{"id":4292,"date":"2025-03-14T20:58:18","date_gmt":"2025-03-14T20:58:18","guid":{"rendered":"https:\/\/teamcore.com\/?p=4292"},"modified":"2026-04-24T19:59:50","modified_gmt":"2026-04-24T19:59:50","slug":"que-tipos-de-incentivos-funcionam-no-comercio-varejista","status":"publish","type":"post","link":"https:\/\/teamcore.com\/pt\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/","title":{"rendered":"Quais tipos de incentivos funcionam no com\u00e9rcio varejista?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4292\" class=\"elementor elementor-4292\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b9177 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"78b9177\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee862fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee862fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226264e elementor-widget elementor-widget-elementskit-heading\" data-id=\"226264e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title \">\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19fee9 e-con-full borde-degradado e-transform animated-slow e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"e19fee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34a922 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b34a922\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La compa\u00f1\u00eda adopta un enfoque unificado al combinar los canales tradicionales y moderno a trav\u00e9s de una plataforma \u00fanica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44acc2 borde-boton-color elementor-widget__width-initial animated-slow premium-lq__none elementor-invisible elementor-widget elementor-widget-premium-addon-button\" data-id=\"e44acc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-right\" href=\"#suscribete\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tSuscr\u00edbete\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea91fd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7ea91fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5606128 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5606128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-1024x683.webp\" class=\"attachment-large size-large wp-image-4294\" alt=\"\" srcset=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-1024x683.webp 1024w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-300x200.webp 300w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp 768w, https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5594c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b5594c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee20143 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ee20143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149fe40 wpr-post-info-align-left animated-slow elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-wpr-post-info\" data-id=\"149fe40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span class=\"wpr-post-info-text\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg><\/span><span>mar\u00e7o 14, 2025<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b25f1 elementor-widget elementor-widget-text-editor\" data-id=\"c9b25f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si haces parte del Canal Tradicional sabr\u00e1s que la competencia en el comercio minorista aumenta cada d\u00eda m\u00e1s y si te la pasas buscando diferentes formas para poder impulsar tus ventas y aumentar la fidelidad de tus clientes, queremos contarte que este blog es el perfecto para ti, ya que, hoy en Teamcore, hablaremos de los\u00a0<b>tipos de incentivos<\/b>\u00a0que funcionan en el comercio minorista. \u00bfQuieres saber de qu\u00e9 se trata? \u00a1Contin\u00faa leyendo este blog!<\/p><p><b style=\"color: inherit; font-family: inherit; font-size: 2rem;\">\u00bfQu\u00e9 es un incentivo para los minoristas?<\/b><\/p><p>Antes de conocer qu\u00e9 tipos de incentivos existen, es importante entender su prop\u00f3sito. \u00a0 En el comercio minorista, los incentivos buscan influir en el comportamiento de los\u00a0minoristas para impulsar sus ventas, es por esto que los fabricantes deben estar en el trabajo constante de crear\u00a0<b>programas de incentivos<\/b>\u00a0que les permitan fortalecer sus relaciones comerciales.