Temporada de futebol e a sua g\u00f4ndola \u2014 Teamcore Blog<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:ital,wght@0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,400;1,700&family=Raleway:wght@300;400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n:root {\r\n --navy: #02193a;\r\n --blue: #003670;\r\n --teal: #72B699;\r\n --teal-dark: #4a9478;\r\n --sky: #5D92AF;\r\n --amber: #f8b475;\r\n --red: #e86363;\r\n --off: #f5f7fb;\r\n --ink: #1c2638;\r\n --muted: #5a6680;\r\n --border: #dde4ee;\r\n --white: #ffffff;\r\n\r\n \/* font stack *\/\r\n --font-head: 'Montserrat', 'Raleway', 'Source Sans Pro', Helvetica, Arial, sans-serif;\r\n --font-body: 'Raleway', 'Montserrat', 'Source Sans Pro', Helvetica, Arial, sans-serif;\r\n}\r\n\r\nbody {\r\n font-family: var(--font-body);\r\n background: var(--off);\r\n color: var(--ink);\r\n line-height: 1.75;\r\n overflow-x: hidden;\r\n}\r\n\r\nimg {\r\n max-width: 100%;\r\n height: auto;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n SCROLL ANIMATIONS\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.reveal {\r\n opacity: 0;\r\n transform: translateY(40px);\r\n transition: opacity 0.7s cubic-bezier(0.22,1,0.36,1),\r\n transform 0.7s cubic-bezier(0.22,1,0.36,1);\r\n}\r\n.reveal.from-left { transform: translateX(-44px); }\r\n.reveal.from-right { transform: translateX(44px); }\r\n.reveal.scale-up { transform: translateY(20px) scale(0.96); }\r\n.reveal.is-visible { opacity: 1 !important; transform: none !important; }\r\n\r\n.stagger-group > * {\r\n opacity: 0;\r\n transform: translateY(28px);\r\n transition: opacity 0.55s cubic-bezier(0.22,1,0.36,1),\r\n transform 0.55s cubic-bezier(0.22,1,0.36,1);\r\n}\r\n.stagger-group.is-visible > *:nth-child(1){ opacity:1; transform:none; transition-delay:0s; }\r\n.stagger-group.is-visible > *:nth-child(2){ opacity:1; transform:none; transition-delay:0.11s; }\r\n.stagger-group.is-visible > *:nth-child(3){ opacity:1; transform:none; transition-delay:0.22s; }\r\n.stagger-group.is-visible > *:nth-child(4){ opacity:1; transform:none; transition-delay:0.33s; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n HERO\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.hero {\r\n background: linear-gradient(145deg, #01112a 0%, #003670 55%, #0a4f6a 100%);\r\n position: relative;\r\n overflow: hidden;\r\n min-height: 640px;\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: flex-end;\r\n}\r\n.hero-orb1 {\r\n position: absolute; top: -100px; right: -60px;\r\n width: 520px; height: 520px;\r\n border-radius: 50%;\r\n background: radial-gradient(circle, rgba(114,182,153,0.14) 0%, transparent 68%);\r\n pointer-events: none;\r\n}\r\n.hero-orb2 {\r\n position: absolute; bottom: -80px; left: 8%;\r\n width: 320px; height: 320px;\r\n border-radius: 50%;\r\n background: radial-gradient(circle, rgba(93,146,175,0.12) 0%, transparent 70%);\r\n pointer-events: none;\r\n}\r\n.hero-lines {\r\n position: absolute; inset: 0;\r\n background: repeating-linear-gradient(-45deg, transparent, transparent 42px,\r\n rgba(255,255,255,0.013) 42px, rgba(255,255,255,0.013) 43px);\r\n pointer-events: none;\r\n}\r\n.hero-inner {\r\n position: relative; z-index: 2;\r\n width: 100%;\r\n max-width: 1560px;\r\n margin: 0 auto;\r\n padding: 84px 28px 68px 72px;\r\n display: grid;\r\n grid-template-columns: minmax(0, 880px) minmax(300px, 460px);\r\n align-items: center;\r\n gap: clamp(28px, 3.2vw, 58px);\r\n}\r\n.hero-copy {\r\n max-width: 820px;\r\n}\r\n.hero-visual {\r\n position: relative;\r\n display: flex;\r\n align-items: flex-start;\r\n justify-content: flex-end;\r\n min-height: 440px;\r\n align-self: stretch;\r\n transform: translateY(-48px);\r\n margin-right: -18px;\r\n}\r\n.hero-visual::before {\r\n content: '';\r\n position: absolute;\r\n width: min(420px, 88%);\r\n height: min(420px, 88%);\r\n border-radius: 50%;\r\n background: radial-gradient(circle, rgba(114,182,153,0.18) 0%, rgba(93,146,175,0.08) 45%, transparent 72%);\r\n filter: blur(2px);\r\n top: 10%;\r\n right: 0;\r\n}\r\n.hero-visual img {\r\n position: relative;\r\n z-index: 1;\r\n width: min(100%, 500px);\r\n max-height: 540px;\r\n object-fit: contain;\r\n display: block;\r\n filter: drop-shadow(0 28px 46px rgba(0,0,0,0.28));\r\n}\r\n.hero-eyebrow { display: flex; align-items: center; gap: 12px; margin-bottom: 28px; }\r\n.hero-tag {\r\n display: inline-block;\r\n background: rgba(114,182,153,0.18);\r\n border: 1px solid rgba(114,182,153,0.38);\r\n color: var(--teal);\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2.5px; text-transform: uppercase;\r\n padding: 5px 14px; border-radius: 20px;\r\n}\r\n.hero-date { font-size: 12px; color: rgba(255,255,255,0.35); letter-spacing: 0.4px; }\r\n.hero h1 {\r\n font-family: var(--font-head);\r\n font-size: clamp(21px, 4vw, 50px);\r\n font-weight: 700;\r\n color: #fff;\r\n line-height: 1.1;\r\n margin-bottom: 28px;\r\n max-width: 760px;\r\n}\r\n.hero h1 em { font-style: italic; color: var(--teal); font-weight: 700; }\r\n.hero-deck {\r\n font-family: var(--font-body);\r\n font-size: 18px; font-weight: 300;\r\n color: rgba(255,255,255,0.66);\r\n max-width: 660px; line-height: 1.72;\r\n margin-bottom: 40px;\r\n}\r\n.hero-meta {\r\n display: flex; align-items: center; gap: 26px; flex-wrap: wrap;\r\n border-top: 1px solid rgba(255,255,255,0.09);\r\n padding-top: 24px;\r\n}\r\n.meta-pill { font-size: 12px; color: rgba(255,255,255,0.42); display: flex; align-items: center; gap: 7px; }\r\n.meta-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--teal); }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n ARTICLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.article { max-width: 800px; margin: 0 auto; padding: 72px 32px 100px; }\r\n\r\n\/* \u2500 Typography \u2500 *\/\r\np {\r\n font-family: var(--font-body);\r\n font-size: 17px; font-weight: 400;\r\n color: #2d3a52; margin-bottom: 22px; line-height: 1.85;\r\n}\r\nh2 {\r\n font-family: var(--font-head);\r\n font-size: clamp(20px, 2.6vw, 28px);\r\n font-weight: 700; color: var(--navy);\r\n line-height: 1.25; margin: 68px 0 18px;\r\n display: flex; align-items: center; gap: 12px;\r\n}\r\nh2 .h-icon {\r\n width: 36px; height: 36px; flex-shrink: 0;\r\n background: linear-gradient(135deg, #e4f0fa 0%, #d9f0e8 100%);\r\n border-radius: 9px;\r\n display: flex; align-items: center; justify-content: center;\r\n}\r\nh2 .h-icon svg { width: 18px; height: 18px; }\r\nh2:first-of-type { margin-top: 0; }\r\n\r\nh3 {\r\n font-family: var(--font-head);\r\n font-size: 16px; font-weight: 700;\r\n color: var(--blue);\r\n margin: 40px 0 10px;\r\n display: flex; align-items: center; gap: 10px;\r\n}\r\nh3 .h3-icon {\r\n width: 28px; height: 28px; flex-shrink: 0;\r\n background: linear-gradient(135deg, #ddeeff 0%, #d4f0e6 100%);\r\n border-radius: 7px;\r\n display: flex; align-items: center; justify-content: center;\r\n}\r\nh3 .h3-icon svg { width: 14px; height: 14px; }\r\n\r\n.opener {\r\n font-family: var(--font-head);\r\n font-size: clamp(20px, 2.8vw, 28px);\r\n font-weight: 700; font-style: italic;\r\n color: var(--blue); line-height: 1.4;\r\n border-left: 4px solid var(--teal);\r\n padding-left: 28px; margin-bottom: 52px;\r\n}\r\n\r\n\/* \u2500 Source tag \u2500 *\/\r\n.src {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 600;\r\n letter-spacing: 1px; text-transform: uppercase;\r\n color: var(--sky); opacity: 0.85;\r\n border: 1px solid rgba(93,146,175,0.3);\r\n border-radius: 4px; padding: 2px 7px;\r\n margin-left: 6px; vertical-align: middle;\r\n white-space: nowrap;\r\n}\r\n.src-block {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 600;\r\n letter-spacing: 0.8px; text-transform: uppercase;\r\n color: var(--sky); opacity: 0.85;\r\n margin-top: 10px; display: block;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n IMAGE SLOTS\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.img-slot {\r\n margin: 56px 0;\r\n border-radius: 18px;\r\n overflow: hidden;\r\n background: linear-gradient(135deg, #dde6f3 0%, #d0e8f0 100%);\r\n position: relative;\r\n}\r\n.img-slot.wide {\r\n width: calc(100% + 100px);\r\n margin-left: -50px;\r\n border-radius: 0;\r\n}\r\n.img-slot.hero-img { height: 420px; }\r\n.img-slot.mid-img { height: 320px; }\r\n.img-slot.short-img{ height: 240px; }\r\n.img-slot.split-img{ height: 100%; min-height: 240px; border-radius: 14px; margin: 0; }\r\n\r\n.img-slot img {\r\n width: 100%;\r\n height: 100%;\r\n display: block;\r\n object-fit: cover;\r\n object-position: center;\r\n}\r\n\r\n.img-slot.wide img {\r\n object-position: center;\r\n}\r\n\r\n.img-ph {\r\n width: 100%; height: 100%; min-height: inherit;\r\n display: flex; flex-direction: column;\r\n align-items: center; justify-content: center; gap: 10px;\r\n padding: 28px;\r\n background: linear-gradient(135deg, #e2eaf4 0%, #d5e8f2 100%);\r\n}\r\n.img-ph svg { opacity: 0.28; }\r\n.img-ph-tag { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: var(--sky); opacity: 0.75; }\r\n.img-ph-desc { font-family: var(--font-body); font-size: 13px; color: var(--muted); opacity: 0.85; text-align: center; max-width: 260px; line-height: 1.5; }\r\n.img-caption { font-family: var(--font-body); font-size: 12px; font-style: italic; color: var(--muted); margin-top: 10px; padding: 0 4px; line-height: 1.5; }\r\n\r\n.img-text-pair {\r\n display: grid; grid-template-columns: 1fr 1fr;\r\n gap: 28px; align-items: center;\r\n margin: 56px 0;\r\n}\r\n.img-text-pair.flip { direction: rtl; }\r\n.img-text-pair.flip > * { direction: ltr; }\r\n.split-copy h3 { font-size: 18px; margin: 0 0 12px; }\r\n.split-copy p { font-size: 15px; color: var(--muted); margin: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n SCENE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.scene {\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 18px;\r\n padding: 44px 48px;\r\n margin: 52px 0;\r\n position: relative; overflow: hidden;\r\n}\r\n.scene::after {\r\n content: '';\r\n position: absolute; top: -50px; right: -50px;\r\n width: 220px; height: 220px;\r\n border: 42px solid rgba(114,182,153,0.08);\r\n border-radius: 50%;\r\n}\r\n.scene p {\r\n color: rgba(255,255,255,0.8);\r\n font-size: 17px; margin-bottom: 0;\r\n position: relative; z-index: 1;\r\n}\r\n.scene p + p { margin-top: 16px; }\r\n.scene strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n STAT GRID\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.stat-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px; margin: 52px 0;\r\n}\r\n.stat-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px;\r\n padding: 28px 22px;\r\n position: relative; overflow: hidden;\r\n}\r\n.stat-card::after {\r\n content: ''; position: absolute;\r\n top: 0; left: 0; right: 0; height: 3px;\r\n}\r\n.stat-card.c-teal::after { background: linear-gradient(90deg, var(--teal), #4ebf9a); }\r\n.stat-card.c-sky::after { background: linear-gradient(90deg, var(--sky), #3a7fa0); }\r\n.stat-card.c-amber::after { background: linear-gradient(90deg, var(--amber), #e89a4a); }\r\n.stat-card.c-navy::after { background: linear-gradient(90deg, var(--navy), var(--blue)); }\r\n.stat-num {\r\n font-family: var(--font-head);\r\n font-size: 36px; font-weight: 800;\r\n color: var(--navy); line-height: 1; margin-bottom: 10px;\r\n}\r\n.stat-num.up { color: var(--teal-dark); }\r\n.stat-num.down { color: var(--red); }\r\n.stat-label { font-family: var(--font-body); font-size: 12px; color: var(--muted); line-height: 1.5; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CATEGORY TABLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cat-table {\r\n background: #fff;\r\n border: 1px solid var(--border);\r\n border-radius: 18px; overflow: hidden;\r\n margin: 48px 0;\r\n}\r\n.cat-table-head {\r\n background: linear-gradient(90deg, #02193a 0%, #003670 100%);\r\n color: #fff;\r\n font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700;\r\n letter-spacing: 1.6px; text-transform: uppercase;\r\n padding: 16px 26px;\r\n}\r\n.cat-row {\r\n display: