf-core.webp\" alt=\"Core, el robot de Teamcore\" width=\"658\" height=\"1000\">\n  <div class=\"tc-fl-body\" id=\"tc-fl-body\"><small>Gu\u00eda gratis<\/small><b>Gu\u00eda de Black&nbsp;Friday&nbsp;\/ El&nbsp;Buen&nbsp;Fin 2026<\/b><div class=\"tc-fl-btns\"><a class=\"tc-fl-go\" href=\"https:\/\/teamcore-2254019.hs-sites.com\/guia-black-friday-2026\" target=\"_blank\" rel=\"noopener\"><span 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