\u00a0 A continuaci\u00f3n te mostraremos los diferentes tipos de incentivos que debes tener en cuenta si eres un fabricante y quieres tener \u00e9xito en tus ventas.<\/p><h2><b>Tipos de incentivos<\/b><\/h2><p>Es importante conocer que existen diferentes tipos de incentivos que pueden ser altamente efectivos en el comercio minorista. Sin embargo, debes tener presente que lo que hace que un incentivo sea efectivo es su relevancia, su facilidad de uso, la exclusividad y la efectividad. \u00bfQuieres saber de qu\u00e9 se trata? \u00a1Empecemos!<\/p><ul><li><b>Descuentos y m\u00e1rgenes de ganancias atractivos<\/b>: si quieres mantener la motivaci\u00f3n de los minoristas,\u00a0 los incentivos econ\u00f3mico siempre ser\u00e1 la mejor opci\u00f3n, es por esto que, puedes aplicar descuentos dependiendo del volumen de compra, es decir, si hay una compra de 100 a 400 unidades, puedes ofrecer un descuento del 10%, Esto no solo fomenta pedidos m\u00e1s grandes, sino que tambi\u00e9n, fortalecer\u00e1s tu relaci\u00f3n comercial.<\/li><li><b>Sistemas de reembolso:\u00a0<\/b>otro incentivo que funciona con los minoristas es recibir un reembolso parcial de sus compras, si los minoristas alcanzan ciertos objetivos de venta en determinados periodos de tiempo. Es importante tener en cuenta que dicha din\u00e1mica funciona si los minoristas alcanzan la meta de vender cierta cantidad de unidades, un ejemplo de ello es: como fabricante les ofreces a los minoristas un 2% de reembolso en todas sus compras si logran vender m\u00e1s de 500 unidades en tres meses. Este incentivo impulsa a los minoristas a promover activamente los productos, aumentando as\u00ed las ventas.<\/li><li><b>Descuentos por pronto pago:\u00a0\u00a0<\/b>incentivar a los minoristas a pagar sus facturas antes de la fecha de vencimiento mediante descuentos es una estrategia beneficiosa para ambas partes. Un ejemplo de ello es generar un 5% de descuento en la factura si paga los primeros 10 d\u00edas. Este tipo de descuentos busca garantizar la puntualidad de los pagos y generar un equilibrio tanto en las necesidades financieras del fabricante como del minorista.<\/li><li>\u00a0<\/li><\/ul><p><b><br \/><\/b><b>Exclusividad geogr\u00e1fica:\u00a0<\/b>brindar exclusividad geogr\u00e1fica es un incentivo valioso para los minoristas, ya que les permite vender un producto en una zona espec\u00edfica sin competencia directa,\u00a0 lo que te permitir\u00e1 tener una mejor visi\u00f3n de las ventas en dicha zona y podr\u00e1s tomar decisiones estrat\u00e9gicas. Adem\u00e1s, esto te ayudar\u00e1 a mejorar la distribuci\u00f3n de los productos.<\/p><p>Sin lugar a dudas, tener en cuenta los diferentes tipos de incentivos para lograr tus objetivos de venta en el Canal Tradicional es la clave para que los distribuidores puedan fortalecer sus relaciones comerciales y es ah\u00ed cuando Teamcore entra en acci\u00f3n, pues gracias al an\u00e1lisis de informaci\u00f3n facilitamos el seguimiento diario de la gesti\u00f3n de tus ventas, identificando el desempe\u00f1o de los equipos comerciales, para as\u00ed lograr garantizar cumplimiento de todos tus objetivos \u00bfy t\u00fa, qu\u00e9 est\u00e1s esperando para generar tipos de incentivos exitosos?\u00a0<a href=\"https:\/\/meetings.hubspot.com\/jeniffer-silva\/jennifer-silva?uuid=299bedf5-9f84-49af-a605-2513f7104fb7&amp;__hstc=157198244.ab9d27ae297a916e10b85588013939b1.1776976262974.1776976262974.1776976262974.1&amp;__hssc=157198244.2.1776976262974&amp;__hsfp=df267d2b0bded1c0020fdb72605b5cd1\">Cont\u00e1ctate con nosotros<\/a>\u00a0y obt\u00e9n m\u00e1s informaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7e6c elementor-widget__width-initial elementor-widget elementor-widget-wpr-post-navigation\" data-id=\"80b7e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-navigation.default\">\n\t\t\t\t\t<div class=\"wpr-post-navigation-wrap elementor-clearfix wpr-post-nav-static-wrap wpr-post-nav-dividers\"><div class=\"wpr-post-nav-prev wpr-post-navigation wpr-post-nav-static\"><a href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" 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data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-5710 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Young happy group of friends watching sport on television and cheering\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-5706 