grid; grid-template-columns: 1fr auto auto;\r\n align-items: center;\r\n padding: 14px 26px;\r\n border-bottom: 1px solid var(--border);\r\n gap: 16px;\r\n}\r\n.cat-row:last-child { border-bottom: none; }\r\n.cat-row.header { background: #f3f6fb; }\r\n.cat-name { font-family: var(--font-body); font-size: 14px; color: var(--ink); font-weight: 500; }\r\n.cat-row.header .cat-name { font-family: var(--font-head); font-size: 10px; color: var(--muted); font-weight: 700; letter-spacing: 1px; text-transform: uppercase; }\r\n.cat-val {\r\n font-family: var(--font-head); font-size: 16px; font-weight: 800;\r\n min-width: 72px; text-align: right;\r\n}\r\n.cat-val.pos { color: #1e7050; }\r\n.cat-val.neg { color: var(--red); }\r\n.cat-badge { font-family: var(--font-head); font-size: 10px; font-weight: 700; padding: 4px 10px; border-radius: 20px; white-space: nowrap; }\r\n.cat-badge.opp { background: #e0f5eb; color: #1a6040; }\r\n.cat-badge.risk { background: #fdeaea; color: #9e1f1f; }\r\n.cat-badge.watch { background: #fef4e4; color: #7a4f00; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n PULLQUOTE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.pullquote {\r\n border-left: 4px solid var(--teal);\r\n padding: 6px 0 6px 30px;\r\n margin: 52px 0;\r\n}\r\n.pullquote p {\r\n font-family: var(--font-head);\r\n font-size: 19px; font-weight: 600;\r\n font-style: italic; color: var(--blue);\r\n margin-bottom: 10px; line-height: 1.55;\r\n}\r\n.pullquote cite { font-family: var(--font-head); font-size: 12px; color: var(--teal-dark); font-style: normal; font-weight: 700; letter-spacing: 0.3px; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n INSIGHT\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.insight {\r\n background: linear-gradient(135deg, #e6f2ff 0%, #ddf0ea 100%);\r\n border: 1px solid #bcd8f5;\r\n border-radius: 16px;\r\n padding: 36px 40px; margin: 48px 0;\r\n}\r\n.insight-label {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2px; text-transform: uppercase;\r\n color: var(--teal-dark); margin-bottom: 12px;\r\n display: flex; align-items: center; gap: 6px;\r\n}\r\n.insight p { font-size: 16px; color: #1b3050; margin-bottom: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n DIVIDER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.divider {\r\n height: 1px;\r\n background: linear-gradient(90deg, transparent, var(--border), transparent);\r\n margin: 64px 0;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n TWO-COL\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 48px 0; }\r\n.col-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px; padding: 28px;\r\n}\r\n.col-label { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 1.8px; text-transform: uppercase; margin-bottom: 12px; display: flex; align-items: center; gap: 6px; }\r\n.col-label.opp { color: var(--teal-dark); }\r\n.col-label.risk { color: var(--red); }\r\n.col-card h4 {\r\n font-family: var(--font-head); font-size: 17px; font-weight: 700;\r\n color: var(--navy); line-height: 1.3; margin-bottom: 10px;\r\n}\r\n.col-card p { font-size: 14px; color: var(--muted); margin-bottom: 0; line-height: 1.7; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n BIG NUMBER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.big-number {\r\n display: flex; align-items: baseline; gap: 18px;\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 16px;\r\n padding: 34px 40px; margin: 44px 0;\r\n}\r\n.big-n {\r\n font-family: var(--font-head); font-size: 68px; font-weight: 900;\r\n color: var(--teal); line-height: 1; flex-shrink: 0;\r\n}\r\n.big-n-text { font-family: var(--font-body); font-size: 16px; color: rgba(255,255,255,0.74); line-height: 1.65; }\r\n.big-n-text strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CTA\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cta-block {\r\n background: linear-gradient(145deg, #01112a 0%, #003670 55%, #0a4f6a 100%);\r\n border-radius: 22px;\r\n padding: 68px 54px;\r\n text-align: center; margin-top: 76px;\r\n position: relative; overflow: hidden;\r\n}\r\n.cta-block::before {\r\n content: ''; position: absolute; bottom: -60px; right: -60px;\r\n width: 300px; height: 300px;\r\n border: 52px solid rgba(114,182,153,0.07); border-radius: 50%;\r\n}\r\n.cta-block::after {\r\n content: ''; position: absolute; top: -40px; left: -40px;\r\n width: 190px; height: 190px;\r\n border: 36px solid rgba(93,146,175,0.06); border-radius: 50%;\r\n}\r\n.cta-block h2 {\r\n color: #fff; margin-top: 0; font-size: clamp(20px, 3vw, 30px);\r\n position: relative; z-index: 1; display: block;\r\n}\r\n.cta-block p {\r\n color: rgba(255,255,255,0.62);\r\n max-width: 440px; margin: 0 auto 32px;\r\n font-size: 16px; position: relative; z-index: 1;\r\n}\r\n.cta-btn {\r\n display: inline-block;\r\n background: linear-gradient(135deg, #72B699 0%, #4a9478 100%);\r\n color: var(--navy);\r\n font-family: var(--font-head);\r\n font-size: 15px; font-weight: 700;\r\n padding: 16px 46px; border-radius: 40px;\r\n text-decoration: none; letter-spacing: 0.3px;\r\n position: relative; z-index: 1;\r\n transition: transform 0.18s, box-shadow 0.18s;\r\n box-shadow: 0 6px 24px rgba(72,180,150,0.3);\r\n}\r\n.cta-btn:hover { transform: translateY(-3px); box-shadow: 0 10px 32px rgba(72,180,150,0.4); }\r\n\r\n\r\n@media (min-width: 1500px) {\r\n .hero-inner {\r\n max-width: 1740px;\r\n padding-left: 86px;\r\n padding-right: 10px;\r\n grid-template-columns: minmax(0, 980px) minmax(300px, 470px);\r\n gap: clamp(24px, 2.8vw, 52px);\r\n }\r\n .hero-copy { max-width: 920px; }\r\n .hero-visual {\r\n margin-right: -34px;\r\n transform: translateY(-62px);\r\n }\r\n .hero-visual img { width: min(100%, 520px); }\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n RESPONSIVE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n@media (max-width: 900px) {\r\n .hero-inner {\r\n grid-template-columns: 1fr;\r\n max-width: 920px;\r\n padding: 72px 34px 58px;\r\n }\r\n .hero-visual { display: none; }\r\n}\r\n\r\n@media (max-width: 680px) {\r\n .hero-inner { padding: 60px 24px 50px; }\r\n .article { padding: 44px 20px 72px; }\r\n .stat-grid { grid-template-columns: 1fr 1fr; }\r\n .two-col, .img-text-pair { grid-template-columns: 1fr; }\r\n .img-slot.wide { width: 100%; margin-left: 0; border-radius: 18px; }\r\n .scene { padding: 30px 28px; }\r\n .cta-block { padding: 44px 28px; }\r\n .big-number { flex-direction: column; gap: 4px; }\r\n .big-n { font-size: 50px; }\r\n .img-slot.hero-img { height: 260px; }\r\n .img-slot.mid-img { height: 220px; }\r\n .img-slot.short-img{ height: 190px; }\r\n}\r\n\r\n.src, .src-block { text-decoration: none; }\r\n.src:hover, .src-block:hover { opacity: 1; text-decoration: underline; }\r\n.case-download {\r\n display: inline-flex; align-items: center; gap: 8px;\r\n margin-top: 18px; padding: 11px 18px; border-radius: 30px;\r\n background: rgba(114,182,153,0.16); border: 1px solid rgba(114,182,153,0.38);\r\n color: #ffffff; text-decoration: none; font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700; letter-spacing: 0.3px;\r\n}\r\n.case-download:hover { background: rgba(114,182,153,0.26); transform: translateY(-1px); }\r\n.data-note {\r\n display:block; margin-top:10px; font-family:var(--font-body); font-size:12px;\r\n color:var(--muted); line-height:1.55; font-style:italic;\r\n}\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n\r\n<header class=\"hero\">\r\n <div class=\"hero-orb1\"><\/div>\r\n <div class=\"hero-orb2\"><\/div>\r\n <div class=\"hero-lines\"><\/div>\r\n <div class=\"hero-inner\">\r\n <div class=\"hero-copy\">\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"hero-tag\">Varejo e CPG \u00b7 Tend\u00eancias<\/span>\r\n <span class=\"hero-date\">Junho de 2026 \u00b7 Teamcore Editorial<\/span>\r\n <\/div>\r\n <h1>Durante a temporada de futebol. <em><br>Sua g\u00f4ndola tamb\u00e9m<\/em> entra em campo.<\/h1>\r\n <p class=\"hero-deck\">A temporada de futebol mexe com hor\u00e1rios, reuni\u00f5es e compras de \u00faltima hora. Mas este ano o entusiasmo convive com bolsos mais apertados. Para as marcas de consumo massivo, isso se joga em um lugar muito concreto: a g\u00f4ndola.<\/p>\r\n <div class=\"hero-meta\">\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>8 min de leitura<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Comportamento do consumidor<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Canal Moderno & Tradicional \u00b7 LATAM<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"hero-visual\" aria-hidden=\"true\">\r\n <img src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/robot-futbol-teamcore-inteligencia-artificial-copa-mundo.png\" alt=\"\" loading=\"eager\" decoding=\"async\">\r\n <\/div>\r\n <\/div>\r\n<\/header>\r\n\r\n\r\n<article class=\"article\">\r\n\r\n \r\n <div class=\"img-slot hero-img reveal scale-up\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/enthusiastic-young-adults-celebrating-with-soccer-2026-03-12-22-45-42-utc-scaled.jpg\" alt=\"Jovens celebrando com entusiasmo durante uma partida de futebol\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <p class=\"opener reveal\">H\u00e1 momentos em que a demanda aparece sozinha. O desafio \u00e9 estar dispon\u00edvel quando o consumidor chega.<\/p>\r\n\r\n <p class=\"reveal\">Na temporada de futebol, as compras cotidianas mudam de ritmo. H\u00e1 partidas que reordenam a tarde, reuni\u00f5es que se organizam com pouco aviso e visitas r\u00e1pidas \u00e0 loja antes do apito inicial. Para o consumo de massa, esses minutos costumam concentrar decis\u00f5es que normalmente se distribuem durante a semana.<\/p>\r\n\r\n <p class=\"reveal\">A diferen\u00e7a \u00e9 que 2026 n\u00e3o chega com um consumidor relaxado. Chega com vontade de se reunir, sim, mas tamb\u00e9m com mais cuidado ao gastar. Essa mistura \u2014 \u00e2nimo alto e or\u00e7amento medido \u2014 \u00e9 percebida rapidamente na loja: no que se compra, no que se substitui e em qual marca se escolhe quando a favorita n\u00e3o est\u00e1.<\/p>\r\n\r\n <div class=\"scene reveal\">\r\n <p>S\u00e3o 18h30. O jogo come\u00e7a em uma hora. <strong>Milh\u00f5es de pessoas no M\u00e9xico, na Col\u00f4mbia e no Peru est\u00e3o fazendo exatamente a mesma coisa:<\/strong> passando por uma loja, um minimercado, ou ligando para uma resid\u00eancia para preparar a reuni\u00e3o do partido.<\/p>\r\n <p>Alguns encontram o que procuram. Outros n\u00e3o. E os que n\u00e3o encontram, n\u00e3o esperam: escolhem outra marca ou v\u00e3o ao concorrente da frente. <strong>Essa decis\u00e3o pode levar tr\u00eas segundos. A venda, por outro lado, nunca mais volta.<\/strong><\/p>\r\n <\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>\r\n <\/span>\r\n O consumidor de futebol: com vontade de celebrar, mas de olho no gasto\r\n <\/h2>\r\n\r\n <div class=\"img-text-pair reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Amigos brindando com cerveja enquanto assistem a uma partida de futebol\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M12 20V10\"\/><path d=\"M18 20V4\"\/><path d=\"M6 20v-4\"\/><\/svg><\/span>\r\n A realidade que chega antes do apito\r\n <\/h3>\r\n <p>Para antecipar o que vem a\u00ed, \u00e9 preciso olhar como o consumidor latino-americano chega a esta temporada. N\u00e3o necessariamente compra menos por falta de interesse: compra com mais filtros, compara mais e deixa menos margem para erros no ponto de venda.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">Os relat\u00f3rios MI Monitor Col\u00f4mbia de mar\u00e7o e abril mostram um canal que n\u00e3o est\u00e1 estagnado, mas sim muito mais seletivo. Em abril, as compras cresceram 3,91 TP3T em valor acumulado no ano, enquanto o volume real caiu \u22122,21 TP3T; o relat\u00f3rio atribui isso a um \u00cdndice de Pre\u00e7os de Abastecimento de 6,6%, quase o dobro dos 3,9% de 2025. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a> Mar\u00e7o j\u00e1 vinha marcando a mesma tens\u00e3o: mais valor que volume, mais cuidado com o desembolso e um lojista que rep\u00f5e com cautela. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Col\u00f4mbia \u2014 Mar\u00e7o 2026<\/a><\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num down\">\u22122,21 TP3T<\/div>\r\n <div class=\"stat-label\">Volume real acumulado no ano (YTD) no total nacional at\u00e9 o final de abril, apesar de um aumento de +3,91 TP3T em valor.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num down\">\u22124,9%<\/div>\r\n <div class=\"stat-label\">Volume YTD em Minimercados; o formato cai, embora abril mostre um repique de curto prazo.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-amber\">\r\n <div class=\"stat-num\">+0.1%<\/div>\r\n <div class=\"stat-label\">Volume YTD do Varejista Tradicional: baixo, mas positivo em rela\u00e7\u00e3o ao restante dos subcanais.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">E, no entanto: a\u00ed est\u00e1 a partida e o consumidor vai gastar. A pergunta n\u00e3o \u00e9 se haver\u00e1 consumo; haver\u00e1. A pergunta \u00e9 <em>em qu\u00ea<\/em>, <em>quando<\/em> e se a sua marca for estar dispon\u00edvel justamente quando a decis\u00e3o for tomada.<\/p>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n <\/span>\r\n Dois tipos de produtos. Uma mesma g\u00f4ndola.\r\n <\/h2>\r\n\r\n <p class=\"reveal\">O estresse econ\u00f4mico n\u00e3o achata o consumo: ele o reorganiza. O consumidor sob press\u00e3o n\u00e3o deixa de comprar \u2014 ele seleciona de forma mais estrat\u00e9gica. E no contexto da temporada de futebol, essa sele\u00e7\u00e3o tem uma l\u00f3gica emocional muito espec\u00edfica.<\/p>\r\n\r\n \r\n <div class=\"img-slot mid-img wide reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/orange-ball-in-tiny-shopping-cart-on-purple-2026-03-24-23-50-35-utc-scaled.jpg\" alt=\"Bola de basquete laranja dentro de um pequeno carrinho de compras sobre fundo roxo\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">O espa\u00e7o na g\u00f4ndola \u00e9 limitado. Em uma semana de jogos, cada frente dispon\u00edvel conta.<\/p>\r\n\r\n <div class=\"cat-table reveal scale-up\">\r\n <div class=\"cat-table-head\">Categorias no canal tradicional \u2014 comportamento 2026 \u00b7 Fonte: MI Monitor Col\u00f4mbia, Mar\u00e7o\u2013Abril 2026<\/div>\r\n <div class=\"cat-row header\">\r\n <div class=\"cat-name\">Categoria<\/div>\r\n <div class=\"cat-val\" style=\"font-family:var(--font-head);font-size:10px;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:1px;\">Volume acumulado no ano<\/div>\r\n <div class=\"cat-badge\">Sinal<\/div>\r\n <\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Alimento para animais de estima\u00e7\u00e3o<\/div><div class=\"cat-val pos\">+12.2%<\/div><div class=\"cat-badge opp\">Oportunidade<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Petiscos<\/div><div class=\"cat-val pos\">+10.6%<\/div><div class=\"cat-badge watch\">Alta rotatividade<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Leites l\u00edquidos<\/div><div class=\"cat-val pos\">+4.4%<\/div><div class=\"cat-badge opp\">Defender a disponibilidade<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Detergentes<\/div><div class=\"cat-val neg\">\u221212,31 TP3T<\/div><div class=\"cat-badge risk\">Risco de migra\u00e7\u00e3o<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">OTC<\/div><div class=\"cat-val neg\">\u22128,51 TP3T<\/div><div class=\"cat-badge risk\">Alta sensibilidade a pre\u00e7o<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Molhos de tomate<\/div><div class=\"cat-val neg\">\u221213,5%<\/div><div class=\"cat-badge risk\">Revisar estrat\u00e9gia<\/div><\/div>\r\n <\/div>\r\n <span class=\"data-note\">Fonte: MI Monitor Col\u00f4mbia, abril de 2026. A sele\u00e7\u00e3o destaca categorias com sinais claros de oportunidade ou risco dentro do universo TMI.<\/span>\r\n\r\n <p class=\"reveal\">Abril deixa uma leitura \u00fatil: o consumidor n\u00e3o corta tudo por igual. Pets e lanches crescem em volume, enquanto detergentes, medicamentos isentos de prescri\u00e7\u00e3o e alguns molhos recuam com for\u00e7a. Em outras palavras, os pequenos prazeres e as compras de alta conex\u00e3o emocional resistem melhor; o substitu\u00edvel ou mais sens\u00edvel ao pre\u00e7o fica sob press\u00e3o. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a><\/p>\r\n\r\n <div class=\"insight reveal\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/><line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/><\/svg>\r\n Principal sinal para CPG\r\n <\/div>\r\n <p>O Varejo Tradicional \u00e9 o subcanal que melhor se mant\u00e9m: em abril, registra +0,11 TP3T no volume acumulado no ano, enquanto os Minimercados apresentam queda de \u22124,91 TP3T e os Atacadistas, de \u22123,91 TP3T. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a> Em uma temporada de futebol, essa proximidade pesa: \u00e9 a loja \u00e0 qual o consumidor chega 40 minutos antes do jogo, quando j\u00e1 n\u00e3o h\u00e1 muito espa\u00e7o para mudar de plano.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n <\/span>\r\n O jogo tamb\u00e9m se joga na g\u00f4ndola\r\n <\/h2>\r\n\r\n <p class=\"reveal\">A temporada de futebol impulsiona a demanda, mas n\u00e3o garante a venda. Se o produto n\u00e3o estiver na g\u00f4ndola, a inten\u00e7\u00e3o vai para outra marca, para outro formato ou para outra loja. No consumo massivo, essa brecha costuma ser vista tarde, quando o fechamento do m\u00eas j\u00e1 n\u00e3o permite recuperar o que foi perdido.<\/p>\r\n\r\n <div class=\"img-text-pair flip reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/group-of-friends-watching-soccer-in-pub-2026-03-16-06-14-08-utc-scaled.jpg\" alt=\"Grupo de amigos assistindo futebol em um pub\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6M9 13h4\"\/><\/svg><\/span>\r\n At\u00e9 15% de SKUs esgotados em condi\u00e7\u00f5es normais\r\n <\/h3>\r\n <p>Em bebidas, uma das categorias que mais se ativa com eventos desportivos, a disponibilidade pode mudar o resultado comercial do dia. Se o ponto de partida j\u00e1 traz OSA sob press\u00e3o, uma semana de jogos n\u00e3o s\u00f3 impulsiona as vendas: tamb\u00e9m pode tornar as rupturas mais vis\u00edveis. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Caso Bebidas M\u00e9xico \u2014 Teamcore<\/a><\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"big-number reveal scale-up\" id=\"descargar-caso-bebidas-mexico\">\r\n <div class=\"big-n\">73%<\/div>\r\n <div class=\"big-n-text\">\r\n <strong>de redu\u00e7\u00e3o em produtos esgotados<\/strong> Foi o que uma empresa de bebidas no M\u00e9xico conseguiu em 12 meses, ao integrar suas opera\u00e7\u00f5es de campo com visibilidade em tempo real. A empresa partia de at\u00e9 15% de SKUs esgotados nas prateleiras e um OSA inferior a 90%.\r\n <a class=\"src-block\" href=\"httpshttps:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Fonte: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico<\/a>\r\n <a class=\"case-download\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Baixar caso de uso \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">A din\u00e2mica \u00e9 simples: se o consumidor quer o seu produto e n\u00e3o o encontra, ele resolve com o que est\u00e1 dispon\u00edvel. Em semanas de alta demanda, essa substitui\u00e7\u00e3o acontece muitas vezes, em muitos pontos de venda e quase sempre sem avisar. Quando o jogo termina, essa compra j\u00e1 ficou decidida.<\/p>\r\n\r\n <div class=\"two-col stagger-group\">\r\n <div class=\"col-card\">\r\n <div class=\"col-label opp\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg>\r\n A oportunidade\r\n <\/div>\r\n <h4>O consumidor vai chegar. A pergunta \u00e9 se o seu produto tamb\u00e9m.<\/h4>\r\n <p>Os eventos esportivos de grande p\u00fablico geram picos de demanda previs\u00edveis em bebidas, snacks e alimentos para preparar. O consumidor chega decidido a comprar \u2014 o que ele n\u00e3o tolera \u00e9 n\u00e3o encontrar.<\/p>\r\n <\/div>\r\n <div class=\"col-card\">\r\n <div class=\"col-label risk\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n O risco\r\n <\/div>\r\n <h4>O or\u00e7amento apertado torna o consumidor menos fiel \u00e0 marca.<\/h4>\r\n <p>Quando a renda dispon\u00edvel est\u00e1 sob press\u00e3o, a lealdade \u00e0 marca cede lugar \u00e0 disponibilidade. Se o seu produto n\u00e3o est\u00e1, o consumidor escolhe outro \u2014 e, muitas vezes, descobre que o substituto \u00e9 suficiente.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg>\r\n <\/span>\r\n O que uma temporada de futebol deixa \u00e0 mostra no varejo\r\n <\/h2>\r\n\r\n <div class=\"img-slot mid-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/choose-a-soccer-ball-in-the-store-2026-03-16-02-07-52-utc-scaled.jpg\" alt=\"Pessoa escolhendo uma bola de futebol em uma loja\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">Nem sempre ganha quem tem mais equipe em campo. Ganha quem d\u00e1 melhores prioridades.<\/p>\r\n\r\n <p class=\"reveal\">Uma temporada com partidas de alta convocat\u00f3ria funciona como um teste real para a execu\u00e7\u00e3o comercial. Mostra qu\u00e3o r\u00e1pido sua opera\u00e7\u00e3o detecta uma ruptura, entende sua causa e ativa a equipe certa antes que a venda seja perdida.<\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num up\">+75%<\/div>\r\n <div class=\"stat-label\">M\u00e9dia em vendas recuperadas com visibilidade operacional em tempo real<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impactoe\"\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-navy\">\r\n <div class=\"stat-num up\">24\u201348h<\/div>\r\n <div class=\"stat-label\">Detec\u00e7\u00e3o antecipada de rupturas antes da falta de estoque na g\u00f4ndola<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num up\">10x<\/div>\r\n <div class=\"stat-label\">Retorno sobre o investimento m\u00e9dio documentado entre clientes Teamcore<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg>\r\n <\/span>\r\n Tr\u00eas coisas que sua opera\u00e7\u00e3o precisa antes do apito inicial\r\n <\/h2>\r\n\r\n <p class=\"reveal\">A temporada de futebol j\u00e1 est\u00e1 a\u00ed. As marcas mais bem preparadas n\u00e3o v\u00e3o esperar pelo relat\u00f3rio de fechamento para reagir: v\u00e3o priorizar lojas, SKUs e a\u00e7\u00f5es antes que ocorra a ruptura. Tr\u00eas frentes fazem a diferen\u00e7a:<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span>\r\n 1. Visibilidade granular por SKU, ponto de venda e dia\r\n <\/h3>\r\n <p class=\"reveal\">N\u00e3o basta saber que uma categoria tem problemas. Voc\u00ea precisa saber qual SKU, em qual loja, desde quando e quanto est\u00e1 custando em vendas. A granularidade transforma a observa\u00e7\u00e3o em a\u00e7\u00e3o. Sem ela, a equipe de campo trabalha com intui\u00e7\u00e3o em vez de prioridades.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/span>\r\n Separar o tipo de quebra antes de agir\r\n <\/h3>\r\n <p class=\"reveal\">Na categoria de bebidas, at\u00e9 80% das vendas perdidas decorre de problemas de abastecimento, e n\u00e3o de execu\u00e7\u00e3o. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Caso Bebidas M\u00e9xico \u2014 Teamcore<\/a> Agir sobre o promotor de vendas quando o problema est\u00e1 na log\u00edstica \u00e9 esfor\u00e7o sem retorno. O diagn\u00f3stico correto \u00e9 metade da solu\u00e7\u00e3o.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/span>\r\n 3. Planos de a\u00e7\u00e3o que chegam antes de o consumidor chegar\r\n <\/h3>\r\n <p class=\"reveal\">A detec\u00e7\u00e3o automatizada de rupturas 24 a 48 horas antes do esgotamento muda completamente a equa\u00e7\u00e3o. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a> Isso d\u00e1 \u00e0 equipe de campo uma janela de a\u00e7\u00e3o real, em vez de um relat\u00f3rio de danos quando o jogo j\u00e1 acabou.<\/p>\r\n\r\n \r\n <div class=\"img-slot short-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/grocery-shopping-2026-03-09-09-00-58-utc-scaled.jpg\" alt=\"Pessoa fazendo compras no supermercado\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <div class=\"insight reveal scale-up\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n O padr\u00e3o que se repete\r\n <\/div>\r\n <p>Os benchmarks da Teamcore mostram que quando toda a equipe \u2014 mercaderistas e gestores \u2014 opera com a mesma informa\u00e7\u00e3o em tempo real, a venda perdida por execu\u00e7\u00e3o cai sistematicamente. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/benchmark-de-impacto-c%C3%B3mo-teamcore-reduce-la-venta-perdida\" target=\"_blank\" rel=\"noopener\">Benchmark de Impacto \u2014 Teamcore<\/a> O c\u00edrculo virtuoso \u00e9 claro: melhor informa\u00e7\u00e3o \u2192 a\u00e7\u00f5es mais precisas \u2192 mais disponibilidade \u2192 mais vendas. A temporada de futebol amplifica esse ciclo em ambas as dire\u00e7\u00f5es.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg>\r\n <\/span>\r\n O marcador que o seu time consegue gerenciar\r\n <\/h2>\r\n\r\n <p class=\"reveal\">Nas pr\u00f3ximas semanas, milh\u00f5es de pessoas na Am\u00e9rica Latina v\u00e3o organizar reuni\u00f5es em torno do futebol. Haver\u00e1 compras planejadas, compras de \u00faltima hora e muitas decis\u00f5es tomadas em frente \u00e0 g\u00f4ndola. A demanda vai estar l\u00e1.<\/p>\r\n <p class=\"reveal\">A pergunta para equipes comerciais, trade e field sales n\u00e3o \u00e9 apenas \"como aproveitamos a temporada de futebol?\". A pergunta mais \u00fatil \u00e9: <em>Sabemos onde o produto pode faltar e temos como agir antes que o consumidor chegue?<\/em><\/p>\r\n <p class=\"reveal\">O consumidor de 2026 est\u00e1 mais disposto a substituir quando n\u00e3o encontra. A aus\u00eancia na g\u00f4ndola n\u00e3o aparece em uma transmiss\u00e3o nem em um placar, mas se acumula loja por loja, categoria por categoria, at\u00e9 que o fechamento comercial a mostra tarde demais.<\/p>\r\n <p class=\"reveal\">As marcas que v\u00e3o vencer nesta temporada de futebol n\u00e3o s\u00e3o necessariamente aquelas com o maior or\u00e7amento de ativa\u00e7\u00e3o. S\u00e3o as que v\u00e3o garantir que, quando o consumidor chegar \u00e0 bodega da esquina, o seu produto esteja l\u00e1, no lugar certo, ao pre\u00e7o certo, sem desculpas.<\/p>\r\n\r\n \r\n <div class=\"cta-block reveal scale-up\">\r\n <h2>O seu time est\u00e1 pronto para a partida?<\/h2>\r\n <p>Descubra como a Teamcore ajuda as marcas l\u00edderes de CPG a garantir disponibilidade em seus momentos de maior demanda.<\/p>\r\n <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLLap29OPnI9nrC5G6W8r5MnFj63pHyabHsd%2FQ4vpTfaK16f1jxSd0CKcq5Dt7mFViy7%2F3djHHPvWLh2E2W5TlZfaEr%2BvV0XY%2F2levPGXLdBaRk6lhbHk40xGOBkE4tVRGfUhgl1k86jLfx%2FREcQV0WQToanfmj%2BDIEQso%2Be9klL2g%3D%3D&portalId=2254019\" class=\"cta-btn\">Falar com um especialista \u2192<\/a>\r\n <\/div>\r\n\r\n<\/article>\r\n\r\n<script>\r\n(function(){\r\n var io = new IntersectionObserver(function(entries){\r\n entries.forEach(function(e){\r\n if(e.isIntersecting){\r\n 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e-parent\" data-id=\"bacc8ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97381f9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"97381f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left ekit_heading_tablet- ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Ler Mais<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d22e3 elementor-widget__width-inherit elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"a2d22e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<link id='font-awesome-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_a2d22e3-wrapper{\n 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none;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_a2d22e3-wrapper\">\n <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper\" data-custom-sethtml=\"true\"\n data-id=\"\" id=\"uc_post_carousel_elementor_a2d22e3\" \n >\n <div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Jovem grupo de amigos assistindo esporte na televis\u00e3o\" width=\"768\" height=\"512\" title=\"Jovem grupo de amigos assistindo esporte na televis\u00e3o\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"> <div class=\"uc_post_title\">O torneio come\u00e7ou. A sua g\u00f4ndola tamb\u00e9m est\u00e1 jogando.<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 25\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Temporada de futebol e a sua g\u00f4ndola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n Retail & CPG \u00b7 Tend\u00eancias...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Cliente abrindo a porta da geladeira no supermercado, escolhendo mantimentos, comida saud\u00e1vel, conceito de compras\" width=\"768\" height=\"511\" title=\"Cliente abrindo a porta da geladeira no supermercado, escolhendo mantimentos, comida saud\u00e1vel, conceito de compras\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"> <div class=\"uc_post_title\">Seus dados de campo j\u00e1 est\u00e3o prontos. Quando voc\u00ea os usar\u00e1?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Seus dados de campo j\u00e1 est\u00e3o prontos. Quando voc\u00ea os usar\u00e1? \u2014 Teamcore Blog...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional (1)\" width=\"768\" height=\"512\" title=\"3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional (1)\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"> <div class=\"uc_post_title\">Como o Torneo 2026 est\u00e1 mudando a execu\u00e7\u00e3o no varejo na Am\u00e9rica Latina<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 24\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Como o Grande Torneio de 2026 est\u00e1 mudando a execu\u00e7\u00e3o no varejo na Am\u00e9rica Latina\n \n Inscreva-se\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nabril...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights pr\u00f3prios vs. estudos externos\" width=\"768\" height=\"512\" title=\"Insights pr\u00f3prios vs. estudos externos\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\"> <div class=\"uc_post_title\">Insights pr\u00f3prios vs. estudos externos: duas fontes, uma \u00fanica decis\u00e3o<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Insights pr\u00f3prios vs. estudos externos: duas fontes, uma \u00fanica decis\u00e3o\nA maioria das empresas tem...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n 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<\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\"> <div class=\"uc_post_title\">3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 14\/03\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional\nA companhia...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n\n <\/div>\t\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.<\/p>","protected":false},"author":2,"featured_media":5717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-5710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n<title>El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore\" \/>\n<meta property=\"og:description\" content=\"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamcore\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T18:55:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T19:59:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contacto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contacto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamcore.com\\\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\\\/\"},\"author\":{\"name\":\"Contacto\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/#\\\/schema\\\/person\\\/9a2c803c1b62f1939d4d7b59c3eb7825\"},\"headline\":\"El torneo empez\u00f3. 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Sua g\u00f4ndola tamb\u00e9m est\u00e1 jogando. - Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/","og_locale":"pt_BR","og_type":"article","og_title":"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore","og_description":"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.","og_url":"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/","og_site_name":"Teamcore","article_published_time":"2026-06-25T18:55:24+00:00","article_modified_time":"2026-07-20T19:59:15+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg","type":"image\/jpeg"}],"author":"Contacto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Contacto","Est. reading time":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamcore.com\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/#article","isPartOf":{"@id":"https:\/\/teamcore.com\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/"},"author":{"name":"Contacto","@id":"https:\/\/teamcore.com\/#\/schema\/person\/9a2c803c1b62f1939d4d7b59c3eb7825"},"headline":"El torneo empez\u00f3. 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align-items: center; gap: 12px; margin-bottom: 28px; }\r\n.hero-tag {\r\n display: inline-block;\r\n background: rgba(114,182,153,0.18);\r\n border: 1px solid rgba(114,182,153,0.38);\r\n color: var(--teal);\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2.5px; text-transform: uppercase;\r\n padding: 5px 14px; border-radius: 20px;\r\n}\r\n.hero-date { font-size: 12px; color: rgba(255,255,255,0.35); letter-spacing: 0.4px; }\r\n.hero h1 {\r\n font-family: var(--font-head);\r\n font-size: clamp(21px, 4vw, 50px);\r\n font-weight: 700;\r\n color: #fff;\r\n line-height: 1.1;\r\n margin-bottom: 28px;\r\n max-width: 760px;\r\n}\r\n.hero h1 em { font-style: italic; color: var(--teal); font-weight: 700; }\r\n.hero-deck {\r\n font-family: var(--font-body);\r\n font-size: 18px; font-weight: 300;\r\n color: rgba(255,255,255,0.66);\r\n max-width: 660px; line-height: 1.72;\r\n margin-bottom: 40px;\r\n}\r\n.hero-meta {\r\n display: flex; align-items: center; gap: 26px; flex-wrap: wrap;\r\n border-top: 1px solid rgba(255,255,255,0.09);\r\n padding-top: 24px;\r\n}\r\n.meta-pill { font-size: 12px; color: rgba(255,255,255,0.42); display: flex; align-items: center; gap: 7px; }\r\n.meta-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--teal); }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n ARTICLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.article { max-width: 800px; margin: 0 auto; padding: 72px 32px 100px; }\r\n\r\n\/* \u2500 Typography \u2500 *\/\r\np {\r\n font-family: var(--font-body);\r\n font-size: 17px; font-weight: 400;\r\n color: #2d3a52; margin-bottom: 22px; line-height: 1.85;\r\n}\r\nh2 {\r\n font-family: var(--font-head);\r\n font-size: clamp(20px, 2.6vw, 28px);\r\n font-weight: 700; color: var(--navy);\r\n line-height: 1.25; margin: 68px 0 18px;\r\n display: flex; align-items: center; gap: 12px;\r\n}\r\nh2 .h-icon {\r\n width: 36px; height: 36px; flex-shrink: 0;\r\n background: linear-gradient(135deg, #e4f0fa 0%, #d9f0e8 100%);\r\n border-radius: 9px;\r\n display: flex; align-items: center; justify-content: center;\r\n}\r\nh2 .h-icon svg { width: 18px; height: 18px; }\r\nh2:first-of-type { margin-top: 0; }\r\n\r\nh3 {\r\n font-family: var(--font-head);\r\n font-size: 16px; font-weight: 700;\r\n color: var(--blue);\r\n margin: 40px 0 10px;\r\n display: flex; align-items: center; gap: 10px;\r\n}\r\nh3 .h3-icon {\r\n width: 28px; height: 28px; flex-shrink: 0;\r\n background: linear-gradient(135deg, #ddeeff 0%, #d4f0e6 100%);\r\n border-radius: 7px;\r\n display: flex; align-items: center; justify-content: center;\r\n}\r\nh3 .h3-icon svg { width: 14px; height: 14px; }\r\n\r\n.opener {\r\n font-family: var(--font-head);\r\n font-size: clamp(20px, 2.8vw, 28px);\r\n font-weight: 700; font-style: italic;\r\n color: var(--blue); line-height: 1.4;\r\n border-left: 4px solid var(--teal);\r\n padding-left: 28px; margin-bottom: 52px;\r\n}\r\n\r\n\/* \u2500 Source tag \u2500 *\/\r\n.src {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 