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-scaled.jpg\" alt=\"Arab man selecting groceries while opening the refrigerator door in a supermarket, engaging in a typical shopping experience\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/a><\/div><\/h2><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-4744 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1.webp\" alt=\"C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\" class=\"wpr-anim-timing-ease-default\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><h2 class=\"wpr-grid-item-title elementor-repeater-item-a8dda45 wpr-grid-item-display-block wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/a><\/div><\/h2><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecf2215 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ecf2215\" data-element_type=\"container\" data-e-type=\"container\" id=\"suscribete\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e592616 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display:flex;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_image_carousel_content{\n  flex-grow: 1;\n  justify-content: space-between;}\n\n\n#uc_post_carousel_elementor_a2d22e3 .uc_carousel_item{\n  overflow:hidden;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dots {\n  overflow:hidden;\n  display:flex !important;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .owl-dot {\n  border-radius:50%;\n  display:inline-block;\n  padding: 0;\n}\n\n#uc_post_carousel_elementor_a2d22e3 .uc_more_btn{\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  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 border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_a2d22e3 .owl-stage        {\n            transition-timing-function: linear!important;\n        }\n\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-prev.disabled,\n#uc_post_carousel_elementor_a2d22e3 .owl-nav .owl-next.disabled {\n   display: none;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_a2d22e3-wrapper\">\n  <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper \n              \n              \" data-custom-sethtml=\"true\"\n        data-id=\"\" id=\"uc_post_carousel_elementor_a2d22e3\" \n       >\n    <div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Young group of friends watching sport on television\" width=\"768\" height=\"512\" alt=\"Young group of friends watching sport on television\" title=\"Young group of friends watching sport on television\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\">            <div class=\"uc_post_title\">El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando.<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  25\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n        Retail &amp; CPG \u00b7 Tendencias...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" width=\"768\" height=\"511\" alt=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\" title=\"Customer opening refrigerator door in supermarket, choosing groceries, healthy food, shopping concept\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\">            <div class=\"uc_post_title\">Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/06\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Tus datos de campo ya est\u00e1n listos. \u00bfCu\u00e1ndo los usar\u00e1s? \u2014 Teamcore Blog...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional (1)\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\">            <div class=\"uc_post_title\">C\u00f3mo el Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  24\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo el Gran Torneo 2026 est\u00e1 cambiando la ejecuci\u00f3n en retail en LATAM\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nabril...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  08\/04\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLa mayor\u00eda de las compa\u00f1\u00edas tienen...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-en-el-canal-tradicional-768x512.webp\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial en el canal tradicional\" title=\"Ejecuci\u00f3n comercial en el canal tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  10\/03\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\nEl canal tradicional...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/ejecucion-comercial-en-el-canal-tradicional-que-cambio\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta-768x512.webp\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" width=\"768\" height=\"512\" alt=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\" title=\"Datos comerciales en retail el gap entre lo que ves y lo que pasa en el punto de venta\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\">            <div class=\"uc_post_title\">Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/02\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nfebrero...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/datos-comerciales-en-retail-el-gap-entre-lo-que-ves-y-lo-que-pasa-en-el-punto-de-venta\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Ejecucion-comercial-inteligente_-el-cambio-clave-en-2026-768x512.webp\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" width=\"768\" height=\"512\" alt=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\" title=\"Ejecuci\u00f3n comercial inteligente_ el cambio clave en 2026\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\">            <div class=\"uc_post_title\">Ejecuci\u00f3n comercial inteligente: el cambio clave en 2026<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  19\/01\/2026<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\nLa ejecuci\u00f3n comercial inteligente ser\u00e1 clave en 2026 para...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/ejecucion-comercial-inteligente-el-cambio-clave-en-2026\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-aumentar-tus-ventas-con-Big-Data-en-2025-768x512.webp\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" width=\"768\" height=\"512\" alt=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\" title=\"C\u00f3mo aumentar tus ventas con Big Data en 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/como-aumentar-tus-ventas-con-big-data-en-2025\/\">            <div class=\"uc_post_title\">C\u00f3mo aumentar tus ventas con Big Data en 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  20\/09\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo aumentar tus ventas con Big Data en 2025\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nseptiembre...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/como-aumentar-tus-ventas-con-big-data-en-2025\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights propios vs estudios externos\" width=\"768\" height=\"512\" alt=\"Insights propios vs estudios externos\" title=\"Insights propios vs estudios externos\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\">            <div class=\"uc_post_title\">Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-768x512.webp\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" width=\"768\" height=\"512\" alt=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\" title=\"C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\">            <div class=\"uc_post_title\">C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >C\u00f3mo la inteligencia artificial est\u00e1 revolucionando la ejecuci\u00f3n en el retail de supermercados\n\t\t\n\t\t\t\t\t\tSuscr\u00edbete\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nagosto...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/como-la-inteligencia-artificial-esta-revolucionando-la-ejecucion-en-el-retail-de-supermercados-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-768x512.webp\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" width=\"768\" height=\"512\" alt=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\" title=\"Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\">            <div class=\"uc_post_title\">Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  11\/08\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >Desaf\u00edos y soluciones en la gesti\u00f3n de stock retail este 2025\nLos quiebres de stock siguen afectando...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/desafios-y-soluciones-en-la-gestion-de-stock-retail-este-2025-2\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva-768x512.webp\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" width=\"768\" height=\"512\" alt=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\" title=\"C\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\">            <div class=\"uc_post_title\">\u00bfC\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  18\/07\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >\u00bfC\u00f3mo dise\u00f1ar una estrategia de fidelizaci\u00f3n de clientes efectiva?