600;\r\n letter-spacing: 1px; text-transform: uppercase;\r\n color: var(--sky); opacity: 0.85;\r\n border: 1px solid rgba(93,146,175,0.3);\r\n border-radius: 4px; padding: 2px 7px;\r\n margin-left: 6px; vertical-align: middle;\r\n white-space: nowrap;\r\n}\r\n.src-block {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 600;\r\n letter-spacing: 0.8px; text-transform: uppercase;\r\n color: var(--sky); opacity: 0.85;\r\n margin-top: 10px; display: block;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n IMAGE SLOTS\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.img-slot {\r\n margin: 56px 0;\r\n border-radius: 18px;\r\n overflow: hidden;\r\n background: linear-gradient(135deg, #dde6f3 0%, #d0e8f0 100%);\r\n position: relative;\r\n}\r\n.img-slot.wide {\r\n width: calc(100% + 100px);\r\n margin-left: -50px;\r\n border-radius: 0;\r\n}\r\n.img-slot.hero-img { height: 420px; }\r\n.img-slot.mid-img { height: 320px; }\r\n.img-slot.short-img{ height: 240px; }\r\n.img-slot.split-img{ height: 100%; min-height: 240px; border-radius: 14px; margin: 0; }\r\n\r\n.img-slot img {\r\n width: 100%;\r\n height: 100%;\r\n display: block;\r\n object-fit: cover;\r\n object-position: center;\r\n}\r\n\r\n.img-slot.wide img {\r\n object-position: center;\r\n}\r\n\r\n.img-ph {\r\n width: 100%; height: 100%; min-height: inherit;\r\n display: flex; flex-direction: column;\r\n align-items: center; justify-content: center; gap: 10px;\r\n padding: 28px;\r\n background: linear-gradient(135deg, #e2eaf4 0%, #d5e8f2 100%);\r\n}\r\n.img-ph svg { opacity: 0.28; }\r\n.img-ph-tag { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: var(--sky); opacity: 0.75; }\r\n.img-ph-desc { font-family: var(--font-body); font-size: 13px; color: var(--muted); opacity: 0.85; text-align: center; max-width: 260px; line-height: 1.5; }\r\n.img-caption { font-family: var(--font-body); font-size: 12px; font-style: italic; color: var(--muted); margin-top: 10px; padding: 0 4px; line-height: 1.5; }\r\n\r\n.img-text-pair {\r\n display: grid; grid-template-columns: 1fr 1fr;\r\n gap: 28px; align-items: center;\r\n margin: 56px 0;\r\n}\r\n.img-text-pair.flip { direction: rtl; }\r\n.img-text-pair.flip > * { direction: ltr; }\r\n.split-copy h3 { font-size: 18px; margin: 0 0 12px; }\r\n.split-copy p { font-size: 15px; color: var(--muted); margin: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n SCENE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.scene {\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 18px;\r\n padding: 44px 48px;\r\n margin: 52px 0;\r\n position: relative; overflow: hidden;\r\n}\r\n.scene::after {\r\n content: '';\r\n position: absolute; top: -50px; right: -50px;\r\n width: 220px; height: 220px;\r\n border: 42px solid rgba(114,182,153,0.08);\r\n border-radius: 50%;\r\n}\r\n.scene p {\r\n color: rgba(255,255,255,0.8);\r\n font-size: 17px; margin-bottom: 0;\r\n position: relative; z-index: 1;\r\n}\r\n.scene p + p { margin-top: 16px; }\r\n.scene strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n STAT GRID\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.stat-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px; margin: 52px 0;\r\n}\r\n.stat-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px;\r\n padding: 28px 22px;\r\n position: relative; overflow: hidden;\r\n}\r\n.stat-card::after {\r\n content: ''; position: absolute;\r\n top: 0; left: 0; right: 0; height: 3px;\r\n}\r\n.stat-card.c-teal::after { background: linear-gradient(90deg, var(--teal), #4ebf9a); }\r\n.stat-card.c-sky::after { background: linear-gradient(90deg, var(--sky), #3a7fa0); }\r\n.stat-card.c-amber::after { background: linear-gradient(90deg, var(--amber), #e89a4a); }\r\n.stat-card.c-navy::after { background: linear-gradient(90deg, var(--navy), var(--blue)); }\r\n.stat-num {\r\n font-family: var(--font-head);\r\n font-size: 36px; font-weight: 800;\r\n color: var(--navy); line-height: 1; margin-bottom: 10px;\r\n}\r\n.stat-num.up { color: var(--teal-dark); }\r\n.stat-num.down { color: var(--red); }\r\n.stat-label { font-family: var(--font-body); font-size: 12px; color: var(--muted); line-height: 1.5; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CATEGORY TABLE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cat-table {\r\n background: #fff;\r\n border: 1px solid var(--border);\r\n border-radius: 18px; overflow: hidden;\r\n margin: 48px 0;\r\n}\r\n.cat-table-head {\r\n background: linear-gradient(90deg, #02193a 0%, #003670 100%);\r\n color: #fff;\r\n font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700;\r\n letter-spacing: 1.6px; text-transform: uppercase;\r\n padding: 16px 26px;\r\n}\r\n.cat-row {\r\n display: grid; grid-template-columns: 1fr auto auto;\r\n align-items: center;\r\n padding: 14px 26px;\r\n border-bottom: 1px solid var(--border);\r\n gap: 16px;\r\n}\r\n.cat-row:last-child { border-bottom: none; }\r\n.cat-row.header { background: #f3f6fb; }\r\n.cat-name { font-family: var(--font-body); font-size: 14px; color: var(--ink); font-weight: 500; }\r\n.cat-row.header .cat-name { font-family: var(--font-head); font-size: 10px; color: var(--muted); font-weight: 700; letter-spacing: 1px; text-transform: uppercase; }\r\n.cat-val {\r\n font-family: var(--font-head); font-size: 16px; font-weight: 800;\r\n min-width: 72px; text-align: right;\r\n}\r\n.cat-val.pos { color: #1e7050; }\r\n.cat-val.neg { color: var(--red); }\r\n.cat-badge { font-family: var(--font-head); font-size: 10px; font-weight: 700; padding: 4px 10px; border-radius: 20px; white-space: nowrap; }\r\n.cat-badge.opp { background: #e0f5eb; color: #1a6040; }\r\n.cat-badge.risk { background: #fdeaea; color: #9e1f1f; }\r\n.cat-badge.watch { background: #fef4e4; color: #7a4f00; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n PULLQUOTE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.pullquote {\r\n border-left: 4px solid var(--teal);\r\n padding: 6px 0 6px 30px;\r\n margin: 52px 0;\r\n}\r\n.pullquote p {\r\n font-family: var(--font-head);\r\n font-size: 19px; font-weight: 600;\r\n font-style: italic; color: var(--blue);\r\n margin-bottom: 10px; line-height: 1.55;\r\n}\r\n.pullquote cite { font-family: var(--font-head); font-size: 12px; color: var(--teal-dark); font-style: normal; font-weight: 700; letter-spacing: 0.3px; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n INSIGHT\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.insight {\r\n background: linear-gradient(135deg, #e6f2ff 0%, #ddf0ea 100%);\r\n border: 1px solid #bcd8f5;\r\n border-radius: 16px;\r\n padding: 36px 40px; margin: 48px 0;\r\n}\r\n.insight-label {\r\n font-family: var(--font-head);\r\n font-size: 10px; font-weight: 700;\r\n letter-spacing: 2px; text-transform: uppercase;\r\n color: var(--teal-dark); margin-bottom: 12px;\r\n display: flex; align-items: center; gap: 6px;\r\n}\r\n.insight p { font-size: 16px; color: #1b3050; margin-bottom: 0; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n DIVIDER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.divider {\r\n height: 1px;\r\n background: linear-gradient(90deg, transparent, var(--border), transparent);\r\n margin: 64px 0;\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n TWO-COL\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 48px 0; }\r\n.col-card {\r\n background: linear-gradient(160deg, #ffffff 0%, #f4f8fd 100%);\r\n border: 1px solid var(--border);\r\n border-radius: 16px; padding: 28px;\r\n}\r\n.col-label { font-family: var(--font-head); font-size: 10px; font-weight: 700; letter-spacing: 1.8px; text-transform: uppercase; margin-bottom: 12px; display: flex; align-items: center; gap: 6px; }\r\n.col-label.opp { color: var(--teal-dark); }\r\n.col-label.risk { color: var(--red); }\r\n.col-card h4 {\r\n font-family: var(--font-head); font-size: 17px; font-weight: 700;\r\n color: var(--navy); line-height: 1.3; margin-bottom: 10px;\r\n}\r\n.col-card p { font-size: 14px; color: var(--muted); margin-bottom: 0; line-height: 1.7; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n BIG NUMBER\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.big-number {\r\n display: flex; align-items: baseline; gap: 18px;\r\n background: linear-gradient(135deg, #02193a 0%, #003670 100%);\r\n border-radius: 16px;\r\n padding: 34px 40px; margin: 44px 0;\r\n}\r\n.big-n {\r\n font-family: var(--font-head); font-size: 68px; font-weight: 900;\r\n color: var(--teal); line-height: 1; flex-shrink: 0;\r\n}\r\n.big-n-text { font-family: var(--font-body); font-size: 16px; color: rgba(255,255,255,0.74); line-height: 1.65; }\r\n.big-n-text strong { color: #fff; font-weight: 600; }\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n CTA\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n.cta-block {\r\n background: linear-gradient(145deg, #01112a 0%, #003670 55%, #0a4f6a 100%);\r\n border-radius: 22px;\r\n padding: 68px 54px;\r\n text-align: center; margin-top: 76px;\r\n position: relative; overflow: hidden;\r\n}\r\n.cta-block::before {\r\n content: ''; position: absolute; bottom: -60px; right: -60px;\r\n width: 300px; height: 300px;\r\n border: 52px solid rgba(114,182,153,0.07); border-radius: 50%;\r\n}\r\n.cta-block::after {\r\n content: ''; position: absolute; top: -40px; left: -40px;\r\n width: 190px; height: 190px;\r\n border: 36px solid rgba(93,146,175,0.06); border-radius: 50%;\r\n}\r\n.cta-block h2 {\r\n color: #fff; margin-top: 0; font-size: clamp(20px, 3vw, 30px);\r\n position: relative; z-index: 1; display: block;\r\n}\r\n.cta-block p {\r\n color: rgba(255,255,255,0.62);\r\n max-width: 440px; margin: 0 auto 32px;\r\n font-size: 16px; position: relative; z-index: 1;\r\n}\r\n.cta-btn {\r\n display: inline-block;\r\n background: linear-gradient(135deg, #72B699 0%, #4a9478 100%);\r\n color: var(--navy);\r\n font-family: var(--font-head);\r\n font-size: 15px; font-weight: 700;\r\n padding: 16px 46px; border-radius: 40px;\r\n text-decoration: none; letter-spacing: 0.3px;\r\n position: relative; z-index: 1;\r\n transition: transform 0.18s, box-shadow 0.18s;\r\n box-shadow: 0 6px 24px rgba(72,180,150,0.3);\r\n}\r\n.cta-btn:hover { transform: translateY(-3px); box-shadow: 0 10px 32px rgba(72,180,150,0.4); }\r\n\r\n\r\n@media (min-width: 1500px) {\r\n .hero-inner {\r\n max-width: 1740px;\r\n padding-left: 86px;\r\n padding-right: 10px;\r\n grid-template-columns: minmax(0, 980px) minmax(300px, 470px);\r\n gap: clamp(24px, 2.8vw, 52px);\r\n }\r\n .hero-copy { max-width: 920px; }\r\n .hero-visual {\r\n margin-right: -34px;\r\n transform: translateY(-62px);\r\n }\r\n .hero-visual img { width: min(100%, 520px); }\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n RESPONSIVE\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n@media (max-width: 900px) {\r\n .hero-inner {\r\n grid-template-columns: 1fr;\r\n max-width: 920px;\r\n padding: 72px 34px 58px;\r\n }\r\n .hero-visual { display: none; }\r\n}\r\n\r\n@media (max-width: 680px) {\r\n .hero-inner { padding: 60px 24px 50px; }\r\n .article { padding: 44px 20px 72px; }\r\n .stat-grid { grid-template-columns: 1fr 1fr; }\r\n .two-col, .img-text-pair { grid-template-columns: 1fr; }\r\n .img-slot.wide { width: 100%; margin-left: 0; border-radius: 18px; }\r\n .scene { padding: 30px 28px; }\r\n .cta-block { padding: 44px 28px; }\r\n .big-number { flex-direction: column; gap: 4px; }\r\n .big-n { font-size: 50px; }\r\n .img-slot.hero-img { height: 260px; }\r\n .img-slot.mid-img { height: 220px; }\r\n .img-slot.short-img{ height: 190px; }\r\n}\r\n\r\n.src, .src-block { text-decoration: none; }\r\n.src:hover, .src-block:hover { opacity: 1; text-decoration: underline; }\r\n.case-download {\r\n display: inline-flex; align-items: center; gap: 8px;\r\n margin-top: 18px; padding: 11px 18px; border-radius: 30px;\r\n background: rgba(114,182,153,0.16); border: 1px solid rgba(114,182,153,0.38);\r\n color: #ffffff; text-decoration: none; font-family: var(--font-head);\r\n font-size: 12px; font-weight: 700; letter-spacing: 0.3px;\r\n}\r\n.case-download:hover { background: rgba(114,182,153,0.26); transform: translateY(-1px); }\r\n.data-note {\r\n display:block; margin-top:10px; font-family:var(--font-body); font-size:12px;\r\n color:var(--muted); line-height:1.55; font-style:italic;\r\n}\r\n\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n\r\n<header class=\"hero\">\r\n <div class=\"hero-orb1\"><\/div>\r\n <div class=\"hero-orb2\"><\/div>\r\n <div class=\"hero-lines\"><\/div>\r\n <div class=\"hero-inner\">\r\n <div class=\"hero-copy\">\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"hero-tag\">Varejo e CPG \u00b7 Tend\u00eancias<\/span>\r\n <span class=\"hero-date\">Junho de 2026 \u00b7 Teamcore Editorial<\/span>\r\n <\/div>\r\n <h1>Durante a temporada de futebol. <em><br>Sua g\u00f4ndola tamb\u00e9m<\/em> entra em campo.