\nLa compa\u00f1\u00eda adopta un enfoque unificado...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/como-disenar-una-estrategia-de-fidelizacion-de-clientes-efectiva\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Que-tipos-de-incentivos-funcionan-en-el-comercio-minorista-768x512.webp\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" width=\"768\" height=\"512\" alt=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\" title=\"Qu\u00e9 tipos de incentivos funcionan en el comercio minorista\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\">            <div class=\"uc_post_title\">\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista?\nLa compa\u00f1\u00eda adopta un enfoque unificado...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/que-tipos-de-incentivos-funcionan-en-el-comercio-minorista\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n      <div class=\"uc_image_carousel_placeholder \">\n      \n            <a href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" style=\"display:block;\">         \n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\"  src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-768x512.webp\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" width=\"768\" height=\"512\" alt=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\" title=\"3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n      <\/a>          <\/div>    \n\n  \n      <div class=\"uc_image_carousel_content\" >\n      <div class=\"uc_image_carousel_content_holder\">\n\n                           \n\n                  <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\">            <div class=\"uc_post_title\">3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional<\/div>\n          <\/a>                  \n\n        <div class=\"ue-meta-data\">\n          <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span>  14\/03\/2025<\/div>                                \n                                \n\t\t            \n          \n          \n                     \n\n            \n\n        <\/div>\n        <div class=\"uc_paragraph\" >3 claves para entender el comportamiento de compra del consumidor en el Canal Tradicional\nLa compa\u00f1\u00eda...<\/div>\t\t      <\/div>\n          \n        <div class=\"ue-item-btn-holder\">   \n          <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single \" href=''>Leer m\u00e1s<\/a>\n        <\/div>    \n          <\/div>    \n    \n<\/div>\n\n  <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Que tipos de incentivos funcionam no varejo? A empresa adota uma abordagem unificada ao combinar os canais tradicionais e modernos por meio de uma \u00fanica plataforma. Inscreva-se em 14 de mar\u00e7o de 2025. Se voc\u00ea faz parte do Canal Tradicional, sabe que a concorr\u00eancia no varejo aumenta a cada dia e, se est\u00e1 sempre buscando maneiras diferentes de impulsionar suas vendas e aumentar a fidelidade dos seus clientes, queremos dizer que este blog \u00e9 perfeito para voc\u00ea, pois, hoje, na Teamcore, vamos falar sobre os tipos de incentivos que funcionam no varejo. Quer saber do que se trata? Continue lendo este blog! O que \u00e9 um incentivo para varejistas? Antes de conhecer os tipos de incentivos existentes, \u00e9 importante entender seu objetivo.   No varejo, os incentivos buscam influenciar o comportamento dos varejistas para impulsionar suas vendas; \u00e9 por isso que os fabricantes devem se empenhar constantemente na cria\u00e7\u00e3o de programas de incentivos que lhes permitam fortalecer suas rela\u00e7\u00f5es comerciais.\u00a0 A seguir, mostraremos os diferentes tipos de incentivos que voc\u00ea deve levar em conta se for um fabricante e quiser ter sucesso em suas vendas. Tipos de incentivos \u00c9 importante saber que existem diferentes tipos de incentivos que podem ser altamente eficazes no com\u00e9rcio varejista. No entanto, voc\u00ea deve ter em mente que o que torna um incentivo eficaz \u00e9 sua relev\u00e2ncia, facilidade de uso, exclusividade e efic\u00e1cia. Quer saber do que se trata? Vamos come\u00e7ar! Descontos e margens de lucro atraentes: se voc\u00ea deseja manter a motiva\u00e7\u00e3o dos varejistas,  os incentivos financeiros sempre ser\u00e3o a melhor op\u00e7\u00e3o, por isso, voc\u00ea pode aplicar descontos dependendo do volume de compra; ou seja, se houver uma compra de 100 a 400 unidades, voc\u00ea pode oferecer um desconto de 10%. Isso n\u00e3o s\u00f3 estimula pedidos maiores, como tamb\u00e9m fortalece seu relacionamento comercial. Sistemas de reembolso: outro incentivo que funciona com os varejistas \u00e9 o recebimento de um reembolso parcial de suas compras, caso os varejistas atinjam determinadas metas de vendas em per\u00edodos espec\u00edficos. \u00c9 importante levar em conta que essa din\u00e2mica funciona se os varejistas atingirem a meta de vender uma determinada quantidade de unidades. Um exemplo disso \u00e9: como fabricante, voc\u00ea oferece aos varejistas um reembolso de 2% em todas as suas compras caso consigam vender mais de 500 unidades em tr\u00eas meses. Esse incentivo estimula os varejistas a promover ativamente os produtos, aumentando assim as vendas. Descontos por pagamento antecipado: incentivar os varejistas a pagar suas faturas antes do vencimento por meio de descontos \u00e9 uma estrat\u00e9gia ben\u00e9fica para ambas as partes. Um exemplo disso \u00e9 oferecer um desconto de 5% na fatura caso o pagamento seja efetuado nos primeiros 10 dias. Esse tipo de desconto visa garantir a pontualidade nos pagamentos e estabelecer um equil\u00edbrio tanto nas necessidades financeiras do fabricante quanto do varejista. \u00a0 Exclusividade geogr\u00e1fica: oferecer exclusividade geogr\u00e1fica \u00e9 um incentivo valioso para os varejistas, pois lhes permite vender um produto em uma \u00e1rea espec\u00edfica sem concorr\u00eancia direta, o que lhe permitir\u00e1 ter uma vis\u00e3o melhor das vendas nessa \u00e1rea e tomar decis\u00f5es estrat\u00e9gicas. Al\u00e9m disso, isso ajudar\u00e1 voc\u00ea a melhorar a distribui\u00e7\u00e3o dos produtos. Sem d\u00favida, levar em conta os diferentes tipos de incentivos para atingir suas metas de vendas no Canal Tradicional \u00e9 a chave para que os distribuidores possam fortalecer suas rela\u00e7\u00f5es comerciais, e \u00e9 a\u00ed que a Teamcore entra em a\u00e7\u00e3o, pois, gra\u00e7as \u00e0 an\u00e1lise de informa\u00e7\u00f5es, facilitamos o acompanhamento di\u00e1rio da gest\u00e3o de suas vendas, identificando o desempenho das equipes comerciais, para assim garantir o cumprimento de todas as suas metas. E voc\u00ea, o que est\u00e1 esperando para criar tipos de incentivos bem-sucedidos? Entre em contato conosco e obtenha mais informa\u00e7\u00f5es. Postagem anterior | Pr\u00f3xima postagem | \u00daltimas postagens | Todas as postagens | Blog | Insights pr\u00f3prios x estudos externos: duas fontes, uma \u00fanica decis\u00e3o | Execu\u00e7\u00e3o comercial no canal tradicional: o que mudou | Dados comerciais no varejo: a lacuna entre o que voc\u00ea v\u00ea e o que acontece no ponto de venda | Inscreva-se gratuitamente em nossa newsletter. Leia mais skip render: ucaddon_post_carousel<\/p>","protected":false},"author":1,"featured_media":4294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-4292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista? - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/pt\/que-tipos-de-incentivos-funcionam-no-comercio-varejista\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista? - Teamcore\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista? La compa\u00f1\u00eda adopta un enfoque unificado al combinar los canales tradicionales y moderno a trav\u00e9s de una plataforma \u00fanica. Suscr\u00edbete marzo 14, 2025 Si haces parte del Canal Tradicional sabr\u00e1s que la competencia en el comercio minorista aumenta cada d\u00eda m\u00e1s y si te la pasas buscando diferentes formas para poder impulsar tus ventas y aumentar la fidelidad de tus clientes, queremos contarte que este blog es el perfecto para ti, ya que, hoy en Teamcore, hablaremos de los\u00a0tipos de incentivos\u00a0que funcionan en el comercio minorista. \u00bfQuieres saber de qu\u00e9 se trata? \u00a1Contin\u00faa leyendo este blog! \u00bfQu\u00e9 es un incentivo para los minoristas? Antes de conocer qu\u00e9 tipos de incentivos existen, es importante entender su prop\u00f3sito. \u00a0 En el comercio minorista, los incentivos buscan influir en el comportamiento de los\u00a0minoristas para impulsar sus ventas, es por esto que los fabricantes deben estar en el trabajo constante de crear\u00a0programas de incentivos\u00a0que les permitan fortalecer sus relaciones comerciales.