<\/h1>\r\n <p class=\"hero-deck\">A temporada de futebol mexe com hor\u00e1rios, reuni\u00f5es e compras de \u00faltima hora. Mas este ano o entusiasmo convive com bolsos mais apertados. Para as marcas de consumo massivo, isso se joga em um lugar muito concreto: a g\u00f4ndola.<\/p>\r\n <div class=\"hero-meta\">\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>8 min de leitura<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Comportamento do consumidor<\/span>\r\n <span class=\"meta-pill\"><span class=\"meta-dot\"><\/span>Canal Moderno & Tradicional \u00b7 LATAM<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"hero-visual\" aria-hidden=\"true\">\r\n <img src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/robot-futbol-teamcore-inteligencia-artificial-copa-mundo.png\" alt=\"\" loading=\"eager\" decoding=\"async\">\r\n <\/div>\r\n <\/div>\r\n<\/header>\r\n\r\n\r\n<article class=\"article\">\r\n\r\n \r\n <div class=\"img-slot hero-img reveal scale-up\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/enthusiastic-young-adults-celebrating-with-soccer-2026-03-12-22-45-42-utc-scaled.jpg\" alt=\"Jovens celebrando com entusiasmo durante uma partida de futebol\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <p class=\"opener reveal\">H\u00e1 momentos em que a demanda aparece sozinha. O desafio \u00e9 estar dispon\u00edvel quando o consumidor chega.<\/p>\r\n\r\n <p class=\"reveal\">Na temporada de futebol, as compras cotidianas mudam de ritmo. H\u00e1 partidas que reordenam a tarde, reuni\u00f5es que se organizam com pouco aviso e visitas r\u00e1pidas \u00e0 loja antes do apito inicial. Para o consumo de massa, esses minutos costumam concentrar decis\u00f5es que normalmente se distribuem durante a semana.<\/p>\r\n\r\n <p class=\"reveal\">A diferen\u00e7a \u00e9 que 2026 n\u00e3o chega com um consumidor relaxado. Chega com vontade de se reunir, sim, mas tamb\u00e9m com mais cuidado ao gastar. Essa mistura \u2014 \u00e2nimo alto e or\u00e7amento medido \u2014 \u00e9 percebida rapidamente na loja: no que se compra, no que se substitui e em qual marca se escolhe quando a favorita n\u00e3o est\u00e1.<\/p>\r\n\r\n <div class=\"scene reveal\">\r\n <p>S\u00e3o 18h30. O jogo come\u00e7a em uma hora. <strong>Milh\u00f5es de pessoas no M\u00e9xico, na Col\u00f4mbia e no Peru est\u00e3o fazendo exatamente a mesma coisa:<\/strong> passando por uma loja, um minimercado, ou ligando para uma resid\u00eancia para preparar a reuni\u00e3o do partido.<\/p>\r\n <p>Alguns encontram o que procuram. Outros n\u00e3o. E os que n\u00e3o encontram, n\u00e3o esperam: escolhem outra marca ou v\u00e3o ao concorrente da frente. <strong>Essa decis\u00e3o pode levar tr\u00eas segundos. A venda, por outro lado, nunca mais volta.<\/strong><\/p>\r\n <\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>\r\n <\/span>\r\n O consumidor de futebol: com vontade de celebrar, mas de olho no gasto\r\n <\/h2>\r\n\r\n <div class=\"img-text-pair reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" alt=\"Amigos brindando com cerveja enquanto assistem a uma partida de futebol\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M12 20V10\"\/><path d=\"M18 20V4\"\/><path d=\"M6 20v-4\"\/><\/svg><\/span>\r\n A realidade que chega antes do apito\r\n <\/h3>\r\n <p>Para antecipar o que vem a\u00ed, \u00e9 preciso olhar como o consumidor latino-americano chega a esta temporada. N\u00e3o necessariamente compra menos por falta de interesse: compra com mais filtros, compara mais e deixa menos margem para erros no ponto de venda.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">Os relat\u00f3rios MI Monitor Col\u00f4mbia de mar\u00e7o e abril mostram um canal que n\u00e3o est\u00e1 estagnado, mas sim muito mais seletivo. Em abril, as compras cresceram 3,91 TP3T em valor acumulado no ano, enquanto o volume real caiu \u22122,21 TP3T; o relat\u00f3rio atribui isso a um \u00cdndice de Pre\u00e7os de Abastecimento de 6,6%, quase o dobro dos 3,9% de 2025. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a> Mar\u00e7o j\u00e1 vinha marcando a mesma tens\u00e3o: mais valor que volume, mais cuidado com o desembolso e um lojista que rep\u00f5e com cautela. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">MI Monitor Col\u00f4mbia \u2014 Mar\u00e7o 2026<\/a><\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num down\">\u22122,21 TP3T<\/div>\r\n <div class=\"stat-label\">Volume real acumulado no ano (YTD) no total nacional at\u00e9 o final de abril, apesar de um aumento de +3,91 TP3T em valor.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num down\">\u22124,9%<\/div>\r\n <div class=\"stat-label\">Volume YTD em Minimercados; o formato cai, embora abril mostre um repique de curto prazo.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-amber\">\r\n <div class=\"stat-num\">+0.1%<\/div>\r\n <div class=\"stat-label\">Volume YTD do Varejista Tradicional: baixo, mas positivo em rela\u00e7\u00e3o ao restante dos subcanais.<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">E, no entanto: a\u00ed est\u00e1 a partida e o consumidor vai gastar. A pergunta n\u00e3o \u00e9 se haver\u00e1 consumo; haver\u00e1. A pergunta \u00e9 <em>em qu\u00ea<\/em>, <em>quando<\/em> e se a sua marca for estar dispon\u00edvel justamente quando a decis\u00e3o for tomada.<\/p>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n <\/span>\r\n Dois tipos de produtos. Uma mesma g\u00f4ndola.\r\n <\/h2>\r\n\r\n <p class=\"reveal\">O estresse econ\u00f4mico n\u00e3o achata o consumo: ele o reorganiza. O consumidor sob press\u00e3o n\u00e3o deixa de comprar \u2014 ele seleciona de forma mais estrat\u00e9gica. E no contexto da temporada de futebol, essa sele\u00e7\u00e3o tem uma l\u00f3gica emocional muito espec\u00edfica.<\/p>\r\n\r\n \r\n <div class=\"img-slot mid-img wide reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/orange-ball-in-tiny-shopping-cart-on-purple-2026-03-24-23-50-35-utc-scaled.jpg\" alt=\"Bola de basquete laranja dentro de um pequeno carrinho de compras sobre fundo roxo\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">O espa\u00e7o na g\u00f4ndola \u00e9 limitado. Em uma semana de jogos, cada frente dispon\u00edvel conta.<\/p>\r\n\r\n <div class=\"cat-table reveal scale-up\">\r\n <div class=\"cat-table-head\">Categorias no canal tradicional \u2014 comportamento 2026 \u00b7 Fonte: MI Monitor Col\u00f4mbia, Mar\u00e7o\u2013Abril 2026<\/div>\r\n <div class=\"cat-row header\">\r\n <div class=\"cat-name\">Categoria<\/div>\r\n <div class=\"cat-val\" style=\"font-family:var(--font-head);font-size:10px;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:1px;\">Volume acumulado no ano<\/div>\r\n <div class=\"cat-badge\">Sinal<\/div>\r\n <\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Alimento para animais de estima\u00e7\u00e3o<\/div><div class=\"cat-val pos\">+12.2%<\/div><div class=\"cat-badge opp\">Oportunidade<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Petiscos<\/div><div class=\"cat-val pos\">+10.6%<\/div><div class=\"cat-badge watch\">Alta rotatividade<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Leites l\u00edquidos<\/div><div class=\"cat-val pos\">+4.4%<\/div><div class=\"cat-badge opp\">Defender a disponibilidade<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Detergentes<\/div><div class=\"cat-val neg\">\u221212,31 TP3T<\/div><div class=\"cat-badge risk\">Risco de migra\u00e7\u00e3o<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">OTC<\/div><div class=\"cat-val neg\">\u22128,51 TP3T<\/div><div class=\"cat-badge risk\">Alta sensibilidade a pre\u00e7o<\/div><\/div>\r\n <div class=\"cat-row\"><div class=\"cat-name\">Molhos de tomate<\/div><div class=\"cat-val neg\">\u221213,5%<\/div><div class=\"cat-badge risk\">Revisar estrat\u00e9gia<\/div><\/div>\r\n <\/div>\r\n <span class=\"data-note\">Fonte: MI Monitor Col\u00f4mbia, abril de 2026. A sele\u00e7\u00e3o destaca categorias com sinais claros de oportunidade ou risco dentro do universo TMI.<\/span>\r\n\r\n <p class=\"reveal\">Abril deixa uma leitura \u00fatil: o consumidor n\u00e3o corta tudo por igual. Pets e lanches crescem em volume, enquanto detergentes, medicamentos isentos de prescri\u00e7\u00e3o e alguns molhos recuam com for\u00e7a. Em outras palavras, os pequenos prazeres e as compras de alta conex\u00e3o emocional resistem melhor; o substitu\u00edvel ou mais sens\u00edvel ao pre\u00e7o fica sob press\u00e3o. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a><\/p>\r\n\r\n <div class=\"insight reveal\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/><line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/><\/svg>\r\n Principal sinal para CPG\r\n <\/div>\r\n <p>O Varejo Tradicional \u00e9 o subcanal que melhor se mant\u00e9m: em abril, registra +0,11 TP3T no volume acumulado no ano, enquanto os Minimercados apresentam queda de \u22124,91 TP3T e os Atacadistas, de \u22123,91 TP3T. <a class=\"src\" href=\"https:\/\/recursostmi.teamcore.net\/comunidad-market-insights\" target=\"_blank\" rel=\"noopener\">Monitor MI Col\u00f4mbia \u2014 Abril de 2026<\/a> Em uma temporada de futebol, essa proximidade pesa: \u00e9 a loja \u00e0 qual o consumidor chega 40 minutos antes do jogo, quando j\u00e1 n\u00e3o h\u00e1 muito espa\u00e7o para mudar de plano.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n <\/span>\r\n O jogo tamb\u00e9m se joga na g\u00f4ndola\r\n <\/h2>\r\n\r\n <p class=\"reveal\">A temporada de futebol impulsiona a demanda, mas n\u00e3o garante a venda. Se o produto n\u00e3o estiver na g\u00f4ndola, a inten\u00e7\u00e3o vai para outra marca, para outro formato ou para outra loja. No consumo massivo, essa brecha costuma ser vista tarde, quando o fechamento do m\u00eas j\u00e1 n\u00e3o permite recuperar o que foi perdido.<\/p>\r\n\r\n <div class=\"img-text-pair flip reveal\">\r\n <div class=\"img-slot split-img\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/group-of-friends-watching-soccer-in-pub-2026-03-16-06-14-08-utc-scaled.jpg\" alt=\"Grupo de amigos assistindo futebol em um pub\" loading=\"lazy\">\r\n <\/div>\r\n <div class=\"split-copy\">\r\n <h3>\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M9 9h6M9 13h4\"\/><\/svg><\/span>\r\n At\u00e9 15% de SKUs esgotados em condi\u00e7\u00f5es normais\r\n <\/h3>\r\n <p>Em bebidas, uma das categorias que mais se ativa com eventos desportivos, a disponibilidade pode mudar o resultado comercial do dia. Se o ponto de partida j\u00e1 traz OSA sob press\u00e3o, uma semana de jogos n\u00e3o s\u00f3 impulsiona as vendas: tamb\u00e9m pode tornar as rupturas mais vis\u00edveis. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Caso Bebidas M\u00e9xico \u2014 Teamcore<\/a><\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"big-number reveal scale-up\" id=\"descargar-caso-bebidas-mexico\">\r\n <div class=\"big-n\">73%<\/div>\r\n <div class=\"big-n-text\">\r\n <strong>de redu\u00e7\u00e3o em produtos esgotados<\/strong> Foi o que uma empresa de bebidas no M\u00e9xico conseguiu em 12 meses, ao integrar suas opera\u00e7\u00f5es de campo com visibilidade em tempo real. A empresa partia de at\u00e9 15% de SKUs esgotados nas prateleiras e um OSA inferior a 90%.