\u00a0 A continuaci\u00f3n te mostraremos los diferentes tipos de incentivos que debes tener en cuenta si eres un fabricante y quieres tener \u00e9xito en tus ventas. Tipos de incentivos Es importante conocer que existen diferentes tipos de incentivos que pueden ser altamente efectivos en el comercio minorista. Sin embargo, debes tener presente que lo que hace que un incentivo sea efectivo es su relevancia, su facilidad de uso, la exclusividad y la efectividad. \u00bfQuieres saber de qu\u00e9 se trata? \u00a1Empecemos! Descuentos y m\u00e1rgenes de ganancias atractivos: si quieres mantener la motivaci\u00f3n de los minoristas,\u00a0 los incentivos econ\u00f3mico siempre ser\u00e1 la mejor opci\u00f3n, es por esto que, puedes aplicar descuentos dependiendo del volumen de compra, es decir, si hay una compra de 100 a 400 unidades, puedes ofrecer un descuento del 10%, Esto no solo fomenta pedidos m\u00e1s grandes, sino que tambi\u00e9n, fortalecer\u00e1s tu relaci\u00f3n comercial. Sistemas de reembolso:\u00a0otro incentivo que funciona con los minoristas es recibir un reembolso parcial de sus compras, si los minoristas alcanzan ciertos objetivos de venta en determinados periodos de tiempo. Es importante tener en cuenta que dicha din\u00e1mica funciona si los minoristas alcanzan la meta de vender cierta cantidad de unidades, un ejemplo de ello es: como fabricante les ofreces a los minoristas un 2% de reembolso en todas sus compras si logran vender m\u00e1s de 500 unidades en tres meses. Este incentivo impulsa a los minoristas a promover activamente los productos, aumentando as\u00ed las ventas. Descuentos por pronto pago:\u00a0\u00a0incentivar a los minoristas a pagar sus facturas antes de la fecha de vencimiento mediante descuentos es una estrategia beneficiosa para ambas partes. Un ejemplo de ello es generar un 5% de descuento en la factura si paga los primeros 10 d\u00edas. Este tipo de descuentos busca garantizar la puntualidad de los pagos y generar un equilibrio tanto en las necesidades financieras del fabricante como del minorista. \u00a0 Exclusividad geogr\u00e1fica:\u00a0brindar exclusividad geogr\u00e1fica es un incentivo valioso para los minoristas, ya que les permite vender un producto en una zona espec\u00edfica sin competencia directa,\u00a0 lo que te permitir\u00e1 tener una mejor visi\u00f3n de las ventas en dicha zona y podr\u00e1s tomar decisiones estrat\u00e9gicas. Adem\u00e1s, esto te ayudar\u00e1 a mejorar la distribuci\u00f3n de los productos. Sin lugar a dudas, tener en cuenta los diferentes tipos de incentivos para lograr tus objetivos de venta en el Canal Tradicional es la clave para que los distribuidores puedan fortalecer sus relaciones comerciales y es ah\u00ed cuando Teamcore entra en acci\u00f3n, pues gracias al an\u00e1lisis de informaci\u00f3n facilitamos el seguimiento diario de la gesti\u00f3n de tus ventas, identificando el desempe\u00f1o de los equipos comerciales, para as\u00ed lograr garantizar cumplimiento de todos tus objetivos \u00bfy t\u00fa, qu\u00e9 est\u00e1s esperando para generar tipos de incentivos exitosos?\u00a0Cont\u00e1ctate con nosotros\u00a0y obt\u00e9n m\u00e1s informaci\u00f3n. Entrada anteriorEntrada siguiente Ultimas entradas All Posts Blog Insights propios vs estudios externos: dos fuentes, una sola decisi\u00f3n Ejecuci\u00f3n comercial en el canal tradicional: qu\u00e9 cambi\u00f3 Datos comerciales en retail: el gap entre lo que ves y lo que pasa en el punto de venta Suscr\u00edbete gratis a nuestro newsletter. 