\r\n <a class=\"src-block\" href=\"httpshttps:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas\" target=\"_blank\" rel=\"noopener\">Fonte: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico<\/a>\r\n <a class=\"case-download\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Baixar caso de uso \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <p class=\"reveal\">A din\u00e2mica \u00e9 simples: se o consumidor quer o seu produto e n\u00e3o o encontra, ele resolve com o que est\u00e1 dispon\u00edvel. Em semanas de alta demanda, essa substitui\u00e7\u00e3o acontece muitas vezes, em muitos pontos de venda e quase sempre sem avisar. Quando o jogo termina, essa compra j\u00e1 ficou decidida.<\/p>\r\n\r\n <div class=\"two-col stagger-group\">\r\n <div class=\"col-card\">\r\n <div class=\"col-label opp\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg>\r\n A oportunidade\r\n <\/div>\r\n <h4>O consumidor vai chegar. A pergunta \u00e9 se o seu produto tamb\u00e9m.<\/h4>\r\n <p>Os eventos esportivos de grande p\u00fablico geram picos de demanda previs\u00edveis em bebidas, snacks e alimentos para preparar. O consumidor chega decidido a comprar \u2014 o que ele n\u00e3o tolera \u00e9 n\u00e3o encontrar.<\/p>\r\n <\/div>\r\n <div class=\"col-card\">\r\n <div class=\"col-label risk\">\r\n <svg width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M10.29 3.86L1.82 18a2 2 0 001.71 3h16.94a2 2 0 001.71-3L13.71 3.86a2 2 0 00-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n O risco\r\n <\/div>\r\n <h4>O or\u00e7amento apertado torna o consumidor menos fiel \u00e0 marca.<\/h4>\r\n <p>Quando a renda dispon\u00edvel est\u00e1 sob press\u00e3o, a lealdade \u00e0 marca cede lugar \u00e0 disponibilidade. Se o seu produto n\u00e3o est\u00e1, o consumidor escolhe outro \u2014 e, muitas vezes, descobre que o substituto \u00e9 suficiente.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg>\r\n <\/span>\r\n O que uma temporada de futebol deixa \u00e0 mostra no varejo\r\n <\/h2>\r\n\r\n <div class=\"img-slot mid-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/choose-a-soccer-ball-in-the-store-2026-03-16-02-07-52-utc-scaled.jpg\" alt=\"Pessoa escolhendo uma bola de futebol em uma loja\" loading=\"lazy\">\r\n <\/div>\r\n <p class=\"img-caption reveal\">Nem sempre ganha quem tem mais equipe em campo. Ganha quem d\u00e1 melhores prioridades.<\/p>\r\n\r\n <p class=\"reveal\">Uma temporada com partidas de alta convocat\u00f3ria funciona como um teste real para a execu\u00e7\u00e3o comercial. Mostra qu\u00e3o r\u00e1pido sua opera\u00e7\u00e3o detecta uma ruptura, entende sua causa e ativa a equipe certa antes que a venda seja perdida.<\/p>\r\n\r\n <div class=\"stat-grid stagger-group\">\r\n <div class=\"stat-card c-teal\">\r\n <div class=\"stat-num up\">+75%<\/div>\r\n <div class=\"stat-label\">M\u00e9dia em vendas recuperadas com visibilidade operacional em tempo real<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impactoe\"\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-navy\">\r\n <div class=\"stat-num up\">24\u201348h<\/div>\r\n <div class=\"stat-label\">Detec\u00e7\u00e3o antecipada de rupturas antes da falta de estoque na g\u00f4ndola<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a>\r\n <\/div>\r\n <div class=\"stat-card c-sky\">\r\n <div class=\"stat-num up\">10x<\/div>\r\n <div class=\"stat-label\">Retorno sobre o investimento m\u00e9dio documentado entre clientes Teamcore<\/div>\r\n <a class=\"src-block\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg>\r\n <\/span>\r\n Tr\u00eas coisas que sua opera\u00e7\u00e3o precisa antes do apito inicial\r\n <\/h2>\r\n\r\n <p class=\"reveal\">A temporada de futebol j\u00e1 est\u00e1 a\u00ed. As marcas mais bem preparadas n\u00e3o v\u00e3o esperar pelo relat\u00f3rio de fechamento para reagir: v\u00e3o priorizar lojas, SKUs e a\u00e7\u00f5es antes que ocorra a ruptura. Tr\u00eas frentes fazem a diferen\u00e7a:<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span>\r\n 1. Visibilidade granular por SKU, ponto de venda e dia\r\n <\/h3>\r\n <p class=\"reveal\">N\u00e3o basta saber que uma categoria tem problemas. Voc\u00ea precisa saber qual SKU, em qual loja, desde quando e quanto est\u00e1 custando em vendas. A granularidade transforma a observa\u00e7\u00e3o em a\u00e7\u00e3o. Sem ela, a equipe de campo trabalha com intui\u00e7\u00e3o em vez de prioridades.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/span>\r\n Separar o tipo de quebra antes de agir\r\n <\/h3>\r\n <p class=\"reveal\">Na categoria de bebidas, at\u00e9 80% das vendas perdidas decorre de problemas de abastecimento, e n\u00e3o de execu\u00e7\u00e3o. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/caso-de-uso-de-bebidas?utm_campaign=46211593-Blog%202026&utm_source=https%3A%2F%2Fteamcore.com%2Fel-torneo-empieza-tu-gondola-tambien-esta-jugando%2F&utm_medium=articulo%20de%20blog%20mundial%20julio%202026&utm_term=articulo%20de%20blog%20mundial%20julio%202026&utm_content=articulo%20de%20blog%20mundial%20julio%202026\" target=\"_blank\" rel=\"noopener\">Caso Bebidas M\u00e9xico \u2014 Teamcore<\/a> Agir sobre o promotor de vendas quando o problema est\u00e1 na log\u00edstica \u00e9 esfor\u00e7o sem retorno. O diagn\u00f3stico correto \u00e9 metade da solu\u00e7\u00e3o.<\/p>\r\n\r\n <h3 class=\"reveal\">\r\n <span class=\"h3-icon\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2.2\" stroke-linecap=\"round\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/span>\r\n 3. Planos de a\u00e7\u00e3o que chegam antes de o consumidor chegar\r\n <\/h3>\r\n <p class=\"reveal\">A detec\u00e7\u00e3o automatizada de rupturas 24 a 48 horas antes do esgotamento muda completamente a equa\u00e7\u00e3o. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/descarga-datos-de-impacto\" target=\"_blank\" rel=\"noopener\">Dados de Impacto \u2014 Teamcore<\/a> Isso d\u00e1 \u00e0 equipe de campo uma janela de a\u00e7\u00e3o real, em vez de um relat\u00f3rio de danos quando o jogo j\u00e1 acabou.<\/p>\r\n\r\n \r\n <div class=\"img-slot short-img reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/grocery-shopping-2026-03-09-09-00-58-utc-scaled.jpg\" alt=\"Pessoa fazendo compras no supermercado\" loading=\"lazy\">\r\n <\/div>\r\n\r\n <div class=\"insight reveal scale-up\">\r\n <div class=\"insight-label\">\r\n <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\r\n O padr\u00e3o que se repete\r\n <\/div>\r\n <p>Os benchmarks da Teamcore mostram que quando toda a equipe \u2014 mercaderistas e gestores \u2014 opera com a mesma informa\u00e7\u00e3o em tempo real, a venda perdida por execu\u00e7\u00e3o cai sistematicamente. <a class=\"src\" href=\"https:\/\/retail.teamcore.net\/benchmark-de-impacto-c%C3%B3mo-teamcore-reduce-la-venta-perdida\" target=\"_blank\" rel=\"noopener\">Benchmark de Impacto \u2014 Teamcore<\/a> O c\u00edrculo virtuoso \u00e9 claro: melhor informa\u00e7\u00e3o \u2192 a\u00e7\u00f5es mais precisas \u2192 mais disponibilidade \u2192 mais vendas. A temporada de futebol amplifica esse ciclo em ambas as dire\u00e7\u00f5es.<\/p>\r\n <\/div>\r\n\r\n <div class=\"divider\"><\/div>\r\n\r\n \r\n <h2 class=\"reveal\">\r\n <span class=\"h-icon\">\r\n <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#003670\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg>\r\n <\/span>\r\n O marcador que o seu time consegue gerenciar\r\n <\/h2>\r\n\r\n <p class=\"reveal\">Nas pr\u00f3ximas semanas, milh\u00f5es de pessoas na Am\u00e9rica Latina v\u00e3o organizar reuni\u00f5es em torno do futebol. Haver\u00e1 compras planejadas, compras de \u00faltima hora e muitas decis\u00f5es tomadas em frente \u00e0 g\u00f4ndola. A demanda vai estar l\u00e1.<\/p>\r\n <p class=\"reveal\">A pergunta para equipes comerciais, trade e field sales n\u00e3o \u00e9 apenas \"como aproveitamos a temporada de futebol?\". A pergunta mais \u00fatil \u00e9: <em>Sabemos onde o produto pode faltar e temos como agir antes que o consumidor chegue?<\/em><\/p>\r\n <p class=\"reveal\">O consumidor de 2026 est\u00e1 mais disposto a substituir quando n\u00e3o encontra. A aus\u00eancia na g\u00f4ndola n\u00e3o aparece em uma transmiss\u00e3o nem em um placar, mas se acumula loja por loja, categoria por categoria, at\u00e9 que o fechamento comercial a mostra tarde demais.<\/p>\r\n <p class=\"reveal\">As marcas que v\u00e3o vencer nesta temporada de futebol n\u00e3o s\u00e3o necessariamente aquelas com o maior or\u00e7amento de ativa\u00e7\u00e3o. S\u00e3o as que v\u00e3o garantir que, quando o consumidor chegar \u00e0 bodega da esquina, o seu produto esteja l\u00e1, no lugar certo, ao pre\u00e7o certo, sem desculpas.<\/p>\r\n\r\n \r\n <div class=\"cta-block reveal scale-up\">\r\n <h2>O seu time est\u00e1 pronto para a partida?<\/h2>\r\n <p>Descubra como a Teamcore ajuda as marcas l\u00edderes de CPG a garantir disponibilidade em seus momentos de maior demanda.<\/p>\r\n <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLLap29OPnI9nrC5G6W8r5MnFj63pHyabHsd%2FQ4vpTfaK16f1jxSd0CKcq5Dt7mFViy7%2F3djHHPvWLh2E2W5TlZfaEr%2BvV0XY%2F2levPGXLdBaRk6lhbHk40xGOBkE4tVRGfUhgl1k86jLfx%2FREcQV0WQToanfmj%2BDIEQso%2Be9klL2g%3D%3D&portalId=2254019\" class=\"cta-btn\">Falar com um especialista \u2192<\/a>\r\n <\/div>\r\n\r\n<\/article>\r\n\r\n<script>\r\n(function(){\r\n var io = new IntersectionObserver(function(entries){\r\n entries.forEach(function(e){\r\n if(e.isIntersecting){\r\n 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e-parent\" data-id=\"bacc8ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97381f9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"97381f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left ekit_heading_tablet- ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Ler Mais<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d22e3 elementor-widget__width-inherit elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"a2d22e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<link id='font-awesome-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/teamcore.com\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_a2d22e3-wrapper{\n 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none;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_a2d22e3-wrapper\">\n <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper\" data-custom-sethtml=\"true\"\n data-id=\"\" id=\"uc_post_carousel_elementor_a2d22e3\" \n >\n <div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-768x512.jpg\" alt=\"Jovem grupo de amigos assistindo esporte na televis\u00e3o\" width=\"768\" height=\"512\" title=\"Jovem grupo de amigos assistindo esporte na televis\u00e3o\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\"> <div class=\"uc_post_title\">O torneio come\u00e7ou. A sua g\u00f4ndola tamb\u00e9m est\u00e1 jogando.<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 25\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Temporada de futebol e a sua g\u00f4ndola \u2014 Teamcore Blog\n\n\n\n\n\n\n\n Retail & CPG \u00b7 Tend\u00eancias...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/customer-opening-refrigerator-door-in-supermarket-2026-03-26-10-36-51-utc-768x511.jpg\" alt=\"Cliente abrindo a porta da geladeira no supermercado, escolhendo mantimentos, comida saud\u00e1vel, conceito de compras\" width=\"768\" height=\"511\" title=\"Cliente abrindo a porta da geladeira no supermercado, escolhendo mantimentos, comida saud\u00e1vel, conceito de compras\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\"> <div class=\"uc_post_title\">Seus dados de campo j\u00e1 est\u00e3o prontos. Quando voc\u00ea os usar\u00e1?<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/06\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Seus dados de campo j\u00e1 est\u00e3o prontos. Quando voc\u00ea os usar\u00e1? \u2014 Teamcore Blog...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/tus-datos-de-campo-ya-estan-listos-cuando-los-usaras\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-Canal-Tradicional-1-768x512.webp\" alt=\"3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional (1)\" width=\"768\" height=\"512\" title=\"3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional (1)\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\"> <div class=\"uc_post_title\">Como o Torneo 2026 est\u00e1 mudando a execu\u00e7\u00e3o no varejo na Am\u00e9rica Latina<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 24\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Como o Grande Torneio de 2026 est\u00e1 mudando a execu\u00e7\u00e3o no varejo na Am\u00e9rica Latina\n \n Inscreva-se\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\nabril...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/como-el-mundial-2026-esta-cambiando-la-ejecucion-en-retail-en-latam\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n \n <div class=\"uc_image_carousel_placeholder\">\n \n <a href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" style=\"display:block;\"> \n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/04\/Insights-propios-vs-estudios-externos-768x512.webp\" alt=\"Insights pr\u00f3prios vs. estudos externos\" width=\"768\" height=\"512\" title=\"Insights pr\u00f3prios vs. estudos externos\"> \n \t\n <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n <\/a> <\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\"> <div class=\"uc_post_title\">Insights pr\u00f3prios vs. estudos externos: duas fontes, uma \u00fanica decis\u00e3o<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 08\/04\/2026<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >Insights pr\u00f3prios vs. estudos externos: duas fontes, uma \u00fanica decis\u00e3o\nA maioria das empresas tem...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/insights-propios-vs-estudios-externos-dos-fuentes-una-sola-decision\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n 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<\/div> \n\n \n <div class=\"uc_image_carousel_content\" >\n <div class=\"uc_image_carousel_content_holder\">\n\n \n\n <a class=\"uc_post_title-link\" href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\"> <div class=\"uc_post_title\">3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional<\/div>\n <\/a> \n\n <div class=\"ue-meta-data\">\n <div class=\"ue-grid-item-meta-data ue-grid-item-meta-data--date\"><span class=\"ue-grid-item-meta-data-icon\"><i class='fas fa-calendar-week'><\/i><\/span> 14\/03\/2025<\/div> \n \n\t\t \n \n \n \n\n \n\n <\/div>\n <div class=\"uc_paragraph\" >3 chaves para entender o comportamento de compra do consumidor no Canal Tradicional\nA companhia...<\/div>\t\t <\/div>\n \n <div class=\"ue-item-btn-holder\"> \n <a target=\"_blank\" href=\"https:\/\/teamcore.com\/pt\/3-claves-para-entender-el-comportamiento-de-compra-del-consumidor-en-el-canal-tradicional\/\" class=\"uc_more_btn ue-dynamic-popup-single\">Leia mais<\/a>\n <\/div> \n <\/div> \n \n<\/div>\n\n <\/div>\t\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.<\/p>","protected":false},"author":2,"featured_media":5717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-5710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n<title>El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore\" \/>\n<meta property=\"og:description\" content=\"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamcore\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T18:55:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T19:59:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contacto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contacto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamcore.com\\\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\\\/\"},\"author\":{\"name\":\"Contacto\",\"@id\":\"https:\\\/\\\/teamcore.com\\\/#\\\/schema\\\/person\\\/9a2c803c1b62f1939d4d7b59c3eb7825\"},\"headline\":\"El torneo empez\u00f3. 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Sua g\u00f4ndola tamb\u00e9m est\u00e1 jogando. - Teamcore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/","og_locale":"pt_BR","og_type":"article","og_title":"El torneo empez\u00f3. Tu g\u00f3ndola tambi\u00e9n est\u00e1 jugando. - Teamcore","og_description":"Temporada de f\u00fatbol y tu g\u00f3ndola \u2014 Teamcore Blog Retail & CPG \u00b7 Tendencias Junio 2026 \u00b7 Teamcore Editorial Durante la temporada de f\u00fatbol. Tu g\u00f3ndola tambi\u00e9n sale a la cancha. La temporada de f\u00fatbol mueve horarios, reuniones y compras de \u00faltimo minuto. Pero este a\u00f1o el entusiasmo convive con bolsillos m\u00e1s ajustados. Para las marcas de consumo masivo, eso se juega en un lugar muy concreto: la g\u00f3ndola. 8 min de lectura Comportamiento del consumidor Canal Moderno & Tradicional \u00b7 LATAM Hay momentos en que la demanda aparece sola. El desaf\u00edo es estar disponible cuando el consumidor llega. En temporada de f\u00fatbol, la compra cotidiana cambia de ritmo. Hay partidos que reordenan la tarde, juntadas que se arman con poco aviso y visitas r\u00e1pidas a la tienda antes del pitazo. Para consumo masivo, esos minutos suelen concentrar decisiones que normalmente se reparten durante la semana. La diferencia es que 2026 no llega con un consumidor relajado. Llega con ganas de reunirse, s\u00ed, pero tambi\u00e9n con m\u00e1s cuidado al gastar. Esa mezcla \u2014\u00e1nimo alto y presupuesto medido\u2014 se nota r\u00e1pido en la tienda: en qu\u00e9 se compra, qu\u00e9 se reemplaza y qu\u00e9 marca se elige cuando la favorita no est\u00e1. Son las 6:30 PM. El partido empieza en una hora. Millones de personas en M\u00e9xico, Colombia y Per\u00fa est\u00e1n haciendo exactamente la misma cosa: pasando por una tienda, un minimercado, o llamando a un domicilio para preparar la reuni\u00f3n del partido. Algunos encuentran lo que buscan. Otros no. Y los que no lo encuentran, no esperan: eligen otra marca o van al competidor de enfrente. Esa decisi\u00f3n puede tomar tres segundos. La venta, en cambio, ya no vuelve. El consumidor futbolero: con ganas de celebrar, pero mirando el gasto La realidad que llega antes del pitazo Para anticipar lo que viene, hay que mirar c\u00f3mo llega el consumidor latinoamericano a esta temporada. No necesariamente compra menos por falta de inter\u00e9s: compra con m\u00e1s filtros, compara m\u00e1s y deja menos espacio para errores en el punto de venta. Los MI Monitor Colombia de marzo y abril muestran un canal que no est\u00e1 detenido, pero s\u00ed mucho m\u00e1s selectivo. En abril, las compras crecieron 3.9% en valor YTD, mientras el volumen real cay\u00f3 \u22122.2%; el reporte lo vincula a un \u00cdndice de Precios de Abastecimiento de 6.6%, casi el doble del 3.9% de 2025. MI Monitor Colombia \u2014 Abril 2026 Marzo ya ven\u00eda marcando la misma tensi\u00f3n: m\u00e1s valor que volumen, m\u00e1s cuidado con el desembolso y un tendero que repone con cautela. MI Monitor Colombia \u2014 Marzo 2026 \u22122.2% Volumen real YTD en Total Nacional al cierre de abril, pese a un +3.9% en valor. MI Monitor Colombia \u2014 Abril 2026 \u22124.9% Volumen YTD en Minimercados; el formato cae, aunque abril muestra un rebote de corto plazo. MI Monitor Colombia \u2014 Abril 2026 +0.1% Volumen YTD del Detallista Tradicional: bajo, pero positivo frente al resto de subcanales. MI Monitor Colombia \u2014 Abril 2026 Y sin embargo: ah\u00ed est\u00e1 el partido y el consumidor va a gastar. La pregunta no es si habr\u00e1 consumo; habr\u00e1. La pregunta es en qu\u00e9, cu\u00e1ndo y si tu marca va a estar disponible justo cuando se tome la decisi\u00f3n. Dos tipos de productos. Una misma g\u00f3ndola. El estr\u00e9s econ\u00f3mico no aplana el consumo: lo reorganiza. El consumidor bajo presi\u00f3n no deja de comprar \u2014 selecciona de forma m\u00e1s estrat\u00e9gica. Y en el contexto de la temporada de f\u00fatbol, esa selecci\u00f3n tiene una l\u00f3gica emocional muy espec\u00edfica. El espacio en g\u00f3ndola es limitado. En una semana de partidos, cada frente disponible cuenta. Categor\u00edas en el canal tradicional \u2014 comportamiento 2026 \u00b7 Fuente: MI Monitor Colombia, Marzo\u2013Abril 2026 Categor\u00eda Volumen YTD Se\u00f1al Alimento de mascotas+12.2%Oportunidad Pasabocas+10.6%Alta rotaci\u00f3n Leches l\u00edquidas+4.4%Defender disponibilidad Detergentes\u221212.3%Riesgo migraci\u00f3n OTC\u22128.5%Alta sensibilidad precio Salsas de tomate\u221213.5%Revisar estrategia Fuente: MI Monitor Colombia, abril 2026. La selecci\u00f3n destaca categor\u00edas con se\u00f1ales claras de oportunidad o riesgo dentro del universo TMI. Abril deja una lectura \u00fatil: el consumidor no corta todo por igual. Mascotas y pasabocas crecen en volumen, mientras detergentes, OTC y algunas salsas retroceden con fuerza. En otras palabras, los peque\u00f1os gustos y las compras de alta conexi\u00f3n emocional resisten mejor; lo reemplazable o m\u00e1s sensible a precio queda bajo presi\u00f3n. MI Monitor Colombia \u2014 Abril 2026 Se\u00f1al clave para CPG El Detallista Tradicional es el subcanal que mejor resiste: en abril mantiene +0.1% en volumen YTD, mientras Minimercados caen \u22124.9% y Mayoristas \u22123.9%. MI Monitor Colombia \u2014 Abril 2026 En una temporada futbolera, esa proximidad pesa: es la tienda a la que el consumidor llega 40 minutos antes del partido, cuando ya no hay mucho margen para cambiar de plan. El partido tambi\u00e9n se juega en la g\u00f3ndola La temporada de f\u00fatbol empuja la demanda, pero no garantiza la venta. Si el producto no est\u00e1 en el anaquel, la intenci\u00f3n se va a otra marca, a otro formato o a otra tienda. En consumo masivo, esa brecha suele verse tarde, cuando el cierre del mes ya no permite recuperar lo perdido. Hasta 15% de SKUs agotados en condiciones normales En bebidas, una de las categor\u00edas que m\u00e1s se activa con eventos deportivos, la disponibilidad puede cambiar el resultado comercial del d\u00eda. Si el punto de partida ya trae OSA bajo presi\u00f3n, una semana de partidos no solo empuja ventas: tambi\u00e9n puede hacer m\u00e1s visibles los quiebres. Caso Bebidas M\u00e9xico \u2014 Teamcore 73% de reducci\u00f3n en productos agotados logr\u00f3 una empresa de bebidas en M\u00e9xico en 12 meses, al conectar su operaci\u00f3n de campo con visibilidad en tiempo real. Part\u00edan de hasta 15% de SKUs agotados en anaquel y OSA inferior al 90%. Fuente: Caso de uso Bebidas \u2014 Teamcore M\u00e9xico Descargar caso de uso \u2192 La din\u00e1mica es simple: si el consumidor quiere tu producto y no lo encuentra, resuelve con lo que s\u00ed est\u00e1 disponible. En semanas de alta demanda, esa sustituci\u00f3n ocurre muchas veces, en muchos puntos de venta y casi siempre sin avisar. Cuando el partido termina, esa compra ya qued\u00f3 decidida.","og_url":"https:\/\/teamcore.com\/pt\/o-torneio-comeca-sua-gondola-tambem-esta-jogando\/","og_site_name":"Teamcore","article_published_time":"2026-06-25T18:55:24+00:00","article_modified_time":"2026-07-20T19:59:15+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/teamcore.com\/wp-content\/uploads\/2026\/06\/friends-toasting-with-beer-watching-soccer-match-i-2026-03-24-12-58-09-utc-scaled.jpg","type":"image\/jpeg"}],"author":"Contacto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Contacto","Est. reading time":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamcore.com\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/#article","isPartOf":{"@id":"https:\/\/teamcore.com\/el-torneo-empieza-tu-gondola-tambien-esta-jugando\/"},"author":{"name":"Contacto","@id":"https:\/\/teamcore.com\/#\/schema\/person\/9a2c803c1b62f1939d4d7b59c3eb7825"},"headline":"El torneo empez\u00f3. 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