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- Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/pt\/que-tipos-de-incentivos-funcionam-no-comercio-varejista\/","og_locale":"pt_BR","og_type":"article","og_title":"\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista? - Teamcore","og_description":"\u00bfQu\u00e9 tipos de incentivos funcionan en el comercio minorista? La compa\u00f1\u00eda adopta un enfoque unificado al combinar los canales tradicionales y moderno a trav\u00e9s de una plataforma \u00fanica. Suscr\u00edbete marzo 14, 2025 Si haces parte del Canal Tradicional sabr\u00e1s que la competencia en el comercio minorista aumenta cada d\u00eda m\u00e1s y si te la pasas buscando diferentes formas para poder impulsar tus ventas y aumentar la fidelidad de tus clientes, queremos contarte que este blog es el perfecto para ti, ya que, hoy en Teamcore, hablaremos de los\u00a0tipos de incentivos\u00a0que funcionan en el comercio minorista. \u00bfQuieres saber de qu\u00e9 se trata? \u00a1Contin\u00faa leyendo este blog! \u00bfQu\u00e9 es un incentivo para los minoristas? Antes de conocer qu\u00e9 tipos de incentivos existen, es importante entender su prop\u00f3sito. \u00a0 En el comercio minorista, los incentivos buscan influir en el comportamiento de los\u00a0minoristas para impulsar sus ventas, es por esto que los fabricantes deben estar en el trabajo constante de crear\u00a0programas de incentivos\u00a0que les permitan fortalecer sus relaciones comerciales.\u00a0 A continuaci\u00f3n te mostraremos los diferentes tipos de incentivos que debes tener en cuenta si eres un fabricante y quieres tener \u00e9xito en tus ventas. Tipos de incentivos Es importante conocer que existen diferentes tipos de incentivos que pueden ser altamente efectivos en el comercio minorista. Sin embargo, debes tener presente que lo que hace que un incentivo sea efectivo es su relevancia, su facilidad de uso, la exclusividad y la efectividad. \u00bfQuieres saber de qu\u00e9 se trata? \u00a1Empecemos! Descuentos y m\u00e1rgenes de ganancias atractivos: si quieres mantener la motivaci\u00f3n de los minoristas,\u00a0 los incentivos econ\u00f3mico siempre ser\u00e1 la mejor opci\u00f3n, es por esto que, puedes aplicar descuentos dependiendo del volumen de compra, es decir, si hay una compra de 100 a 400 unidades, puedes ofrecer un descuento del 10%, Esto no solo fomenta pedidos m\u00e1s grandes, sino que tambi\u00e9n, fortalecer\u00e1s tu relaci\u00f3n comercial. Sistemas de reembolso:\u00a0otro incentivo que funciona con los minoristas es recibir un reembolso parcial de sus compras, si los minoristas alcanzan ciertos objetivos de venta en determinados periodos de tiempo. Es importante tener en cuenta que dicha din\u00e1mica funciona si los minoristas alcanzan la meta de vender cierta cantidad de unidades, un ejemplo de ello es: como fabricante les ofreces a los minoristas un 2% de reembolso en todas sus compras si logran vender m\u00e1s de 500 unidades en tres meses. Este incentivo impulsa a los minoristas a promover activamente los productos, aumentando as\u00ed las ventas. Descuentos por pronto pago:\u00a0\u00a0incentivar a los minoristas a pagar sus facturas antes de la fecha de vencimiento mediante descuentos es una estrategia beneficiosa para ambas partes. Un ejemplo de ello es generar un 5% de descuento en la factura si paga los primeros 10 d\u00edas. Este tipo de descuentos busca garantizar la puntualidad de los pagos y generar un equilibrio tanto en las necesidades financieras del fabricante como del minorista. \u00a0 Exclusividad geogr\u00e1fica:\u00a0brindar exclusividad geogr\u00e1fica es un incentivo valioso para los minoristas, ya que les permite vender un producto en una zona espec\u00edfica sin competencia directa,\u00a0 lo que te permitir\u00e1 tener una mejor visi\u00f3n de las ventas en dicha zona y podr\u00e1s tomar decisiones estrat\u00e9gicas. Adem\u00e1s, esto te ayudar\u00e1 a mejorar la distribuci\u00f3n de los productos. Sin lugar a dudas, tener en cuenta los diferentes tipos de incentivos para lograr tus objetivos de venta en el Canal Tradicional es la clave para que los distribuidores puedan fortalecer sus relaciones comerciales y es ah\u00ed cuando Teamcore entra en acci\u00f3n, pues gracias al an\u00e1lisis de informaci\u00f3n facilitamos el seguimiento diario de la gesti\u00f3n de tus ventas, identificando el desempe\u00f1o de los equipos comerciales, para as\u00ed lograr garantizar cumplimiento de todos tus objetivos \u00bfy t\u00fa, qu\u00e9 est\u00e1s esperando para generar tipos de incentivos exitosos?\u00a0Cont\u00e1ctate con nosotros\u00a0y obt\u00e9n m\u00e1s informaci\u00f3n. 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